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市場調查報告書

數位女性保健解決方案全球市場 (2017-2024年):新技術如何改變女性保健

The Global Market Of Digital Women's Health Solutions 2017-2024: How New Technology Will Revolutionize Women's Health

出版商 Research 2 Guidance 商品編碼 928402
出版日期 內容資訊 英文 140 Pages; 70 Figure & 30 Tables
商品交期: 最快1-2個工作天內
價格
數位女性保健解決方案全球市場 (2017-2024年):新技術如何改變女性保健 The Global Market Of Digital Women's Health Solutions 2017-2024: How New Technology Will Revolutionize Women's Health
出版日期: 2020年01月31日內容資訊: 英文 140 Pages; 70 Figure & 30 Tables
簡介

2019年半年中全球女性人口達38億人 (49.6%) ,在亞洲及非洲地區的帶動下預估未來也將持續成長。過去5年,一般民眾及醫療專業人士皆對於女性健康議題展現高度興趣。超過3,000多種以應用程式為基礎的解決方案、每年1億5100萬次下載數、數百萬活躍用戶等,女性保健市場已成長為最大且最以消費者導向的數位醫療保健市場。

本報告研究全球數位女性保健解決方案市場,分析彙整數位女性保健生態系統,提供解決方案數量、下載數、使用者數等推移,以及商業模式和收益、主要市場部門趨勢、競爭環境和市場占比、主要區域市場分析、影響市場的各種趨勢分析、主要市場投入策略、主要參與業者簡介等情報。

第1章 研究範圍

第2章 管理摘要

第3章 全球數位女性保健市場機會

第4章 全球數位女性保健生態系統:現況

  • 供應方的成長:解決方案數量推移
  • 需求成長:下載和使用數量推移
  • 市場多樣性:12種主要使用案例
  • 市場多樣性:5項醫療類別
  • 進階數位內容的開發
  • 連網數位醫療保健解決方案:裝置分類和主要發展
  • 商業模式和收益

第5章 主要市場區分:KPI和各種趨勢

  • 懷孕用應用程式:分類、結構、成長
  • 產前用應用程式:分類、結構、成長
  • 產後用應用程式:分類、結構、成長
  • 婦產科用應用程式:分類、結構、成長
  • 更年期用應用程式:分類、結構、成長

第6章 競爭環境

  • 參與企業
  • 發行商市場占比:前10大

第7章 主要企業簡介

  • Health & Parenting Ltd.
  • Flo Health
  • ABISHKKING / Simple Design
  • Biowink GmbH (Clue)
  • Leap Fitness Group
  • BabyCenter
  • Glow
  • SimpleInnovation
  • GP International/GP Apps
  • Ovia Health

第8章 前10大國家市場

  • 市場區域結構
  • 美國
  • 巴西
  • 俄國
  • 墨西哥
  • 英國
  • 印度
  • 德國
  • 法國
  • 中國
  • 西班牙

第9章 主要趨勢和市場投入策略

  • 改變市場的10大趨勢
  • 4項最有希望的市場投入策略

第10章 展望:∼2024年

  • 目標人口層和可因應市場預測
  • 下載和使用數量預測
  • 收益預測

第11章 附錄

目錄

Women account for nearly half of humankind: In mid-2019, the female population alone reached 3.8 billion, accounting for 49.6% of the global population. Driven by a demographic boom in Asia and Africa, it is set to grow continuously in the foreseeable future.

Over the last five years, the digital women's health market has been driven by an increasing interest in women's health issues, from both the general public and medical professionals. With over 3,000 app-based solutions, 151M annual downloads globally and millions active users (end of 2019), women's health has managed to develop into one of the biggest and most consumer-oriented digital healthcare markets.

“The Global Market Of Digital Women's Health Solutions 2017-2024: How New Technology Will Revolutionize Women's Health” report by Research2Guidance deals with the global market of digital solutions that support women during different stages of their lives. Currently available digital women's health solutions are mainly focused on the reproductive function of the female body.

The market for digital women's health solutions refers to the software, products and services that leverage technology to address specific women's health issues and which improve women's health.

The 140-page report is the most comprehensive study of one of the biggest consumer-oriented digital healthcare markets - women's health. Some of the quantitative and qualitative analyses are also presented in 70 figures and 30 tables. To validate market hypotheses and concepts, R2G's team conducted interviews with key decision makers in the digital women's health market. Their insights and data enriched our deep dive market intelligence with the latest and most relevant business expertise.

