表紙
市場調查報告書

2020年美國飲料市場展望:冠狀病毒時代的雜貨店購物和個人消費

U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era

出版商 Packaged Facts 商品編碼 949209
出版日期 內容資訊 英文 331 Pages
訂單完成後即時交付
價格
2020年美國飲料市場展望:冠狀病毒時代的雜貨店購物和個人消費 U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era
出版日期: 2020年06月30日內容資訊: 英文 331 Pages
簡介

由於許多包裝飲料類別已經成熟,並且主要依靠人口增長,因此飲料營銷人員面臨著將新產品帶到餐桌上的挑戰。投資於新產品發佈,季節性產品,功能性成分和特殊口味添加以及各種營銷策略以吸引不斷變化的消費者喜好的公司有很多機會。 COVID-19的大流行導致零售飲料需求突然激增。與食品工業相比,消費已經從食品服務業(包括學校食堂和飯店)轉移到了家庭。

此報告調查了美國的飲料市場,並提供了COVID-19大流行的市場影響分析,按類別,分析和預測的市場趨勢。

內容

執行摘要

  • COVID-19影響2020年的短期趨勢
  • 電子商務銷售額增長迅速,但仍然很小
  • 基於主要成分的產品趨勢
    • 植物起源
    • 無糖/低熱量
    • 注重健康和性能的功能材料
  • 基於營銷的主要產品趨勢
    • 可持續包裝
    • 小品牌推動創新
  • 消費者主導的主要產品趨勢
    • 混合飲料
    • 具有社會意識的消費
  • 範圍
  • 調查方法

概述

  • 飲料生產前景
  • 飲料零售量預測
  • 分佈趨勢
    • 電子商務銷售
  • 雜貨的運送
  • Instacart增強了接送服務
  • 冠狀病毒改變了食物的來源
  • Milkman因冠狀病毒而蓬勃發展
  • 新DTC的銷售
  • 零售渠道

飲料趨勢焦點

  • 基於組件的趨勢
    • 植物起源
    • 無糖/低熱量
    • 注重健康和性能的功能材料
    • 清潔標籤,能量,水合
    • 有風味
    • 帶來收益的流程
    • CBD飲料
    • 硬飲料
  • 基於營銷的趨勢
    • 高檔:最熱門的私人標籤層
    • 小品牌推動創新
    • 產品合作創造雙贏機會
  • 通過包裝區分
    • 包裝功能優先
    • 可持續發展
    • 可重用
    • 移動消費
    • 營銷整合包裝
  • 以消費者為主導的趨勢
    • 混合飲料
    • 具有社會意識的消費
    • 即飲型飲料
    • 更健康的兒童飲料

瓶裝水/增強水

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年瓶裝水/增強水零售額達到200億美元
    • 到2024年市場規模將達到270億美元
    • 銷售
    • 類別銷售
    • 增長機會
  • 競爭對手
    • 自有品牌,雀巢,可口可樂和百事可樂佔據著50%的市場佔有率
    • 併購活動
  • 新產品趨勢
    • 功能增強
    • 包裝
    • CBD飲料
    • 混合飲料
    • 植物源水
    • 調味水
    • 膠原蛋白水
    • 硬蘇打水(含酒精的碳酸水)
    • 小朋友用的水
    • 注重成分的健康水
  • 消費趨勢
    • 消費者喝大量蘇打水
    • 人們絕大多數都喜歡無味的蒸餾水,但更喜歡有味的蘇打水
    • 靜止飲水器喝的水不多
    • 都不怎麼喝氣泡飲料

碳酸飲料

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年碳酸飲料零售額將達到410億美元左右
    • 預計到2024年市場將達到450億美元
    • 銷售
    • 類別銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 可口可樂,百事可樂和Keurig Dr Pepper佔據了90%的市場
    • 併購活動
  • 新產品趨勢
    • 混合飲料可產生健康而功能強大的蘇打水
    • 低糖
    • 蘇打水
    • CBD汽水
    • 更可持續的包裝
    • 味道探索
  • 消費趨勢
    • 碳酸飲料的消費量持續下降
    • 除了普通可樂外,其他人喝酒最多
  • 喝可口可樂經典糖和可口可樂零糖的人之間的主要人口統計學差異

