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市場調查報告書

中國的戶外用品產業分析:2019∼2025年

China Outdoor Gear Industry Report, 2019-2025

出版商 ResearchInChina 商品編碼 201243
出版日期 內容資訊 英文 140 Pages
商品交期: 最快1-2個工作天內
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中國的戶外用品產業分析:2019∼2025年 China Outdoor Gear Industry Report, 2019-2025
出版日期: 2019年08月20日內容資訊: 英文 140 Pages
簡介

中國戶外用品的銷售量順利擴大,2018年的市場規模達249億8000萬人民幣 (約37億7000萬美元),以及2015∼2018年的年複合成長率 (CAGR) 達到4.0%。近幾年的市場主要趨勢,是服裝以外的各種戶外用品的需求增加,及網路商店的發展,國內品牌的成長,消費階層的順利的擴大等。

本報告提供中國國內的戶外用品市場相關分析,市場基本結構和最新形勢,國際市場與比較,產業整體及各產品的市場規模趨勢預測,主要的外資、國內企業的簡介與業績等資訊彙整,為您概述為以下內容。

第1章 關於戶外用品

  • 定義
  • 分類

第2章 全球戶外用品產業趨勢

  • 現狀
    • 消費者
    • 銷售結構
  • 主要國家/地區
    • 歐洲
    • 美國
    • 韓國
  • 領導品牌

第3章 中國的戶外運動產業

  • 現狀
    • 市場規模
    • 促進因素
  • 市場趨勢的特徵
  • 發展趨勢

第4章 中國的戶外用品產業趨勢

  • 現狀
    • 發展階段
    • 市場規模
    • 銷售管道
    • 品牌
    • 產品
  • 經營模式
  • 競爭環境
    • 品牌間競爭
    • 企業合併、收購 (M&A)
  • 市場趨勢與預測
    • 市場趨勢
    • 未來預測

第5章 中國的主要戶外產品的市場

  • 服裝
    • 市場規模
    • 發展趨勢
  • 鞋子
    • 市場規模
    • 領導品牌
    • 發展趨勢
  • 背包
    • 市場規模
    • 領導品牌
    • 發展趨勢
  • 戶外裝備
    • 市場規模
    • 帳篷
    • 睡袋

第6章 主要外資型企業

  • Columbia Sportswear
    • 簡介
    • 經營情形
    • 收益結構
    • 毛利率
    • 銷售管道
    • 中國國內的企業發展
  • VF Corporation
  • Lafuma
  • Clarus
  • Newell Brands
  • Jack Wolfskin
  • Amer sports

第7章 主要國內企業

  • Toread
    • 簡介
    • 經營情形
    • 收益結構
    • 毛利率
    • 戶外用品事業
    • 研究開發 (R&D)
    • 開發策略,品牌、銷售管道,客戶、供應商等
  • Sanfo
  • Comefly
  • Kolumb
  • Challenge
  • Beaume
  • 3UNUSUL
  • Changhua Outdoor
  • FX Outdoor
  • 其他
    • Arctos
    • Camel
    • KAILAS
    • B.C. Sports Products
    • SCALER
    • Peak Sport

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

As people earn more, the pursuit of spiritual growth and health conduces to the thriving outdoor gear market whose size was more than $60 billion (up over 15% YoY) in 2018 and is expected to be worth $67.8 billion in 2019 and at least $100 billion in 2025.

As a major consumer of outdoor gears worldwide, in 2018, China saw total retail sales of outdoor gears edge up 2.1% year on year to RMB24.98 billion (approximately $3.77 billion, at exchange rate: 1 US dollar = 6.6174 yuan), showing a CAGR of 4.0% between 2015 and 2018, far lower than a rate of 29.5% from 2010 to 2014. As the Chinese outdoor gear market levels off, it will sustain an AAGR of 3%-5% during 2019-2025.

In recent years, the Chinese outdoor gear market was characterized as follows:

1. Segment: Apparel still prevailed in the market, accounting for 45.3% of total outdoor gear sales in 2018; camping equipment and shoes made up over 10%. As consumers know more about outdoor sports and grow mature for the years, tools and apparatus has been developing faster, with a market share of more than 20.0% in 2018; bedsides, these products using new technology offer new improvements, which in turn fuel consumption.

2. Sales channel: brick-and-mortar retail stores were still a mainstay but grew slowly; e-commerce channels occupied the most, or virtually 41.4% of total sales in 2018, albeit in the smallest number. As mainstream e-commerce platforms cost more and become less competitive, new media platforms begin to come to the fore, or will even be a key stimulus for the growth of e-commerce channels.