The new report covers:

  • 1. The sizing of the current global market opportunity including addressable market, demand and supply size.
  • 2. The description of the current global digital women's health ecosystem.
  • 3. A categorization and description of the currently available solutions by women's lifecycle and use case/features.
  • 4. An evaluation of current and future business models.
  • 5. A mapping of the global competitive landscape - overall analysis and top 10 publishers market shares.
  • 6. Profiles of Top 10 leading digital women's health solution providers including their solutions portfolio performance and perceived market strategy.
  • 7. A profile of the largest country markets showing addressable markets, current adoption rate and key competitors' performances.
  • 8. An evaluation of Top 10 trends that will transform the digital women's health market.
  • 9. A description of four success entry strategies for established players and new entrants.
  • 10. An outlook till 2024 providing detailed forecast on market size, business models, usage and pricings.

In “The Global Market Of Digital Women's Health Solutions 2017-2024: How New Technology Will Revolutionize Women's Health” report the following companies are mentioned and covered: Health & Parenting Inc, Flo Health, ABISHKKING/Simple Design, Biowink GmbH (Clue), Leap Fitness, BabyCenter, Glow, SimpleInnovation, GP International/GP Apps, Ovia Health, Fitbit, Apple, Samsung Health, Alphabet, Bayer, Whisper Arts, Women Health, Easy Healthcare Corporation, positive restive d.o.o., Chiaro Technology, Healthline, Mamava Inc., BabySentry, Fertility Council, Odosoft, Cocoon Life Pregnancy, Shenzhen Unicare, Bangtang Network Technology, Kindara, Trackle GmbH, AVA, Tempdrop, Braster, Samplytics, Clearblue, Garmin, Versa, Nighp Software, Pfizer, Sanofi, Roche, Merck, MTI, TDK Corporation, Thyme Maternity, LactMed, Philips, Onelife Health, BabyTree Inc., Wachanga, Mylo, Baby Chakra, Healofy.

Research2Guidance has been monitoring the digital health market since 2010. This report will act as a baseline for future analyses of the digital women's health solutions market.

What the market tells about the R2G's digital women's health report:

“I am impressed by the comprehensive selection of topics and trends as well as the analysis depth this report provides. Highly recommended for anyone looking to build a solid knowledge foundation of the market but also for experts who need an up-to-date analysis of the global market and its potential.” David Schärf, Founder of Onelife Health and Advisor at Parasol Strategy.

Table of Contents

1. Scope of the report

2. Management summary

3. Global digital women's health opportunity

4. The global digital women's health ecosystem: current status

  • 4.1. The growth of the supply side: number of solutions (2010-2019)
  • 4.2. The growing demand: downloads and usage (2016-2019)
  • 4.3. The diversity of the market: The twelve main use cases
  • 4.4. The diversity of the market: Five medical categories
  • 4.5. Premium digital content developments
  • 4.6. Connected digital healthcare solutions: classification of devices and major developments
  • 4.7. Business models and revenues

5. Five major market segments: Key performance indicators and trends

  • 5.1. Fertility apps: classification, structure, and growth
  • 5.2. Prenatal apps: classification, structure, and growth
  • 5.3. Postpartum apps: classification, structure, and growth
  • 5.4. Gynecology and obstetrics apps: classification, structure, and growth
  • 5.5. Menopause apps: classification, structure, and growth

6. Market competition: Overall analysis

  • 6.1. Digital women's health market players: the competitive landscape
  • 6.2. Publishers' market shares: Top-10

7. Leading market players: Company profiles

  • 7.1. Health & Parenting Ltd.
  • 7.2. Flo Health
  • 7.3. ABISHKKING / Simple Design
  • 7.4. Biowink GmbH (Clue)
  • 7.5. Leap Fitness Group
  • 7.6. BabyCenter
  • 7.7. Glow
  • 7.8. SimpleInnovation
  • 7.9. GP International/GP Apps
  • 7.10.Ovia Health

8. Top-10 country markets for digital women's health solutions

  • 8.1. Geographic structure of the global digital women's health market
  • 8.2. The United States
  • 8.3. Brazil
  • 8.4. Russia
  • 8.5. Mexico
  • 8.6. The United Kingdom
  • 8.7. India
  • 8.8. Germany
  • 8.9. France
  • 8.10.China
  • 8.11.Spain

9. Major trends and go-to-market strategies in the digital women's health market

  • 9.1. Ten major trends that will transform the digital women's health market
  • 9.2. The four most promising go-to-market strategies: how to tap into market opportunities for digital women's health

