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市場調查報告書

肉,雞肉和海鮮替代品:蔬菜肉和養殖肉類產品

Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types

出版商 Packaged Facts 商品編碼 968141
出版日期 內容資訊 英文 217 Pages
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肉,雞肉和海鮮替代品:蔬菜肉和養殖肉類產品 Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types
出版日期: 2020年10月28日內容資訊: 英文 217 Pages
簡介

最初為素食主義者和素食主義者開發了蔬菜肉替代品。如今,自由主義者和日食的消費者已成為蔬菜肉製品的主要目標市場。

本報告調查並分析了蔬菜肉類的消費者,消費者在替代肉類中的需求,並提供了有關實用預測和建議的系統信息。

目錄

執行摘要

蔬菜肉/養殖肉產品:概述和市場趨勢

  • 重點
  • 乾淨標籤的趨勢
  • 圍繞肉和雞肉的動物福利和環境問題
  • 海鮮也有問題
  • 素食主義者,素食主義者,大自然主義者,自由主義者,雜食性消費者
  • 消費趨勢
  • 傳統的肉和植物蛋白混合物
  • 小吃趨勢
  • 便餐是最終賣點
  • 促進食品購買和飲食決策的因素
  • COVID-19對肉類行業的影響
  • 替代植物

蔬菜肉實驗室培養的肉類產品:市場規模和預測

  • 重點
  • 蔬菜肉,雞肉,海鮮產品
  • 肉類養殖產品

市場領導者,產品開發,創新

  • 重點
  • 蔬菜,雞肉和海鮮品牌
  • 孵化器和風險投資基金
  • 資助蔬菜,肉,雞肉和海鮮公司
  • 為文化/細胞肉,雞肉和海鮮公司提供資金
  • 一家主要的肉類公司正在向植物蛋白遷移
  • 蔬菜漢堡的營養信息比較
  • 成分開發
  • 蔬菜肉,雞肉,海鮮市場的領導者

消費者人口統計資料:蔬菜肉,雞肉和海鮮替代品的消費者

  • 重點
  • 幾乎四分之一的消費者
  • 蔬菜牛肉產品是最常見的
  • 素食主義者最有可能
  • 半素食和日食等

消費者對替代肉的心理和動機

  • 重點
  • 冠狀病毒大流行的影響
  • 蔬菜肉消費者正在改變其烹飪和飲食習慣
  • 大多數消費者認為它健康環保
  • 吃健康食品,享用美食,可能嘗試新食品等。

替代肉類餐廳和零售趨勢

  • 重點
  • 最近推出的蔬菜肉
  • 在主流連鎖餐廳推出蔬菜肉
  • 在肉類部門出售時,蔬菜肉的銷售額增加
  • 美國在線雜貨店的增長機會
  • 新產品的可用性和交易營銷
  • 根據形式等放置在肉類或冷凍食品部分中。

包裝趨勢

  • 重點
  • 使用可回收/可持續包裝
  • 消費者對蔬菜肉的態度
  • 關於購買決定的想法
  • 專注於可回收包裝
  • 零售包裝
  • 蔬菜肉包裝是環保的
目錄
Product Code: LA16390694

Although the first plant-based meat substitutes were developed for vegans and vegetarians, flexitarians and omnivores are now the key target market for plant-based meat products.

More consumers than ever before want to eat more plant-based foods because:

  • They think products that come from plants are healthier.
  • Ongoing publication of news stories about animal abuse and poor conditions at industrial farms is causing people to think more about where their food comes from and what impact it has on the world and the animals being used.
  • Concerns about climate change are leading consumers to question whether meat is part of a sustainable diet.

Health concerns are among the biggest factors in convincing consumers to switch their diets to include more plant-based foods or to reduce meat consumption and adopt a more plant-forward diet. The perception that plant-based meat products are healthier than conventional meat has driven increased sales of these alternatives among those looking to improve their diet.

Additionally, a number of companies are working on developing cell-based meat cultured from animal cells, although none of these products are yet approved on the U.S. consumer market. These products will remove slaughter from the equation and create opportunities for consumers to eat meat without the animal welfare and environmental impacts of the meat industry. Nonetheless, there are a number of challenges these products will face going forward.

With a focus on "what's next" and current consumer trends, Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, foodservice providers, employers, and investors gauge consumer perspectives and find areas for growth in a competitive food and beverage market.