3. Competitive pattern: of the roughly 935 outdoor gear brands globally in 2018, Chinese brands swept a combined 52.4%, around 40 percentage points higher than that in 2000. Yet, the dislocation and compatibility among outdoor gear brands in China led to a high and almost unchanged industry concentration, though there had been a surge in number of brands. The collective market share of the top ten Chinese brands hovered at 55% after 2014.

4. A steady growth in outdoor gear consumers: in 2018, there were 142 million people going in for pan-outdoor sports in China, an increase of 12 million compared with 2013 when 130 million did, with a CAGR of 1.8% from 2013 to 2018.

The popularity of sports items such as cross country running, self-driving trip and skiing will give outdoor gear market a big boost. In 2018, a 9.1% increase in number of skiers in China contributed to a 25% jump in sales of snowboards. What's more, sales of leisure & camping equipment and outdoor sticks in the country soared by over 60% in 2018.

China Outdoor Gear Industry Report, 2019-2025 highlights the following:

Outdoor gears (definition, classification, etc.);

Global outdoor gear market (size, number of consumers, consumption structure, main regional markets (Europe, USA and South Korea));

Chinese outdoor gear market (environment, characteristics and trends);

Chinese outdoor gear market (development history, size, sales channel, brand composition, business model, etc.);

Major outdoor gear market segments (apparel, shoes, backpacks, equipment, etc.) (size, brands, development trends, etc.);

7 global and 15 Chinese outdoor gear companies (operation, revenue structure, outdoor gear business, etc.).

Table of Contents

1. Overview of Outdoor Gear

  • 1.1 Definition
  • 1.2 Classification

2. Development of Foreign Outdoor Gear Industry

  • 2.1 Status Quo
    • 2.1.1 Consumers
    • 2.1.2 Sales Structure
  • 2.2 Major Countries/Regions
    • 2.2.1 Europe
    • 2.2.2 America
    • 2.2.3 South Korea
  • 2.3 Key Brands

3. China Outdoor Sports Industry

  • 3.1 Status Quo
    • 3.1.1 Market Size
    • 3.1.2 Drivers
  • 3.2 Development Features
  • 3.3 Development Trends

4. Development of China Outdoor Gear Industry

  • 4.1 Status Quo
    • 4.1.1 Development Stages
    • 4.1.2 Market Size
    • 4.1.3 Sales Channels
    • 4.1.4 Brands
    • 4.1.5 Products
  • 4.2 Business Model
  • 4.3 Competitive Landscape
    • 4.3.1 Brand Competition
    • 4.3.2 Mergers and Acquisitions
  • 4.4 Trend and Forecast
    • 4.4.1 Trend
    • 4.4.2 Forecast

5. Chinese Market of Main Outdoor Supplies

  • 5.1 Apparel
    • 5.1.1 Market Size
    • 5.1.2 Development Trend
  • 5.2 Footwear
    • 5.2.1 Market Size
    • 5.2.2 Key Brands
    • 5.2.3 Development Trends
  • 5.3 Backpack
    • 5.3.1 Market Size
    • 5.3.2 Key Brands
    • 5.3.3 Development Trends
  • 5.4 Outdoor Equipment
    • 5.4.1 Market Size
    • 5.4.2 Tent
    • 5.4.3 Sleeping Bag

6. Major Foreign Companies

  • 6.1 Columbia Sportswear
    • 6.1.1 Profile
    • 6.1.2 Operation
    • 6.1.3 Revenue Structure
    • 6.1.4 Gross Margin
    • 6.1.5 Sales Channels
    • 6.1.6 Development in China
  • 6.2 VF Corporation
    • 6.2.1 Profile
    • 6.2.2 Operation
    • 6.2.3 Revenue Structure
    • 6.2.4 Key Brands
    • 6.2.5 Sales Channels
    • 6.2.6 Development in China
  • 6.3 Lafuma
    • 6.3.1 Profile
    • 6.3.2 Operation
    • 6.3.3 Revenue Structure
    • 6.3.4 Development in China
  • 6.4 Clarus
    • 6.4.1 Profile
    • 6.4.2 Operation
    • 6.4.3 Revenue Structure
    • 6.4.4 Gross Margin
    • 6.4.5 Development in China
  • 6.5 Newell Brands
    • 6.5.1 Profile
    • 6.5.2 Operation
    • 6.5.3 Development in China
  • 6.6 Jack Wolfskin
    • 6.6.1 Profile
    • 6.6.2 Operation
    • 6.6.3 Development in China
  • 6.7 Amer sports
    • 6.7.1 Profile
    • 6.7.2 Operation
    • 6.7.3 Outdoor Gear Business
    • 6.7.4 Development in China

