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市場調查報告書

美國的食品市場預測

U.S. Food Market Outlook 2018

出版商 Packaged Facts 商品編碼 601432
出版日期 內容資訊 英文 487 Pages
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美國的食品市場預測 U.S. Food Market Outlook 2018
出版日期: 2018年01月25日 內容資訊: 英文 487 Pages
簡介

本報告提供美國的食品市場預測調查分析,14種食品類別的趨勢與未來成長的機會相關的系統性資訊。

第1章 摘要整理

第2章 麥片穀類

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第3章 巧克力糖果

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第4章 甜餅乾

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第5章 現烤麵包

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第6章 生菜包裝沙拉

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢
  • 有機消費

第7章 冷凍食品/主菜

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者
  • 品牌使用趨勢

第8章 冷凍披薩

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者
  • 消費趨勢
  • 品牌使用趨勢

第9章 冰淇淋、冷凍製品

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者
  • 消費趨勢
  • 品牌使用趨勢

第10章 粗磨粉、點心棒

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第11章 肉類、家禽

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第12章 天然、專門食品起士

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢
  • 消費趨勢
  • 品牌使用趨勢

第13章 鹹味零食

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第14章 湯品

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢

第15章 優格

  • 範圍
  • 調查手法
  • 市場
  • 市場區隔
  • 市場成長要素
  • 市場行銷競爭
  • 新產品趨勢
  • 行銷趨勢
  • 零售競爭
  • 消費者趨勢
  • 消費趨勢
  • 品牌使用趨勢
目錄
Product Code: LA15417186

Packaged food marketers are challenged by the fact that most large categories are mature with limited prospects for organic growth. Packaged Facts' new U.S. Food Market Outlook 2018 examines trends across the fourteen largest packaged food categories (excluding beverages) to provide readers with insights and opportunities that will drive growth in the future.

  • Cereal
  • Chocolate Candy
  • Cookies
  • Fresh Bread
  • Fresh Packaged Salads
  • Frozen Dinners/Entrees
  • Frozen Pizza
  • Ice Cream and Frozen Novelties
  • Meal and Snack Bars
  • Meat and Poultry
  • Natural and Specialty Cheese
  • Salty Snacks
  • Soup
  • Yogurt

Scope of Report

U.S. Food Market Outlook 2018 focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Methodology

The information in U.S. Food Market Outlook 2018 was obtained from both primary and secondary research. Primary research included consultation with industry sources and visits to retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications and other market research sources. Our analysis of consumer trends relies on data from various sources including Simmons National Consumer Surveys for Spring 2007 through Spring 2017. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • Scope
  • Methodology
  • CEREAL
  • Key Opportunities for Future Growth
  • CHOCOLATE CANDY
  • Key Opportunities for Future Growth
  • COOKIES
  • Key Opportunities for Future Growth
  • FRESH BREAD
  • Key Opportunities for Future Growth
  • FRESH PACKAGED SALADS
  • Key Opportunities for Future Growth
  • FROZEN DINNERS/ENTREES
  • Key Opportunities for Future Growth
  • FROZEN PIZZA
  • Key Opportunities for Future Growth
  • ICE CREAM AND FROZEN NOVELTIES
  • Key Opportunities for Future Growth
  • MEAL AND SNACK BARS
  • Key Opportunities for Future Growth
  • MEAT AND POULTRY
  • Key Opportunities for Future Growth
  • NATURAL AND SPECIALTY CHEESE
  • Key Opportunities for Future Growth
  • SALTY SNACKS
  • Key Opportunities for Future Growth
  • SOUP
  • Key Opportunities for Future Growth
  • YOGURT
  • Key Opportunities for Future Growth