咖啡和RTD咖啡

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年咖啡和RTD咖啡的零售額將達到150億美元左右
    • 預計到2024年市場將超過170億美元
    • 銷售
    • 類別/細分銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 5家公司主導市場
    • 併購活動
  • 新產品趨勢
    • 提升重點在於健康
    • 植物起源
    • 混合飲料
    • CBD飲料
    • 硬咖啡
    • 包裝
    • 在家中的咖啡店體驗
    • 製作咖啡
    • 低糖
  • 消費趨勢
    • 許多咖啡愛好者更喜歡磨碎/生豆
    • 單發豆莢生長於地面,整個豆類成本降低
    • 喝咖啡的人絕大多數都喜歡咖啡因
    • 熱戀咖啡的人比無味咖啡更喜歡無味咖啡
    • 增加咖啡消費
    • 咖啡愛好者更喜歡在旅途中的咖啡店

乳製品和乳製品替代飲料

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年乳製品和乳替代飲料的零售額約為240億美元
    • 預計到2024年市場將達到250億美元
    • 銷售
    • 類別和分類銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 院長食品和自有品牌在2019年的乳製品市場中占主導地位
    • 併購活動
  • 產品亮點:替代乳製品的飲料
    • 燕麥仍然很受歡迎
    • 蛋白質的添加
    • Omega-3強化
    • 增加能量
    • 奎奴亞奶
    • 牛奶以外的牛奶
  • 新產品趨勢
    • 增強功能的優勢
    • 混合
    • 奢華品味
    • Creamer喝咖啡
    • 強化兒童牛奶
  • 消費趨勢
    • 在牛奶減少的同時增加替代牛奶的消費
    • 2%和全脂牛奶受到消費者的青睞
    • 不含有機物和乳糖的飲料越來越受歡迎,但仍是利基市場
    • 每天消費少於一牛奶的家庭增加
    • 替代牛奶占主導地位
    • 大多數咖啡奶精用戶都喜歡液體,常規和法國香草品種

能量飲料/運動飲料

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年能量飲料和運動飲料的零售額將達到約240億美元
    • 預計到2024年市場將接近320億美元
    • 銷售
    • 類別和分類銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 4家公司主導市場
    • 併購活動
  • 新產品趨勢
    • 功能增強
    • 混合飲料
    • 清潔能源和水合作用
    • CBD飲料
  • 消費趨勢
    • 低於最高消費水平的運動飲料和能量飲料
    • 能量飲料的增加和鏡頭的掉落
    • 能量飲料愛好者比運動飲料愛好者花費更多
    • Monster擊敗競爭對手
    • Gatorade繼續主導運動飲料

果汁

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 果汁零售額在2019年降至185億美元
    • 預計到2024年市場將降至180億美元以下
    • 銷售
    • 類別銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 可口可樂和百事可樂引領市場
    • 併購活動
  • 新產品趨勢
    • 提升重點在於健康
    • 低糖
    • 以香料為主的果汁
    • 混合飲料
    • 更適合您的孩子果汁
    • CBD果汁
    • 硬果汁
  • 消費趨勢
    • 常規果汁消費量下降
    • 橙汁愛好者:塑料罐和玻璃瓶比紙箱越來越受歡迎
    • 橙汁愛好者不會花很多錢
    • 其他果汁/飲料愛好者:最喜歡玻璃瓶和塑料瓶
    • 其他果汁/飲料:蘋果和蔓越莓是我最喜歡的口味,但是檸檬水增長最快
  • 其他果汁/飲料飲用者花費不多