7. Major Domestic Companies

  • 7.1 Toread
    • 7.1.1 Profile
    • 7.1.2 Operation
    • 7.1.3 Revenue Structure
    • 7.1.4 Gross Margin
    • 7.1.5 Outdoor Gear Business
    • 7.1.6 R&D
    • 7.1.7 Development Strategy
  • 7.2 Sanfo
    • 7.2.1 Profile
    • 7.2.2 Operation
    • 7.2.3 Revenue Structure
    • 7.2.4 Gross Margin
    • 7.2.5 Outdoor Gear Business
    • 7.2.6 R&D
    • 7.2.7 Development Strategy
  • 7.3 Comefly
    • 7.3.1 Profile
    • 7.3.2 Operation
    • 7.3.3 Revenue Structure
    • 7.3.4 Gross Margin
    • 7.3.5 Brands and Sales Channel
    • 7.3.6 R&D
    • 7.3.7 Development Strategy
  • 7.4 Kolumb
    • 7.4.1 Profile
    • 7.4.2 Operation
    • 7.4.3 Revenue Structure
    • 7.4.4 Gross Margin
    • 7.4.5 Brands and Sales Channel
  • 7.5 Challenge
    • 7.5.1 Profile
    • 7.5.2 Operation
    • 7.5.3 Revenue Structure
    • 7.5.4 Gross Margin
    • 7.5.5 Outdoor Gear Business
  • 7.6 Beaume
    • 7.6.1 Profile
    • 7.6.2 Operation
    • 7.6.3 Revenue Structure
    • 7.6.4 Customers and Suppliers
  • 7.7 3UNUSUL
    • 7.7.1 Profile
    • 7.7.2 Operation
    • 7.7.3 Revenue Structure
    • 7.7.4 Brands and Sales Channel
  • 7.8 Changhua Outdoor
    • 7.8.1 Profile
    • 7.8.2 Operation
    • 7.8.3 Sales Model
    • 7.8.4 Customers and Suppliers
  • 7.9 FX Outdoor
    • 7.9.1 Profile
    • 7.9.2 Operation
    • 7.9.3 Sales Model
  • 7.10 Others
    • 7.10.1 Arctos
    • 7.10.2 Camel
    • 7.10.3 KAILAS
    • 7.10.4 B.C. Sports Products
    • 7.10.5 SCALER
    • 7.10.6 Peak Sport

