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市場調查報告書

美國的寵物市場預測:2020∼2021年

U.S. Pet Market Outlook, 2020-2021

出版商 Packaged Facts 商品編碼 930660
出版日期 內容資訊 英文 364 Pages
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價格
美國的寵物市場預測:2020∼2021年 U.S. Pet Market Outlook, 2020-2021
出版日期: 2020年03月31日內容資訊: 英文 364 Pages
簡介

與美國經濟的其他領域相同,寵物產業2020年以後,也受到冠狀病毒的大流行病的打擊。可是寵物產業到目前為止,也承受住9.11和2008年的大恐慌。在全部的領域銷售額減少、衰退,不過,預計寵物商品的網路購物和動物遠端保健服務的引進等將擴大。

本報告提供美國的寵物市場相關調查,市場趨勢,寵物所有權趨勢,競爭趨勢相關彙整。

第1章 摘要整理

  • 調查範圍和調查方法
  • 市場規模,佔有率,趨勢
  • 市場機會
  • 冠狀病毒的大流行病寵物產業帶來的影響評估

第2章 市場趨勢

  • 市場效能
  • 2014∼2019年趨勢
  • 2024年以後的趨勢
  • 市場佔有率與市場區隔
  • 推動市場的要素

第3章 產業趨勢

  • 產業概要
  • 食品以外的寵物用品
  • 獸醫服務
  • 醫療以外的寵物服務

第4章 零售趨勢

  • 簡介
  • 競爭趨勢
  • 電子貿易
  • 專門頻道和量販店通道

第5章 寵物所有權趨勢

  • 寵物數概要

第6章 競爭環境

  • 策略與發展
  • 經營模式分析
  • 競爭基準
  • 狗,貓的所有者
  • 狗,貓以外的寵物飼主
目錄
Product Code: LA15558259

Along with virtually every other area of U.S. economy, the pet industry will be battered by the coronavirus pandemic through 2020 and beyond. But the pet industry stands out as famously recession resistant, coming through 9/11 and the Great Recession of 2008 relatively unscathed. Moreover, all four of the pet industry product and service sectors-pet food & treats, non-food pet supplies, veterinary services, and non-medical pet services-come into the crisis on firm footing.

Perhaps the timeliest edition of Packaged Facts' ‘annual U.S. Pet Market Outlook ’ ever, this report focuses on the current and expected impact of the coronavirus pandemic across all areas of the market, projecting future retail sales and trends in light of the coronavirus crisis. Among the key predictions:

  • Sales declines and slowdowns across all market sectors, with non-medical pet services (including boarding/daycare) taking the sharpest hit, and pet food holding up best as a “must-have” staple with a strong healthcare component.
  • A further surge in online shopping for pet products, as pet owners flock to the Internet for home delivery or curbside/parking lot pickup from brick-and-mortar pet stores and veterinarians.
  • A sharp uptick in adoption of and reliance on veterinary telehealth services such as those offered by GuardianVets, PetCoach, and TeleVet.
  • A private-label surge as cash-strapped pet owners facing months if not years of economic uncertainty, and a demand-driven uptick in store-brand production.
  • A silver lining of increased dog and cat ownership among households eager for the emotional support and physical comfort pets provide in this stay-at-home era.

Scope and Methodology

Packaged Facts' ‘U.S. Pet Market Outlook ’, an industry best-seller since 2010, is the go-to source for a complete understanding of the U.S. pet industry. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food, veterinary services, non-food pet supplies, and non-medical pet services (grooming, boarding, training, pet insurance). This report forecasts market size and growth for each category (2019-2024), examines new product activity, surveys retail channel trends including cross-channel shopping vs. shopper loyalty, and analyzes trends and shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel and projects channel shares through 2024, taking into full account the accelerated swing toward online purchasing as a result of the coronavirus pandemic, and presenting before-and-after market projections by retail product or service sector.

The information contained in the report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 or 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The most recent survey incorporated into this report was conducted in February/March 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association's Global Pet Expo 2020, Petfood Industry/Watt Publishing's Petfood Forum 2019, United Veterinary Services Association (UVSA) Annual Conference 2019, and VMX 2020; on-site examination of retail and service provider venues; and Internet canvassing, including of consumer blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated retail sales-tracking sources, surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

Analysis of pet ownership trends primarily relies on cross-tabulations of MRI-Simmons National Consumer Surveys. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population. These Simmons surveys allow for detailed consumer profiles across various markets and product categories. This report draws primarily on the Simmons Fall 2019 release, which is based on 10,025 dog owners, 5,844 cat owners, and 2,806 other pet owners.

