市場調查報告書

市場營銷自動化軟件的全球市場:按產品,公司規模,部署類型,應用程序,行業分析和增長預測

Marketing Automation Software Market Research Report: By Offering, Enterprise, Deployment, Application, Industry - Global Industry Analysis and Growth Forecast to 2030

出版商 Prescient & Strategic Intelligence Private Limited 商品編碼 968402
出版日期 內容資訊 英文 219 Pages
商品交期: 2-3個工作天內
價格
市場營銷自動化軟件的全球市場:按產品,公司規模,部署類型,應用程序,行業分析和增長預測 Marketing Automation Software Market Research Report: By Offering, Enterprise, Deployment, Application, Industry - Global Industry Analysis and Growth Forecast to 2030
出版日期: 2020年06月01日內容資訊: 英文 219 Pages
簡介

全球營銷自動化軟件市場預計將從2019年的40.573億美元增長到2030年的150.185億美元,從2020年到2030年的複合年增長率為13.1%。預計會。

近年來,對個性化內容的需求已大大增加,並且客戶越來越在尋找能夠滿足其需求的產品。這迫使公司實施新的以客戶為中心的營銷策略,而不是強調產品和服務的傳統營銷活動。

近年來,市場營銷自動化軟件的需求不斷增長,因為它具有識別購買模式,從所收集的信息中學習以及能夠以最少的人工干預做出獨立決策的能力。使用此技術,您可以通過網絡,電子郵件,文本和社交媒體自動將消息發送給目標客戶。

本報告調查了全球營銷自動化軟件市場,並按產品,公司規模,部署類型,應用程序,行業,全球和區域市場規模和預測以及競爭狀況進行了分析。 ,提供諸如公司資料之類的信息。

目錄

第1章調查背景

  • 調查目的
  • 市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章簡介

  • 市場細分的定義
    • 通過提供
      • 解決方案
      • 服務
    • 按公司規模
      • 大公司
      • 中小企業
    • 按部署類型
      • 內部部署
    • 按應用
      • 潛在客戶管理
      • 電子郵件營銷
      • 廣告活動管理
      • 入站營銷
      • 報告和分析
      • 其他
    • 按行業
      • BFSI
      • 通訊,IT
      • 零售,電子商務
      • 製造業
      • 醫療
      • 媒體,娛樂
      • 教育
      • 其他
  • 價值鏈分析
  • 市場動態
    • 趨勢
      • 對個性化內容的偏好不斷提高
      • 使用預測性線索評分
    • 促進因素
      • 擴大數字營銷的引入
      • 在全球範圍內擴大社交媒體的使用
      • 擴大了針對中小企業的營銷自動化軟件的引入
      • 分析增長因素對市場預測的影響
    • 抑製器
      • 高初始投資
      • 與移動設備數據相關的一般風險
      • 分析限制因素對市場預測的影響
    • 市場機會
      • 人工智能和營銷自動化軟件的集成
  • COVID-19的影響
    • 當前情況
    • COVID-19場景
    • 未來情況
  • 波特的五力分析

第5章全球市場規模和預測

  • 通過提供
  • 按公司規模
  • 按部署類型
  • 按應用
  • 按行業
  • 按地區

第6章北美市場規模和預測

第7章歐洲市場規模和預測

第8章亞太市場規模和預測

第9章中東/非洲的市場規模和預測

第10章拉丁美洲市場規模和預測

第11章主要國家的市場

  • 美國
  • 英國
  • 德國
  • 中國
  • 印度

第12章競爭情況

  • 公司和產品清單
  • 主要公司的市場份額分析
  • 主要公司的基準分析
  • 市場戰略運動
    • 併購
    • 產品發佈
    • 聯盟
    • 獲取客戶

第13章公司簡介

  • SAP SE
  • Salesforce.com Inc.
  • Oracle Corporation
  • Adobe Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • SharpSpring Inc.
  • SAS Institute Inc.
  • Infusion Software Inc. (Keap)
  • ActiveCampaign LLC
  • Act-On Software Inc.

