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寵物的數量、擁有趨勢 - 美國市場:狗,貓,其他寵物

Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition

出版商 Packaged Facts 商品編碼 259334
出版日期 內容資訊 英文 245 Pages
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寵物的數量、擁有趨勢 - 美國市場:狗,貓,其他寵物 Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition
出版日期: 2019年10月25日內容資訊: 英文 245 Pages
簡介

本報告含括美國的寵物數量的趨勢,提供狗、貓的數量,加上所擁有的寵物者的變化,人口統計文件,消費行為和想法等相關的系統性資訊。

第1章 摘要整理

第2章 考察和機會

  • 目前寵物的數量和所擁有的寵物
  • 主要趨勢
  • 寵物擁有的預測

第3章 消費者亮點

  • 流通管道的選擇
  • 寵物產品、服務的支出

第4章 狗的數量、擁有趨勢

  • 狗擁有趨勢
  • 狗和擁有者
  • 狗的擁有者的人口統計簡介

第5章 貓的數量、擁有趨勢

  • 貓擁有趨勢
  • 貓的數量的主要特徵
  • 貓的擁有者的人口統計簡介

第6章 其他寵物

  • 數量、擁有趨勢
  • 其他寵物擁有者的人口統計簡介
  • 寵物用魚類的擁有者的人口統計簡介
  • 寵物用鳥類的擁有者的人口統計簡介
  • 寵物用爬蟲類的擁有者的人口統計簡介

第7章 西班牙裔系的寵物擁有者

  • 西班牙裔系的寵物擁有趨勢
  • 西班牙裔系和寵物
  • 西班牙裔系的寵物擁有者的簡介
  • 西班牙裔系/非西班牙裔系的寵物擁有的模式
  • 西班牙裔系/非西班牙裔系的寵物擁有者的人口統計亮點

第8章 Z世代、千禧新生代的寵物擁有者

  • 寵物擁有趨勢
  • Z世代、千禧新生代的狗的擁有者
  • Z世代、千禧新生代的貓的擁有者的簡介
  • 千禧新生代、Z世代的寵物擁有者:其他寵物

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目錄
Product Code: LA15883985

The profile of pet owners is changing in response to rapid demographic shifts in American society. Recent pet ownership trends reflect profound ongoing transformations such as the accelerated aging of the population, the creation of a winner-take-all economy, the increasing importance of the Latino population, and the growth in the number of households without kids.

  • Between 2008 and 2018, as the vanguard of the Boomer generation entered their 60s, the percent of pet owners in the 55-and-over age segment increased from 27% to 32%.
  • As American society has divided into haves and have-nots, the shape of the pet owner population has changed accordingly. Over the past 10 years the percent of pet owners with a household income of $100,000 or more has increased from 31% to 40%.
  • Over the past decade the number of Hispanic pet owners grew 44%. The non-Hispanic white pet owner population increased only 2% during this period.
  • Between 2008 and 2018 the proportion of pet owners without children in the household increased from 58% to 62%.

This Packaged Facts report, ‘Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition’, provides an in-depth look at how these and other trends have affected who pet owners are, the types of pets they acquire, and what they buy for their pets. For example, since nearly half of the dogs owned by Latino and Boomer dog owners weigh less than 25 pounds, these rapidly growing pet owner segments likely will fuel increasing demand for pet products such as treats, toys, and apparel sized for small dogs.

Married couples without kids who own dogs provide another example of how consumer behavior on the part of pet owners is likely to evolve. This category of dog owners is more likely than dog owners on average to enjoy buying products that pamper their dogs. As more and more dog owners fit this profile, marketers positioning their products to attract indulgent dog owners will benefit accordingly.

Scope of the Report

This report analyzes trends in the size and characteristics of the pet population and provides projections of the size of the population of dogs and cats. It includes an analysis of changes in pet ownership over the past decade and a demographic profile of the population of pet owners as well as highlights of the consumer behavior and attitudes of pet owners. The report contains separate chapters on Hispanic pet owners and Gen Z and Millennial pet owners.

