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市場調查報告書

全球早餐用麥片穀類市場

Global Breakfast Cereals

出版商 Packaged Facts 商品編碼 913563
出版日期 內容資訊 英文 96 Pages
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全球早餐用麥片穀類市場 Global Breakfast Cereals
出版日期: 2019年09月30日內容資訊: 英文 96 Pages
簡介

全球早餐用麥片穀類的市場預計至2023年將以年度3.0%的成長率擴大,成長到400億美元的規模。成熟市場上轉移到以健康意識消費者為目標的附加價值產品的趨勢,新興市場上早餐用麥片穀類的普及等要素促進該市場成長。

本報告提供全球早餐用麥片穀類的市場調查,全球早餐趨勢,早餐用麥片穀類需求與各產品類型、成分、包裝種類的明細,市場影響因素分析,產品及包裝的革新趨勢,各地區、主要國家的需求分析等彙整資料。

第1章 摘要整理

第2章 全球早餐趨勢

  • 一般的早餐選擇:各地區
    • 北美
    • 南美
    • 歐洲
    • 亞太地區
    • 非洲、中東
  • 市場普及率、需求:各地區
  • 需求:各產品
  • 需求:各銷售管道
  • 消費的影響因素
  • 店面&咖啡館
  • 早餐替代品的競爭

第3章 早餐用麥片穀類的革新

  • 隔夜燕麥片
  • 功能性麥片穀類
  • Hemp、大麻二酚 (CBD)
  • 高蛋白質麥片穀類
  • 兒童相關健康麥片穀類
  • 新口味品種
  • 分拆上市產品

第4章 早餐用麥片穀類成分

  • 成分需求:各類別
  • 穀物
  • 甜味劑
  • 水果&堅果
  • 蛋白質
  • 添加劑
  • 其他

第5章 早餐用麥片穀類包裝

  • 需求預測:各類型
  • 包裝的革新
  • 各地區差異

第6章 需求分析:各地區、國家

  • 北美
    • 美國
    • 加拿大
  • 南美
    • 墨西哥
    • 其他
  • 歐洲
    • 法國
    • 德國
    • 西班牙
    • 英國
    • 其他
  • 亞太地區
    • 澳洲
    • 中國
    • 印度
    • 日本
    • 其他
  • 非洲、中東
目錄
Product Code: LA16042661

The global breakfast cereal market is forecast to expand 3.0% per year to $40 billion in 2023, supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets. In particular, rising incomes in large-population countries such as China and India - where western cultural influences are growing - will bolster demand. However, market gains will be checked by trends in the dominant US market, where consumers increasingly opt for healthier breakfast options if they do not skip the meal altogether.

This study covers the global market for breakfast cereals by type, region, and major national market. Proprietary historical data and forecasts to 2023 are presented in US dollars for breakfast cereal sales. Key trends in the usage of breakfast cereal ingredients (e.g., grains, sweeteners, fruit/nut, protein, additives, etc.) and packaging are also discussed, as are the main types of distribution channels. In addition, the study analyzes consumer, marketing, and product development and innovation trends affecting the global cereal market.

Breakfast cereals covered in the study encompass the following product types:

  • Ready-to-eat
  • Hot

Unprocessed cereals and flours, as well as foods that contain breakfast cereals (such as cereal bars), are excluded.

Breakfast cereal data are broken out for the following regional (and national) markets:

  • North America (US, Canada)
  • Latin America (Mexico)
  • Europe (France, Germany, Spain, United Kingdom)
  • Asia/Pacific (Australia, China, India, Japan)
  • Africa/Mideast

Global demand for breakfast cereal packaging is segmented by:

  • Paperboard boxes
  • Bags & Pouches
  • Other Packaging

Scope of the Report

This report covers the scope, size, and growth of the global market for breakfast cereals, including trends in key market segments. Historical data are provided for 2010, 2013, and 2018, with forecasts to 2023. Breakfast cereal data are provided in US dollar terms. Also included are analyses of consumer, marketing, and product development trends affecting the global breakfast cereal market, as well as cultural trends governing breakfast-eating habits across the world.

VIDEO DEMONSTRATION

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • Dominant U.S. Market Offers Little Upside
  • Asia Will See the Fastest Growth But With Market Challenges
  • Health Concerns, Convenience, & Snacking Drive Product Innovation Worldwide
  • E-Commerce & Changing Cereal Buying Patterns
    • Figure 1-1: Global Breakfast Cereals
  • Scope

CHAPTER 2 - GLOBAL BREAKFAST TRENDS

  • POPULAR BREAKFAST OPTIONS BY REGION
    • North America
    • Latin America
    • Europe
    • Asia/Pacific
    • Africa/Mideast
  • BREAKFAST CEREAL MARKET PENETRATION & DEMAND BY REGION
    • Table 2-1: Global Breakfast Cereal Demand by Region (billion U.S. dollars)
  • BREAKFAST CEREAL DEMAND BY PRODUCT
  • BREAKFAST CEREAL DEMAND BY DISTRIBUTION CHANNEL
  • TRENDS IMPACTING BREAKFAST CEREAL CONSUMPTION
    • Americanization of the Global Diet
    • Shifting Western Dietary Preferences
      • Health Food Trends Driving Product Development in Mature Markets
      • Gluten-Free
      • High Protein & Low Sugar
      • Organic Products
    • Generational Marketing Trends
      • Children
      • Millennials
        • Figure 2-1: Marketing Example: General Mills Back-to-School Instagram Ad Targeting Millennial
        • Parents
      • Older Adults
      • Sustainability
      • E-Commerce
    • Consumer Demand for Convenience
    • Popularity of Snacking
    • Products That Replicate the Home Experience
      • Figure 2-2: Selected Items That Consumers Add into Breakfast Cereals at Home
  • BREAKFAST CEREAL STOREFRONTS & CAFÉS
    • Figure 2-3: Cereal Dispensers at Kellogg's Café in New York City
  • COMPETITION FROM BREAKFAST ALTERNATIVES