第14章 附錄

目錄

Title:
Marketing Automation Software Market Research Report: By Offering (Solutions , Services), Enterprise (Large Enterprises, SME), Deployment (Cloud, On-Premises), Application (Lead Management, Email Marketing, Campaign Management, Inbound Marketing, Reporting and Analytics), Industry (IT & Telecom, Manufacturing, Education, Media & Entertainment, Healthcare, Retail & ECommerce, BFSI) - Global Industry Analysis and Growth Forecast to 2030.

The demand for personalized content has risen considerably in the past few years. Customers these days are increasingly demanding products and recommendations are suited to their individual needs. The digital era is compelling enterprises to adopt new marketing strategies that center on customers instead of conventional marketing campaigns that highlighted the products and services. In this scenario, companies are increasingly making use of customer information for providing them with enhanced services.

Since marketing automation software has the ability to identify purchasing patterns, learn from the gathered information, and make decisions on its own with minimal human intervention, its demand has also been increasing swiftly among companies. The marketing automation technology basically manages multifunctional campaigns, across various channels, and marketing processes. By making use of this this technology, companies can target customers by sending automated messages across web, email, text, and social. The technology is majorly utilized for automating sales activities and online marketing campaigns.

Owing to these factors, the global marketing automation software is predicted to reach a value of $15,018.5 million by 2030, from $4,057.3 million in 2019, progressing at a13.1% CAGR during the forecast period (2020-2030). Services and solutions are the two key offerings of the technology, between which, the demand for solutions was higher in 2019. These solutions are being adopted widely for capturing real-time customer data from different online channels and generating high number of quality leads by a number of industries, including BFSI, media & entertainment, IT & technology, and retail & e-commerce.

Different types of marketing automation solutions are content marketing platform, through-channel marketing automation, marketing resource management, lead-to-revenue management, real-time interaction management, and cross-channel campaign management. The largest use of the marketing automation software in the past was made for the lead management application in the past. The technology is used for better management of the entire lead lifecycle process, providing personalized experience to customers, monitoring prospect behavior, and capturing potential leads that are browsing the company website.

Among different industries, the retail & e-commerce industry made the most of marketing automation software in the past. The rising consumer spending, increasing preference for the adoption of next-generation technologies by retail companies, and growing penetration of internet are the major reasons for the increasing adoption of the technology in the industry. In addition to this, the need to better customer experience is also leading to the growth of the industry.

North America emerged as the major marketing automation software market during 2014-2019. The presence of a large number of vendors in the regions are driving the growth of the regional industry. Other than this, the demand for the technology is also projected to rise in the Asia-Pacific region in the years to come, owing to the growth of the retail & e-commerce industry, increasing penetration of social media platforms, and developments in the IT sector.

In conclusion, the market is being driven by the growing emphasis on providing personalized services to customers.

Table of Contents

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Offering
    • 1.3.2 Market Segmentation by Enterprise
    • 1.3.3 Market Segmentation by Deployment
    • 1.3.4 Market Segmentation by Application
    • 1.3.5 Market Segmentation by Industry
    • 1.3.6 Market Segmentation by Region
    • 1.3.7 Analysis Period
    • 1.3.8 Market Data Reporting Unit
      • 1.3.8.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
    • 2.1.1 Paid
    • 2.1.2 Unpaid
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By region
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Currency Conversion Rates
  • 2.6 Assumptions for the Study

