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市場調查報告書

德國的通訊市場:由於收益減少,通訊業者的M&A活動升溫

Germany: Country Intelligence Report

出版商 GlobalData 商品編碼 285153
出版日期 內容資訊 英文 43 Pages
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德國的通訊市場:由於收益減少,通訊業者的M&A活動升溫 Germany: Country Intelligence Report
出版日期: 2019年03月21日內容資訊: 英文 43 Pages
簡介

2012年德國的通訊市場業務收益為541億美金,與去年同期比較減少7.7%。

本報告提供德國的通訊市場相關調查分析、市場趨勢、法規環境、競爭趨勢、加上固定及行動領域的詳細競爭分析、WiMAX、網路電視、VoIP等新技術和服務的市場引進驗證,為您概述為以下內容。

摘要整理

市場與競爭企業概要

  • 地區的德國狀況
  • 經濟、人口統計、政治的背景
  • 法規環境
  • 需求簡介
  • 服務的演變
  • 競爭情形
  • 主要企業

市場區隔分析

  • 行動服務
  • 固定服務
  • 收費電視

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目錄
Product Code: GDTC0640MR

"Germany: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Germany today, with detailed forecasts of key indicators up to 2023. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV segments, as well as a review of key regulatory trends.

Total telecom and pay-TV services revenue in Germany will be driven majorly by mobile data, pay-TV, and fixed broadband segments. Mobile data revenue will grow at a CAGR of 6.9% (in both US$ and euros), driven by rising data consumption and the MNOs' continued focus on 4G network expansions and capacity upgrades. The expected launch of 5G services in 2020 will further boost mobile revenues going ahead. Fixed broadband revenue will be led by steady growth in DSL and cable subscriptions and projected rises in FTTX segment, while pay-TV revenue growth will be supported by subscription growth in IPTV segment.

The Country Intelligence Report provides in-depth analysis of the following -

  • Demographic and macroeconomic context in Germany.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

  • The overall telecom and pay-TV services revenue in Germany will increase at a CAGR of 1.3% (1.4% in US$) over 2018-2023 to reach €44.6 billion (US$53.4 billion) by 2023.
  • Mobile service revenue will account for 47.4% of the total telecom and pay-TV services revenue in 2023, driven primarily by rising mobile data consumption.
  • 4G will be the most adopted mobile technology over the 2018-2023 period, driven by 4G coverage expansions from operators. We expect 5G to be commercially available in 2020.
  • Vodafone Germany led the mobile services market in 2018, followed by Deutsche Telekom, O2, Freenet, and 1&1 Drillisch. The MNOs continue to expand and upgrade their LTE networks and prepare for the launch of 5G technology.

Reasons to buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Germany's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Germany's mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Germany's telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Germany.

Table of Contents

  • Table of contents
  • Market highlights

Demographic, macroeconomic, and regulatory context

  • Demographic and macroeconomic context
  • Regulatory context

Telecom and pay-TV services market outlook

  • Total telecom service revenue
  • Mobile services market
  • Fixed services market
  • Pay-TV services market

Competitive landscape and company snapshots

  • Competitive landscape
  • Deutsche Telekom
  • Vodafone Germany
  • Telefonica Deutschland
  • United Internet
  • Unitymedia

Additional resources

  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Country Intelligence Report coverage
  • About GlobalData
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