CHAPTER 2: CEREAL

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Cereal Nearly $11 Billion in 2017
    • Table 2-1 U.S. Cereal Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
    • Table 2-2 U.S. Cereal Market Retail Volume Sales, 2012-2017 (in pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 2-1 U.S. Cereal Category Retail Dollar Shares 2017 (percent)
    • Table 2-3 U.S. Cereal Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 2-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 2-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 2-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 2-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • General Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal
    • Figure 2-6 Dollar Shares of U.S. Cold Cereal: By Top Marketers, 2017 (percent)
    • Table 2-4 Selected Marketers/Brands of Cereal, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 2-5 Selected New Products
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 2-6 Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Figure 2-7 Household Consumption Rates for Cereal and Other Breakfast Products, 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 2-7 Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)
  • Consumption Trends
    • Table 2-8 Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
    • Table 2-9 Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)
  • Brand Usage Trends
    • Figure 2-8 Top Gainers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
    • Table 2-10 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)
    • Table 2-11 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)

CHAPTER 3: CHOCOLATE CANDY

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Chocolate Candy $22 Billion in 2017
  • Market to Exceed $24 Billion by 2022
    • Table 3-1 U.S. Chocolate Candy Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 3-2 U.S. Chocolate Candy Market Retail Volume Sales, 2012-2017 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 3-1 U.S. Chocolate Candy Category Retail Dollar Shares 2017 (percent)
    • Table 3-3 U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 3-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 3-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 3-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 3-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Hershey and Mars Control Nearly 70% of the Mass Market
    • Figure 3-6 Dollar Shares of U.S. Mass Retail Chocolate Candy: By Top Marketers, 2017 (percent)
    • Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 3-5 Selected New Products
  • MARKETING TRENDS
    • Table 3-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 3-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 3-8 Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 3-9 Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)
    • Table 3-10 Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)
  • Consumption Trends
    • Table 3-11 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)
  • Brand Usage Trends
    • Figure 3-7 Top Gainers of Leading Chocolate Candy Brands Eaten Most Often, 2007-2017 (percent of U.S. adults that eat chocolate candy)
    • Table 3-12 Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)

CHAPTER 4: COOKIES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Cookies Nearly $10 Billion in 2017
  • Market to Reach Nearly $11 Billion by 2022
    • Table 4-1 U.S. Cookies Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 4-2 U.S. Cookies Market Retail Volume Sales, 2012-2017 (in pounds and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 4-1 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 4-2 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 4-3 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 4-4 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Mondelēz Controls About 40% of the Market
    • Figure 4-5 Dollar Shares of U.S. Cookies: By Top Marketers, 2017 (percent)
    • Table 4-3 Selected Marketers/Brands of Cookies, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 4-4 Selected New Products
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
    • Table 4-5 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 4-6 Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 4-7 Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 4-8 Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
  • Usage by Kind of Product
    • Table 4-9 Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)
  • Consumption Trends
    • Table 4-10 Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)
  • Brand Usage Trends
    • Figure 4-6 Top Gainers of Leading Cookie Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
    • Table 4-11 Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)

CHAPTER 5: FRESH BREAD

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Fresh Bread $16 Billion in 2017
  • Market to Reach Nearly $17 Billion by 2022
    • Table 5-1 U.S. Fresh Bread Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 5-2 U.S. Fresh bread Market Retail Volume Sales, 2012-2017 (in pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 5-1 U.S. Fresh Bread Category Retail Dollar Shares 2017 (percent)
    • Table 5-3 U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 5-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 5-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 5-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 5-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Bimbo, Flowers and Private Label Control 70% of the Market
    • Figure 5-6 Dollar Shares of U.S. Fresh Bread: By Top Marketers, 2017 (percent)
    • Table 5-4 Selected Marketers/Brands of Fresh bread, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 5-5 Selected New Products
  • MARKETING TRENDS
    • Table 5-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 5-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 5-8 Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 5-9 Consumption Rates for Bread, 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 5-10 Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)
  • Consumption Trends
    • Table 5-11 Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)
  • Brand Usage Trends
    • Figure 5-7 Top Gainers of Leading Bread Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat bread)
    • Table 5-12 Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)

