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Marketing the Smart Grid 2014: Investment Opportunities, Experience Gained and Lessons Learned

出版商 Power Generation Research 商品編碼 311898
出版日期 內容資訊 英文 55 Pages; 8 Tables & 9 Figures
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智慧電網的行銷:投資機會與所能得的經驗·教訓 Marketing the Smart Grid 2014: Investment Opportunities, Experience Gained and Lessons Learned
出版日期: 2014年03月31日 內容資訊: 英文 55 Pages; 8 Tables & 9 Figures




第1章 商務的背景情況:今後預測的變化

  • 摘要
  • 簡介
  • 贊成意見
  • 反對意見
    • 缺乏國際協定
    • 對氣候變動論的懷疑
    • 替代能源
  • 消費者方面的排斥:反對意見和顧慮事項
    • 電磁波造成健康惡化
    • 隱私/侵入(控制/資訊)
    • 費用申請相關課題
    • 安全
    • 利益的共享:多方面的利害關係
  • 消費者所面臨的課題
    • customer buy-in的重要性
    • 市場複雜
    • 行為改變的影響

第2章 主要發展趨勢

  • 摘要
  • 簡介
  • 先進電表系統(AMI)
    • 現有的智慧技術的迴避
  • 輸配電:更新與自動化
    • 超級電網的成長
    • 高壓直流(HVDC)技術的成長
    • 智慧供電·配電
    • 通訊
  • 電力網的營運/資料分析
  • 網路安全
  • 電力儲存(儲存):根本改變事態的因素(改變遊戲規則者)
    • 集中性儲存
    • 電池技術
    • 電動車(EV)
    • 家庭的再生能源直接儲存
  • 智慧城市·智慧家庭
  • meta因素

第3章 國家級·世界水準的趨勢

  • 摘要
  • 簡介
    • 地區的因素
    • 各地區的政治情況
    • 開發中國家 vs. 已開發國家
    • 主要企業
  • 北美
    • 智慧電表
    • 電力網的更新
    • 網路安全
    • 電力網規模的能源儲存
    • 各州的情形
  • 亞太地區
    • 中國
    • 韓國
    • 日本
    • 澳洲
  • 歐洲
    • 智慧電表
    • 電力網的更新
    • 智慧城市
  • 其他的國家
    • 俄羅斯
    • 印度
    • 墨西哥

第4章 智慧電網·商務性建議

  • 摘要
  • 系統的多樣化與其適用
    • 建議
  • 配合非標準見解
    • 建議
  • 市場機會:熱門話題
    • 建議
  • 簡稱一覽


Product Code: PGRMarSmaGriMar14


Marketing the Smart Grid 2014 - The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.

This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid.

The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.

Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues.

Key features of this report

  • Business and consumer perspectives of the smart grid.
  • Recent developments and hot spots for the future.
  • Strategic opportunities for utilities.
  • Regional opportunities for companies in smart grid technology and infrastructure.
  • Key developments in the US, Europe and Asia/Pacific regions.

Key benefits from reading this report

  • Comprehend the consensus view of the smart grid.
  • Analyze the ways in which consumers and new entrants are now challenging consensus.
  • Focus on alternative scenarios and alternative ways to benefit from the growth in the smart grid.
  • Appraise investment opportunity by niche and by region
  • Assess key issues currently facing smart grid development

Key Market Issues in Marketing the Smart Grid 2014

This report provides a Global overview, covering:-

  • The general smart grid narrative
  • The impact of consumer confidence/dissent
  • Current smart grid markets and market trends
  • Investment opportunities by region
  • New niche technological opportunities

Key findings of this report

1.Past forecasts of smart grid growth have varied wildly between one another and against outcome: this is part definitional, part over-optimism on the part of some forecasters. 2.Those who wish to profit from the smart grid need to find niche opportunities that are not overly dependent on external considerations, including consumer sentiment, interoperability and standards. 3.The smart grid is growing significantly in every region of the world, but growth is focused on very different local requirements. 4.Investment in transmission grid infrastructure is likely to prove easier, and more likely to generate major returns for utilities over the next decade. 5.While utilities have been enthusiastic about reduced energy use and the fully-implemented smart grid, few seem to have got to grips with the real implications of increasing storage and new net-zero energy urban developments.

Key questions answered by this report

  • 1.What are the major obstacles to implementing smart grid in the near term?
  • 2.What are the significant opportunities by region?
  • 3.What are the game-changers that utilities need to watch out for
  • 4.What are the key developments in electricity infrastructure?
  • 5.What are the future prospects for investment in smart grid?