Methodology

Consumer data in this report come from two primary sources. The first source consists of Packaged Facts National Pet Owner Surveys conducted in December 2018 and February/March 2019, April 2019, and July/August 2019. These surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household and household income.

Another source of consumer data in this report is the Simmons National Consumer Study (NCS) for Winter 2019, which was fielded between January 2018 and March 2019. For trend analysis, the report uses as a baseline the Winter 2009 Simmons NCS. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

The report is organized in terms of the categorization of pet population data collected by Simmons NCS. In addition to capturing information on the ownership of dogs and cats, Simmons NCS asks respondents to identify the number of pets they own in the following categories: fish, birds, reptiles, rabbits, hamsters and “other” pets. Small animals such as gerbils, ferrets and guinea pigs likely account for the preponderance of pets included in the “other” Simmons NCS category, although “other” pets could also include animals as diverse as horses and poultry.

The report also draws on data from the Consumer Expenditure Survey (CE) of the U.S. Bureau of Labor Statistics.

VIDEO DEMONSTRATION

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • OVERVIEW
  • SCOPE AND METHODOLOGY
    • Scope of the Report
    • Methodology
  • TOPLINE INSIGHTS AND OPPORTUNITIES
    • Dog Owners Represent a Key Market Segment
    • Boomers and Seniors Are Fast Becoming a Bulwark of the Pet Industry
    • Affluent Pet Owners Wield Outsize Purchasing Power
    • Expenditures of Hispanic Pet Owners Are Growing at a Double-Digit Pace
    • Couples with Pets and Without Kids Offer Lucrative Possibilities for Marketers
    • Millennial Pet Owners Offer Significant Opportunities
  • PET OWNERSHIP TRENDS
    • Pets Live in 67 Million American Households
    • Pet Owners Total 140 Million
    • The Growth in Pet Ownership Slowed in Past Five Years
    • Pet Ownership Remains on the Upswing
  • CONSUMER HIGHLIGHTS
    • Walmart Dominates
    • PetSmart Tops the List of Pet Stores Frequented by Pet Owners
    • Amazon.com, Walmart.com, and Chewy.com Vie For Pet Owners' Online Purchases
    • Pet Expenditures Have Grown Faster Than Total Consumer Expenditures
    • Pet Grooming Tops the List of Non-Veterinary Services Used by Dog Owners
  • DOG POPULATION AND OWNERSHIP TRENDS
    • The Dog Population Exceeds 81 Million
    • 43% of American Adults Own at Least One Dog
    • The Number of Households with Dogs Grew Faster Than Those Without Dogs
    • Dog Owners Have Gotten Older as the Population Has Aged
    • Latino Dog Owners Continue to Grow in Importance
    • Number of Super-Affluent Dog Owners Has Doubled in the Last 10 Years
    • Size of Dogs Varies Widely Across Demographic Segments
    • Most Dogs Live Mostly Inside
    • 51% of Current Dog Owners Have Had Dogs Continuously for 10 Years or More