CHAPTER 6: FRESH PACKAGED SALADS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Fresh Packaged Salads $6 Billion in 2017
  • Market to Reach $8 Billion by 2022
    • Table 6-1 U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 6-2 U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012-2017 (in pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 6-1 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 6-2 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 6-3 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 6-4 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Fresh Express, Dole and Private Label Control About 75% of the Market
    • Figure 6-5 Dollar Shares of U.S. Fresh Packaged Salads: By Top Marketers, 2017 (percent)
    • Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 6-4 Selected New Products
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 6-5 Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Bagged/Packaged Salads Eaten by 70% of Households
    • Table 6-6 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)
  • Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
    • Table 6-7 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)
  • ORGANIC CONSUMPTION
    • Table 6-8 Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)
  • Organic Vegetables Eaten Most by Younger, Higher Income Households
    • Table 6-9 Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)
    • Table 6-10 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)

CHAPTER 7: FROZEN DINNERS/ENTREES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Frozen Dinners/Entrees at $10 Billion in 2017
  • Market to Fall Below $10 Billion by 2022
    • Table 7-1 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 7-2 U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012-2017 (in millions of pounds)
  • MARKET SEGMENTATION
  • Segment Sales
    • Figure 7-1 U.S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2017 (percent)
    • Table 7-3 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 7-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 7-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 7-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 7-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Nestlé and Conagra Control Over Half of Market
    • Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • MARKETING TRENDS
    • Table 7-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 7-7 Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • THE CONSUMER
  • Product Usage Rates
    • Table 7-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
    • Table 7-9 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
  • Consumption Trends
    • Table 7-10 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)
    • Table 7-11 Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)
  • BRAND USAGE TRENDS
  • Stouffer's and Marie Callender's Biggest Gainers
    • Figure 7-6 Top Gainers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses and complete dinners)
    • Table 7-12 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)

CHAPTER 8: FROZEN PIZZA

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Frozen Pizza at $5 Billion in 2017
  • Market to Exceed $5 Billion by 2022
    • Table 8-1 U.S. Frozen Pizza Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 8-2 U.S. Frozen Pizza Market Retail Volume Sales, 2012-2017 (in millions of pounds)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 8-1 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 8-2 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 8-3 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 8-4 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Nestlé, Schwan's, General Mills, and Private Label Control Over 80% of Market
    • Figure 8-5 Dollar Shares of U.S. Frozen Pizza: By Top Marketers, 2017 (percent)
    • Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 8-4 Selected New Products
  • MARKETING TRENDS
    • Table 8-5 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 8-6 Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • THE CONSUMER
  • Product Usage Rates
    • Table 8-7 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
    • Table 8-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
  • CONSUMPTION TRENDS
  • Heaviest Frozen Pizza Eaters Eating More
    • Table 8-9 Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)
  • BRAND USAGE TRENDS
  • DiGiorno Biggest Gainer
    • Figure 8-6 Top Gainers/Decliners of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2012-2017 (percent of U.S. households that eat frozen pizza)
    • Table 8-10 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)

CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017
  • Market to Approach $14 Billion by 2022
    • Table 9-1 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 9-2 U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012-2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
  • MARKET SEGMENTATION
  • Category and Segment Sales
    • Figure 9-1 U.S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares 2017 (percent)
    • Table 9-3 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015-2017 (in millions of dollars)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 9-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 9-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 9-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 9-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Unilever, Private Label, and Nestlé Control over 60% of Market
    • Figure 9-6 Dollar Shares of U.S. Ice Cream and Frozen Novelties: By Top Marketers, 2017 (percent)
    • Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 9-5 Selected New Products
  • MARKETING TRENDS
    • Table 9-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 9-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 9-8 Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • In-Store Merchandising
  • Role of online and e-grocers
  • THE CONSUMER
  • Product Usage Rates
    • Table 9-9 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 9-10 Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
  • CONSUMPTION TRENDS
  • Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
    • Table 9-11 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)
  • BRAND USAGE TRENDS
  • Store Brands Big Gainers, Breyers & Edy's Big Decliners
    • Figure 9-7 Top Gainers/Decliners of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
    • Table 9-12 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)

