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Pet Product Packaging Innovation: Consumer Perspectives

出版商 Packaged Facts 商品編碼 345319
出版日期 內容資訊 英文 110 Pages
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來自美國的寵物用品包裝的革新:消費者的觀點 Pet Product Packaging Innovation: Consumer Perspectives
出版日期: 2015年11月18日 內容資訊: 英文 110 Pages


第1章 摘要整理

  • 調查範圍·調查手法
  • 寵物用品整體市場的寵物用品包裝市場
  • 寵物飼主的人口統計和包裝的影響
  • 寵物用包裝的主要趨勢
  • 寵物飼主期望的封裝
  • 對寵物飼主而言很重要的便利性
  • 優質化和人體化
  • 環保包裝
  • 考慮到年齡的包裝
  • 包裝尺寸
  • 包裝:提供寵物食品&用品的安全性
  • 包裝的風格·材料的趨勢
  • 小袋利用的擴大
  • 濕式食品包裝主要的金屬
  • 千禧新生代·西班牙裔系·高所得寵物飼主:濕式食品偏好以塑膠包裝
  • 紙·厚紙有減少趨勢
  • 影響包裝的寵物食品趨勢
  • 冷凍·冷藏食物
  • 天然寵物食品:獨家包裝必要條件
  • 點心用包裝的革新
  • 寵物食品·貓狗以外的寵物用品的包裝趨勢
  • 其他包裝相關的革新

第2章 簡介

  • 調查範圍
  • 調查手法
  • 美國的寵物用品市場
  • 穩定性的寵物飼主數
  • 寵物用品整體市場的寵物用品的包裝市場
  • 寵物用品的包裝和寵物用品的銷售額的關係性
  • 影響包裝的寵物市場影響因素
  • 富裕階級的寵物飼主
  • 老年人層的寵物飼主
  • 千禧新生代
  • 西班牙裔系寵物飼主的增加
  • 銷售管道相關考察

第3章 寵物用品的包裝趨勢

  • 主要觀點
  • 寵物飼主期待的封裝
  • 最新的封裝相關的革新
  • 對寵物飼主而言重要的便利性
  • 優質化和人體化
  • 寵物用品的人的食品包裝的趨勢
  • 包裝風格·材料的趨勢
  • 小袋利用的擴大
  • 濕式食品包裝:金屬為主流
  • 對千禧新生代·西班牙裔系·高所得寵物飼主:食品包裝期望塑膠
  • 紙·厚紙的減少
  • 提供寵物食品&用品的安全性的包裝
  • 表示產品的安全性為了的標籤的利用
  • 西班牙裔系寵物飼主:對耐用性包裝有高度興趣
  • 環保包裝
  • 天然產品和天然的包裝
  • 永續的包裝
  • 有小孩的家庭:喜歡環保包裝
  • 考慮到年齡的包裝
  • 包裝尺寸:銷售管道不同而有所差異
  • 拋棄式產品
  • 寵物的安全性
  • 影響包裝的寵物食品的趨勢
  • 冷藏·冷凍食物
  • 天然寵物食品:具有特殊包裝需求
  • 點心包裝的革新
  • Purina的Beggin Party Poppers:點心和遊玩的複合商品
  • 狗用點心類似人類用產品的包裝
  • 寵物用點心的土產包裝
  • 點心的試用尺寸·個別包裝:便利性高
  • 寵物食品·貓狗用品以外的包裝趨勢
  • 貓砂/寵物用排泄物處理用產品的包裝
  • 寵物美容產品的包裝的更新
  • 藥和補充品
  • 噴藥瓶的處方藥
  • 標籤檢視與永續性:寵物用玩具包裝的主要特徵
  • 鳥·魚·爬蟲類用產品的包裝
  • 其他包裝相關的革新
  • 寵物用品的包裝:全球革新
Product Code: LA5593377

Pet Product Packaging Innovation: Consumer Perspectives examines trends in pet product packaging, with a particular focus on convenience-oriented, “premiumized” product types, including current and projected trends in new pet product packaging developments. The report will focus on packaging for dog and cat food and treats, and on packaging trends and innovations with clear consumer benefits, such as:

  • Convenience & portability
  • Package ergonomics
  • Product safety (e.g., intelligent labels/packaging sensors)
  • Maintaining product freshness
  • Transparency in product descriptions and clean labels
  • Sustainability and recycling

While the report does primarily focus on dog and cat food packaging-this segment makes up almost two-thirds of the U.S. pet product market-trends in non-food product packaging and packaging for foods for pets other than cats and dogs are also studied and discussed.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. pet owners, conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. The most recent survey was conducted in August 2015. With a sample size of approximately 2,000, these surveys consist of a national online consumer panel of U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.