CHAPTER 3 - BREAKFAST CEREAL INNOVATIONS

  • OVERNIGHT OATMEAL
  • FUNCTIONAL CEREALS
  • HEMP & CANNABIDIOL (CBD)
  • HIGH PROTEIN CEREALS - INFLUENCE OF PALEO, GRAIN-FREE, & KETO DIETS
    • Figure 3-1: Marketing Example: Kellogg Compares Its High Protein Cereal to Greek Yogurt
    • Figure 3-2: Product Example: Magic Spoon High Protein/Low Carb Cereal Marketed as a Nostalgic,
    • Guilt-Free Treat
  • HEALTHY KID-FRIENDLY CEREALS
  • NEW FLAVOR VARIETIES IN CLASSIC CEREALS
  • BREAKFAST CEREAL SPIN-OFFS: INTEGRATING CEREAL WITH OTHER FOOD PRODUCTS
    • Figure 3-3: Marketing Example: General Mills' Betty Crocker Recipes Featuring Wheaties Cereal

CHAPTER 4 - BREAKFAST CEREAL INGREDIENTS

  • INGREDIENTS DEMAND BY CATEGORY
    • Figure 4-1: Global Breakfast Cereal Ingredients, 2018
  • GRAINS
  • SWEETENERS
  • FRUIT & NUTS
  • PROTEIN
  • ADDITIVES
  • OTHER INGREDIENTS

CHAPTER 5 - BREAKFAST CEREAL PACKAGING

  • DEMAND FORECAST BY TYPE
    • Table 5-1: Global Breakfast Cereal Packaging Demand (million dollars)
    • Figure 5-1: Global Breakfast Cereal Packaging Demand by Type, 2018 (percent of total)
  • PACKAGING INNOVATIONS
    • Figure 5-2: Kellogg's Packaging Sustainability Pledge
    • Figure 5-3: Quaker Oats' Overnight Oats Single-Serve Plastic Containers for Oatmeal
    • Figure 5-4: General Mills' Single Serving Cereal Pouches for On-the-Go Kids
    • Figure 5-5: Manitoba Harvest's Hemp Yeah! Granola in Windowed Pouch
    • Figure 5-6: General Mills' Fillows Crème-Filled Cereals
    • Figure 5-7: Blippar Augmented Reality App for Kellogg's Cereal Brands
    • Figure 5-8: Kellogg's Joyböl Smoothie Bowls E-Commerce-Friendly Packaging
  • REGIONAL DIFFERENCES IN PACKAGING USES

CHAPTER 6 - REGIONS

  • NORTH AMERICA: BREAKFAST CEREAL DEMAND
    • Figure 6-1: North America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • NORTH AMERICA: DEMAND BY COUNTRY
    • Table 6-1: North America: Breakfast Cereal Demand by Country (billion U.S. dollars)
  • United States
    • Figure 6-2: United States Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Canada
    • Figure 6-3: Canada Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)

  • LATIN AMERICA: BREAKFAST CEREAL DEMAND
    • Figure 6-4: Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • LATIN AMERICA: DEMAND BY COUNTRY
    • Table 6-2: Latin America: Breakfast Cereal Demand by Country (billion dollars)
  • Mexico
    • Figure 6-5: Mexico Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Latin America
    • Figure 6-6: Other Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • EUROPE: BREAKFAST CEREAL DEMAND
    • Figure 6-7: Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • EUROPE: DEMAND BY COUNTRY
    • Table 6-3: Europe: Breakfast Cereal Demand by Country (billion dollars)
  • France
    • Figure 6-8: France Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Germany
    • Figure 6-9: Germany Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Spain
    • Figure 6-10: Spain Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • United Kingdom
    • Figure 6-11: United Kingdom Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Europe
    • Figure 6-12: Other Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • ASIA/PACIFIC: BREAKFAST CEREAL DEMAND
    • Figure 6-13: Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • ASIA/PACIFIC: DEMAND BY COUNTRY
    • Table 6-4: Asia/Pacific: Breakfast Cereal Demand by Country (billion U.S. dollars)
  • Australia
    • Figure 6-14: Australia Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)
  • China
    • Figure 6-15: China Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • India
    • Figure 6-16: India Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Japan
    • Figure 6-17: Japan Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Asia/Pacific
    • Figure 6-18 Other Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • AFRICA/MIDEAST: BREAKFAST CEREAL DEMAND
    • Table 6-5: Africa/Mideast: Breakfast Cereal Demand (billion dollars)
    • Figure 6-19: Africa/Mideast Breakfast Cereal Demand, 2010-2018 (billion dollars)