CHAPTER 10: MEAL & SNACK BARS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Meal & Snack Bars $7 Billion in 2017
  • Market to Exceed $8 Billion by 2022
    • Table 10-1 U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 10-2 U.S. Meal & Snack Bars Market Retail Volume Sales, 2012-2017 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 10-1 U.S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2017 (percent)
    • Table 10-3 U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 10-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 10-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 10-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 10-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • General Mills and Kellogg Control Over 40% of the Market
    • Table 10-4 Selected Marketers/Brands of Meal & Snack Bars, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 10-5 Selected New Products
  • MARKETING TRENDS
    • Table 10-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 10-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 10-8 Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 10-9 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)
  • Usage by Product Type
    • Table 10-10 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)
  • Consumption Trends
    • Table 10-11 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)
  • Brand Usage Trends
    • Figure 10-6 Top Gainers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
    • Table 10-12 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

CHAPTER 11: MEAT AND POULTRY

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Meat and Poultry Nearly $95 Billion in 2017
  • Market to Exceed $100 Billion by 2022
    • Table 11-1 U.S. Meat and Poultry Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 11-2 U.S. Meat and Poultry Market Retail Volume Sales, 2012-2017 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category and Segment Sales
    • Figure 11-1 U.S. Meat and Poultry Category/Segment Retail Dollar Shares 2017 (percent)
    • Table 11-3 U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 11-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 11-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 11-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 11-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Five Companies Control Majority of the Market
  • Other Players
  • Private Label
    • Table 11-4 Selected Marketers/Brands of Meat and Poultry, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 11-5 Selected New Products
  • MARKETING TRENDS
    • Table 11-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 11-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 11-8 Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 11-9 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
  • More Households Eating Bacon
    • Table 11-10 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
  • Cold Cut Usage
    • Table 11-11 Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)

CHAPTER 12: NATURAL AND SPECIALTY CHEESE

  • SCOPE
  • Difference Between Natural and Specialty Cheese
  • Products Outside Scope
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017
  • Market to Exceed $20 Billion by 2022
    • Table 12-1 U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 12-2 U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012-2017 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 12-1 U.S. Natural and Specialty Cheese Category Retail Dollar Shares 2017 (percent)
    • Table 12-3 U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 12-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 12-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 12-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 12-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Private Label, Kraft, and Sargento Control 70% of the Market
    • Figure 12-6 Dollar Shares of U.S. Natural and Specialty Cheese: By Top Marketers, 2017 (percent)
    • Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 12-5 Selected New Products
  • MARKETING TRENDS
    • Table 12-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 12-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 12-8 Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • In-Store Merchandising
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 12-9 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 12-10 Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
  • Usage by Product Form
    • Table 12-11 Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
  • Usage by Kind of Product
    • Table 12-12 Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
  • CONSUMPTION TRENDS
  • High Consumption Households Increase
    • Table 12-13 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
  • BRAND USAGE TRENDS
  • Sargento Top Gainer Over Last Ten Years
    • Figure 12-7 Top Gainers/Decliners of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
  • Consumers Eat Store Brands, Kraft, and Sargento Most Often
    • Table 12-14 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)

CHAPTER 13: SALTY SNACKS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Salty Snacks at $24 Billion in 2017
  • Market to Exceed $29 Billion by 2022
    • Table 13-1 U.S. Salty Snacks Market Retail Dollar Sales, 2012-2022P (in millions of dollars andpercent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 13-2 U.S. Salty Snacks Market Retail Volume Sales, 2012-2017 (in millions of pounds)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 13-1 U.S. Salty Snack Category Retail Dollar Shares 2017 (percent)
    • Table 13-3 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollarsand percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 13-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percentchange)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 13-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 13-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 13-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • PepsiCo Controls 60% of Market
    • Table 13-4 Selected Marketers/Brands of Salty Snacks, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 13-5 Selected New Products
  • MARKETING TRENDS
    • Table 13-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 13-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 13-8 Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • THE CONSUMER
  • Product Usage Rates
    • Table 13-9 Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
  • Usage by Product Type
    • Table 13-10 Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households thateat potato chips)
  • Consumption Trends
    • Table 13-11 Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households thateat potato chips)
    • Table 13-12 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017(percent of U.S. households that eat corn/tortilla chips/cheese snacks)
  • Brand Usage Trends
    • Figure 13-6 Top Gainers of Leading Selected Salty Snack Brands Eaten Most Often in Last 30 Days,2007-2017 (percent of U.S. households that eat selected salty snacks)
    • Table 13-13 Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days,2007-2017 (percent of households that eat selected salty snacks)