茶/RTD茶

  • 範圍
  • 市場
    • 冠狀病毒的影響
    • 2019年茶和RTD飲料的零售額超過80億美元
    • 預計到2024年市場將超過90億美元
    • 銷售
    • 類別和分類銷售
    • 未來增長的關鍵機會
  • 競爭對手
    • 5家公司引領市場
    • 併購活動
  • 新產品趨勢
    • 提升重點在於健康
    • 有機是清潔標籤背後的驅動力
    • 混合飲料
    • 康普茶很受歡迎
    • 低糖
    • 更可持續的包裝
    • CBD飲料
    • 硬茶
    • 釀造方法
  • 消費趨勢
    • 儘管數量減少了,但大多數人還是喜歡茶包
    • 茶(袋/包裝)
    • RTD冰茶
目錄
Product Code: LA16275580

Most packaged beverage categories are mature and rely primarily on population growth, leaving beverage marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, seasonal offerings, the addition of functional ingredients and specialty flavors, and different marketing tactics to appeal to changing consumer preferences.

The COVID-19 pandemic has led to a sudden and sharp increase in demand for beverages in the retail sector - albeit not to the degree of the food sector, which saw more extensive stockpiling - as consumption has been shifted from the foodservice industry (including cafeterias in schools and restaurants) to the home. As a result, demand on the retail side has increased to balance some amount of the losses in the foodservice market as consumers shift their beverage spending to at-home consumption.

With a focus on "what's next" - along with bringing decades of food and beverage market perspective and analysis to the table - ‘U.S. Beverage Market Outlook 2020’ is packed with insights about consumer trends, behavior, and motivations. This report delivers actionable predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage processors, packaging firms, and investors in making business decisions about the beverage market.

Scope

Combining Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, ‘U.S. Beverage Market Outlook 2020 ’ is the go-to source for a complete understanding of the U.S. beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the beverage market.

‘U.S. Beverage Market Outlook 2020 ’ examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2014-2019 and 2019-2024, with channel and marketer shares figures for 2019.

Report Methodology

The information contained in ‘U.S. Beverage Market Outlook 2020 ’ was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts' exclusive survey is an extensive analysis of Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food and beverage industry events; and extensive internet canvassing. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

VIDEO DEMONSTRATION

Table of Contents

Executive Summary

  • COVID-19 Impacting Near Term Trends in 2020
  • E-Commerce Sales Growing Rapidly but Still Small
  • Key Ingredient-Based Product Trends
    • Plant-Based
    • Less Sugar/Calories
    • Functional Ingredients Focus on Wellness and Performance
  • Key Marketing-Based Product Trends
    • Sustainable Packaging
    • Small Brands Help Drive Innovation
  • Key Consumer-Driven Product Trends
    • Hybrid Drinks
    • Socially Conscious Consumption
  • Scope
  • Methodology

Overview

  • Beverage Manufacturing Outlook
    • Table: Beverage Manufacturing at Manufacturers' Level Value by Product, 2009, 2014, 2019, and 2024 (billion dollars)
  • Beverage Retail Sales Forecast
    • Table: Retail Sales by Top Beverage Categories, 2014, 2019-2024P (million dollars)
  • Distribution Trends
    • E-Commerce Sales
  • Grocery Delivery
    • Table: Online Grocery Delivery Service Use Share by Provider and Frequency, 2017-2019
    • Brick-and-Mortar Retailers Enhance Omni-Channel Shopping Experience
      • Table: Click-and-Collectors, 2018 vs. 2019 (percent)
      • Table: Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
    • Instacart Enhances Pickup Service
    • Coronavirus Is Changing Uses of Grocery Fulfillment Methods
    • Milkman Gets a Boost from Coronavirus
    • New Breed of Direct-to-Consumer Sales
  • Retail Channels
    • Table: U.S. Retail Channel Shares by Top Beverage Categories, 2019 (percent)

Beverage Trend Spotlights

  • Ingredient-Based Trends
    • Plant-Based
    • Less Sugar/Calories
    • Functional Ingredients Focus on Wellness and Performance
    • Clean-Label, Energy, and Hydration
    • Flavor Forward
    • Processes Deliver Benefits
    • CBD-Infused Beverages
    • Hard Beverages
  • Marketing-Based Trends
    • Upscale: The Hottest Private Label Tier
    • Small Brands Help Drive Innovation
    • Product Collaboration Creates Win-Win Opportunities
  • Differentiation Through Packaging
    • Priorities in Packaging Features
      • Table: Consumer Insights: Opinions on Food/Beverage Packaging Features, 2019 (percent of respondents)
    • Sustainability
    • Reusable
    • On-the-Go Consumption
    • Packaging Integrated Into Marketing
  • Consumer-Driven Trends
    • Hybrid Drinks
    • Socially Conscious Consumption
    • Instagrammable Beverages
    • Healthier Kids Beverages