Our primary research also includes interviews with pet market experts; on-site examination of retail and service provider venues; and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications such as Pet Age, Pet Business, Pet Product News International, Petfood Industry, Packaging Strategies, Packaging Digest, and Packaging World; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and marketer and brand rankings are based on reported revenues of pet product manufacturers and retailers; IRI's InfoScan Reviews data, which tracks sales in supermarkets, drugstores, and mass merchandisers; SPINSscan Natural data from SPINS, Inc., which tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Quarterly Census of Employment and Wages; consultations with industry insiders; and figures from other market research sources.

Our analysis of pet product packaging trends relies on the Packaged Facts proprietary pet owner surveys noted above, and on consumer survey data compiled by Experian Simmons, New York, NY. Conducted through a combination of telephone interviews and mail-in survey booklets, the Experian Simmons National Consumer Study (NCS) surveys rely on a probability sample design that captures a statistically accurate cross-section of the U.S. adult population (age 18+) from over 25,000 respondents.

For this report, Packaged Facts uses an index system along with the Simmons and Packaged Facts survey results to identify patterns for a given segment of the population in comparison to the wider population, with an index of 100 representing the norm. If, for example, a given product is used by 10% of the overall adult population, but by 20% of adults age 18-24, the 18- to 24-year-old segment indexes at 200, or twice the average rate. Packaged Facts considers index values of 80 or less or 120 and above as significant.

Table of Contents

Chapter 1 - Executive Summary

  • Scope & Methodology
  • Pet Product Packaging within the Larger Pet Product Market
  • Pet Owner Demographics Affecting Packaging
  • Key Pet Packaging Trends
  • Pet Owners Want Closure
  • Convenience Crucial to Pet Owners
  • Prmiumization and Humanization
  • Figure 1-1: Pet Owner Attitudes on Attractiveness of Packaging for Dry Pet Food, 2015 (percent)
  • Environmentally Friendly Packaging
  • Figure 1-2: Hispanic Pet Owner Attitudes of Environmental Packaging, 2015(percent)
  • Age Friendly Packaging
  • Packaging Sizes
  • Packaging Provides Safety for Pet Foods and Products
  • Trends in Packaging Styles & Material
  • Uses Expand for Pouches
  • Metal Still Tops for Wet Pet Food Packaging
  • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
  • Paper & Paperboard (Cardboard) on the Decline
  • Pet Food Trends Affecting Packaging
  • Refrigerated/Frozen Foods
  • Natural Pet Foods Have Unique Packaging Requirements
  • Packaging Innovations in Treats
  • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
  • Other Packaging Innovations

Chapter 2 - Introduction

  • Scope
  • Report Methodology
  • The Pet Product Market in the U.S.
  • Figure 2-1: Pet Product Market in the U.S., 2010-2014 (in billion $)
  • Pet Ownership Remains Steady
  • Table 2-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent of and number of U.S. households in millions)
  • Pet Product Packaging within the Larger Pet Product Market
  • The Connection between Pet Product Packaging and Pet Product Sales
  • Pet Market Factors Affecting Packaging
  • Wealthy Pet Owners
  • Table 2-2: Change in Pet Market Consumer Base: Households Earning $100,000 or More vs. Households Earning Under $100,000: 2010 vs. 2014 (number of U.S. dog- or cat-owning households)
  • Aging Pet Owners
  • Table 2-3: Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2010 vs. 2014 (U.S. households)
  • Millennials
  • Figure 2-2: U.S. Population Distribution by Age, 2013 (in millions)
  • The Rise in Hispanic Pet Owners
  • Table 2-4: Dog vs. Cat Ownership Trends by Race/Ethnicity, 2010 vs. 2014 (percent and number of U.S. dog- or cat-owning households)
  • Sales Channel Considerations