CHAPTER 14: SOUP

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Soup Nearly $7Billion in 2017
  • Market to Reach Over $7 Billion by 2022
    • Table 14-1 U.S. Soup Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percentchange)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 14-2 U.S. Soup Market Retail Volume Sales, 2012-2017 (in pounds/16oz. equivalents and percent change )
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 14-1 U.S. Soup Category Retail Dollar Shares 2017 (percent)
    • Table 14-3 U.S. Soup Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars andpercent change )
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 14-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent
  • change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 14-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 14-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 14-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Campbell Soup Controls 60% of Wet Soups
    • Table 14-4 Selected Marketers/Brands of Soup, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 14-5 Selected New Products
  • MARKETING TRENDS
    • Table 14-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
    • Table 14-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 14-8 Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars andpercent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent ofhouseholds)
  • Usage by Product Form
    • Table 14-10 Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percentof households that eat canned/packaged soup, broth & stock)
  • Consumption Trends
    • Table 14-11 Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percentof U.S. households that eat canned/packaged soup, broth & stock)
  • Brand Usage Trends
    • Figure 14-6 Top Gainers/Decliners of Leading Canned/Packaged Soup, Broth & Stock Brands Eaten
  • Most Often, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth &stock)
    • Table 14-12 Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in
  • Last 7 Days, 2007-2017 (percent of households that eat canned/packagedsoup, broth & stock) .. 427

CHAPTER 15: YOGURT

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Yogurt Nearly $9 Billion in 2017
  • Market to Reach Nearly $10 Billion by 2022
    • Table 15-1 U.S. Yogurt Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
    • Table 15-2 U.S. Yogurt Market Retail Volume Sales, 2012-2017 (in millions of pints and percent change)
  • MARKET SEGMENTATION
  • Category Sales
    • Figure 15-1 U.S. Yogurt Category Retail Dollar Shares 2017 (percent)
    • Table 15-3 U.S. Yogurt Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and
  • percent change)
  • FACTORS TO MARKET GROWTH
  • Sluggish Economy Impacts Consumer Spending
    • Figure 15-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2017 (percent
  • change)
  • Unemployment Rate Declines to Below Pre-Recession Levels
    • Figure 15-3 U.S. Unemployment Rate, 2004-2017 (percent)
  • Median Household Incomes at All-Time High in 2016
    • Figure 15-4 Real Median Household Income, 2004-2016 (dollars)
  • Sluggish Growth of Household Formations
    • Figure 15-5 Number of U.S. Households, 2007-2017 (millions)
  • MARKETER COMPETITION
  • Danone, Chobani, and General Mills Control 75% of the Market
    • Figure 15-6 Dollar Shares of U.S. Yogurt: By Top Marketers, 2017 (percent)
    • Table 15-4 Selected Marketers/Brands of Yogurt, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
    • Table 15-5 Selected New Products
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
    • Table 15-6 Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Role of online and e-grocers
  • CONSUMER TRENDS
  • Product Usage Rates
    • Table 15-7 Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)
  • Usage by Product Form
    • Table 15-8 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
  • Usage by Product Type
    • Table 15-9 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
  • Usage by Kind of Product
    • Table 15-10 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
  • CONSUMPTION TRENDS
  • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
    • Table 15-11 Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults thateat/drink yogurt)
  • BRAND USAGE TRENDS
  • Dannon Maintains, Chobani Gains, Yoplait Declines
    • Figure 15-7 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2012-2017(percent of U.S. adults that eat yogurt)
    • Table 15-12 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017(percent of adults that eats/drinks yogurt)
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