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Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies

出版商 GlobalData 商品編碼 347632
出版日期 內容資訊 英文 29 Pages
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非洲、中東的OTT視訊市場 Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies
出版日期: 2018年05月08日 內容資訊: 英文 29 Pages


第1章 OTT視訊市場

  • OTT視訊的定價與經營模式
  • OTT服務供應商
  • 連網型時代中內容的提供
  • 課題與機會

第2章 非洲、中東的OTT視訊市場

  • 非洲、中東的OTT視訊市場
  • OTT視訊市場魅力指數
  • OTT服務供應商簡介
  • OTT經營模式
  • OTT行動的機會

第3章 市場詳細內容:案例研究

  • Netflix
  • STARZ Play

第4章 主要結論與建議

第5章 附錄


Product Code: TC0119IR

The Over-the-Top (OTT) video market in the AME region has strong regional players in the market such as icflix,, beIN, STARZ Play, OSN, and iROKOtv, which now face relatively new international players with Netflix and Amazon having recently entered the market. The OTT video players are increasingly tailoring their content according to regional demand, cultural tastes, and offering their content in several languages to cater to local viewers.

Subscription video on demand (SVoD) and advertising-funded video on demand (AVoD) are the most prominent business models in the region and several OTT video providers have opted for hybrid models which include any combination of transactional video on demand (TVoD), AVoD, and SVoD. Additionally, there are a limited number of pure TVoD offerings in AME in more affluent countries in the region.

OTT video services as fixed or mobile broadband-based multiscreen services that are delivered over the open Internet, as opposed to a closed IPTV environment. OTT video service providers come in a variety of forms, including pay-TV operators, broadcasters, Internet distributors, online retailers, production studios, media companies, telecom operators, and IT vendors.

The report "Over-the-Top (OTT) Video in Africa and the Middle East - OTT Video Content and Pricing Strategies", offers a thorough study of the OTT video market in the AME region. The report analyzes different OTT video service providers operating in the region on various parameters such as content offerings, pricing, key trends, challenges and opportunities. The report consists of following sections -

  • The OTT video content strategies: This section provides a general analysis of OTT video market analysis, content trends, key competitive attributes and OTT video content delivery formats for AME markets.
  • The OTT video pricing strategies: This section examines more specifically the region's OTT video business models and pricing strategy. The section also provides results from the GlobalData OTT Video Content Index, to show the overall level of content intensity offered by various OTT video platforms that is based on the various types of content a single platform can provide, from own produced content, to local language titles and niche content.
  • Case Studies: Three case studies are presented of the leading OTT service providers in the region: Netflix, icflix, and STARZ Play. These case studies offer a focus on latest innovations produced by the companies.
  • Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for telecom operators, OTT players and regulators.

Companies mentioned in this report: Amazon, Apple, beIN, BoxOffice Online, DSTV, Facebook, Google, icflix, Iflix, iROKOtv, istikana, Microsoft, Netflix, OSN, Samsung, Shahid, Starz Play, YouTube.


  • The OTT video market in the AME is dynamic with the presence of both regional players and international players. Several of the players such as Netflix and icflix are relatively new in the region, indicating an increasing interest in the largely untapped region.
  • Most content providers tend to use hybrid business models, with an emphasis on SVoD and AVoD models. Pure TVoD offerings are limited in the region and are usually offered in more affluent countries.
  • Availability of high definition video quality is in its early stages as many countries, especially in Africa, have limited broadband infrastructure. As such many OTT players do not focus on video quality as a major selling point. However, what is becoming increasingly prevalent is allowing subscribers to view content across several platforms, simultaneously.

Reasons to buy

  • Offers a comprehensive and detailed understanding of over-the-top video (OTT) video content and pricing strategies in the AME markets.
  • The report investigates OTT video provider content trends, key competitive attributes and a market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
  • To study the AME's most competitive OTT video players, this report draws on GlobalData's proprietary OTT Video Content Index, which ranks OTT video players based on objective indicators measuring various typical OTT video player content offerings.
  • The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for service providers, telcos and regulators.
  • Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

Table of Contents

Table of Contents

  • Table of contents 3
  • List of exhibits 4
  • Executive summary 5

Section 1: OTT Video Content Strategies 6

  • OTT video definition and market context 7
  • OTT video content trends overview 9

Section 2: OTT Video Pricing Strategies 12

  • OTT video business models and pricing strategy 13

Section 3: OTT Video Provider Company Snapshot 17

  • Company Snapshot - STARZ Play 18
  • Company Snapshot - icflix 19

Section 3: Case Studies

  • Company Snapshot - Netflix 20

Section 4: Key Findings and Recommendations 21

  • Key findings 22
  • Recommendations 23

Appendix 24

  • OTT video content index 25
  • Companies mentioned 26
  • Acronyms and definitions 27
  • About the authors 28
  • Contact information 29

List of Figures

List of Figures

  • Exhibit 1: Types of OTT video providers 7
  • Exhibit 2: OTT video providers in Africa and the Middle East by type, 2018 8
  • Exhibit 3: Select OTT video content trends, Africa, and the Middle East, 2018 9
  • Exhibit 4: OTT video content offers, 2018 10
  • Exhibit 5: OTT Video content delivery format, Africa and the Middle East, 2018 11
  • Exhibit 6: Pricing of SVoD OTT providers, 2018 13
  • Exhibit 7: Pricing of TVoD OTT providers, 2018 14
  • Exhibit 8: OTT video players positioning framework 15
  • Exhibit 9: SVoD OTT video player positioning in Africa and the Middle East based on pricing and content strategy, 2018 16
  • Exhibit 10: Indicative OTT video content index composition list 25
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