‘Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types’ delivers actionable predictions and recommendations designed to guide food and beverage producers, retailers, and investors in making business decisions by providing data and insights about what consumers want from meat alternatives and who currently eats plant-based meat.

Scope

‘Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types’ is the go-to source for a complete understanding of the U.S. market for plant-based meat products and the coming market for cell-cultured meats. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical sales of plant-based meat products are available for 2018 and 2019 as well as forecasts for 2020, 2024, and 2029. Sales are segmented by type (beef, chicken, veggie/fruit specified, non-specified meat, pork, seafood, turkey, and other plant-based meat); form (bacon; burgers; chunks and strips; deli slices; grounds; links; meatballs; nuggets, tenders, and cutlets; patties; and other forms), and storage method (frozen, refrigerated, and shelf stable).

The market for cell-cultured/cultivated meat products is forecast for 2024, 2029, 2034, and 2039.

‘Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types’ examines product marketing; company trends, funding, and development of new products; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in ‘Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types’ was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of vegan, vegetarian, and flexitarian consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts' exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

Table of Contents

Executive Summary

  • Vegans & Vegetarians Drove Product Development, But Focus Is now on Omnivores & Flexitarians
  • Expanding Product Assortment Creating New Opportunities for Growth
  • Retail and Restaurant Trends
  • Key Consumer Trends
  • Scope

Plant-Based and Cultivated Meat Products: Overview and Market Trends

  • Highlights
  • Clean Label Trends
    • Definition
    • Some Plant-Based Meat Products Are Shedding the Image of Being Highly Processed
  • Animal Welfare & Environmental Issues Surrounding Meat and Poultry
    • More Consumers Want Animals Raised for Food to Be Treated Humanely
    • Most Consumers Don't Think Animal Welfare Standards Are Upheld, and Understanding of Animal Welfare Claims Is Limited
    • USDA Publishes Then Withdraws Rule on Organic Livestock Requirements
    • "Humane" Claims May Signify No Meaningful Difference in Production Methods
    • Meat and Poultry Agriculture and Environmental Issues Intertwined
  • Seafood Also Presents Issues, Although They Differ from Meat and Poultry
  • Vegan, Vegetarian, Pescatarian, Flexitarian, and Omnivore Consumers
    • Definitions
    • More than One-Third of Consumers Claim to Primarily Follow a Flexitarian Diet
    • Who Is the Target Audience for Plant-Based Meat Alternatives?
  • Consumption Trends
    • Per Capita Meat Consumption Expected to Decrease in 2020
    • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Meat (& It's Not Just Among Flexitarians)
    • Cultured Meat and Meat Alternatives Could Come to Overtake the Conventional Meat Market
    • Consumption of Plant-Based Protein Sources and Plant-Based Meat Has Increased Since 2019, with Curiosity Playing a Role
  • Mixed Conventional Meat and Plant Protein Blends
    • Large Companies Releasing Blended Products in Grocery Stores
    • Ingredient Companies Developing Products for Meat and Veggie Blended Foods
  • Snacking Trends
  • Convenient Meals Can Be the Ultimate Selling Point for Busy Consumers
  • Drivers of Food Purchase & Diet Decisions
    • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
    • Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
    • A Majority of Consumers Want to Know Where Food Comes From
    • Sustainability Is Important to Many Consumers
    • Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
    • Most People Who Have Made a Dietary Change in the Past Six Months Are Changing the Types or Amount of Foods They Eat
  • COVID-19 Effects on the Meat Industry
    • Consumers Are Becoming More Aware of How Meat Is Processed
    • Meat Plant Closures During the Pandemic
    • Increasing Meat Prices and Supply Shortages Have Accelerated Growth for Plant- Based Meat
    • Now That Price Trends Have Reversed, Some Consumers May Switch Back to Meat
    • Legislation, Lawsuits, and Investigations Into Big Meat & Poultry
  • Plant-Based Substitutes for Animal Products Facing Definitional Challenges

Plant-Based and Lab-Cultured Meat Products: Market Size and Forecast

  • Highlights
  • Plant-Based Meat, Poultry, and Seafood Products
    • Scope
    • Sales by Type
    • Table: Plant-Based Meat Sales by Type, 2018-2020E, 2024P, 2029P (million dollars)
    • Beef
    • Chicken
    • Pork
    • Veggie/Fruit Specified
    • Non-Specified Meat
    • Turkey
    • Seafood
    • Other Plant-Based Meat
    • Sales by Form
    • Table: Plant-Based Meat Sales by Form, 2018-2020E, 2024P, 2029P (million dollars)
    • Sales by Storage Method
    • Table: Plant-Based Meat Sales by Storage Method, 2018-2020E, 2024P, 2029P (million dollars)
  • Cultivated (or Cell-Based, Lab-Cultured) Meat Products
    • Scope
    • Challenges and Opportunities for Commercialization and Consumer Adoption
    • Market Forecast
    • Table: Cultivated/Cell-Based/Lab-Cultured Meat Sales, 2020, 2024P, 2029P, 2034P, 2039P (million dollars)

Market Leaders, Product Development, & Innovations

  • Highlights
  • Plant-Based Meat, Poultry, & Seafood Brands
    • National Brands
    • Table: Select Plant-Based Meat Companies/Brands by Products Offered and Founding Date
    • Private Labels
    • Table: Select Plant-Based Meat Private Label Brands/Retailers by Products Offered
  • Incubators and Venture Capital Funds Helping Startup Companies Develop New Proteins
    • Table: Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
  • Funding for Plant-Based Meat, Poultry, & Seafood Companies
    • Table: Investment in Select Plant-Based Meat & Ingredient Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
  • Funding for Cultivated/Cell-Based Meat, Poultry, & Seafood Companies
    • Table: Investment in Select Cultivated Meat Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
  • Big Meat Companies Moving into Plant Proteins
  • Comparison of Nutrition Information of Plant-Based Burgers
    • Table: Comparison of Nutrition Information of Select Plant-Based Burgers, 2020
  • Ingredient Development
    • Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Meat Products
    • Making Plant-Based Meat with a Cleaner Label
    • Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Meat
    • New Raw Materials and Processes Such as Fermentation Can Be Used to Develop Products That Better Mimic Conventional Animal Proteins
  • Plant-Based Meat, Poultry, & Seafood Market Leaders of Note
    • Beyond Meat
    • Impossible Foods
    • Lightlife Foods & Field Roast (Maple Leaf Foods)
    • Morningstar Farms, Incogmeato (Kellogg)
    • Tofurky (Turtle Island Foods)
    • Yves Fine Foods (Hain Celestial)
    • Gardein (Conagra Brands)
    • Sweet Earth (Nestlé USA)
    • Pure Farmland (Smithfield Foods)
    • Before the Butcher
    • Good Catch Foods (Gathered Foods)

Consumer Demographics: Who Eats Plant-Based Meat, Poultry, or Seafood Alternatives?

  • Highlights
  • Nearly One-Fourth of Consumers Eat Plant-Based Meat, Poultry, or Seafood
  • Plant-Based Beef Products Are the Most Commonly Consumed
    • Table: Types of Plant-Based Meat Alternatives Eaten by Consumers (percent of consumers)
  • Vegans And Vegetarians Are Most Likely to Eat Plant-Based Meat Products, While There is Much Overlap with Eating Both Plant-Based Meat and Dairy Products
    • Table: Consumption of Plant-Based Meat by Consumers of Different Eating Philosophies (percent of consumers)
  • Flexitarians and Omnivores Make Up the Largest Groups of Consumers Who Eat Plant-Based Meat or Dairy Products
  • Men Are More Likely to Partake
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Gender, 2020 (percent of consumers)
  • Younger Consumers Are Much More Likely to Eat Plant-Based Meat
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Age Bracket, 2020 (percent of consumers)
  • The Presence of Children in the Household is a Major Indicator of Whether Someone Consumes Plant-Based Meat
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Presence of Children in the Household and Age of Children, 2020 (percent of consumers)
  • Consumers Who Are Married or Partnered Are More Likely to Eat Plant-Based Meat Products
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Relationship Status, 2020 (percent of consumers)
  • Employment Status Also Related to Plant-Based Meat Consumption
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Employment Status, 2020 (percent of consumers)
  • Educational Attainment Can Be a Strong Indicator of Plant-Based Meat Consumption
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Educational Attainment, 2020 (percent of consumers)
  • Minority Racial and Ethnic Groups Are More Likely to Eat Plant- Based Meat
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Race/Ethnicity, 2020 (percent of consumers)
  • Urban Consumers Are Most Likely to Eat Plant-Based Meat
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Urban, Suburban/Exurban, and Rural Environment, 2020 (percent of consumers)
  • Regional Trends Show Plant-Based Meat Consumption Per Capita Is Highest in the Western U.S.
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by U.S. Region, 2020 (percent of consumers)
  • Higher Income Consumers Are Most Likely to Eat Plant-Based Meat Products
    • Table: Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Household Income Bracket, 2020 (percent of consumers)

Consumer Psychographics & Motivations for Eating Meat Alternatives

  • Highlights
  • Some Consumers Report Eating More Plant-Based Meat Products Because of the Coronavirus Pandemic
    • Table: Agreement on the Statement "I am eating more plant-based meat products because of the coronavirus pandemic", 2020 (percent of consumers)
  • Plant-Based Meat Consumers Are Changing Their Cooking and Eating Habits Because of the Pandemic
    • Table: Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
  • Most Plant-Based Meat Consumers Think These Products Are Healthier and Better for the Environment Than Animal-Based Products
    • Table: Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
  • Plant-Based Meat Consumers Are More Likely to Eat Healthy Foods, to Enjoy Making Food, and to Be Open to Trying New Foods
    • Table: Opinions on Diet, Cooking, and Trying New Foods, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
  • Willingness to Pay More For Better Products Increases Among Plant- Based Meat Consumers
    • Table: Willingness to Pay More for Food Characteristics, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
  • Plant-Based Meat Consumers Report More Factors Affecting Their Diet
    • Table: Factors Strongly or Somewhat Affecting Diets, All Consumers vs. Plant-Based Meat Eaters, 2020 (percent of consumers)
  • Factors Affecting One's Decision to Consume Plant-Based Meat Alternatives
    • Table: Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
  • Reasons Consumers Do Not Eat Plant-Based Meat Alternatives
    • Table: Reasons for Not Consuming Plant-Based Meat Alternatives, 2020 (percent of consumers who do not eat plant-based meat products)
  • 37% of Consumers Who Don't Eat Plant-Based Meat Are Open to Trying These Products

Meat Alternative Restaurant and Retail Trends

  • Highlights
  • Recent Plant-Based Meat Launches
  • Plant-Based Meat is Being Launched in Mainstream Chain Restaurants
    • Plant-Based Meat Isn't Just for Lunch or Dinner
  • Plant-Based Meat Has Higher Sales When Sold in the Meat Department
  • U.S. Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Growth
  • Grocery Circulars Continue to Be Important in Marketing New Product Availability and Deals
  • Marketing for Plant-Based Meat Often Places These Products in the Meat or Frozen Foods Section, Depending on Form
  • Opportunity: Targeting Families with Children
  • Direct-to-Consumer (DTC) Marketing
    • Custom Combinations
    • Incentive Programs
    • New Product Launches
    • Social Media and Customer Feedback
  • Characteristics Important When Grocery Shopping
  • Where Consumers Buy Plant-Based Meat Alternatives
    • Table: Types of Stores Where Consumers Buy Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
  • Restaurant Trends
    • Carryout & Delivery Expanding Due to COVID-19
    • Consumers Think It Is Difficult to Follow a Plant-Based Diet While Eating Out
    • Consumers Think Food Labeling Is More Important When Shopping Than When Eating Out
    • Characteristics Important When Eating at Restaurants and Getting Takeout
  • Consumers Changing Shopping Habits in Response to the Pandemic
    • Table: Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am..." (Agree) (percent of consumers)
  • First Time Use of New Technologies and Order Methods
    • Table: Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I have for the first time used..." (percent of consumers)
  • Consumers Are Using Convenient Order Methods More
    • Table: Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am using..." (percent of consumers)
  • Plant-Based Meat Consumers Are More Likely to Be Increasing Frozen Food Purchases During the Pandemic
  • The "Good Food Retail Report" Ranks Retailers on Product Assortment, Merchandising, and Marketing of Plant-Based Alternatives

Packaging Trends

  • Highlights
  • Improving Environmental Profiles by Using Recyclable/Sustainable Packaging
  • Attitudes on Packaging Among Plant-Based Meat Consumers
    • Table: Consumer Packaging Preferences, 2020 (percent of consumers)
  • Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions
    • Table: Consumer Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions (percent of consumers)
  • Direct-to-Consumer Channels for Plant-Based Meat Focus on Recyclable Packaging
  • Retail-Ready Packaging
  • Packaging for Plant-Based Meat Is Going Greener