10. Outlook: The next five years to 2024

  • 10.1.Demographic target group and addressable market forecast
  • 10.2.Downloads and usage forecast
  • 10.3.Revenue forecast

11. Appendix

  • 11.1.About Research2Guidance
  • 11.2.Authors

LIST OF FIGURES

  • Figure 1: Digital solutions for women's health - scope of the study
  • Figure 2: Global addressable market for digital women's health solutions, millions of women with capable device (2018)
  • Figure 3: Global demographic target group for women's health solutions by biggest country markets, millions of women (2018)
  • Figure 4: Global addressable market for digital women's health solutions by biggest country markets, millions of women with capable device (2018)
  • Figure 5: The number of women's health app solutions globally, 2010-2019
  • Figure 6: The number of women's health app solutions by platform globally, 2010-2019
  • Figure 7: Number of downloads of women's health app solutions by platform globally, 2017 - 2019E, million
  • Figure 8: Breakdown of women's health app solutions by number of downloads, 2019
  • Figure 9: Number of monthly active users (MAUs) of women's health app solutions by platform globally, million (2017 - 2019E)
  • Figure 10: Breakdown of women's health apps by the year of their last update, % of the total number of apps, October 2019
  • Figure 11: Breakdown of women's health app solutions by use case type, 2019 (% of the total)
  • Figure 12: Breakdown of women's health app solution downloads and monthly active users by type, 2019 (% of the total)
  • Figure 13: Breakdown of women's health app solutions by medical segment globally, 2019 (% of the total number of women's health apps)
  • Figure 14: Breakdown of women's health app downloads and usage by medical category globally, 2019 (% of the total number of downloads and monthly active users)
  • Figure 15: IAP apps and paid download apps as % of women's health apps globally (2010 - 2019)
  • Figure 16: Penetration of paid apps by women's health segment, 2019 (% of the total apps in each segment)
  • Figure 17: Penetration of paid apps by functional type of solution, 2019 (% of total apps by type)
  • Figure 18: Penetration of IAP by women's health segment, 2019 (% of the total apps in each segment)
  • Figure 19: Penetration of IAP by type of solution, 2019 (% of the total apps by each type)
  • Figure 20: Structure of device-connected women's health apps by type of connected device, October 2019 (% of total device-connected women's health apps)
  • Figure 21: Structure of device-connected women's health apps by medical category, October 2019 (% of total device-connected women's health apps)
  • Figure 22: Global digital women's health market revenue, 2017- 2019E (US$ million)
  • Figure 23: Global digital women's health market revenues by revenue stream, 2018 vs 2019E (% of total revenues)
  • Figure 24: Global digital women's health market revenue by segment, 2018 vs 2019E (% of total revenue)
  • Figure 25: Breakdown of fertility app solutions by type globally, 2019 (% of the total fertility apps)
  • Figure 26: Breakdown of fertility app solutions by medical sub-category globally, 2019 (% of total fertility apps)
  • Figure 27: Medical use cases of mobile app solutions in the fertility segment, 2018
  • Figure 28: Breakdown of fertility app downloads by medical sub-category globally, 2019 (% of total fertility app downloads and monthly active users)
  • Figure 29: Top 10 medical use cases in the fertility segment, by number of downloads (2018 FY) 47
  • Figure 30: Top-10 fertility apps by number of monthly active users (October 2019)
  • Figure 31: Breakdown of prenatal app solutions by type globally, 2019 (% of the total number of prenatal apps)
  • Figure 32: Breakdown of prenatal app solutions by medical sub-category globally, 2019(% of the total number of prenatal apps)
  • Figure 33: Medical use cases of mobile app solutions in the prenatal segment
  • Figure 34: Breakdown of prenatal app downloads by medical sub-category globally, 2019 (% of the total number of prenatal app downloads and monthly active users)
  • Figure 33: Top-10 use cases in the prenatal segment by number of downloads (2018, FY)
  • Figure 34: Top-10 prenatal apps by number of monthly active users (October 2019)
  • Figure 37: Breakdown of postpartum app solutions by type globally, 2019 (% of the total number of postpartum apps)
  • Figure 38: Breakdown of postpartum app solutions by medical sub-category globally, 2019 (% of the total number of postpartum apps)
  • Figure 39: Breakdown of postpartum app downloads by medical sub-category globally, 2019 (% of total postpartum app downloads and monthly active users)
  • Figure 40: Medical use cases of mobile app solutions in the postpartum segment
  • Figure 41: Top-10 medical use cases in the postpartum segment by number of downloads (2018)
  • Figure 42: Top-10 postpartum apps ranked by monthly active users (October 2019)
  • Figure 43: Breakdown of gynecology and obstetrics app solutions by type globally, 2019 (% of the total number of gynecology and obstetrics apps)
  • Figure 44: Breakdown of gynecology and obstetrics app solutions by medical sub-category globally, 2019 (% of total gynecology and obstetrics apps)
  • Figure 45: Breakdown of gynecology and obstetrics app solutions by medical sub-category globally, 2019 (% of gynecology and obstetrics app downloads and monthly active users)
  • Figure 46: Medical use cases of mobile app solutions in the gynecology and obstetrics segment
  • Figure 47: Top 10 use cases in the gynecology and obstetrics segment by number of downloads (2018)
  • Figure 48: Top-10 gynecology and obstetrics apps by number of monthly active users (October 2019)
  • Figure 49: Breakdown of menopause app solutions by type globally, 2019 (% of total menopause apps)
  • Figure 50: Breakdown of menopause app solutions by medical sub-category globally, 2019 (% of menopause apps)
  • Figure 51: Breakdown of menopause app users by medical sub-category globally, 2019 (% of total menopause app downloads and monthly active users)
  • Figure 52: Top 10 menopause apps by monthly active users, October 2019
  • Figure 53: Global number of digital women's health publishers, 2010-2019
  • Figure 54: Global number of digital women's health publishers by platform, 2010-2019
  • Figure 55: Breakdown of digital women's health publishers by medical category, 2019 (% of unique publishers)
  • Figure 56: Breakdown of digital women's health publishers by company/institution type, 2019 (% of unique publishers)
  • Figure 57: Breakdown of women's health app publishers by the number of apps in portfolio, October 2019 (% of unique publishers)
  • Figure 58: Breakdown of women's health app publishers by number of annual downloads, 2019 9 months (% of total unique publishers)
  • Figure 59: Top-10 publisher market shares: 2018 and 2019 (% of women's health app downloads)
  • Figure 60: Structure of the digital women's health market by global region, % of total downloads (2018)
  • Figure 61: Top-10 country markets by number of women's health app downloads, per million downloads (2018 FY)
  • Figure 62: Top-10 country markets by number of users of women's health apps, per million MAUs (June 2019)
  • Figure 63: Venture funding for Top 250 most downloadable women's health solutions, 2011 to 2019 (US$ million)
  • Figure 64: Demographic target group and addressable market for digital women's health solutions (2019 to 2024)
  • Figure 65: Global downloads of digital women's health apps by platform (2019 to 2024)
  • Figure 66: Global downloads of digital women's health apps by segment (2019 to 2024)
  • Figure 67: Global monthly active users of digital women's health apps by platform (2019 to 2024)
  • Figure 68: Global monthly active users of digital women's health apps by segment (2019 to 2024)
  • Figure 69: Global digital women's health revenue by source (2019-2024)
  • Figure 70: Global digital women's health revenue by segment (2019-2024)