Bottled and Enhanced Waters

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Bottled and Enhanced Water $20 Billion in 2019
    • Market Nearly $27 Billion by 2024
    • Volume Sales
      • Table: Bottled and Enhanced Water Retail Sales, 2014-2024 (million dollars and million gallons)
    • Category Sales
      • Table: Bottled and Enhanced Water Retail Sales: By Segment, 2016-2019 (million dollars)
    • Growth Opportunities
  • Competitors
    • Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
      • Table: Selected Marketers and Brands of Bottled and Enhanced Waters
    • Merger & Acquisition Activity
  • New Product Trends
    • Enhanced Functionality
    • Packaging
    • CBD-Infused Beverages
    • Hybrid Drinks
    • Plant-Based Water
    • Flavor-Focused Waters
    • Collagen Waters
    • Hard Seltzers
    • Kids Waters
    • Ingredient-Focused Healthier Waters
  • Consumer Trends
    • Consumers Drink Still Over Sparkling Water by a Wide Margin
      • Table: Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
    • People Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling Beverages
      • Table: Types of Bottled Water Drunk Most Often, 2009-2019 (percent of U.S. adults who drink bottled water)
    • Still Water Drinkers Don't Drink That Much
      • Table: Glasses of Still Bottled Water Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults who drink still bottled water)
    • Sparkling Beverage Drinkers Don't Drink Much Either
      • Table: Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)

Carbonated Beverages

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Carbonated Beverages Near $41 Billion in 2019
    • Market to Reach $45 Billion by 2024
    • Volume Sales
      • Table: Carbonated Beverage Retail Sales, 2014-2024 (million dollars and million 1.5 gallon equivalents)
    • Category Sales
      • Table: Carbonated Beverage Retail Sales by Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Coca-Cola, PepsiCo, and Keurig Dr Pepper Control About 90% of Market
      • Table: Selected Marketers and Brands of Carbonated Beverages
    • Merger & Acquisition Activity
  • New Product Trends
    • Hybrid Drinks Create Healthier and Functional Sodas
    • Sugar Reduction
    • Craft Sodas
    • CBD-Infused Sodas
    • More Sustainable Packaging
    • Flavor Exploration
  • Consumer Trends
    • Carbonated Beverage Consumption Continue to Decline
      • Table: Consumption Rates for Carbonated Beverages, 2009-2019 (percent of adults)
    • Regular Non-Cola Drinkers Consume the Most
      • Table: Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2009-2019 (percent of U.S. adults that drink selected carbonated beverages)
    • Key Demographic Differences Among Coca-Cola Classic and Coco-Cola Zero Sugar Drinkers
      • Table: Demographic Characteristics of Coca-Cola Classic and Coca-Cola Zero Drinkers, 2019 (Index)