    • Demographics of Dog Owners Vary Significantly
    • Dog Ownership Remains Highly Correlated with Age
  • CAT POPULATION AND OWNERSHIP TRENDS
    • 59 Million Adults Own Cats
    • The Cat Population Declined Over the Past Decade
    • Boomers Are the Only Age Group to Have More Cat Owners Now Than 10 Years Ago
    • Fewer Non-Hispanic Whites Now Own Cats
    • Largest Metro Areas Have More Cat Owners Now Than a Decade Ago
    • Cat Ownership Trends Reflect Have vs. Have-Not Economy
    • Cat Owners Are Now More Likely to Be Unmarried or Childless
    • Vast Majority of Suburbanites Spay or Neuter Their Cats
    • Many Owners Feel the Pet Industry Discriminates Against Their Cats
    • Females and Non-Hispanic Whites Predominate
    • Cat Ownership Is Most Likely in Smaller Towns and Rural Areas
  • OTHER PETS
    • Nearly 15 Million Households Include Non-Canine or Non-Feline Pets
    • The Popularity of Other Pets Is Declining
    • Boomers Are Less Interested in Owning Pets Other Than Cats or Dogs
    • Children Are a Major Factor
    • Affluent Adults More Likely to Own Pet Fish
    • Pet Fish More Likely to Be Found in Households with Children Between 2 and 11
    • One in Three Bird Owners Is Hispanic
    • Bird Ownership Is an Urban Phenomenon
    • The Majority of Bird Owners Have Children in the Household
    • Gen Z and Millennials Are in the Majority Among Reptile Owners
    • Reptile Ownership Is Tied to Affluence
  • HISPANIC PET OWNERS
    • Hispanic Pet Ownership Rate Nears Non-Hispanic Rate
    • Pet Ownership Growth Surpassed Increase in Hispanic Adult Population
    • Latinos Accounted for 39% of the Growth in Dog Ownership
    • Hispanic Ownership of Non-Canine or Non-Feline Pets Stays Constant
    • Younger, Smaller Dogs Are More Common Among Latino Owners
    • Acculturation Leads to Increased Rate of Pet Ownership
    • Mexicans Dominate Hispanic Pet Owner Population
    • Latino Pet Ownership Patterns Differ
    • Hispanics Account for One in Three Bird Owners
    • Hispanic Pet Owners Are Younger Than Their Non-Hispanic Counterparts
    • Lower and Middle-Income Households Predominate
  • GEN Z AND MILLENNIAL PET OWNERS
    • Number of Gen Z and Millennial Pet Owners Reaches 56 Million
    • 18- to 39-Year-Olds Have Higher Propensity to Own Non-Canine or Non-Feline Pets
    • Under-40 Age Group Accounted for One-Third of Pet Owner Growth in Past Decade
    • Millennial Pet Owners Differ from Their Counterparts Without Pets
    • Gen Z and Millennial Dog Owners Total 43 Million
    • Cat Ownership Declined in the Under-40 Age Group
    • Gen Z More Likely Than Millennials to Own More Than One Cat
    • Young Cats More Likely to Be Part of Gen Z and Millennial Households
    • Under-40 Owners Display Less Interest in Having Their Cats Spayed or Neutered
    • 18- to 39-Year-Olds Make Up Nearly Half of Owners of Pets Other Than Cats or Dogs
    • Gen Z and Millennial Reptile Ownership Increased in Past Decade