VIDEO DEMONSTRATION

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • SCOPE & METHODOLOGY
    • Scope of Report
    • Report Methodology
  • MARKET SIZING, SHARES, AND TRENDS
    • Look Back at 2019
      • Table 1-1a: U.S. Pet Market Retail Sales by Classification, 2014-2019 (in billions of dollars)
      • Table 1-1b: U.S. Pet Market Retail Sales Annual Change by Classification, 2014-2019 (percent change over previous year)
    • Total Pet Industry Sales Will Decline Sharply in 2020 But Begin Recovery in 2021
      • Table 1-2: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
    • Sales Projections by Sector
    • Pet Food and Treats
    • Veterinary Services
    • Non-Food Pet Supplies
    • Non-Medical Pet Services
    • Historical and Projected Market Share Shifts by Product or Service Classification
      • Table 1-3: Classification Share of U.S. Pet Market Retail Sales: 2014, 2019, 2024 (percent)
    • Market Shares by Animal Type
    • Share of Pet Product Sales by Channel
      • Table 1-4: Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food &
    • Treats, Non-Food Pet Supplies, Total, 2019 (percent)
    • Historical and Projected Channel Share Shifts
      • Table 1-5: Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Product Sales, 2019, 2020, 2024 (percent)
    • Share of Non-Veterinary Services Sales by Type
      • Figure 1-1: Share of U.S. Pet Services Sales by Type, 2019 (percent and dollars in billions)
    • Housing Trends and Market Potential
      • Table 1-6: Patterns by Kind of Residence: Households Overall, Pet-Owning Households, and
    • Households Without Pets, 2009-2019 (in millions of U.S. households)
    • Pet Adoption Continues to Supplant Livestock Sales
      • Figure 1-2: Sources for Acquisition/Adoption of Pet Dogs and Cats, 2019 (percent)
    • Smaller Dogs Remain Big
      • Table 1-7: Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
    • Aging Pet Population
      • Table 1-8: Age of Dogs and Cats, 2020 (percent of pet owners)
    • Pet Overweight/Obesity
      • Figure 1-3: Level of Agreement with Statement, “I have an overweight dog/cat,” 2016-2020 (percent of dog- and cat-owning households)
    • Pet Tech Products Post Double-Digit Growth
      • Figure 1-4: Shares of Overall Pet Product Sales: Internet vs. Leading Retail Store Channels, 2015-2019(percent)
    • E-Commerce in Context
      • Figure 1-5: Most Important Sources of Information on Pet Care, 2020 (percent of pet owners)
    • Chewy Ahead in Sales, Amazon in Percent of Online Pet Product Shoppers
      • Figure 1-6: Leading Websites for Pet Product Purchasing, 2020 (percent of online pet product buyers)
    • e-Commerce Competition and Channel Loyalty
      • Figure 1-7: Customer Patterns for Shopping Online: By Pet Product Retailing Channel, 2019 (percent)
      • Figure 1-8: Customer Patterns for Also Buying Pet Products Online: By Retail Channel, 2015 vs. 2019(percent)
    • 56% of Households Keep Pets
      • Table 1-9: Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table 1-10: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets,2009-2019 (in millions)
      • Table 1-11: Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2009-2019(percent)
      • Table 1-12: Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2009-2019 (in thousands)
    • The Decade of the Dog
      • Figure 1-9: Number of Pet-Owning Households: Overall and by Type of Pet, 2009 vs. 2019 (in millions)
    • Dog Owners at 73% of Overall Pet Households
      • Figure 1-10: Share of Overall Pet-Owning Households: By Selected Types of Pet, 2009 vs. 2019(percent)
  • MARKET OPPORTUNITIES
    • Opportunities Despite the Coronavirus Pandemic
    • Pets as Family as Pet Population Driver
    • E-commerce
    • Veterinary Telemedicine and Back-Office Systems
    • Private Label
    • Lower Cost Pet Healthcare
    • The Veterinary Sector
      • Table 1-13: Most Important Sources of Pet Care Information by Generational Cohort, 2020 (percent of pet owners)
    • Pet Tech
    • Pet Medications
    • CBD
    • Pet Food: Rethinking Superpremium
    • DCM Controversy Spurs Interest in Grain-Free Pet Food Alternatives Including Grain-Inclusive and
    • Limited Ingredient Recipes
    • Science-Based and Veterinary Diets
    • Subscription-Based Products and Services
    • Focus on Felines
    • Cause Marketing, Sustainability, Animal Welfare
    • “Pet Effect” as Pet Population Driver
    • Lower-Income Households
  • FOREWORD: ASSESSING CORONAVIRUS PANDEMIC IMPACTS ON THE PET INDUSTRY
    • Introduction: Coronavirus Impacts as the New Normal
    • The Great Recession as Context
    • Pet Ownership Rates in Wake of Great Recession
      • Table CV-1: Great Recession Perspective on Potential Coronavirus Impacts: Pet Ownership Rates by
    • Type, 2006-2013 (percent of U.S. Households)
    • Pet Spending Is “Sticky”
      • Table CV-2: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2017 (percent)
    • Non-Medical Pet Care to Suffer Sharpest Hit
    • Boost to Veterinary Telehealth
    • Supply Chain Shortages
    • Short-Term Bump for Consumables
      • Table CV-3: Great Recession Perspective on Potential Coronavirus Impacts: Usage Rates for
    • Heartworm Control Medications for Cats, 2007-2011 (percent of cat owners)
    • Private Label Opportunities
    • CV-4 Great Recession Perspective on Potential Coronavirus Impacts: Usage Rates for Store Brand Dry
    • Dog Food, 2006-2013 (percent of dry dog food purchasers)
    • Doubling Down on Online Shopping