Selected Charts

  • Classification of Outdoor Gear
  • Global Outdoor Gear Consumers, 2017-2023E
  • Global Outdoor Gear Penetration, 2017-2023E
  • Global Outdoor Gear Consumers by Age Group, 2018
  • Global Outdoor Gear Sales, 2016-2025E
  • Global Outdoor Gear Sales by Country, 2018
  • Outdoor Gear Wholesale and Retail Sales in Europe, 2012-2019
  • Outdoor Gear Wholesale Value and Growth Rate (by Product) in Europe, 2018
  • Outdoor Gear Wholesale Value and Growth Rate (by Country) in Europe, 2018
  • Number of Participants and Participation Rate in Outdoor Sports in the U.S., 2009-2019
  • Outdoor Gear Market Size in the U.S. by Product, 2018
  • Geographical Distribution of Outdoor Sports Participants in the U.S.
  • Outdoor Gear Market Size in South Korea, 2012-2018
  • Global Main Outdoor Gear Brands and Flagship Products
  • Outdoor Sports Participation Groups and Projects in China
  • Overall Outdoor Gear Market Size in China, 2015-2025E
  • Overall Outdoor Gear Market Size in China by Type, 2018&2025
  • Households' Annual Income in China (by Type), 2009-2018
  • Per Capita Living Expenditure of Chinese Residents, 2011-2018
  • Policies on Outdoor Gear Industry in China, 2015-2018
  • China's GDP and Growth Rate, 2009-2019
  • Information about Outdoor Sports Participants in China, 2018
  • Number of Skiers in China, 1996-2018
  • Types of Outdoor Sports
  • Popularity of Outdoor Sports in China by Item, 2018
  • Participants in Outdoor Sports in China by Age Group, 2018
  • Percentage of Outdoor Sports Participants in Total Population in China, 2013/2018
  • Tourist Spending per Capita and Number of Tourists in China, 2010-2025
  • Development History of Chinese Outdoor Gear Market
  • Outdoor Gear Retail Sales and Shipments in China, 2010-2019E
  • Outdoor Gear Retail Sales and Shipment Growth Rate in China, 2002-2018
  • Number of Outdoor Gear Channels in China, 2012-2018
  • Retail Sales of Outdoor Gear in China by Channel, 2012-2018
  • Retail Sales Structure of Outdoor Gear in China by Channel, 2017-2018
  • Number of Outdoor Gear Brands in China, 2012-2018
  • Outdoor Gear Shipments in China by Brand, 2010-2018
  • Number and Shipments of Outdoor Gear Brands in China by Shipment Level, 2014-2018
  • Outdoor Brand Concentration in China by Shipment, 2018
  • Outdoor Gear Retail Sales by Product in China, 2018
  • Procedures of Vertically Integrated Business Model in China Outdoor Gear Industry
  • Procedures of Single-manufacturer Business Model in China Outdoor Gear Industry
  • Procedures of Manufacturing-Wholesale Business Model in China Outdoor Gear Industry
  • Procedures of Distributor Business Model in China Outdoor Gear Industry
  • Competitive Landscape of Outdoor Gear Market in China
  • Best Outdoor Brands in China, 2018
  • Best Outdoor Gears in China, 2018
  • Outdoor Gear Market Concentration in China, 2010-2018
  • Gross Retail Sales of Chinese Outdoor Gear Market, 2017-2025E
  • Outdoor Gear Retail Sales Structure in China by Channel, 2017&2025E
  • Classification of Outdoor Apparel
  • Outdoor Apparel Retail Sales in China, 2013-2025E
  • Outdoor Apparel Retail Sales in China by Channel, 2018
  • Growth Rate of Outdoor Apparel Retail Sales in China, 2016-2018
  • Common Outdoor Clothing Fabrics
  • Comparison of Function between Softshell and Hardshell Jackets
  • Classification of Outdoor Footwear
  • Outdoor Footwear Retail Sales in China, 2013-2025E
  • YoY Growth Rate of Outdoor Footwear Retail Sales in China, 2015-2018
  • Main Outdoor Footwear Brands in China
  • Classification of Backpacks
  • Outdoor Backpack Retail Sales in China, 2013-2025E
  • Main Outdoor Backpack Brands in China
  • Outdoor Gear Retail Sales in China, 2013-2025E
  • Types of Outdoor Tents
  • Main Popular Outdoor Tent Brands in China
  • Main Popular Outdoor Sleeping Bag Brands in China
  • Revenue and Net Income of Columbia, 2011-2019
  • Revenue Breakdown of Columbia by Region, 2013-2019
  • Revenue Breakdown of Columbia by Product, 2013-2019
  • Revenue of Columbia by Brand, 2015-2019
  • Gross Margin of Columbia, 2011-2018
  • Net Sales by Channels of Columbia, 2017-2019
  • Revenue and Net Income of VF Corporation, 2014-2019
  • Revenue Breakdown of VF Corporation by Segment, 2016-2019
  • Major Brands of VF Corporation, by the end of 2018
  • Revenue Growth Rate of VF Corporation's Major Outdoor Brands, 2016-2019
  • Revenue of VF by Channels and Geography, 2019
  • Growth Rate of VF Corporation's Revenue from China, 2017-2019
  • Revenue of Lafuma, 2010-2018
  • Operation of CALIDA Group, 2014-2018
  • Operation of CALIDA Group, 2019H1
  • Revenue Breakdown of Lafuma by Region, 2011-2018
  • Revenue of CALIDA Group by Brand, 2018
  • Revenue of CALIDA Group by Brand, 2019H1
  • Revenue of CALIDA Group by Geography, 2017-2018