CHAPTER 2: INSIGHTS AND OPPORTUNITIES

  • THE PET POPULATION AND PET OWNERSHIP TODAY
    • Pets Live in 67 Million American Households
      • Table 2-1: Households with Pets by Type of Pet, 2018 (in thousands and percent)
      • Table 2-2: Households with Guinea Pigs, Rats, Mice, or Gerbils, 2018 (in thousands and percent)
    • Pet Owners Total 140 Million
      • Table 2-3: Adult Pet Owners by Type of Pet, 2018 (in thousands and percent)
    • Dogs Account for 36% of the Pet Population
      • Table 2-4: Pet Population by Type of Pet, 2018 (in thousands and percent)
    • Dogs and Cats Are Less Likely to Share Space with Other Types of Pets
      • Table 2-5: Cross-Ownership of Pets by Type of Pet Owned, 2018 (percent)
    • Different Types of Pets Have Different Types of Owners
      • Table 2-6: Demographic Profile of Pet Owners by Type of Pet Owned, 2018
  • KEY TRENDS
    • Growth in Pet Ownership Slowed in Past Five Years
      • Figure 2-1: Households Owning Pets, 2008-2018 (in millions of households and percent of households)
      • Figure 2-2: Percent Growth in Number of Households Owning Pets, 2008-2013 vs. 2013-2018
    • Growth in Households with Pets Lagged Behind Increase in Households Without Pets
      • Figure 2-3: Percent Increase in Number of Households with and Without Pets, 2008-2018
      • Figure 2-4: Increase in Number of Households with and Without Pets, 2008-2018 (in thousands)
    • Ownership Trends Vary by Type of Pet
      • Figure 2-5: Share of Households Owning Pets by Type of Pet, 2008-2018
      • Figure 2-6: Average Annual Percentage of Households Owning Pets by Type of Pet, 2009-2013 vs. 2014-2018
      • Figure 2-7: Average Number of Households Owning Pets by Type of Pet, 2009-2013 vs. 2014-2018 (in millions)
      • Figure 2-8: Average Number of Adults Owning Pets by Type of Pet, 2009-2013 vs. 2014-2018 (in millions)
    • Dog Owners Have Sparked the Growth in Pet Ownership and the Pet Population
      • Table 2-7: Households and Adults with Pets by Type of Pet, 2008-2018 (in thousands)
      • Table 2-8: Pets by Type of Pet, 2008-2018 (in thousands)
    • The Profile of Pet Owners Shifted Over the Past 10 Years
      • Figure 2-9: Changes in Age Bracket of Pet Owners, 2008-2018 (percent of pet owners)
      • Figure 2-10: Changes in Demographic Profile of Pet Owners, 2008-2018 (percent of pet owners)
    • Boomers and Seniors Are Fast Becoming a Bulwark of the Pet Industry
      • Figure 2-11: et Owner Share of Population by Age Bracket, 2008-2018
      • Table 2-9: Share of 55- to 74-Year-Olds Owning Pets by Age Bracket (2008 vs. 2018)
      • Table 2-10: Pet Owners by Selected Age Brackets, 2008 vs. 2018 (in thousands)
      • Table 2-11: Pet Owners by Selected Age Brackets, 2008-2018 (in thousands)
      • Table 2-12: Owners of Dogs, Cats, and Other Pets by Selected Age Brackets, 2008-2018 (in thousands)
      • Table 2-13: 55- to 75-Year-Old Dog Owners by Age Bracket, 2008-2018 (in thousands)
    • The Population of Pet Owners Has Become Far More Diverse
      • Table 2-14: Pet Owners by Race and Hispanic Origin, 2008-2018 (in thousands)
    • Urban or Childless Pet Owners Have Grown in Importance
      • Table 2-15: Pet Owners by Urban Residence and Presence of Children in Household, 2008-2018 (in thousands)
  • PET OWNERSHIP PROJECTIONS
    • Methodology
    • Pet Ownership Projections
      • Table 2-16: Projected Households Owning Dogs or Cats and Projected Number of Dogs and Cats, 2019-2023 (millions)