CHAPTER 2: MARKET TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKET PERFORMANCE
    • Impact of Coronavirus Pandemic
  • LOOKING BACK AT 2014-2019
    • Growth in the Age of E-Commerce and IT
      • Table 2-1a: U.S. Pet Market Retail Sales by Classification, 2014-2019 (in billions of dollars)
      • Table 2-1b: U.S. Pet Market Retail Sales Annual Change by Classification, 2014-2019 (percent change over previous year)
    • Pet Product and Servicing Spending Per Pet-Owning Household
      • Table 2-2: Dollar Sales Per Pet-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table 2-3: Dollar Sales Per Dog-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table 2-4: Dollar Sales Per Cat-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table 2-5: Dollar Sales Per Individual Dog and Cat by Classification, 2019 (millions of dollars and dollars)
  • LOOKING FORWARD TO 2024
    • Sharp Decline in 2020, But Recovery Beginning in 2021
      • Table 2-6: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
      • Table 2-7: Pre-Coronavirus Pandemic Projected U.S. Retail Sales of Pet Products and Services by
    • Classification, 2019-2024 (in billions of dollars)
      • Table 2-8: Coronavirus Pandemic-Adjusted Projected U.S. Retail Sales of Pet Products and Services by
    • Classification, 2019-2024 (in billions of dollars)
      • Table 2-9: Pre-Coronavirus Pandemic Projected U.S. Pet Market Retail Sales Annual Change by
    • Classification, 2019-2024 (percent change over previous year)
      • Table 2-10: Coronavirus Pandemic-Adjusted Projected U.S. Pet Market Retail Sales Annual Change by
    • Classification, 2019-2024 (percent change over previous year)
      • Table 2-11: U.S. Pet Market Compound Annual Growth Rates by Classification: 2014-2019 vs. Pre- and
    • Post-Coronavirus Pandemic Projections for 2019-2024 (percent)
    • Pet Food Sales Growth Relatively Stable
      • Illustration 2-1: Message on Chewy.com Regarding Coronavirus
    • Veterinary Services Will Experience Long-Term Impact
    • “Non-Essential” Non-Food Pet Supplies Will Take a Hit
    • Sharpest Cuts Expected for Non-Medical Pet Services
      • Table 2-12: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
      • Table 2-13a: Projected U.S. Retail Sales of Pet Products and Services by Classification, 2019-2024 (in billions of dollars)
      • Table 2-13b: Projected U.S. Pet Market Retail Sales Annual Change by Classification, 2019-2024(percent change over previous year)
      • Table 2-14: U.S. Pet Market Compound Annual Growth Rates by Classification: 2014-2019 vs. 2019-2024 (percent)
  • MARKET SHARES AND SEGMENTATION
    • Historical and Projected Market Share Shifts by Product or Service Classification
      • Table 2-15: Classification Share of U.S. Pet Market Retail Sales: 2014, 2019, 2024 (percent)
      • Table 2-16: Classification Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2019(percent)
    • Market Shares by Animal Type
    • Shares of Pet Product Sales by Channel
      • Table 2-17: Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2019 (percent)
    • PetSmart Leads Pet Specialty Chains in Product Sales
    • Top Four E-Tailers Account for Nearly 90% of Online Pet Spending
    • Historical and Projected Channel Share Shifts
      • Table 2-18: Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Product Sales, 2019,2020, 2024 (percent)
    • Boarding and Grooming Account for Bulk of Non-Medical Services Sales
      • Figure 2-1: Share of U.S. Pet Services Sales by Type, 2019 (percent and dollars in billions)
  • MARKET DRIVERS
    • The Coronavirus Crisis
      • Illustration 2-2: Petco Foundation Email Encouraging Pet Shelter Support During Coronavirus
    • Pandemic
    • E-commerce Driving Market Growth, Innovation
    • Investment and M&A
    • Pet as Family
      • Table 2-19: Level of Agreement with Statement: “I consider my dogs/cats/other pets to be part of the family,” 2020 (percent of pet owners)
      • Table 2-20: Travel Activities of Dog and Cat Owners in Last 12 Months, 2019 (percent of dog owners vs. cat owners)
      • Illustration 2-3: Facebook Pop-Up Ad for Cesar Canine Cuisine's “Share a Moment” Campaign Pets in Public
      • Illustration 2-4: Mars Petcare's Better Cities for Pets “7 Emerging Pet Trends”
    • HABRI Documents Human Health Benefits of Pet Ownership
      • Figure 2-2: Agreement with Statement: “My pets are important to my mental health,” 2020 (percent of dog or cat owners)
      • Figure 2-3: Agreement with Statement: “My pets are important to my physical health,” 2020 (percent of dog or cat owners)
      • Figure 2-4: Impact of Pets Other Than Dogs and Cats on Owner's Mental and Physical Health, 2020(percent of other pet owners)
    • Economic Improvement Reflected in Pet Owner Outlook
      • Table 2-21: Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2015-2019 (percent of U.S. pet-owning adults)
      • Table 2-22: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2015-2019 (percent of U.S. pet-owning adults)
    • Spending Belts Loosening, Deal-Seeking Continues
      • Illustration 2-5: “Today's Deals” Email Promotion from Chewy.com
    • Pet Ownership Trends
      • Table 2-23a: Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2019(percent of U.S. households)
      • Table 2-23b: Household Base for Selected Pet-Owning Classifications, 2009-2019 (in millions of U.S. households)
    • Focus on Felines
      • Figure 2-5: Percent of Cat Owners Agreeing: “Compared with what's available for dogs, cats are sometimes treated as second-class citizens by
      • Illustration 2-6: Petco's “Kitty 101” Promotional Email
    • Housing Trends May Hinder Pet Ownership from Reaching Full Potential
      • Table 2-24: Pet Ownership Patterns by Type of Residence: Dogs, Cats, and Other Pets, 2019 (percent of households)
      • Table 2-25: Patterns by Kind of Residence: Households Overall, Pet-Owning Households, and
    • Households Without Pets, 2009-2019 (in millions of U.S. households)
      • Table 2-26: Pet Ownership Patterns by Age Bracket: Dogs vs. Cats, 2019 (percentages and number in thousands)
      • Table 2-27: Rates for Living in an Owned home by Age Bracket, 2019 (percent)
    • Dog and Cat Ownership Down Among Lower-Income Households
      • Table 2-28: Pet Ownership Base by Household Income Bracket, 2009-2019 (in millions of U.S.households)
      • Table 2-29: New Dog and Cat Adopter Patterns by Household Income Bracket, 2019 (number,percent, and index)
    • Pet Adoption Continues to Supplant Livestock Sales
      • Figure 2-6: Sources for Acquisition/Adoption of Pet Dogs and Cats, 2019 (percent)
    • Smaller Dogs Remain Big
      • Table 2-30: Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
    • Aging Pet Population
      • Table 2-31: Age of Dogs and Cats, 2020 (percent of pet owners)
    • Pet Overweight/Obesity
      • Figure 2-7: Level of Agreement with Statement, “I have an overweight dog/cat,” 2016-2020 (percent of dog- and cat-owning households)
    • Higher-Income Households Still Outspend on Pets
      • Table 2-32: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households,2001-2018 (percent)
      • Table 2-33: $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018(percent)
      • Table 2-34: $70K+ Household Share of U.S. Pet Market Expenditures: By Classification and Income Level, 2018 (percent)
    • The CBD Boom
    • DCM/Grain-Free Pet Food Situation Remains Unresolved