LIST OF TABLES

  • Table 1: Health & Parenting's app portfolio
  • Table 2: Health & Parenting app portfolio performance
  • Table 3: Flo Health's app portfolio
  • Table 4: Flo Health's app portfolio performance
  • Table 5: ABISHKKING/Simple Design's portfolio
  • Table 6: ABISHKKING/Simple Design's app portfolio performance
  • Table 7: Biowink's app portfolio
  • Table 8: Biowink's app portfolio performance
  • Table 9: Leap Fitness' app portfolio
  • Table 10: Leap Fitness' app portfolio performance
  • Table 11: BabyCenter's app portfolio
  • Table 12: BabyCenter's app portfolio performance
  • Table 13: Glow's apps portfolio performance
  • Table 14: Glow App's apps portfolio performance
  • Table 15: My Calendar - Period Tracker's app portfolio
  • Table 16: SimpleInnovation's app portfolio performance
  • Table 17: GP's app portfolio
  • Table 18: GP's app portfolio performance
  • Table 19: Ovia Health's app portfolio
  • Table 20: Ovia Health's app portfolio performance
  • Table 22: The US's digital women's health market
  • Table 23: Brazil's digital women's health market
  • Table 24: Russia's digital women's health market
  • Table 24: Mexico's digital women's health market
  • Table 26: The UK's digital women's health market
  • Table 27: India's digital women's health market
  • Table 28: Germany's digital women's health market
  • Table 28: France's digital women's health market
  • Table 29: China's digital women's health market
  • Table 30: Spain's digital women's health market