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市場調查報告書

寵物的美國市場:Amazon寵物食品、寵物用品購物者

U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition

出版商 Packaged Facts 商品編碼 917253
出版日期 內容資訊 英文 110 Pages
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寵物的美國市場:Amazon寵物食品、寵物用品購物者 U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition
出版日期: 2019年11月14日內容資訊: 英文 110 Pages
簡介

本報告提供美國的寵物市場相關調查分析,以Amazon寵物食品、寵物用品購物者為焦點,消費者寵物產品的採購趨勢,零售業者的忠誠度,各購買流通管道的支出佔有率等系統性資訊。

第1章 摘要整理

第2章 Amazon形勢

  • Amazon銷售趨勢
  • Amazon的產品、服務
  • 直接和Amazon競爭
  • Walmart和Amazon
  • Amazon形勢形成的趨勢
  • 發送、收據趨勢
  • 網購店取成為主流
  • 訂閱服務
  • 應用程式的體驗
  • Alexa
  • Amazon Prime用戶

第3章 寵物產品

  • 寵物產業整體銷售
  • 寵物產品的採購趨勢:各零售商,各流通管道
  • Amazon的利用、其他的使用趨勢
  • 多通路寵物產品購買分析
  • 寵物產品訂閱服務的利用
  • Amazon寵物申請、折扣
  • 趕上潮流
  • 網購店取
  • 新的消費者的期待:Amazon Prime
目錄
Product Code: LA16057397

‘U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition ’ focuses on consumer pet product purchasing trends over time to assess purchase channel (online, in-store, and multi-channel) shifts and preferences by major retailer and retailer channel. As part of this focus, this report analyzes retailer loyalty over time and share of spend by purchase channel.

Analysis addresses the role Amazon plays in shaping these trends, cross-usage of Amazon by customers of other major pet product retailers, and Amazon's influence on online, in-store and multi-channel purchasing preferences. This report also analyses Amazon Subscribe & Save, Amazon Fresh, Prime Now, and other features and services as they relate to the company's approach to the pet category.

VIDEO DEMONSTRATION

Table of Contents

Executive Summary

  • Report Scope
  • Report Summary
    • The Amazon Landscape
    • Amazon: Pet Products

The Amazon Landscape

  • Amazon Sales Trends
    • Past the $200 Billion Mark yet 20%+ Growth Continues
    • Sales: Much More Than Selling Products
      • Table: Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
      • Table: Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
    • U.S. Net Sales Trends
      • Table: Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
    • U.S. Gross Merchandise Sales Trends
      • Table: Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
    • Will Amazon Have the Most Sales in 2022
      • Table: Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
    • Amazon E-Commerce Sales Versus the Competition
      • Table: U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
  • Amazon Products and Services
    • Amazon Products and Services Use Footprint
    • Digital Media: Amazon vs. the World
      • Table: Media Use by Type, 2015-2019 (percent)
      • Table: Digital Music Service Used by Brand, 2015-2019 (percent)
      • Table: Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
      • Table: Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
  • Going Toe-to-Toe with Amazon
    • Factors Important to Shopping for Products Online
      • Table: Factors Important to Shopping for Products Online, Ranked by Importance, 2019
  • Walmart and Amazon
    • Walmart Flexes In-Store Muscle
      • Table: Walmart In-Store Services Used, 2018 (percent)
    • In-Store Services Use: Influence on Other Purchases
      • Table: Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018 (percent)
    • Walmart Personal Shopper Service: Jetblack
  • Trends Shaping the Amazon Landscape
    • E-Commerce Continues to Grow Retail Sales Share
      • Table: Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (billion dollars)
    • Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth
      • Table: E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
      • Table: E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
    • Will Amazon Account for Half of E-Commerce Sales in 2022?
      • Table: U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
  • Delivery and Pick Up Trends
    • Home Delivery Still the General Rule
      • Table: Home Deliveries, 2018 vs. 2019 (percent)
    • Amazon's Bread and Butter
    • But Amazon Can't Deliver Everything
  • Click-and-Collect Enters the Mainstream
    • Table: Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
    • Leading Click-and-Collect Retailers
      • Table: Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
    • Click-and-Collect Incentivizes In-Store Purchasing
      • Table: Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
    • How to Incentivize Click-and-Collect?
  • Subscription Services
    • Table: Subscription Service Users, 2018 vs. 2019 (percent)
    • Amazon Way Out Front
      • Table: Subscription Service Retailer Used Most, 2019 (percent)
      • Table: Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
  • The App Experience
    • Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
      • Table: Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
      • Table: Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
    • Retailer-Specific Mobile App Use Methods
      • Table: Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (percent)
      • Table: Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
    • The Amazon App Experience
  • All Things Alexa
    • "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"?
    • Apple Left in the Dust?
      • Table: Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
    • Beyond the Speaker
    • Amazon Alexa Skills
      • Table: Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
    • Eye-Popping Opportunity
    • Why Not Use Alexa?
      • Table: Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
    • Alexa-Only Deals
  • The Amazon Prime User
    • Own Prime, Own the World?
    • Prime Benefits
      • Table: Timeline of Key Amazon U.S. Products and Services, 2005-2019
    • A Value Wallop
    • Surpassing 100 Million Members
    • The Power of Prime: Engagement
      • Table: Amazon Prime Services Used and Considered Most Important, 2019 (percent)
      • Table: Amazon Prime Members: Products Used, 2019 (percent)
      • Table: Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)

