中國的汽車用HMI (人機互動) 市場分析 (2020年)
China Automotive Human-Machine Interaction (HMI) Research Report, 2020
|出版日期||內容資訊||英文 42 Pages
|中國的汽車用HMI (人機互動) 市場分析 (2020年) China Automotive Human-Machine Interaction (HMI) Research Report, 2020|
|出版日期: 2020年02月18日||內容資訊: 英文 42 Pages||
在中國的汽車市場中，HMI (人機互動)的普及和正式活用開始了。尤其是預期，使用語音對話 (語音互動) 和手勢姿態辨識，在娛樂資訊、車身控制、生活服務等領域的積極活用。
本報告提供中國國內的汽車用人機互動 (HMI) 市場相關分析，HMI的概要和汽車用用途，到目前為止的開發與普及趨勢，各模式、各系統的市場概況和趨勢預測，主要企業的簡介和主要產品，今後的市場成長可能性、方向性等資訊彙整，為您概述為以下內容。
Automotive HMI refers to the process of information exchange between humans and the car through interaction means such as voice, gesture, face, AR, holographic display and fingerprint recognition.
Over a decade of development, in-car voice interaction was installed to 28.7% of vehicles and even a higher share of new models on the market in the first half of 2019. Voice interaction is extending from infotainment (navigation, multimedia, etc.) to body control (windows, sunroof, lights, wipers, trunk, etc.) and life services (car-home connectivity, in-car shopping, etc.), and voice technology is getting through to infotainment protocols and in-car ecology.
Gesture recognition was first found in BMW model in 2015, and has been successively available in China-made models such as the Traum SEEK 5, Chery 5X, Xpeng G3 Premium, etc. It is mainly used to control the display system in the car, such as music play, volume regulation, map zoom, etc., as a supplementary interactive mode in a quiet environment.
Face recognition, unveiled in China in 2018, has been seen in Leapmotor S01, Chery's EXEED TX, WEY VV6, WM Motor's EX5, Geely Xing Yue and other models, showing a rosy prospect. Face recognition is mostly for personalized settings (seat position, ambient light preference, rearview mirror position, music recommendation, etc.) and driver status detection. EXEED TX supports to buy movie tickets by face scanning and heads toward face payment.
In addition, new interactive modes like window interaction (WM Motor's EX5), body interaction (BAIC BJEV's LITE), vein recognition (Leapmotor SO1), fingerprint recognition (Hyundai's New SantaFe), and AR navigation (Roewe Marvel X) have been available onto production vehicles.
Foreign automotive HMI systems include BMW iDrive, Mercedes-Benz MBUX, Audi MMI, Ford SYNC +, etc. Among them, BMW iDrive has iterated to 7.0, with 6 interaction modes covering button, knob, touch, gesture, voice and cellphone. BMW iDrive is the first system in the world that adds gesture interaction, which can control phone calls, music playback, volume, map, menu, etc.
Chinese automotive HMI systems mainly embrace Geely GKUI, BYD DiLink, GAC ADiGO, SAIC Banma, Chery Lion, NextEV NIO OS, Xpeng Xmart OS, etc. Among them, Geely GKUI has been upgraded to GKUI2019 with 8 interaction modes via button, knob, touch, voice, cellphone, HUD, face recognition, and smart watch, where unique features are watch interaction (mainly ideal for remote car control and vehicle information inquiry like mobile phone interaction) and face recognition (FACE ID personalized settings).
In short, automotive HMI has entered the multi-modal (voice, gesture, face, etc.) interaction stage and is heading toward functional enrichment and multi-modal fusion. Moreover, HMI will transfer from in-vehicle interaction to multi-scenario interaction, from "passive interaction" to "active interaction".
‘China Automotive Human-Machine Interaction (HMI) Research Report 2020’ highlights the followings: