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市場調查報告書

美國數位寵物護理產品和服務市場:寵物護理產品在線購物和使用智能手機應用程序購物

Two-Report Bundle: Digital Pet Care Products and Services - E-commerce and E-connectivity plus Digital Petcare Focus - Online and Smartphone App Shopping for Pet Products

出版商 Packaged Facts 商品編碼 955023
出版日期 內容資訊 英文 185 Pages
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美國數位寵物護理產品和服務市場:寵物護理產品在線購物和使用智能手機應用程序購物 Two-Report Bundle: Digital Pet Care Products and Services - E-commerce and E-connectivity plus Digital Petcare Focus - Online and Smartphone App Shopping for Pet Products
出版日期: 2020年08月21日內容資訊: 英文 185 Pages
簡介

美國寵物產業面臨新的冠狀病毒感染(COVID-19)大流行的社會和經濟挑戰,並且這種情況在可預見的將來有望繼續。然而,寵物市場因能夠抵禦衰退而臭名昭著,儘管COVID-19對人們的生活和業務產生了持續的影響,但仍出現了許多光明的跡象。我們處在可以期待許多以寵物護理產品和服務為中心的商機的情況。

該報告調查了美國寵物護理產品和服務市場,並提供了諸如市場概述和機會,電子商務市場,數字寵物服務市場以及數位寵物產品市場分析之類的信息。

目錄

第1章執行摘要

  • 調查範圍和調查方法
  • 市場概況
    • 疾病大流行在寵物收養,放養和DIY寵物護理產品銷售方面的快速增長
    • 改變主人的行為並加速數位寵物護理
    • 數位寵物護理的銷售強勁
  • 市場機會
    • 與大流行有關的寵物行業的光明跡象
    • 電子商務
    • 獸醫遠程醫療和後台系統
    • 寵物藥品的獸醫銷售
    • 基於科學知識的寵物食品獸醫銷售
    • 基於訂閱和基於忠誠度的產品和服務
    • 新鮮寵物食品的DTC營銷
    • 預期商機的合併,收購和投資

第2章簡介

  • 重點
  • 調查範圍和調查方法
  • 寵物行業的狀況

第3章電子商務

  • 重點
    • 電子商務/IT扭轉了零售市場的動態
    • 電子商務寵物產品的銷售額大幅增長
    • 重建渠道共享,超越電子商務和寵物專業知識
    • 在線購物的頻率
    • 寵物用品支出水平:在線和非處方
    • 在線購買寵物產品的層次結構
    • 電子商務是寵物食品銷售的增長因素
    • General Mills/Blue Buffalo在電子商務中看好
    • DTC新鮮寵物食品分銷商,在電子商務繁榮中具有優勢
    • 寵物產品電子商務銷售的感覺
    • 亞馬遜引領在線寵物產品購物者比例
    • 亞馬遜威脅
    • 寵物食品訂閱和自動補給程序
    • 市場趨勢中的電子商務
    • 一家專注於寵物藥品的領先電子泰勒公司

第4章數位寵物服務

  • 重點
  • 獸醫服務
    • 冠狀病毒大流行的影響
    • 獸醫市場氣候
    • 獸醫的 "零售"
    • 日益整合的業務
    • 挑戰傳統方法的競爭形式
    • 大流行時代的遠程醫療和遠程分類
    • Boehringer Ingelheim宣佈推出PetPro Connect,PetPro Tele +平台
    • Chewy Beta測試新的獸醫連接服務
    • 與電子零售商競爭銷售數位藥品的獸醫
  • 非醫療寵物護理服務
    • 非醫療寵物護理服務部門
    • 非醫療寵物護理服務市場狀況
    • 互聯網作為寵物護理助手
    • 數位寵物護理提供商徹底改變了家庭寵物護理

第5章數位寵物產品

  • 重點
  • 數位寵物產品
    • 冠狀病毒大流行的影響
    • Internet/電子商務是更大的IT/IoT趨勢的一部分
    • 寵物技術產品實現兩位數增長後的銷售額
    • 與Pet Tech重疊的寵物食品營銷
    • 技術趨勢創造新的數位寵物產品類別
    • 寵物可穿戴設備和其他寵物健康監測設備
    • 相機監控器和食物分配器
    • 虛擬圍欄
    • 智能餵水和澆水
    • 智能馬桶盒
    • 智能玩具
    • iKuddle
目錄
Product Code: LA16110873

This publication combines Packaged Facts' report ‘Digital Pet Care Products and Services: E-Commerce and E-Connectivity ’ (August 2020) with a supplemental report ‘Digital Petcare Focus: Online and Smartphone App Shopping for Pet Products ’ (June 2020).

As of late summer 2020, the U.S. pet industry continues to confront the socio-economic challenges of the novel coronavirus pandemic and will continue to do so for the foreseeable future. With that said, the pet market is famously recession resistant, and even as COVID-19-triggered impacts on American lives and businesses continue to be felt, a number of silver linings have come into focus, representing opportunities for the pet industry broadly and digital pet services and products specifically. Digital Pet Care Products and Services: E-Commerce and E-Connectivity-a first-edition Packaged Facts report-examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes. Factoring in thoroughly the current and expected impact of the pandemic, the report analyzes industry trends, projects future market directions, and pinpoints myriad opportunities, including the COVID-19-spurred pet adoption surge, the acceleration of pet owners online, the efforts of e-tailers and brick-and-mortar-based retailers to adapt to and capitalize on the online boom, the sudden urgency among veterinarians and veterinary back-office service providers to integrate telehealth services including telemedicine and teletriage, the ups and downs of app-based pet sitting services, and the interlinked and growing role of e-connected products to facilitate pet care tasks and provide increasingly sophisticated levels of pet monitoring.

Report Methodology

The information in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. This report relies mainly on Packaged Facts' April/May survey, which was conducted from April 27 through May 11, 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association's Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing's Petfood Forums (2004-2020); on-site examination of retail and service provider venues; and internet canvassing, including blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen, surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

VIDEO DEMONSTRATION

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • SCOPE & METHODOLOGY
    • Scope of Report
    • Report Methodology
  • MARKET OVERVIEW
    • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
    • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Figure 1-1 Online and Digital Shopping Behaviors Among Pet Owners, March/April 2020: "Because of Coronavirus, I Am..."
    • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
      • Table 1-1 Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
  • MARKET OPPORTUNITIES
    • Pandemic-Related Pet Industry Silver Linings
    • E-Commerce for All
      • Illustration 1-1 etailpet Web Page: "Put Your Pet Store Online Today"
    • Veterinary Telehealth and Back-Office Systems
    • Veterinary Sales of Pet Medications
    • Veterinary Sales of Science-Based Pet Foods
    • Subscription- and Loyalty-Based Products and Services
      • Illustration 1-2 pupjoy's "Quarantine Boxes"
      • Figure 1-2 Level of Agreement with the Statement, "I like the idea of loyalty programs/rewards for regular users of non-medical pet care services such as boarding and grooming," 2020 (percent of dog and cat owners)
    • DTC Marketing of Fresh Pet Food
    • Opportunistic Mergers, Acquisitions, and Investments

CHAPTER 2: INTRODUCTION

  • CHAPTER HIGHLIGHTS
  • SCOPE & METHODOLOGY
    • Scope of Report
    • Report Methodology
  • PET INDUSTRY CLIMATE
    • Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
      • Table 2-1 Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
      • Figure 2-1 Types of Pets in Household: Pet Owners Overall vs. Recent Pet Adopters, April/May 2020
      • Illustration 2-1 Petco 3-Day Online New Pet Sale (June 2020)
      • Illustration 2-2 DIY Pet Care Appeals by FURminator and Petmate
      • Figure 2-2 Agreement with Statement: "My pets are important to my mental health", 2020 (percent of dog or cat owners)
      • Figure 2-3 Agreement with Statement: "My pets are important to my physical health", 2020 (percent of dog or cat owners)
      • Figure 2-4 Impact of Pets Other Than Dogs and Cats on Owner's Mental and Physical Health, 2020 (percent of other pet owners)
    • COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
      • Figure 2-5 Online and Digital Shopping Behaviors Among Pet Owners, March/April 2020: "Because of Coronavirus, I Am..."
      • Figure 2-6 What Sources of Pet Care Information Are Most Important to You?, 2020 (percent of pet owners)
      • Figure 2-7 Within the past 12 months, have you used the internet to compare prices for any of these pet product types? (percent of pet owners)
      • Figure 2-8 Within the past 12 months, have you used the internet to research (other than price) any of these pet product types? (percent of pet owners)
    • Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
      • Table 2-2 Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)

CHAPTER 3: E-COMMERCE

  • CHAPTER HIGHLIGHTS
    • E-Commerce/IT Upend Retail Dynamics
    • E-Commerce Pet Product Sales Growing Exponentially
      • Figure 3-1 Online Sales of Pet Products, 2015-2020P and 2024P (in billions of dollars)
      • Figure 3-2 Online Share of Pet Product Sales, 2015-2020P and 2024P (percent)
    • E-Commerce Recasting Channel Shares, Surpassing Pet Specialty
      • Figure 3-3 Leading Channel Shares of U.S. Pet Product Sales, 2015, 2019, 2020, 2024
    • Frequency of Online Shopping
      • Figure 3-4 Time Frame for Most Recent Purchase of Pet Products: Online vs. In a Store, 2020 (percent of pet product buyers)
    • Pet Product Spending Levels: Online vs. In Store
      • Figure 3-5 Within the last 30 days, how much have you spent on pet products of any type?: Online vs. in a Store, 2020
    • Hierarchy of Pet Product Types Purchased Online
      • Figure 3-6 Pet Owner Use of the Internet to Buy Pet Products in Past 12 Months, 2020 (percent of pet owners)
      • Figure 3-7 Pet Owner Use of the Internet to Compare Pet Product Prices in Past 12 Months, 2020 (percent of pet owners)
      • Figure 3-8 Pet Owner Use of the Internet to Research Product Details Other than Price in Past 12 Months, 2020 (percent of pet owners)
    • E-commerce as Pet Food Sales Driver
    • General Mills/Blue Buffalo Bullish on E-commerce
    • DTC Marketers of Fresh Pet Food Well Positioned for E-commerce Boom
    • Chewy Out Front in Pet Product E-commerce Sales
      • Figure 3-9 Leading Pet E-tailers, 2020p Sales and Share (dollar sales in millions and percent share)
      • Table 3-1 Chewy.com Sales, Fiscal Year 2011 through Fiscal Year 2019 (in millions of dollars and percent growth)
    • Amazon Leads in Percent of Online Pet Product Shoppers
      • Figure 3-10 Leading Websites for Pet Product Purchasing, 2020 (percent of online pet product buyers)
    • Amazon's Unique Threat
    • Pet Food Subscription and Auto-Replenishment Programs
      • Illustration 3-1 Chewy Key Financial and Operating Data: Quarter 4 and Fiscal 2019
      • Figure 3-11 Pet Owner Use of the Internet for Autoship/Subscription Pet Product Purchasing in Past 12 Months, 2020 (percent of pet owners)
      • Illustration 3-2 Petco Repeat Delivery Discount Offer Rapid Home Delivery and Click-and-Collect
      • Illustration 3-3 Email Promotion for Petco's Buy Online, Pick Up In-store Option
      • Illustration 3-4 Curbside Pickup at Pet Supermarket
    • E-Commerce in Context
      • Illustration 3-5 Pet Product E-Commerce in Context, 2020
    • Leading E-Tailers Setting Their Sights on Pet Medications
    • Chewy Launches Chewy Pharmacy
      • Illustration 3-6 Chewy.com's Online Pharmacy
    • Walmart Weighs in with WalmartPetRx.com
      • Illustration 3-7 WalmartPetRx.com
    • Relative Draw of Chewy Pharmacy and Walmart PetRx.com
      • Tractor Supply Co. and Costco Also Playing the Pet Medications Game
    • Illustration 3-8 Costco's Kirkland Pet Food with Pet Rx Banner on Label
      • Amazon's PillPack Unit Likely to Lead to Prescription Pet Meds
    • Illustration 3-9 Amazon PillPack Landing Page
      • PetMed Express Feeling the Online Heat
      • Amazon Plus Brick-and-Mortar Pet Specialty?
      • Amazon and Chewy Banking on Private-Label Pet Food
    • Illustration 3-10 American Journey Video Still
    • Illustration 3-11 Amazon's Solimo Dry Dog Food and Simply Perfection Wet Pet Food

CHAPTER 4: DIGITAL PET SERVICES

  • CHAPTER HIGHLIGHTS
  • VETERINARY SERVICES
    • Impact of Coronavirus Pandemic
      • Figure 4-1 Veterinary Customer Attitudes and Behaviors in Response to COVID-19 Era, April/May 2020 (percent of dog and cat owners who have regular veterinarians)
    • Veterinary Market Climate
    • The "Retail-ization" of Vet Care
    • An Increasingly Consolidated Business
    • Competing Formats Challenging Traditional Practices
      • Figure 4-2 Types of Veterinary Clinics/Services Used in Last 12 Months: Dog vs. Cat Owners, 2019 (percent)
      • Figure 4-3 Veterinary Services Other Than at Local/Independent Vets Used by Dog Owners in Last 12 Months: Millennials/Gen Z Age 18-39 vs. Boomers Age 55-74, 2019 (percent)
      • Figure 4-4 Veterinary Services Other Than at Local/Independent Vets Used by Cat Owners in Last 12 Months: Millennials/Gen Z Age 18-39 vs. Boomers Age 55-74, 2019 (percent)
      • Table 4-1 Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2020 (percent)
    • Vet Service Providers Going Digital Pre-Pandemic
      • Illustration 4-1 Petco's PetCoach Smartphone App
      • Illustration 4-2 Thrive's Virtual Visit Web Page
      • Illustration 4-3 Banfield's Vet Chat, with Optimum Wellness Plan
      • Illustration 4-4 Vet24seven's MyPetDoc Artificial Intelligence Veterinary Platform for Amazon Alexa Vetted Bows Out
      • Illustration 4-5 Vetted's "Out of Business" Announcement
    • Telemedicine and Teletriage in the Pandemic Era
      • Illustration 4-6 American Veterinary Medical Association (AVMA) Statement on Telemedicine
      • Illustration 4-7 Coronavirus-Related Promotional Email Touting GuardianVets' Telemedicine Services
      • Illustration 4-8 BabelBark's App-Based Digital Pet Care Platform
      • Illustration 4-9 Petriage Home Page Featuring "Veterinary Telemedicine for Your Pet"
    • Boehringer Ingelheim Introduces PetPro Connect and PetPro Tele+ Platforms
      • Illustration 4-10 Boehringer Ingelheim's PetPro Connect Telemedicine App
    • Chewy Beta Testing New "Connect with a Vet" Service
      • Illustration 4-11 Chewy's New Connect with a Vet Online Chat Service
    • Veterinarians Countering E-tailers with Digital Pharmacies of Their Own
    • Covetrus: Stumbles Post Schein/VFC Merger, Begins to Bounce Back
    • Vetsource: Fast-Track Expansion Includes Vet2Pet Acquisition
      • Illustration 4-12 Vet2Pet Web Page Featuring "The only customizable, all-in-one client engagement platform"
    • Vet2Pet Partners with Gravity Payments to Offer Contactless Payment
    • Vet-Connected Pet Wearables
  • NON-MEDICAL PET CARE SERVICES
    • Non-Medical Pet Care Services Sector Harder Hit By COVID-19
      • Illustration 4-13 Coronavirus Message from Bark Avenue
    • Non-Medical Pet Care Services Market Climate
      • Figure 4-5 Share of U.S. Pet Care Services Sales by Type, 2019 (percent and dollars in billions)
    • Internet as Pet Care Assistant
      • Figure 4-6 Level of Agreement with the Statement, "I use the internet to find information about pet care services", 2020 (percent of dog and cat owners)
      • Illustration 4-14 PetSmart "It's That Easy" Online Booking Grooming Services TV Commercial
    • Digital Pet Care Providers Revolutionize Home-Based Pet Care
    • Rover 110
      • Illustration 4-15 Rover.com's "About the Dog People" (screenshot)
    • Wag 112
      • Illustration 4-16 Wag! Dog Walking and Sitting
    • Venture Capitalists Go All In on Rover and Wag!
    • But SoftBank Pulls Back Massive Investment from Wag!
    • Lost Pets, Regulatory Opposition, High Costs
    • Sweeping Changes
    • Wag! Replaces Rover as Petco's Dog Sitting Partner
      • Illustration 4-17 Wag! (August 2020) and Rover (March 2019) Promotions on Petco.com
    • Wag! Teams Up with Adopt-a-Pet.com, Adds Drop-in and Daycare Services, and Introduces Wag!
    • Tag
      • Illustration 4-18 Wag!'s New Drop-In Pet Care Service
    • Rover Expands into Cat Care, In-Home Grooming, and Abroad
    • Pet Sitters International Sticks Toe in App Waters by Promoting "Time To Pet"
      • Illustration 4-19 Time to Pet Website Landing Page via Pet Sitters International Promo Link
    • App-Based Pet Care in in the Age of Coronavirus
      • Illustration 4-20 COVID-19 Resource Page on Rover.com
    • Mars and Nestlé Purina Also Supporting Tech-Based Service Providers
      • Illustration 4-21 Barkly Pets (Website Screenshot)

