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市場調查報告書

營養奶昔&棒:美國的零售市場趨勢與市場機會

Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

出版商 Packaged Facts 商品編碼 586086
出版日期 內容資訊 英文 49 Pages
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營養奶昔&棒:美國的零售市場趨勢與市場機會 Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities
出版日期: 2017年11月20日內容資訊: 英文 49 Pages
簡介

本報告提供美國的營養奶昔&棒的市場調查,銷售額規與其結構,市場成長預測,市場成長的影響因素分析,主要的經銷商,行銷、產品、零售趨勢與市場機會分析,消費者趨勢與市場機會分析等彙整資料。

第1章 摘要整理

第2章 市場

  • 市場規模、分類
    • 調查範圍、調查手法
    • 產品定義
    • 市場規模、過去的變化
    • 市場區隔
  • 市場成長預測
    • 市場預測
    • 成長的影響因素

第3章 行銷、零售

  • 經銷商
    • 經銷商的種類
    • 主要的經銷商
  • 行銷、新產品
  • 行銷趨勢
  • 新產品趨勢
  • 零售趨勢

第4章 消費者

  • 消費者趨勢
    • 產品使用率
    • 消費者人口統計
    • 消費者心理
目錄
Product Code: LA15417198

Packaged Facts projects retail sales of nutritional shakes and bars to rise 8.3% annually through 2021. The market for nutritional shakes and bars has experienced vigorous growth in recent years as consumers have sought novel flavors and ingredients such as "superfoods" amid trends toward healthy living and eating. Additionally, nutritional shakes and bars are increasingly marketed as organic and non-GMO, with new options available to consumers who look to environmental sustainability and nutritional content when purchasing foods. Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities identifies these and other trends influencing the nutritional shakes and bars market, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market - and the factors shaping their evolution - are also discussed.

Scope & Methodology

Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities examines the current and forecasted market for nutritional shakes and bars. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products. This report covers sales of nutritional shakes and bars purchased from retail outlets such as supermarkets and other grocery stores, convenience stores, general merchandisers (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included.

Sources of market and consumer data consulted for this report include:

  • syndicated retail sales tracking through selected U.S. retail outlets
  • government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
  • nutritional shakes and bars producers and representative trade associations
  • industry sources including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications

Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.

Another source of primary consumer data in this report are Simmons Reports from Simmons Research, LLC. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • Introduction
    • Figure 1-1 Key Trends & Projected Growth in the U.S. Nutritional Shakes and Bars Market
  • SCOPE OF THIS REPORT
  • METHODOLOGY

CHAPTER 2: THE MARKET

  • MARKET SIZE & SEGMENTATION
    • Scope & Methodology
    • Product Definitions
    • Market Size & Historical Trends
      • Table 2-1 Nutritional Shakes and Bars Retail Sales, 2011-2016 (US$ mil)
      • Figure 2-1 U.S. Population by Select Cohorts, 2011 vs. 2016 (million persons)
      • Illustration 2-1 NuGo Organic Dark Chocolate Pomegranate Protein Bar
      • Table 2-2 Consumer Purchases: "In What Form Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
      • Table 2-3 Consumer Purchases: "Do You Primarily Buy Nutritional Bars in a Multipack/Cartons or in Single Bars?," 2017 (percent of nutritional bar users)
      • Illustration 2-2 Caveman Nutritional Bars Are "Paleo Inspired"
      • Illustration 2-3 Sunwarrior Illumin8 Raw Superfood Plant-Based Organic Shake Mix
    • Market Segmentation
      • Figure 2-2 U.S. Retail Sales of Nutritional Shakes and Bars, 2012-2016 (percent year-on-year change in US$)
  • PROJECTED MARKET GROWTH
    • Market Projections
      • Table 2-4 Projected U.S. Retail Sales of Nutritional Shakes and Bars, 2016-2021 (US$ mil)
    • Factors Influencing Market Growth

CHAPTER 3: MARKETING & RETAILING

  • THE MARKETERS
    • The Range of Marketers
    • Leading Marketers
  • MARKETING & NEW PRODUCTS
    • Illustration 3-1 Orgain Kids Protein Organic Nutritional Shake
  • Marketing Trends
    • Table 3-1 Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Look for ...," 2017 (percent of nutritional shake and bar users)
    • Table 3-2 Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Avoid ...," 2017 (percent of nutritional shake and bar users)
    • Illustration 3-2 18Shake Online Promotion of Natural Ingredients
    • Table 3-3 Primary Use of Nutritional Shakes and Bars, 2017 (percent of nutritional shake and bar users)
    • Illustration 3-3 Sara Hall Endorsement of Muscle Milk
    • Illustration 3-4 Shakeology Nutritional Shake Powder
    • Illustration 3-5 SlimFast Marketed for Both Men and Women
    • Illustration 3-6 The Man Shake Specially Designed for Men's Weight Loss
    • Illustration 3-7 Soylent Marketing: Let Soylent Save the Day
    • Illustration 3-8 Lärabar Fair Trade Certified
    • Illustration 3-9 The Ripper! Ultimate Fat Burner
    • Illustration 3-10 Unicorn Crunch Bar Includes Unicorn Horns for Selfies
  • New Product Trends
    • Illustration 3-11 Kirkland Signature Private Label Nutritional Shake
    • Illustration 3-12 Pure Organic Fiber and Protein Bar
    • Illustration 3-13 Amazing Grass Protein Superfood Shake Powder
    • llustration 3-14 Kuli Kuli Moringa Superfood Bar
    • Illustration 3-15 iFit Nourish Personalized Nutritional Shakes
    • Illustration 3-16 Element Bars Online Customization Options for Nutritional Bars
    • Illustration 3-17 RXBAR Whole Food Protein Bar Varieties
    • Illustration 3-18 Quest Beyond Cereal Protein Bar
  • Retailing Trends
    • Table 3-4 Retail Sales of Nutritional Shakes & Bars: Current and Projected Online Share, 2016 - 2021 (percent)
    • Illustration 3-19 Where to Buy Soylent Nutritional Products
    • Illustration 3-20 Elevation by Millville, Private Label Energy Bars Available at ALDI
    • Table 3-5 Selected Shopping Rates by Store over the Last Four Weeks, 2015 - 2017 (percent of U.S. adults)
    • Table 3-6 Consumer Shopping: "In the Last Three Months, Where Have You Bought Nutritional Shakes or Bars?," 2017 (percent of nutritional shake and bar users, respectively)

CHAPTER 4: THE CONSUMER

  • CONSUMER TRENDS
    • Product Usage Rates
      • Table 4-1 Usage Rates of Nutritional Shakes & Bars: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of population)
    • Consumer Demographics
      • Table 4-2 Usage Rates of Nutritional Shakes & Bars by Age Cohort: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
      • Table 4-3 Usage Rates of Nutritional Shakes & Bars by Race/Ethnicity and Gender: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
      • Table 4-4 Motivations for Nutritional Shake Use by Gender: "Why Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
      • Table 4-5 Motivations for Nutritional Bar Use by Gender: "Why Do You Buy Nutritional Bars?," 2017 (percent of nutritional bar users)
    • Consumer Psychographics
      • Table 4-6 Dieting for Health or Weight, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
      • Table 4-7 Selected Reasons for Watching Diet by Age Cohort and Gender, 2017 (percent of group & index)
      • Table 4-8 Selected Attitudes on Health and Nutrition: By Younger/Older Adults and Race/Ethnicity, 2017 (percent of group & index)
      • Table 4-9 Lifestyle Statements on Food and Eating, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)