  • Development Trend of E-commerce of CALIDA Group, 2016-2019
  • Net Sales of CALIDA Group from Contracts with Customers, 2019H1
  • Sales Outlets of Lafuma by Brand, by the end of 2018
  • Sales Structure of Lafuma by Brand, 2018
  • Revenue and Net Income of Clarus, 2013-2019
  • Revenue Breakdown of Clarus by Region, 2013-2018
  • Revenue Breakdown of Clarus by Business, 2016-2018
  • Gross Margin of Clarus, 2013-2018
  • Main Outdoor Leisure Brands of Newell Brands
  • Operating Results of Newell Brands, 2017-2018
  • Net Sales and Operating Income of Newell Brands by Business, 2017-2018
  • Global Operations of Amer Sports, 2018
  • Revenue and Net Income of Amer Sports, 2013-2018
  • Revenue of Amer Sports by Business, 2016-2018
  • Revenue of Amer Sports by Region, 2016-2018
  • Major Outdoor Sports Brands of Amer Sports
  • Outdoor Revenue of Amer Sports by Product, 2016-2018
  • Outdoor Revenue of Amer Sports by Region, 2016-2018
  • Companies of Amer Sports in China
  • Main Outdoor Products of Toread
  • Revenue and Net Income of Toread, 2010-2019
  • Operating Revenue Breakdown of Toread by Business, 2015-2018
  • Operating Revenue Breakdown of Toread by Region, 2015-2018
  • Gross Margin of Toread, 2010-2019
  • Gross Margin of Toread by Business, 2014-2018
  • Sales and Inventory of Outdoor Gear of Toread, 2014-2018
  • Revenue Breakdown of Outdoor Gear of Toread, 2015-2018
  • Outdoor Gear Revenue of Toread by Brand, 2015-2019
  • Number of Outdoor Gear Brand Stores of Toread, 2016-2018
  • Expansion Plan of Discovery Franchises, 2019-2021
  • R&D Investment of Toread, 2012-2018
  • Main Products of Sanfo
  • Revenue and Net Income of Sanfo, 2011-2019
  • Sales Volume and Inventory of Sanfo by Product, 2014-2018
  • Operating Revenue Breakdown of Sanfo by Product, 2012-2018
  • Operating Revenue Breakdown of Sanfo by Region, 2011-2018
  • Gross Margin of Sanfo, 2011-2018
  • Gross Margin of Sanfo by Product, 2011-2018
  • Brands Agented by Sanfo
  • Revenue of Sanfo's Independent Brands, 2017-2018
  • Number of Sanfo's Stores, 2018
  • R&D Investment of Sanfo, 2016-2018
  • Projects with Funds Raised via Private Placement of Sanfo, 2016
  • Major Construction Projects of Sanfo with Raised Funds, as of Dec 2018
  • Revenue and Net Income of Comefly, 2013-2019
  • Output & Sales of Comefly by Product, 2017-2018
  • Operating Revenue Breakdown of Comefly by Product, 2015-2017
  • Operating Revenue Breakdown of Comefly by Region, 2017-2018
  • Gross Margin of Comefly, 2013-2018
  • Gross Margin of Comefly by Product, 2014-2018
  • Customers of Comefly's OEM/ODM Business
  • Revenue of Comefly's Independent Brand, 2013-2018
  • Distribution of Comefly's Independent Brand Stores, 2013-2018
  • Revenue and Gross Margin of Comefly's Independent Brand by Store, 2017
  • Revenue and Gross Margin of Comefly's Independent Brand by Store, 2018
  • Revenue and Gross Margin of Comefly's Independent Brand by Channel, 2016-2018
  • Operation of Major Shareholding Companies of Comefly, 2018
  • Revenue and Net Income of Kolumb, 2013-2019
  • Operating Revenue Breakdown of Kolumb by Product, 2013-2017
  • Gross Margin of Kolumb, 2013-2017
  • Operating Revenue and Gross Margin of Kolumb by Channel, 2016-2017
  • Revenue and Net Income of Shanghai Challenge Textile, 2011-2019
  • Operating Revenue Breakdown of Shanghai Challenge Textile by Product, 2011-2018
  • Operating Revenue Breakdown of Shanghai Challenge Textile by Region, 2011-2018
  • Gross Margin of Shanghai Challenge Textile, 2011-2018
  • Gross Margin of Shanghai Challenge Textile by Product, 2011-2018
  • Gross Margin of Shanghai Challenge Textile by Region, 2011-2018
  • Output and Sales Volume of Shanghai Challenge Textile by Product, 2017-2018
  • Top 5 Clients and Revenue of Shanghai Challenge Textile, 2018
  • Development History of Beaume
  • Revenue and Net Income of Beaume, 2013-2018
  • Revenue Breakdown of Beaume by Product, 2013-2018
  • Operating Revenue Breakdown of Beaume by Region, 2014-2018
  • Beaume's Revenue from Top5 Customers and % of Total Revenue, 2018
  • Beaume's Procurement from Top5 Suppliers and % of Total Procurement, 2018
  • Revenue and Net Income of 3UNUSUL, 2014-2018
  • Operating Revenue of 3UNUSUL by Product, 2016-2018
  • Operating Revenue of 3UNUSUL by Region, 2016-2018
  • Revenue and Net Income of Changhua Outdoor, 2014-2018
  • Revenue and Net Income of Subsidiaries of Changhua Outdoor, 2018
  • Revenue of Changhua Outdoor from Top5 Customers and % of Total Revenue, 2018
  • Procurement of Changhua Outdoor from Top5 Suppliers and % of Total Procurement, 2018
  • Revenue and Net Income of FX Outdoor, 2015-2018
  • Revenue Breakdown of FX Outdoor by Channel, 2016-2018
  • Equity Structure of Arctos
  • Equity Structure of Camel
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