Chapter 3 - Pet Product Packaging Trends

  • Key Points
  • Pet Owners Want Closure
  • Figure 3-1: Important Pet Food Closure Types & Characteristics (in percent)
  • Latest Closure Innovations
  • Illustration 3-1: Pestell's LifeMate cat litter with Velcro closure
  • Illustration 3-2: Pet products using the Aplix Easy-Lock hook-to-hook closure
  • Illustration 3-3: Natural Life's Grain-Free dog food with slider zipper closure
  • Convenience Crucial to Pet Owners
  • Figure 3-2: Important Pet Food Convenience Characteristics, 2015 (in percent)
  • Illustration 3-4: Purina Pro Plan energy bars for active dogs
  • Premiumization and Humanization
  • Figure 3-3: Pet Owner Attitudes on Attractiveness of Packaging for Dry Pet Food, 2015 (percent)
  • Illustration 3-5: Bocce's Bakery's line of dog biscuits packaged in cracker-style boxes
  • Illustration 3-6: Purina's Just Right personalized dog food
  • Human Food Packaging Trends in Pet Products
  • Table 3-1: Attitudes toward Packaging of Pet Food Products, All Pet Owners vs. Pet Owners Who Prefer Sophisticated Packaging for Human Food Products, 2015 (percent and index)
  • Illustration 3-7: Spot Farm's “human grade” jerky treats with see-through window packaging
  • Illustration 3-8: Purina Pro Plan Savor Additions puree meal enhancers in baby food-style squeeze pouches
  • Illustration 3-9: Wexford Farms' Warm Meals single-serve warm dog food
  • Trends in Packaging Styles & Material
  • Uses Expand for Pouches
  • Illustration 3-10: Fromm's Four Star Lamb & Lentil Recipe dog food in stand-up ouch
  • Illustration 3-11: Dr. Thornley's Hay Balancer for horses in new 20 lb stand-up pouch
  • Illustration 3-12: Purina Waggin' Train treats
  • Metal Still Tops for Wet Pet Food Packaging
  • Figure 3-4: Wet Food Packaging Type(s) Purchased by Pet Owners, 2015(in percent)
  • Illustration 3-13: Pappy's Pot Roast Dinner in Merrick's Chunky Can line of canned grain-free dog foods
  • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
  • Table 3-2: Wet Food Packaging Materials by Race, Age, and Household Income (percent and index)
  • Illustration 3-14: Rad Cat's new Raw Diet flavors in recyclable plastic tubs
  • Illustration 3-15: Beneful Chopped Blends dog food in a plastic tub with overcap
  • Paper & Paperboard (Cardboard) on the Decline
  • Illustration 3-16: Iams Proactive Health dog foods in paper bags
  • Illustration 3-17: The Honest Kitchen's force dehydrated dog foods in paperboard packaging
  • Illustration 3-18: Tropic Marin's 3-part Original Balling salts in paperboard boxes
  • Packaging Provides Safety for Pet Foods and Products
  • Figure 3-5: Pet Owner Attitudes on Labeling and Packaging Protection for Dry Pet Food, 2015 (percent)
  • Illustration 3-19: Bravo!'s individually wrapped raw frozen patties
  • Using Labeling to Ensure Product Safety
  • Hispanic Pet Owners More Interested in Resistant Packaging
  • Table 3-3: Importance of Packaging Environment Resistance Features by Race, 2015 (percent and index)
  • Environmentally Friendly Packaging
  • Figure 3-6: Hispanic Pet Owner Attitudes of Environmental Packaging, 2015 (percent)
  • Illustration 3-20: TerraCycle recycling for Trufood by Wellness packaging
  • Natural Products, Natural Packaging?
  • Illustration 3-21: Steve's Real Food dog foods in compostable packaging
  • Sustainable Packaging
  • Families with Kids also Favor Eco-Friendly Packaging
  • Figure 3-7: Shoppers Who Say Eco-Friendly Packaging is “Very Important,” 2015 (percent of U.S. adults)
  • Age Friendly Packaging
  • Figure 3-8: Pet Owner Attitudes of Environmental Packaging by Age, 2015 (percent)
  • Figure 3-9: Other Pet Owner Packaging Attitudes by Age, 2015 (percent)
  • Illustration 3-22: Peelable and reusable adhesive magnifying glass for packaging from IC Optix
  • Packaging Sizes-Different Channels, Different Packaging
  • Figure 3-10: Dry Pet Food Purchasing of Dog and Cat Owners by Package Size, 2015 (in percent)