Chapter 3. Executive Summary

  • 3.1 Voice of Industry Experts/KOLs

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Offering
      • 4.1.1.1 Solutions
        • 4.1.1.1.1 CCCM
        • 4.1.1.1.2 RTIM
        • 4.1.1.1.3 L2RM
        • 4.1.1.1.4 MRM
        • 4.1.1.1.5 CMP
        • 4.1.1.1.6 TCMA
      • 4.1.1.2 Services
        • 4.1.1.2.1 Professional
        • 4.1.1.2.1 Managed
    • 4.1.2 By Enterprise
      • 4.1.2.1 Large enterprises
      • 4.1.2.2 SMEs
    • 4.1.3 By Deployment
      • 4.1.3.1 Cloud
      • 4.1.3.2 On-Premises
    • 4.1.4 By Application
      • 4.1.4.1 Lead management
      • 4.1.4.2 Email marketing
      • 4.1.4.3 Campaign management
      • 4.1.4.4 Inbound marketing
      • 4.1.4.5 Reporting and analytics
      • 4.1.4.6 Others
    • 4.1.5 By Industry
      • 4.1.5.1 BFSI
      • 4.1.5.2 Telecom & IT
      • 4.1.5.3 Retail & e-commerce
      • 4.1.5.4 Manufacturing
      • 4.1.5.5 Healthcare
      • 4.1.5.6 Media & entertainment
      • 4.1.5.7 Education
      • 4.1.5.8 Others
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trends
      • 4.3.1.1 Growing preference for personalized content
      • 4.3.1.2 Use of predictive lead scoring
    • 4.3.2 Drivers
      • 4.3.2.1 Rising adoption of digital marketing
      • 4.3.2.2 Growing social media usage across the globe
      • 4.3.2.3 Increasing implementation of marketing automation software among SMEs
      • 4.3.2.4 Impact analysis of drivers on market forecast
    • 4.3.3 Restraints
      • 4.3.3.1 High initial investment
      • 4.3.3.2 Prevalent risks associated with mobile device data
      • 4.3.3.3 Impact analysis of restraints on market forecast
    • 4.3.4 Opportunities
      • 4.3.4.1 Integration of artificial intelligence with marketing automation software
  • 4.4 Impact of COVID-19
    • 4.4.1 Impact of COVID-19 on Marketing Automation Software Industry
      • 4.4.1.1 Current Scenario
      • 4.4.1.2 COVID-19 Scenario
      • 4.4.1.3 Future Scenario
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Intensity of Rivalry
    • 4.5.4 Threat of New Entrants
    • 4.5.5 Threat of Substitutes

Chapter 5. Global Market Size and Forecast

  • 5.1 By Offering
    • 5.1.1 Solutions, by Type
    • 5.1.2 Services, by Type
  • 5.2 By Enterprise
  • 5.3 By Deployment
  • 5.4 By Application
  • 5.5 By Industry
  • 5.6 By Region

Chapter 6. North America Market Size and Forecast

  • 6.1 By Offering
    • 6.1.1 Solutions, by Type
    • 6.1.2 Services, by Type
  • 6.2 By Enterprise
  • 6.3 By Deployment
  • 6.4 By Application
  • 6.5 By Industry
  • 6.6 By Country

Chapter 7. Europe Market Size and Forecast

  • 7.1 By Offering
    • 7.1.1 Solutions, by Type
    • 7.1.2 Services, by Type
  • 7.2 By Enterprise
  • 7.3 By Deployment
  • 7.4 By Application
  • 7.5 By Industry
  • 7.6 By Country

Chapter 8. APAC Market Size and Forecast

  • 8.1 By Offering
    • 8.1.1 Solutions, by Type
    • 8.1.2 Services, by Type
  • 8.2 By Enterprise
  • 8.3 By Deployment
  • 8.4 By Application
  • 8.5 By Industry
  • 8.6 By Country

Chapter 9. MEA Market Size and Forecast

  • 9.1 By Offering
    • 9.1.1 Solutions, by Type
    • 9.1.2 Services, by Type
  • 9.2 By Enterprise
  • 9.3 By Deployment
  • 9.4 By Application
  • 9.5 By Industry
  • 9.6 By Country

Chapter 10. LATAM Market Size and Forecast

  • 10.1 By Offering
    • 10.1.1 Solutions, by Type
    • 10.1.2 Services, by Type
  • 10.2 By Enterprise
  • 10.3 By Deployment
  • 10.4 By Application
  • 10.5 By Industry
  • 10.6 By Country

Chapter 11. Major Countries

  • 11.1 U.S. Market Revenue, by Application
  • 11.2 U.S. Market Revenue, By Industry
  • 11.3 U.K. Market Revenue, by Application
  • 11.4 U.K. Market Revenue, by Industry
  • 11.5 Germany Market Revenue, by Application
  • 11.6 Germany Market Revenue, by Industry
  • 11.7 China Market Revenue, by Application
  • 11.8 China Market Revenue, by Industry
  • 11.9 India Market Revenue, by Application
  • 11.10 India Market Revenue, by Industry