CHAPTER 3: INDUSTRY TRENDS

  • CHAPTER HIGHLIGHTS
  • INDUSTRY OVERVIEW
    • Impact of Coronavirus Pandemic
      • Illustration 3-1: Coronavirus-Related Email From Mandeville Animal Clinic in Louisiana
    • The “Omnimarket” Era
    • Leading Pet Product Marketers and Brands
    • Pet Food
    • Non-Food Pet Supplies
    • Leading Veterinary and Non-Medical Pet Service Operators
    • Fast-Growing Franchises and Private Companies
    • Pet Food Leaders Covering All Pet Industry Bases
    • Mars' Companion Venture Fund And Leap Venture Studio and Academy
      • Illustration 3-2: Mars' Leap Venture Studio and Academy
    • Nestlé Purina Spearheads Pet Care Innovation Prize Contests
    • Co-Opting Ideas?
    • M&A/Investment Activity Slower in 2019
    • M&A/Investment Target Areas
    • Recent Mergers, Acquisitions, Investments, and Restructuring
    • Phillips Pet Food & Supplies and Animal Supply Company (ASC) Join Forces
    • H&C Animal Health Acquires Angels' Eyes
    • C.J. Foods Acquires American Nutrition, Inc.
    • Manna Pro Products Acquires Promika LLC Pet Brands
    • Whitebridge Pet Brands Acquires Cardinal Laboratories
    • Health Extension Pet Care Acquires Ancestry Pet Food
    • Better Choice Company Acquires Halo, Purely for Pets
    • Wind Point Partners Acquires sWheat Scoop, Separates Targeted PetCare and Pestell
    • Elanco Acquires Bayer's Animal Health Unit and Aratana, Separates from Lilly
    • Manna Pro Continues Expansion with Purchase of Hero Pet Brands
    • JAB Investors Acquires National Veterinary Associates
    • PetIQ Bolsters Brand Lines with Perrigo and Vet Clinic Expansion with VIP Petcare
    • Merck Acquires Antelliq
    • CBD Specialists Elixinol and Altmeds Join Forces
    • Dane Creek Capital Acquires RawPaw Natural Foods
    • Henry Schein Animal Health and Vets First Choice Relaunch as Covetrus
    • Sport Endurance Acquires TruPet
    • Subscription-Based Products and Services
      • Illustration 3-3: Petco: “Save 30% on Your First Repeat Delivery Order”
    • Cause Marketing
    • Sustainability
    • Animal Welfare
    • PET FOOD
    • Impact of Coronavirus Pandemic
      • Table 3-1: Great Recession Perspective on Potential Coronavirus Impacts: Usage Rates for Store-Brand
    • Dry Dog Food, 2006-2013 (percent of dry dog food purchasers)
      • Illustration 3-4: Pet Treats Promotion Targeting Pet Parents Working from Home During the Pandemic
    • Internet Is Top Growth Channel
    • Mass Premiumization at Expense of Pet Specialty
    • Blue v. Purina ONE
      • Illustration 3-5: Blue Buffalo vs. Purina ONE TV Commercial (screen shot)
    • Blue Buffalo Surges in Mass, Lags in Pet Specialty
      • Illustration 3-6: Blue Buffalo's Carnivora Prey-Based Pet Food
      • Illustration 3-7: Blue Buffalo's Petco-Exclusive Baby Blue Pet Food
    • Smucker's Natural Pet Food Brands Feeling the Blue Heat
    • Private-Label Gains
    • Coming on Strong in Pet Specialty Channel
    • Amazon Also Banking on Private-Label Pet Food
      • Illustration 3-8: Amazon's Solimo Dry Dog Food and Simply Perfection Wet Pet Food
    • Fresh Pet Food Makers Taking Aim at Kibble and Canned
      • Illustration 3-9: The Farmer's Dog on The Today Show (screen shot)
      • Illustration 3-10: Freshpet's Awakening TV Spot (screen shot)
    • Freshpet Expands Manufacturing
    • Petco Brings JustFoodForDogs Kitchens Into Its Stores
      • Illustration 3-11: JustFoodForDogs Tetra Packs on Petco.com
    • Kibble Marketers Also Focus on Fresh
    • “Kibble Plus” Segments Advance
    • “Made from Scratch” and Fresh Ingredients
      • Illustration 3-12: Wellness CORE RawRev Dog Food
      • Illustration 3-13: Petcurean's NOW FRESH cat food
    • Industry Shaken by Possible DCM Link
    • “Grain Is Good”
      • Illustration 3-14: Nulo Challenger “Ultra-Premium Grain-Inclusive Standard” Dog Food
      • Illustration 3-15: Midwestern Pet Foods' Unrefined Pet Food Featuring Ancient Grains
      • Illustration 3-16: Chicken Soup for the Soul's Classic Recipes Featuring Wholesome Grains
    • Ancient Grains
    • Other Pet Food Trends Expected to Get a Bump
    • Doubling Down on Grain-Free
      • Illustration 3-17: Blue Buffalo Wilderness “Wolf Dreams” TV Spot (Screen Shot)
    • Pet Owner Acceptance of Grain-Free Pet Food Remains High
      • Figure 3-1: Pet Food Purchaser Attitudes on Health and Safety of Grain-Free Pet Food, 2019