Coffee and Ready-to-Drink Coffee

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Coffee and Ready-to-Drink Coffee Near $15 Billion in 2019
    • Market Over $17 Billion in 2024
    • Volume Sales
      • Table: Coffee Retail Sales, 2014-2024 (million dollars and million ounces)
    • Category/Segment Sales
      • Table: Coffee Retail Sales: By Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Five Companies Control the Majority of the Market
      • Table: Selected Marketers and Brands of Coffee
    • Merger & Acquisition Activity
  • New Product Trends
    • Enhanced Functionality Focuses on Wellness
    • Plant-Based
    • Hybrid Drinks
    • CBD-Infused Beverages
    • Hard Coffee
    • Packaging
    • At Home Coffee Shop Experience
    • Craft Coffee
    • Sugar Reduction
  • Consumer Trends
    • Most Coffee Drinkers Prefer Ground/Whole Bean
      • Table: Consumption Rates for Coffee Segments, 2009-2019 (percent of households)
    • Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
      • Table: Forms of Ground/Whole Bean Coffee Drunk Most Often, 2009-2019 (percent of U.S. households that drink ground/whole bean coffee)
    • Coffee Drinkers Overwhelmingly Prefer Caffeinated
      • Table: Type of Ground/Whole Bean and Instant Coffee Drunk Most Often, 2009-2019 (percent of U.S. households that drink ground/whole bean and instant coffee)
    • Coffee Drinkers Overwhelmingly Prefer Unflavored Over Flavored Coffee
      • Table: Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2019 (percent of U.S. households that drink ground/whole bean coffee)
    • Coffee Consumption on the Rise
      • Table: Cups of Ground Coffee (Regular or Decaf) Drunk Per Day, 2009-2019 (percent of U.S. households that drink ground coffee)
    • On-The-Go Coffee Drinkers Prefer Coffee Shops
      • Table: Where Adults Get Coffee On-The-Go, 2016-2019 (percent of U.S. adults that got coffee on-the-go in the last 7 days)

Dairy and Dairy Alternative Beverages

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Dairy and Dairy Alternative Beverages About $24 Billion in 2019
    • Market to Reach $25 Billion in 2024
      • Table: Dairy and Dairy Alternative Beverages Retail Sales, 2014-2024 (million dollars)
    • Volume Sales
      • Table: Dairy and Dairy Alternative Beverages Market Retail Sales, 2014-2024 (million pints)
    • Category and Segment Sales
      • Table: Dairy and Dairy Alternative Beverages Retail Sales: By Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Dean Foods and Private Label Controlled Dairy Milk Market in 2019
      • Table: Selected Marketers and Brands of Dairy and Dairy Alternative Beverages
    • Merger & Acquisition Activity
  • Product Highlight: Dairy Alternative Beverages
    • Oats Still Hot
    • Added Protein
    • Enhanced with Omega-3
    • Added Energy
    • Quinoa Milk
    • Animal-Free Milk
  • New Product Trends
    • Enhanced Functional Benefits
    • Blends
    • Indulgent Flavors
    • Creamers Ride Coffee's Wave
    • Enhanced Kids Milk
  • Consumer Trends
    • Consumption of Milk Alternatives Increasing While Milk Is Decreasing
      • Table: Consumption Rates for Dairy and Dairy Alternative Beverages, 2009-2019 (percent of U.S. households)
    • 2% and Whole Milk Preferred by Consumers Most
      • Table: Kind of Milk Consumed Most Often, 2009-2019 (percent of U.S. households that drink milk)
    • Organic and Lactose-Free Gaining Popularity but Remaining Niche
      • Table: Type of Milk Consumed Most Often, 2009-2019 (percent of U.S. households that drink milk)
    • Households Drinking One Glass of Milk a Day or Fewer Are Increasing
      • Table: Glasses of Milk Consumed by Household on Average Day, 2009-2019 (percent of U.S. households that drink milk)
    • Milk Alternatives Dominated by Almond Milk
      • Table: Type of Non-Dairy Milk Alternatives Consumed Most Often, 2015-2019 (percent of U.S. adults that drink non-dairy milk alternatives)
    • Most Coffee Creamer Users Prefer Liquid, Regular, and French Vanilla Varieties
      • Table: Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2009-2019 (percent of U.S. households that use coffee creamers)

