銀行分行:新一代的相關案例研究

本報告提供全球各國的銀行分行相關成功案例，同時加上成功的通用要素相關分析，並將結果概述為以下內容。

執行摘要

範圍遼闊分店的革新

• Barclays Bank(英國)
• Credit Union Australia (CUA)(澳洲)
• ING Group(荷蘭)
• ICICI Bank(印度)
• Jyske Bank(丹麥)
• Westpac(紐西蘭)
• 分店和郵局的銀行(銀行交易)
• 分店的各種作用

分店與部門的合作

• Deutsche Bank(德國)
• DBS(新加坡)
• North Shore Credit Union (NSCU)(加拿大)
• OCBC Bank(新加坡)
• UniCredit Bulbank(保加利亞)

成功的推動因素

• 位置
• 分店的設計
• 人力資源的合理
• 分店的品牌
• 網路資產的管理
• 自助服務
• 店內銀行:重要的成功要素

APPENDICES

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Table of Contents

Branch Banking II

EXECUTIVE SUMMARY

WIDE RANGING BRANCH INNOVATION

• 1. Barclays Bank, UK
• 2. Credit Union Australia (CUA), Australia
• 3. ING Group, The Netherlands
• 4. ICICI Bank, India
• 5. Jyske Bank, Denmark
• 6. Westpac, New Zealand
• 7. The branch and post office banking
• 8. The branch in different roles

ALIGNING BRANCHES AND SEGMENTS

• 9. Deutsche Bank, Germany
• 10. DBS, Singapore
• 11. North Shore Credit Union (NSCU), Canada
• 12. OCBC Bank, Singapore
• 13. UniCredit Bulbank, Bulgaria

DRIVERS OF SUCCESS

• 14. Location
• 15. Branch design
• 16. Staff competences
• 17. Brand at the branch
• 18. Network asset management
• 19. Self-service
• 20. In-store branches - the critical success factors

APPENDIX

Branch Banking III

EXECUTIVE SUMMARY

CASE STUDIES

• 1. ActivoBank (Millenium bcp group), Portugal
• 2. Bank Audi Group (Odeabank), Turkey
• 3. BDO Unibank (BDO), The Philippines
• 4. BMO Financial Group, Canada
• 5. Bank of Queensland (BOQ), Australia
• 6. Chase Bank, USA
• 7. CIBC, Canada
• 8. Commercial Bank of Dubai (CBD), UAE
• 9. ING Group, The Netherlands and Italy
• 10. mBank, Poland
• 11. Nationwide Building Society, UK
• 12. Numerica Credit Union, USA
• 13. OCBC Bank, Singapore
• 14. State Bank of India (SBI), India
• 15. Vancouver City Savings Credit Union, Canada
• 16. Westpac Bank, New Zealand
• 17. Small business in Eastern Europe

ANALYSIS OF KEY THEMES

• 18. Branch types
• 19. In-store branches
• 20. The shared branch
• 21. Developing the branch for the future
• 22. Managing the branch network assets
• 23. Conclusions

APPENDIX