CHAPTER 5: DIGITAL PET PRODUCTS

  • CHAPTER HIGHLIGHTS
  • DIGITAL PET PRODUCTS
    • Impact of Coronavirus Pandemic
      • Illustration 5-1 "Grooming Confidence in the Comfort of Your Own Home" Ad from FURminator
    • Internet/E-commerce Part of Larger IT/IoT Trend
    • Sales of Pet Tech Products Post Double-Digit Growth
      • Figure 5-1 Share of U.S. Retail Sales of Tech-Based Pet Products, 2020 (percent and millions of dollars)
      • Figure 5-2 Level of Agreement with the Statement, "Technology is allowing me to save time on pet care", 2020 (percent of dog and cat owners)
      • Figure 5-3 Level of Agreement with the Statement, "Technology is allowing me to spend more quality time with my pet", 2020 (percent of dog and cat owners)
    • Pet Food Marketers Overlapping into Pet Tech
    • Nestlé Purina's Pet Care Innovation Prize
    • Hill's Vetrax Collar Connects with Veterinarians, Pet Owners
    • Illustration 5-2 Hill's Vetrax Vet-Connected Pet Monitoring Wearable
    • Mars' Whistle, Companion Venture Fund, and Leap Venture Studio
      • Illustration 5-3 Whistle Fit Tracker and Smartphone App
    • Tech Trend Creating New Digital Pet Product Categories
    • Pet Wearables and Other Pet Health Monitoring Devices
    • Camera Monitors and Treat Dispensers
      • Illustration 5-4 PetBot Multifunction "Smartphone" and Treat Dispenser
    • Virtual Fencing
      • Illustration 5-5 SpotOn Virtual Fencing System
    • Smart Feeding & Watering
      • Illustration 5-6 Surefeed Microchip Pet Feeder Connect
    • Smart Litter Boxes
      • Illustration 5-7 PurrSong LavvieBot S Automatic Litter Box with App
    • Smart Toys
      • Illustration 5-8 PlayDate Remote-Controlled Smart Ball
    • Multi-Product Pet-Centric Smart Product Marketers
    • Wagz 142
      • Illustration 5-9 Wagz Smart Pet Products
    • Petkit 143
      • Illustration 5-10 Petkit Smart Pet Products
    • iKuddle
      • Illustration 5-11 iKuddle's AIoT ecosystem
    • Digital Supplies for Other Pets
      • Illustration 5-12 Tetra Connect Wi-Fi Controlled Aquarium Feeder