Pet Products

  • Overall Pet Industry Sales
    • Pet Product E-Commerce
    • Online Shoppers for Pet Products: Demographics and Psychographics
      • Table: Online Pet Product Customer Base by Dog or Cat Ownership Classification, 2008, 2013, and 2018 (in percent and thousands of U.S. dog- or cat-owning households)
    • Projected Channel and E-tail Shares in 2023
      • Table: U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, & 2023 (percent of overall sales)
      • Table: U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, & 2023 (dollar sales in billions)
      • Table: U.S. Pet Product Sales: Projected Shifts in Top Website Sales, 2019 vs. 2023
  • 2015-2019 Pet Product Purchasing Trends by Retailer and Channel
    • Table: Pet Product Purchasers Share by Channel, 2015-2019
    • Loyalty Holds Steady Even While Average Number of Purchase Channels Increases
      • Table: Pet Product Purchasers: Average Number of Channels Used and Loyal Purchasers, 2015-2019
    • Sole-Channel Pet Product Purchasers Segueing to Online Channel
      • Table: Pet Product Purchasers Share by Channel, 2015-2019
    • Exclusive Use of Online Channel to Purchase Pet Products Gains Traction
      • Table: Sole-Channel Pet Product Purchaser Share by Channel, 2015-2019
  • Amazon Use and Cross-Use Trends
    • Amazon Purchasers: Cross-Use of Petco and PetSmart Over Time
      • Table: Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2015-2019 (percent)
    • Amazon Purchasers: Cross-Use of Petco Online and PetSmart Online over Time
      • Table: Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2015- 2019
    • Pet Product Purchasing Channels vs. Amazon: Demographic Analysis
      • Table: Pet Product Purchasing Channel Indexes: By Age Bracket, HH Income Bracket, and County Size, 2019
    • Amazon Users vs. Non-Users
      • Table: Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
      • Table: Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
  • Multi-Channel Pet Product Purchasing Analysis
    • Walmart Is the Top Brick-and-Mortar Pick Among Pet Product Shoppers
      • Table: Channel Choices for Pet Products, Last Three Months: 2019 (percent of pet product buyers)
    • Amazon Top Website Among Pet Product Shoppers
      • Table: Websites for Pet Product Purchases, Used in the Last Three Months: 2019 (percent of pet product buyers)
  • Pet Product Subscription Service Use
    • Table: Subscription Service Users, 2018 vs. 2019 (percent)
    • Table: Subscription Service Retailer Used Most, 2019 (percent)
    • Amazon Is Growing Stronger: Pet Food a Standout Success
      • Table: Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
  • Amazon Pets Subscribe & Save
  • Hitting the Trends
    • Private Label Pet? You Bet
    • Exclusivity
    • Humanization and Premiumization
    • Fresh Pet Food
  • Click-and-Collect Takes Hold
    • Table: Click-and-Collectors, 2018 vs. 2019 (percent)
    • Leading Click-and-Collect Retailers
  • The New Consumer Expectation: Amazon Prime Now
    • Pet Products a Prime Now Draw
      • Table: Amazon Prime Now: Products Delivered and Delivered Most Share, 2019
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