分店銀行:下一代的案例研究

本報告提供世界各國的分店銀行相關成功案例調查，成功的通用要素相關分析。

摘要整理

分店主導的策略

• Eastern Bank (美國)
• Huntington National Bank (美國)

分店的變化

• Bank of America (美國)
• Bank of Ireland (BOI):愛爾蘭
• Millennium bcp (MBCP):葡萄牙
• The Nordea Group
• OCBC and UOB新加坡
• Origin Bank (美國)

分店的經營模式

• Bendigo and Adelaide Bank (BEN):澳洲
• CO-OP Financial Services (CO-OP) (美國)
• Handelsbanken:瑞典
• SNS Bank:荷蘭

休息室

• ING:比利時
• Virgin Money (英國)

策略上主要課題

• 分店的種類
• 分店的設計
• 客戶體驗
• 策略開發與管理
• 結論

Branch Banking IV is the latest report in RBR's popular Branch Banking executive report series. It explores the range of approaches taken by different types of bank, highlighting examples of best practice in branch strategy. The report presents case studies that demonstrate the synergy between physical and digital channels being seen during the current wave of retail bank branch transformation. Whether you are a bank, a supplier, or other industry participant, these case studies will inspire you to better serve your customers.

RBR executive reports

This report is part of RBR's "Executive Report" series which provides expert opinion on topical issues in the banking automation, ATMs, cards and payments sectors.

The reports provide a mix of information, analysis, insights and implications and are aimed at senior executives or others looking for informed commentary on key industry issues.

Table of Contents

EXECUTIVE SUMMARY

SECTION A: BRANCH-LED STRATEGY

• 1. Eastern Bank, USA
• 2. Huntington National Bank, USA

SECTION B: BRANCH TRANSFORMATION

• 3. Bank of America, USA
• 4. Bank of Ireland (BOI), Ireland
• 5. Millennium bcp (MBCP), Portugal
• 6. The Nordea Group
• 7. OCBC and UOB, Singapore
• 8. Origin Bank, USA

SECTION C: BRANCH BUSINESS MODEL

• 9. Bendigo and Adelaide Bank (BEN), Australia
• 10. CO-OP Financial Services (CO-OP), USA
• 11. Handelsbanken, Sweden
• 12. SNS Bank, Netherlands (de Volksbank group)

SECTION D: LOUNGES

• 13. ING, Belgium
• 14. Virgin Money, UK

SECTION E: MAJOR STRATEGIC ISSUES

• 15. Branch types
• 16. Branch design principles
• 17. The customer experience
• 18. Strategy development and management
• 19. Conclusions