  • Illustration 3-23: In Clover's POP display stand for retailers
  • Single-Serve has Gone to the Cats
  • Figure 3-11: Pet Owner Preference for Small Serving and Single-Serve Pet Foods, 2015 (in percent)
  • Illustration 3-24: Sheba Perfect Portions entrees with two single-serving trays
  • Illustration 3-25: Variety Pet Foods' new single-serve Homestyle wet dog food in 12-can multi-packs
  • Illustration 3-26: 1 oz single-serve size Indigo Smokehouse Strips treats by
  • PetSafe
  • Pet Food Trends Affecting Packaging
  • Figure 3-12: Pet Owners Purchasing Alternative Format Pet Foods in Last 30 Days, 2015 (in percent)
  • Refrigerated/Frozen Foods
  • Illustration 3-27: Freshpet's new Select Fresh from the Kitchen refrigerated meal in a stand-up pouch
  • Illustration 3-28: New frozen kibble toppers in larger tub format from Frenchie's Kitchen
  • Illustration 3-29: Elive's Carnivore Blend frozen fish food in individual portion cups
  • Natural Pet Foods Have Unique Packaging Requirements
  • Figure 3-13: Pet Owner Attitudes on Packaging for Preserving Nutrition/Freshness of Dry Pet Food, 2015 (percent)
  • Illustration 3-30: Castor & Pollux' redesigned Organix Grain Free packaging
  • Packaging Innovations in Treats
  • Illustration 3-31: Leanlix lickable treat in Cheezsteak flavor
  • Figure 3-14: Sonoco Pet Treat Packaging Survey (in percent)
  • Purina's Beggin' Party Poppers Mix Treats and Play
  • Illustration 3-32: Purina's new Beggin' Party Poppers in an interactive container.
  • Capturing Human-Style Packaging for Dog Treats
  • Illustration 3-33: Milk-Bone Brushing Chews in toothpaste-style carton
  • Packaging Pet Treats as Souvenirs
  • Illustration 3-34: The Granville Island Pet Treatery dog treats in souvenir-style packaging
  • Trial-sizes & Individual Packaging for Treats adds Convenience
  • Illustration 3-35: Ark Naturals Breath-Less Brushless-ToothPaste Singles
  • Illustration 3-36: Individually wrapped Thinkers dog treats by Plato Pet Treats
  • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
  • Cat Litter/Pet Waste Product Packaging
  • Illustration 3-37: Purina Pro Plan Renew in a recycled molded pulp shell jug
  • Illustration 3-38: New fluted design of Tidy Cats 27 lb litter pail
  • Illustration 3-39: New packaging for Almost Invisible Cat Litter
  • Illustration 3-40: Bag on Board's new Green Pups waste pick-up bags in recycled paper packaging
  • Grooming Product Package Refreshes
  • Illustration 3-41: Bobbi Panter's new upright bottles for its Signature line of grooming products
  • Illustration 3-42: Hartz Groomer's Best line of shampoos in more sustainable packaging
  • Medicines and Supplements
  • Illustration 3-43: Zoë Pill Pops in individually wrapped pairs
  • Illustration 3-44: NuPath canine supplements in squeezable pouch
  • Illustration 3-45: WellyTails' Fortified Wild Ocean Fish Oil Omega-3 Blend Dog
  • Rx in a pump bottle
  • Labeling and Sustainability Key Features of Pet Toy Packaging
  • Illustration 3-46: West Paw Design's more eco-friendly toy packaging
  • Packaging for Bird, Fish, and Reptile Products
  • Illustration 3-47: Wildlife Sciences' Suet Plus Dough in candy bar style packaging
  • Illustration 3-48: APBreed's TDO Chroma Boost refrigerated fish feed in a spouted pouch
  • Illustration 3-49: Tetra Pond's Pond Sticks in a flat bottom resealable bag
  • Illustration 3-50: Zoo Med's Dragon Sand cage substrate with convenient carry handle
  • Other Packaging Innovations
  • Figure 3-15: Structure of a Typical Aseptic Carton
  • Illustration 3-51: Caru stews in aseptic cartons
  • Figure 3-16: Hill's Pet Nutrition patent for a soft-sided bag support strap
  • Pet Product Packaging Innovations Around the World
  • Illustration 3-52: South Africa retailer Spar's Private label Purr-fect cat food in a resealable gable carton
  • Illustration 3-53: New plastic tray package for wet/moist met foods from RPC
  • Superfos
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