Key areas covered by the report

  • Key products/categories profiled:
    • Energy
    • Smart grid
  • Key regions/countries covered:
    • Worldwide - but main focus on US/Europe/China

Who this report is for

Power utility strategists, energy analysts, research managers, power sector manufacturers, power developers, investors in renewables systems and infrastructure, renewable energy developers, energy/power planning managers, energy/power development managers, governmental organisations, system operators, companies investing in renewable power infrastructure and generation, investment banks, infrastructure developers and investors, intergovernmental lenders, energy security analysts.

Why buy Marketing the Smart Grid 2014

  • To utilise in-depth assessment and analysis of the current and future technological and market state of power, carried out by an industry expert with 30 years in the power generation industry.
  • Use cutting edge information and data.
  • Use the highest level of research carried out. Expert analysis to say what is happening in the market and what will happen next.
  • Have the 'what if' questions answered.
  • Save time and money by having top quality research done for you at a low cost.

Table of Contents

About the author

  • Professor Merlin Stone
  • Jane Fae


  • Note about authors and sources

Table of contents

Table of tables

Table of figures

Executive summary

  • Business context: changing perspectives
  • Key development trends
  • National and international trends
  • Recommendations for Smart Grid business

Chapter 1 Business context: changing perspectives

  • Summary
  • Introduction
  • Dominant narrative
  • Counter-narrative
    • Loss of international consensus
    • Climate change skepticism
    • Alternative energy sources
  • Customer backlash: objections & concerns
    • Electromagnetic illness
    • Privacy / Intrusion (control / information)
    • Billing issues
    • Security
    • Share of benefits: divergent interests
  • Structural issues at the customer interface
    • The importance of customer buy-in
    • The market conundrum
    • Implications for behavioral change

Chapter 2 Key development trends

  • Summary
  • Introduction
  • Advanced metering infrastructure
    • By-passing of existing smart technology
  • Transmission & Distribution: upgrade and automation
    • Growth of supergrids
    • Growth of HVDC
    • Smart transmission and distribution
    • Communications
  • Network operations / Data analytics
  • Cybersecurity
  • Storage - the absolute game changer
    • Centralised storage
    • Battery technology
    • Electric Vehicles (EVs)
    • Direct storage of domestic renewable energy
  • Smart cities, smart homes
  • Meta-factors

Chapter 3 National & international trends

  • Summary
  • Introduction
    • Regional factors
    • Regional politics
    • Developing versus Developed economies
    • Major players
  • North America
    • Smart metering
    • Grid upgrades
    • Cybersecurity
    • Grid-scale energy storage
    • State by state
  • Asia/Pacific
    • China
    • South Korea
    • Japan
    • Australia
  • Europe
    • Smart metering
    • Grid upgrade
    • Smart cities
  • Other countries
    • Russia
    • India
    • Mexico

Chapter 4 Recommendations for Smart Grid business

  • Summary
  • Diversify and adapt
    • Recommendations:
  • Be prepared for non-standard narratives
    • Recommendations:
  • Market opportunities: hot topics
    • Recommendations:
  • List of abbreviations

Table of tables

  • Table 1: Estimates of nuclear energy generating capacity (GW), 2012
  • Table 2: Customer concerns regarding smart grid, 2014
  • Table 3: Key markets and market assessment, 2013
  • Table 4: Forecast value of smart analytics market (US$bn), 2014
  • Table 5: Vendor rankings and scores for government, risk management and compliance solutions, 2012
  • Table 6: Required storage capacity by region (GW), with wind variation of 15% in 2050, 2011
  • Table 7: Regional smart grid deployment hotspots, 2013
  • Table 8: Grid modernisation index: top 15 US states, 2013

Table of figures

  • Figure 1: Smart grid conceptual model, 2009
  • Figure 2: Estimates of nuclear energy generating capacity (GW), 2012
  • Figure 3: Key analytics areas, 2013
  • Figure 4: Forecast value of smart analytics market (US$bn), 2014
  • Figure 5: Vendor rankings and scores for government, risk management and compliance solutions, 2012
  • Figure 6: Required storage capacity by region (GW), with wind variation of 15% in 2050, 2011
  • Figure 7: Cost trade-off for battery pack costs, 2012
  • Figure 8: Major players by region, 2013
  • Figure 9: Grid modernisation index: top 15 US states, 2013
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