行動附加價值服務 (MVAS) 的亞太地區市場：對MNO來說的企業用MVAS提供的促進、阻礙因素
Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs
|出版日期||內容資訊||英文 42 Pages
|行動附加價值服務 (MVAS) 的亞太地區市場：對MNO來說的企業用MVAS提供的促進、阻礙因素 Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs|
|出版日期: 2015年08月31日||內容資訊: 英文 42 Pages||
亞太地區許多企業，為了提高行動工作人員 (攜帶行動設備的員工) 的生產率，也考慮引進行動附加價值服務 (MVAS)。與全世界的大企業相比，各國國內的行動通訊業者 (MNO)在技術、市場競爭面不利，不過，仍留下充分市場機會的開拓空間。
本報告提供亞太地區各國中企業用的行動附加價值服務 (以下MVAS) 市場相關分析、MVAS概要和引進情形、主要市場促進、阻礙因素、具體的案例等相關調查。
The mobile value-added services for the enterprises in the Asia-Pacific are at an inflection point, whereby more than three-fourths of the enterprise respondents plan to increase their MVAS expenditure. The global ISPs like IBM and HP etc have strong presence in the region, against whom the local MNOs have to compete for the deal from enterprises. The MVAS services are being offered both as a stand-alone as well as bundled offering. The increasing adoption of BYOD and smartphones, planned LTE deployments and MVAS innovation, will further have a positive impact for the adoption of enterprise MVAS in the region.
This Insider report finds that mobile value-added services in Asia-Pacific are at an inflection point, where a combination of technology adoption and demand forces will help enterprise MVAS take off. The increasing penetration of LTE and smartphones, the adoption of MVAS platforms and the emergence of FMC networks are the pivotal factors that will drive the growth of MVAS services among enterprises in Asia over the next several years.
Enterprises in the region are making MVAS a top priority in order to empower their mobile workforces with collaboration and productivity tools that are available anywhere at any time. In a proprietary survey, 76% of enterprise respondents interviewed in Asia-Pacific expect their spending on MVAS to increase in the near future, which points to greater opportunities for MNOs and technology vendors in the region.
MNOs in Asia-Pacific face strong competition from large ITSPs. The survey shows that enterprises in the region often look to large ITSPs such as IBM and HP to manage their MVAS.
Despite the competitive threat, MNOs in the region will invest in MVAS platforms and collaborative partnerships with these large IT players. Because of their ability to integrate mobile connectivity services and MVAS and to simplify commercialization, provisioning, billing and support of services, MNOs can play a central role.
When it comes to large multinationals outsourcing deals, the local MNOs are confronted with strong competition from companies such as PCCW Global, Vodafone, and Orange Business Services that position themselves as full ITSPs. However, there is a significant market opportunity with SMBs and large local enterprises.
'Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs,' report by Pyramid Research, offers a thorough study of the enterprise MVAS value chain and the role of MNOs. It examines the various services offered by operators as part of their enterprise MVAS portfolios, and includes findings from a survey conducted by Current Analysis, a sister company of Pyramid Research, into trends in enterprise MVAS adoption and investment.
The Insider provides in-depth analysis of the following:
'Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs,' report provides insight into the enterprise MVAS services being offered by mobile operators and technology vendors in the Asia-Pacific region, to enable the telcos succeed in the existing market.
The report contains insights on the MVAS adoption and the spending plans of MNOs in APAC region, based on findings of global enterprise survey, to facilitate the decision making process.
Helps executives build proactive, profitable growth strategies by offering comprehensive and relevant analysis of the APAC region's enterprise cloud services opportunity, competitive environment and best practices of the telcos and equipment vendors.
Contains information for enterprise cloud services within the SaaS, IaaS and CaaS service categories across the region as well as within specific markets, to enable the telcos align their product portfolio.
Gain and understanding of the competitive landscape and successful strategies, which can be beneficial to the local players or prospective market entrants.
Highlights the enterprise MVAS offerings of three leading MNOs in the region and the strategies through three case studies, to enable telcos align their product portfolio and business offering.