    • A Swing Back to Science-Based and Veterinary Diets?
      • Illustration 3-18: Science-Based and Veterinary Diets
    • Spotlight on Product Safety
    • Clean and Transparent
      • Figure 3-2: Level of Agreement with the Statement, “Pet foods that are ... are healthier for my pets,2020
    • Made in the USA
      • Table 3-2: Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2020(percent)
    • Trendy and Sustainable Ingredients and Recipes
      • Illustration 3-19: Blue's Wilderness Rocky Mountain recipe
    • Alternative Protein Sources: Wild Earth and RootLab
      • Illustration 3-20: Wild Earth Meatless Dog Food Made with Yeast Protein
    • Alternative Grains and Vegetables
    • Cannabidiol (CBD): “Treats” Marketers Seeking to Sidestep Regulators
      • Illustration 3-21: HolistaPet CBD Cat Treats
      • Illustration 3-22: HempMy Pet CBD Dog Treats
      • Illustration 3-23: Pet Releaf's “no CBD” Boom Bars with Hemp
    • Probiotics
      • Illustration 3-24: Purina Pro Plan SAVOR Dog and Cat Food Featuring Probiotics
    • “Other Pet” Food
      • Illustration 3-25: ZuPreem PastaBlend Bird Food
  • NON-FOOD PET SUPPLIES
    • Impact of Coronavirus Pandemic
    • Common Denominators: Pet Health, Technology, E-commerce
    • Pet Tech Products Post Double-Digit Growth
      • Figure 3-3: Share of U.S. Retail Sales of Tech-Based Pet Products, 2019 (percent and millions of dollars) .. 179
      • Figure 3-4: Level of Agreement with the Statement, “Technology is allowing me to save time on pet care,” 2020 (percent of dog and cat owners)
      • Figure 3-5: Level of Agreement with the Statement, “Technology is allowing me to spend more quality time with my pet,” 2020 (percent of dog and cat owners)
    • Pet Food Marketers Weighing In on Non-Food Supplies
    • Nestlé Purina's Pet Care Innovation Contest
    • Mars' Companion Venture Fund and Leap Venture Studio and Academy
    • Hill's Vetrax Collar Connects with Veterinarians, Pet Owners
      • Illustration 3-26: Hill's Vetrax Vet-Connected Pet Monitoring Wearable
    • Tech Trend Creating New Product Categories
    • Pet Wearables and Other Pet Health Monitoring Devices
    • DNA Testing
      • Illustration 3-27: Basepaws Feline DNA Test Kit
    • Camera Monitors and Treat Dispensers
      • Illustration 3-28: PetBot Multifunction “Smartphone” and Treat Dispenser
    • Smart Feeding & Watering
      • Illustration 3-29: ctopreviews.com's “Top 10 Best Automatic Dog and Cat Feeders”
    • Smart Litter Boxes
      • Illustration 3-30: PurrSong LavvieBot S Automatic Litter Box with App
    • Smart Toys
      • Illustration 3-31: PlayDate Remote-Controlled Smart Ball
    • Multi-Smart Marketers: Wagz and Petkit Cover Multiple Bases
      • Illustration 3-32: Wagz Smart Pet Products
      • Illustration 3-33: Petkit Smart Pet Products
    • Supplies for Other Pets Go High-Tech
      • Illustration 3-34: Tetra Connect Wi-Fi Controlled Aquarium Feeder
    • Other Pet Products Focus on Sustainability
      • Illustration 3-35: Healthy Pet CritterCare Bedding
    • Pet Medications and Supplements
      • Table 3-3: Pet Medications and Pet Supplements Sales, 2019 vs. 2023 (in millions of dollars)
    • CBD Taking Pet Market by Storm
    • Regulatory Gray Area
    • Pet Product Marketers and Retailers Undeterred
      • Illustration 3-36: Pet Releaf's Keith Haring Barking Dog Edibites Hemp Chews
      • Illustration 3-37: RestoraPet Hemp Supplement
      • Illustration 3-38: Charlotte's Web Canine Supplements
    • Pet Owners on Board
      • Figure 3-6: Pet Owner Level of Agreement with Pet Stress/Anxiety and Behavioral Issues, 2020(percent of dog and cat owners)
      • Illustration 3-39: Paw CBD CBD-Infused Peanut Butter
    • Fairness to Pet Owners Act
  • VETERINARY SERVICES
    • Impact of Coronavirus Pandemic
      • Illustration 3-40: Coronavirus-Related Promotional Email Touting GuardianVets' Telehealth Services
    • “Pets as Family,” IT, and E-commerce Disrupting Business as Usual
    • Not Just Omnichannel-Omnimarket
    • Mars Units Lead Ranks of Veterinary Chains
    • Industry Consolidation
    • Veterinary Usage Rates and Reasons for Visits
      • Figure 3-7: Veterinary Visits by Pet Owners in Past 12 Months, 2020 (percent of dog and cat owners)
      • Figure 3-8: Primary Reason for Veterinary Visit, Past 12 Months, 2019 (percent of dog and cat owners who have used veterinary services in the last 12 months)