Chapter 12. Competitive Landscape

  • 12.1 List of Players and Their Offerings
  • 12.2 Market Share Analysis of Key Players
  • 12.3 Benchmarking Analysis of Key Players
  • 12.4 Strategic Developments in the Market
    • 12.4.1 Mergers and Acquisitions
    • 12.4.2 Product Launches
    • 12.4.3 Partnerships
    • 12.4.4 Client Wins

Chapter 13. Company Profiles

  • 13.1 SAP SE
    • 13.1.1 Business Overview
    • 13.1.2 Product and Service Offerings
    • 13.1.3 Key Financial Summary
  • 13.2 Salesforce.com Inc.
    • 13.2.1 Business Overview
    • 13.2.2 Product and Service Offerings
    • 13.2.3 Key Financial Summary
  • 13.3 Oracle Corporation
    • 13.3.1 Business Overview
    • 13.3.2 Product and Service Offerings
    • 13.3.3 Key Financial Summary
  • 13.4 Adobe Inc.
    • 13.4.1 Business Overview
    • 13.4.2 Product and Service Offerings
    • 13.4.3 Key Financial Summary
  • 13.5 Teradata Corporation
    • 13.5.1 Business Overview
    • 13.5.2 Product and Service Offerings
    • 13.5.3 Key Financial Summary
  • 13.6 HubSpot Inc.
    • 13.6.1 Business Overview
    • 13.6.2 Product and Service Offerings
    • 13.6.3 Key Financial Summary
  • 13.7 SharpSpring Inc.
    • 13.7.1 Business Overview
    • 13.7.2 Product and Service Offerings
    • 13.7.3 Key Financial Summary
  • 13.8 SAS Institute Inc.
    • 13.8.1 Business Overview
    • 13.8.2 Product and Service Offerings
    • 13.8.3 Key Financial Summary
  • 13.9 Infusion Software Inc. (Keap)
    • 13.9.1 Business Overview
    • 13.9.2 Product and Service Offerings
  • 13.10 ActiveCampaign LLC
    • 13.10.1 Business overview
    • 13.10.2 Product and service offerings
  • 13.11 Act-On Software Inc.
    • 13.11.1 Business Overview
    • 13.11.2 Product and Service Offerings

Chapter 14. Appendix

  • 14.1 Abbreviations
  • 14.2 Sources and References
  • 14.3 Related Reports

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 COVID-19 IMPACT ANALYSIS ON DIFFERENT SECTORS
  • TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 6 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 7 GLOBAL MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 8 GLOBAL MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 9 GLOBAL MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 10 GLOBAL MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 11 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 12 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 13 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 17 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 18 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 19 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, $M (2014-2019)
  • TABLE 20 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, $M (2020-2030)
  • TABLE 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 24 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 25 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 26 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 27 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 28 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 29 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 30 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 31 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 32 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 33 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 34 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 35 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 36 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 37 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 38 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 39 EUROPE MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 40 EUROPE MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 41 EUROPE MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 42 EUROPE MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 43 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 44 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 45 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 46 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 47 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 48 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 49 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 50 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 51 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 52 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 53 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 54 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 55 APAC MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 56 APAC MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 57 APAC MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 58 APAC MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 59 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 60 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 61 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 62 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 63 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 64 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 65 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 66 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 67 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 68 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 69 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 70 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 71 MEA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 72 MEA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 73 MEA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 74 MEA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 75 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 76 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 77 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 78 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 79 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 80 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 81 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 82 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 83 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 84 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 85 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2019)
  • TABLE 86 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2020-2030)
  • TABLE 87 LATAM MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2019)
  • TABLE 88 LATAM MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2020-2030)
  • TABLE 89 LATAM MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2019)
  • TABLE 90 LATAM MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2020-2030)
  • TABLE 91 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 92 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 93 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2019)
  • TABLE 94 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2020-2030)
  • TABLE 95 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 96 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 97 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 98 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 99 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 100 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 101 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 102 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 103 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 104 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 105 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 106 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 107 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 108 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 109 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 110 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 111 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 112 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 113 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 114 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 115 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 116 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 117 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2019)
  • TABLE 118 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2020-2030)
  • TABLE 119 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 120 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 121 LIST OF PLAYERS AND THEIR OFFERINGS
  • TABLE 122 BENCHMARKING ANALYSIS OF KEY PLAYERS
  • TABLE 123 SAP SE - AT A GLANCE
  • TABLE 124 SAP SE - KEY FINANCIAL SUMMARY
  • TABLE 125 SALESFORCE.COM INC. - AT A GLANCE
  • TABLE 126 SALESFORCE.COM INC. - KEY FINANCIAL SUMMARY
  • TABLE 127 ORACLE CORPORATION - AT A GLANCE
  • TABLE 128 ORACLE CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 129 ADOBE INC. - AT A GLANCE
  • TABLE 130 ADOBE INC. - KEY FINANCIAL SUMMARY
  • TABLE 131 TERADATA CORPORATION - AT A GLANCE
  • TABLE 132 TERADATA CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 133 HUBSPOT INC. - AT A GLANCE
  • TABLE 134 HUBSPOT INC. - KEY FINANCIAL SUMMARY
  • TABLE 135 SHARPSPRING INC. - AT A GLANCE
  • TABLE 136 SHARPSPRING, INC. - KEY FINANCIAL SUMMARY
  • TABLE 137 SAS INSTITUTE INC. - AT A GLANCE
  • TABLE 138 SAS INSTITUTE INC. - KEY FINANCIAL SUMMARY
  • TABLE 139 INFUSION SOFTWARE INC. (KEAP) - AT A GLANCE
  • TABLE 140 ACTIVECAMPAIGN LLC - AT A GLANCE
  • TABLE 141 ACT-ON SOFTWARE INC. - AT A GLANCE