Energy and Sports Drinks

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Energy and Sports Drinks Approach $24 Billion in 2019
    • Market to Approach $32 Billion by 2024
    • Volume Sales
      • Table: Energy and Sports Drinks Retail Sales, 2014-2024 (million dollars and million ounces)
    • Category and Segment Sales
      • Table: Energy and Sports Drinks Retail Sales: By Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Four Companies Control Majority of the Market
      • Table: Selected Marketers and Brands of Energy and Sports Drinks
    • Merger & Acquisition Activity
  • New Product Trends
    • Enhanced Functionality
    • Hybrid Drinks
    • Clean Energy and Hydration
    • CBD-Infused Beverages
  • Consumer Trends
    • Sports and Energy Drinks Below Peak Consumption Levels
      • Table: Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2009-2019 (percent of adults)
    • Energy Drinks Rise and Shots Fall
      • Table: Forms of Energy Drinks/Shots Drunk, 2014-2019 (percent of U.S. adults who drink energy drinks/shots)
    • Energy Drinkers Consume More Than Sports Drinkers
      • Table: Number of Energy Drinks/Shots and Sports Drinks Drunk in Last 30 Days, 2009-2019 (percent of U.S. adults who drink energy drinks/shots and sports drinks)
    • Monster Continues to Outpace Competition
    • Gatorade Continues to Dominates Sports Drinks

Juices

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Juices Decline to $18.5 Billion in 2019
    • Market Below $18 Billion in 2024
    • Volume Sales
      • Table: Juice Retail Sales, 2014-2024 (million dollars and million ounces)
    • Category Sales
      • Table: Juice Market Retail Dollar Sales by Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Coca-Cola and PepsiCo Lead Market
      • Table: Selected Marketers and Brands of Juices
    • Merger & Acquisition Activity
  • New Product Trends
    • Enhanced Functionality Focuses on Wellness
    • Sugar Reduction
    • Flavor-Focused Juices
    • Hybrid Drinks
    • Better-For-You Kids' Juice
    • CBD-Infused Juices
    • Hard Juices
  • Consumer Trends
    • Traditional Juice Consumption Declines
      • Table: Consumption Rates for Juices by Product, 2009-2019 (percent of U.S. households)
    • OJ Drinkers: Increasingly Prefer Plastic Jugs and Glass Bottles Over Cartons
      • Table: Package Type of Orange Juice Drunk Most Often, 2009-2019 (percent of U.S. adults that drink orange juice)
    • OJ Drinkers Don't Consume That Much
      • Table: Glasses of Orange Juice Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink orange juice)
    • Other Fruit Juice/Drink Consumers: Most Prefer Glass Bottles and Plastic Jugs
      • Table: Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks)
    • Other Fruit Juices/Drinks: Apple and Cranberry Favorite Flavors but Lemonade Fastest Growing
      • Table: Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks)
    • Other Fruit Juice/Drink Drinkers Don't Consume That Much
      • Table: Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink other fruit juices/drinks

Tea and Ready-to-Drink Tea

  • Scope
  • The Market
    • Coronavirus Impact
    • Retail Sales of Tea and Ready-to-Drink Tea Over $8 Billion in 2019
    • Market to Exceed $9 Billion by 2024
    • Volume Sales
      • Table: Tea and RTD Tea Retail Sales, 2014-2024 (million dollars and million ounces)
    • Category and Segment Sales
      • Table: Tea and RTD Tea Retail Sales by Segment, 2016-2019 (million dollars)
    • Key Opportunities for Future Growth
  • Competitors
    • Five Companies Lead Market
      • Table: Selected Marketers and Brands of Teas
    • Merger & Acquisition Activity
  • New Product Trends
    • Enhanced Functionality Focuses on Wellness
    • Organic Is a Driver of Clean Label
    • Hybrid Drinks
    • Kombucha Has Been Hot
    • Sugar Reduction
    • More Sustainable Packaging
    • CBD-Infused Beverages
    • Hard Teas
    • Brewing Methods
  • Consumer Trends
    • Despite Declines, Most People Still Prefer Tea Bags
      • Table: Consumption Rates for Tea, 2009-2019 (percent of households)
    • Tea (Bags/Packages)
      • Table: Purpose for Using Tea (Bags/Packages), 2009-2019 (percent of U.S. households that drink tea from bags/packages)
      • Table: Flavor of Tea Drunk Most Often, 2009-2019 (percent of U.S. households that drink tea from bags/packages)
      • Table: Cups of Tea Drunk by Household on Average Day, 2009-2019 (percent of U.S. households that drink tea from bags/packages)
    • RTD Iced Tea
      • Table: Type of RTD Iced Tea Drunk Most Often, 2009-2019 (percent of U.S. adults that drink RTD iced tea)