    • Competing Formats Challenging Traditional Practices
      • Figure 3-9: Types of Veterinary Clinics/Services Used in Last 12 Months: Dog vs. Cat Owners, 2019(percent)
      • Figure 3-10: Veterinary Services Other Than at Local/Independent Vets Used by Dog Owners in Last 12
    • Months: Millennials/Gen Z Age 18-39 vs. Boomers Age 55-74, 2019 (percent)
      • Figure 3-11: Veterinary Services Other Than at Local/Independent Vets Used by Cat Owners in Last 12
    • Months: Millennials/Gen Z Age 18-39 vs. Boomers Age 55-74, 2019 (percent)
    • Veterinary Clinics: What Customers Want
    • Millennials Receptive to Alternative Veterinary Approaches
      • Figure 3-12: Usage Rates for Alternative Medical Therapies, 2019 (percent of dog or cat owners)
      • Table 3-4: Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket,2020 (percent)
    • PetIQ and Essentials PetCare Opening Walmart-Based Clinics
    • PetIQ
    • Essentials PetCare
    • Walgreens and CVS Also Partnering with Veterinary Service Providers
    • Veterinary Services in Big Boxes
    • Petco Continues Push into Veterinary Services
    • In-Store Hospitals via Multiple Partners
      • Illustration 3-41: Petco Veterinary Services
    • Freestanding PetCoach Stores
    • Pet Owners Like the Idea of Vet Services in Retail Venues
      • Table 3-5: Consumer Attitudes on Veterinary Services in Retail Stores, 2019 (percent of pet owners)
      • Table 3-6: Attitudes of Pet Owners Toward the Availability of Veterinary Services in Retail Outlets: By
    • Age Bracket and Hispanic Origin, 2019 (percent)
    • Vet Care Service Providers Going Digital
      • Illustration 3-42: Vet24seven's MyPetDoc Artificial Intelligence Veterinary Platform for Amazon Alexa
    • Veterinarians Countering E-tailers with Online Pharmacies of Their Own
    • Vet-Connected Pet Wearables
  • NON-MEDICAL PET SERVICES
    • Impact of Coronavirus Pandemic
      • Illustration 3-43: Coronavirus Message from Bark Avenue
    • Robust Market Foundations
      • Table 3-7: Use of Non-Medical Pet Care Services, 2020 (percent of dog and cat owners)
      • Table 3-8: Average Amount Spent on Non-Medical Pet Care Services in Past 12 Months, 2020 (percent of dog and cat owners)
    • PetSmart and Petco
    • E-commerce Competition Spurs Sharper Focus on Pet Services
      • Illustration 3-44: PetSmart Groomery Services & Packages
      • Illustration 3-45: Petco's PetCoach Retail Concept
    • PetSmart Promotes PetHotels with Open House Event
    • Franchise Operations
    • Best Friends Pet Care
    • Internet as Petcare Assistant
      • Figure 3-13: Level of Agreement with the Statement, “I use the Internet to find information about pet care services,” 2020 (percent of dog and cat owners)
      • Illustration 3-46: PetSmart “It's That Easy” Online Booking Grooming Services TV Commercial
    • Subscription and Loyalty Programs
      • Figure 3-14: Level of Agreement with the Statement, “I like the idea of loyalty programs/rewards for regular users of non-medical pet care services such as boarding and grooming,” 2020 (percent of dog and cat owners)
    • Battle of the Apps
    • Rover: Expands into Cat Care, In-Home Grooming, and Abroad
      • Illustration 3-47: Rover.com's “About the Dog People” (screenshot)
    • Wag! Teams Up with Adopt-a-Pet.com and Adds Drop-in and Daycare Services
      • Illustration 3-48: Wag!'s New Drop-In Petcare Service
    • Barkly Pets Is Top Dog in Nestlé Purina's PCIP Competition
      • Illustration 3-49: Barkly Pets (Website Screenshot)
    • Pet Insurance Posting Double-Digit Growth
      • Table 3-9: Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020(percent of dog and cat owners)
      • Illustration 3-50: Petmate Email Promotion for SURE Pet Insurance
    • Petco + PetInsuranceQuotes.com
      • Illustration 3-51: Petco Email Promo for Petinsurancequotes.com
    • Emerging Pet Services
    • Sniffspot Pioneers Outdoor Space Rentals
      • Illustration 3-52: Outdoor Play Space Listings on Sniffspot.com
    • DogSpot Is Rolling Out Public “Dog Parking” Doghouses
      • Illustration 3-53: DogSpot Doghouses Outside Jefferson Valley Mall in Westchester County, New York
    • End of Life and Bereavement Services: PetHospice and The Pet Loss Center
      • Illustration 3-54: PetHospice Services
      • Illustration 3-55: Pet Loss Center Services