List of Figures

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY REGION
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
  • FIG 6 DATA TRIANGULATION APPROACH
  • FIG 7 CURRENCY CONVERSION RATES FOR USD (2019)
  • FIG 8 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SUMMARY
  • FIG 9 OPINION OF INDUSTRY EXPERTS/KOLS
  • FIG 10 VALUE CHAIN ANALYSIS
  • FIG 11 BARGAINING POWER OF BUYERS
  • FIG 12 BARGAINING POWER OF SUPPLIERS
  • FIG 13 INTENSITY OF RIVALRY
  • FIG 14 THREAT OF NEW ENTRANTS
  • FIG 15 THREAT OF SUBSTITUTES
  • FIG 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 17 GLOBAL MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 18 GLOBAL MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 19 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 20 ANNUAL PUBLIC CLOUD SPEND (% OF ALL RESPONDENTS)
  • FIG 21 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 22 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 23 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 24 WORLDWIDE MAJOR MARKETS FOR MARKETING AUTOMATION SOLUTIONS
  • FIG 25 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 26 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 27 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 28 NORTH AMERICA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 29 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 30 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 31 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 32 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 33 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 34 EUROPE MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 35 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 36 EUROPE MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 37 EUROPE MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 38 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 39 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 40 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 41 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 42 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 43 APAC MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 44 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 45 APAC MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 46 APAC MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 47 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 48 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 49 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 50 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 51 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 52 MEA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 53 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 54 MEA MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 55 MEA MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 56 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 57 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 58 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 59 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 60 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 61 LATAM MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 62 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY OFFERING, $M (2014-2030)
  • FIG 63 LATAM MARKETING AUTOMATION SOFTWARE SOLUTIONS MARKET, BY TYPE, $M (2014-2030)
  • FIG 64 LATAM MARKETING AUTOMATION SOFTWARE SERVICES MARKET, BY TYPE, $M (2014-2030)
  • FIG 65 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 66 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, $M (2014-2030)
  • FIG 67 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 68 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 69 LATAM MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 70 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 71 U.S. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 72 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 73 U.K. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 74 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 75 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 76 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 77 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 78 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, $M (2014-2030)
  • FIG 79 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 80 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2019)
  • FIG 81 SAP SE - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 82 SALESFORCE.COM INC. - REVENUE SPLIT BY GEOGRAPHY (2020)
  • FIG 83 ORACLE CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 84 ADOBE INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 85 TERADATA CORPORATION - REVENUE SPLIT BY GEOGRAPHY (2019)
  • FIG 86 HUBSPOT INC. - REVENUE SPLIT BY GEOGRAPHY (2019)
  • FIG 87 SHARPSPRING INC. - REVENUE SPLIT BY SEGMENT (2019)