CHAPTER 4: RETAIL TRENDS

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Impact of Coronavirus Pandemic
    • Retail Channel Overview
      • Figure 4-1: Leading Retail Channel Shares of U.S. Pet Product Sales, 2015 vs. 2019 (percent)
      • Table 4-1: U.S. Retail Channel Sales of Pet Products: Sales & Shares by Channel Classification, 2018 vs.2019 (dollar sales in millions and percent share)
  • COMPETITIVE SITUATION
    • “Omnimarket” Competition
    • e-Commerce Remixes Retail
      • Figure 4-2: Pet Product Sales Growth Performance of Leading Channels, 2019 vs. 2018 (percent)
    • Projected Sales in 2020 and 2024
      • Table 4-2a: Leading Retail Channel Dollar Sales of Pet Products: 2019, 2020P, and 2024P (billions)
      • Table 4-2b: Leading Retail Channel Shares of Pet Product Dollar Sales: 2019, 2020P, and 2024P(percent)
    • The Paradox of Mass Outperforming Specialty
    • Mass Premiumization
      • Figure 4-3: Pet Product Dollar Shares by Leading Retail Channels, 2015-2019 (percent)
      • Figure 4-4: Pet Product Dollar Sales by Leading Retail Channels, 2015-2019 (billions)
    • Pet Superstores Are the Most Vulnerable to Online Incursion
      • Table 4-3: Cross-Shopping for Pet Products by Retail Channel, 2019 (index for dog/cat owners)
    • Pet Food Subscription and Auto-Replenishment Programs
      • Illustration 4-1: Petco Repeat Delivery Discount Offer
    • Rapid Home Delivery and Click-and-Collect
      • Illustration 4-2: Email Promotion for Petco's Buy Online, Pick Up In-store Option
  • FOCUS: E-COMMERCE
    • E-Commerce/IT Upend Retail Dynamics
      • Illustration 4-3: Facebook Page for Mud Bay “Mudlet” in Seattle Humane Society
      • Illustration 4-4: Mud Bay “Mudlet” in Seattle Humane Society
    • Signs of the E-Commerce Times
    • Online Sales and Share
      • Figure 4-5: Shares of Overall Pet Product Sales: Internet vs. Leading Retail Store Channels, 2015-2019(percent)
    • Online Customer Base
      • Figure 4-6: Customer Base for Pet Products: Retail Stores vs. Online, 2009-2019 (in thousands of dog/cat owning households)
    • Frequency of Online Shopping
      • Figure 4-7: Time Frame for Most Recent Purchase of Pet Products: Online vs. In a Store, 2020 (percent of pet product buyers)
    • Spending Levels Online
      • Figure 4-8: Within the last 30 days, how much have you spent on pet products of any type?: Online vs. in a Store, 2020
    • Hierarchy of Pet Product Types Purchased Online
      • Figure 4-9: Pet Owner Use of the Internet to Buy Pet Products in Past 12 Months, 2020 (percent of pet owners)
      • Figure 4-10: Pet Owner Use of the Internet to Compare Pet Product Prices in Past 12 Months, 2020(percent of pet owners)
      • Figure 4-11: Pet Owner Use of the Internet to Research Product Details Other than Price in Past 12 Months, 2020 (percent of pet owners)
      • Figure 4-12: Pet Owner Use of the Internet for Auto-Ship/Subscription Pet Product Purchasing in Past 12 months, 2020 (percent of pet owners)
    • E-Commerce in Context
      • Figure 4-13: Most Important Sources of Information on Pet Care, 2020 (percent of pet owners)
      • Figure 4-14: Level of Agreement with Statement, “Technology is allowing me to save time on pet care,” 2020 (percent of pet owners)
      • Figure 4-15: Level of Agreement with Statement, “I like the idea of veterinary telemedicine,” 2020(percent of pet owners)
      • Illustration 4-5: Pet Product E-Commerce in Context, 2020
    • Chewy Ahead in Sales, Amazon in Percent of Online Pet Product Shoppers
      • Figure 4-16: Leading Websites for Pet Product Purchasing, 2020 (percent of online pet product buyers) .. 298
    • Leading E-Tailers Setting Their Sights on Pet Medications
    • Chewy Launches Chewy Pharmacy
      • Illustration 4-6: Chewy.com's Online Pharmacy
    • Walmart Weighs in with WalmartPetRx.com
      • Illustration 4-7: WalmartPetRx.com
    • Relative Draw of Chewy Pharmacy and Walmart PetRx.com
    • Tractor Supply Co. and Costco Also Playing the Pet Medications Game
      • Illustration 4-8: Costco's Kirkland Pet Food with Pet Rx Banner on Label
    • Amazon's PillPack Acquisition May Lead to Prescription Pet Meds
      • Illustration 4-9: Amazon PillPack Landing Page
    • PetMed Express Feeling the Online Heat
    • Amazon Plus Brick-and-Mortar Pet Specialty?
  • FOCUS: SPECIALTY VS. MASS-MARKET CHANNELS
    • e-Commerce Competition and Channel Loyalty
      • Figure 4-17: Customer Patterns for Shopping Online: By Pet Product Retailing Channel, 2019 (percent)
      • Figure 4-18: Customer Patterns for Also Buying Pet Products Online: By Retail Channel, 2015 vs. 2019(percent)
    • Mass Premiumization and Channel Loyalty
      • Figure 4-19: Retail Channel Loyalty Rates for Pet Product Shopping, 2015 vs. 2019 (percent purchasing only through specified channel)

CHAPTER 5: PET OWNERSHIP TRENDS

  • CHAPTER HIGHLIGHTS
  • PET POPULATION OVERVIEW
    • Impact of Coronavirus Pandemic
      • Illustration 5-1: Hamilton County, Indiana Humane Society COVID-19/Novel Coronavirus Update
    • Note on Data Sources
    • 56% of Households Keep Pets
      • Table 5-1: Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table 5-2: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (in millions)
      • Table 5-3: Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2009-2019 (percent)
      • Table 5-4: Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2009-2019 (in thousands)
    • The Decade of the Dog
      • Figure 5-1: Number of Pet-Owning Households: Overall and by Type of Pet, 2009 vs. 2019 (in millions)
    • Dog Owners at 73% of Overall Pet Households
      • Figure 5-2: Share of Overall Pet-Owning Households: By Selected Types of Pet, 2009 vs. 2019(percent)
    • Pet Cross-Ownership Rates
      • Table 5-5: Cross-Ownership Rates for Different Types of Pets, 2019 (in percent and thousands of households)
    • Historical Rates for Cross-Ownership of Pets
      • Table 5-6: Overview of Cross-Ownership Rates of Pets: By Percent of Households, 2009-2019 (rate)
      • Table 5-7: Overview of Cross-Ownership of Pets: By Number of Households 2009-2019 (in thousands)
    • New Pet Adoption Rates
      • Table 5-8: Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and millions)
    • Key Demographics for Pet Ownership
      • Figure 5-3: High-Indexing Demographics for Pet Ownership, 2019 (index)
      • Table 5-9: Key Demographic Increases in Households Owning Pets by Type: Any Pets, Dog or Cats, Dogs, and Cats, 2009 vs. 2019 (in thousands)
      • Figure 5-4: Share of Pet-Owning Households by Presence/Absence of Children, 2019 (percent)
    • Key Demographics for Owning Different Types of Pets
      • Figure 5-5: High-Indexing Demographics for Owning Different Types of Pets, 2019 (index)
  • FOCUS: DOG AND CAT OWNERS
    • 95% of Pet-Owning Households Have Dogs or Cats
      • Figure 5-6: Household Ownership Rates by Number of Pets Owned: Dogs and Cats, 2009 vs. 2019(percent)
      • Table 5-10: Households Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table 5-11: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets,2009-2019 (in millions)
    • Cross-Ownership Patterns for Dogs and Cats
      • Table 5-12: Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2019 (percent and number in millions)
      • Table 5-13: Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2009 vs. 2019(percent)
    • Key Demographics for Dog vs. Cat Ownership
      • Figure 5-7: High-Indexing Demographics for Pet Ownership: Dogs vs. Cats 2019 (index)
    • Shifts in Dog/Cat Owner Demographics, 2009 vs. 2019
      • Table 5-14: Selected Changes in Demographic Shares: Households Overall vs. Dog-Owning and Cat-Owning Households, 2009 vs. 2019 (in percentages and percentage point change)
  • FOCUS: PETS OTHER THAN DOGS OR CATS
    • One-Tenth of Pet-Owning Households Have “Other” Pets
      • Figure 5-8: Household Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2009vs. 2019 (percent)
      • Table 5-15: Households Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2009-2019 (percent)
      • Table 5-16: Household Base for Ownership of Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2009-2019 (in thousands)
    • Cross-Ownership Patterns for Other Pets
      • Table 5-17: Cross-Ownership Patterns Among Types of Pets Other Than Dogs or Cats: Fish, Birds, Reptiles, and Rabbits/Hamsters, 2019 (percent and number in millions)
    • Key Demographics for Other Pet Ownership
      • Figure 5-9: High-Indexing Demographics for Ownership of Pets Other Than Dogs or Cats, 2019 (index)
      • Figure 5-10: High-Indexing Demographics for Pet Fish Ownership, 2019 (index)
      • Figure 5-11: High-Indexing Demographics for Pet Bird Ownership, 2019 (index)
      • Figure 5-12: High-Indexing Demographics for Pet Reptile Ownership, 2019 (index)
      • Figure 5-13: High-Indexing Demographics for Pet Rabbit/Hamster Ownership, 2019 (index)
    • Shifts in Other Pet Owner Demographics, 2009 vs. 2019
      • Table 5-18: Selected Changes in Demographic Shares: Households Owning Pets Other Than Dogs or Cats, 2009 vs. 2019 (in percentages and percentage point change)