CHAPTER 3: CONSUMER HIGHLIGHTS

  • CHANNEL CHOICES
    • Walmart Dominates
      • Table 3-1: Retail Stores Where Pet Owners Purchased Any Type of Pet Products in Last Three Months, 2019 (percent)
    • Walmart Holds Sway Across Wide Range of Pet Products
      • Table 3-2: Retail Stores Where Pet Owners Purchased Pet Products in Last Three Months by Product Type, 2019 (percent)
    • PetSmart Tops the List of Pet Stores Frequented by Pet Owners
      • Table 3-3: Type of Pet Store Where Pet Owners Shop, 2019 (percent)
    • Online Shopping by Pet Owners Continues to Grow in Importance
      • Figure 3-1: Share of Pet Owners Who Agree “I Am Buying Pet Products Online More Than I Used To”: By Type of Pet Owned, Age Bracket, and Hispanic Origin, 2018/201
      • Figure 3-2: Share of Pet Owners Who Agree “I Use the Internet to Compare Prices for Pet Products and Find the Best Deal”: By Type of Pet Owned, Age Bracket, and Hispanic Origin, 2018
      • Figure 3-3: Share of Pet Owners Purchasing Any Type of Pet Product Online in Last Three Months: By Type of Pet Owned, Age Bracket, and Hispanic Origin, 2019
    • Amazon.com, Walmart.com, and Chewy.com Vie for Pet Owners' Online Purchases
      • Table 3-4: Websites Where Pet Owners Purchased Any Type of Pet Products in Last Three Months, 2019 (percent)
      • Table 3-5: Websites Where Pet Owners Purchased Pet Products in Last Three Months by Product Type, 2019 (percent)
  • SPENDING ON PET PRODUCTS AND SERVICES
    • Overview
    • Pet Expenditures Have Grown Faster Than Total Consumer Expenditures Since 2013
      • Table 3-6: Total Consumer Expenditures and Expenditures on Pets, 2013-2018 (in billion $)
      • Figure 3-4: Growth in Annual Consumer Expenditures on Pets vs. Growth in Total Consumer Expenditures, 2013-2018
    • Hispanic Spending on Pets Jumped Dramatically
      • Figure 3-5: Share of Hispanic and Non-Hispanic Adults with Pets, 2008 vs. 2018
      • Figure 3-6: Annual Consumer Expenditures on Pets by Hispanic Households, 2013-2018 (in billion $)
    • Married Couples Without Children Spend the Most on Pets
      • Figure 3-7: Average Annual Household Expenditures on Pet Products and Services by Household Composition, 2018 (in $)
      • Table 3-7: Consumer Expenditures on Pet Products and Services by Household Composition, 2018 (in million $)
    • Boomer and Senior Households Account For 47% of Aggregate Expenditures on Pets
      • Table 3-8: Consumer Expenditures on Pet Products and Services by Generation of Household Head, 2018 (in million $)
      • Figure 3-8: Average Annual Household Expenditures on Pet Products and Services by Generation, 2018 (in $)
    • Top 20% of Households Account for 40% of Spending on Pets
      • Figure 3-9: Average Annual Household Expenditures on Pet Products and Services by Household Income Decile, 2018 (in $)
      • Table 3-9: Consumer Expenditures on Pet Products and Services by Decile of Household Income, 2018 (in million $)
    • Dog Owners Are Responsible for Two out of Three Dollars Spent on Pets
      • Table 3-10: Classification Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2018
    • Pet Grooming Tops the List of Non-Veterinary Services Used by Dog Owners
      • Table 3-11: Types of Pet Services Used by Dog Owners, 2019 (percent)
    • Pet Owners Like Their Vets but Think They Charge too Much
      • Table 3-12: Attitudes of Pet Owners Toward Their Veterinarians, 2019 (percent)
      • Table 3-13: Attitudes of Pet Owners Toward the Costs of Veterinary Services: By Age Bracket and Hispanic Origin, 2019 (percent)
      • Table 3-14: Attitudes of Pet Owners Toward the Availability of Veterinary Services in Retail Outlets: By Age Bracket and Hispanic Origin, 2019 (percent)
    • Millennials Like the Idea of Alternative Veterinary Approaches
      • Table 3-15: Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2019 (percent)
    • For Dog or Cat Owners, Only Pet Food Has a Higher Priority Than Pet Toys
      • Table 3-16 Pet Products Purchased in Last 12 Months Share by Type, 2018 (dog owners vs. cat owners)
    • Younger Pet Owners Are Most Likely to Purchase Pet Products
      • Table 3-17: Age of Dogs Owned and Number of Years Dog Owners Currently (Without Interruption) Have Had Dogs in Their Households: By Owner Age Bracket, 2018-2019 (percent)
      • Table 3-18: Pet Product Types Share of Pet Product Purchases by Dog or Cat Owners in Last 12 Month: By Age Bracket and Hispanic Origin of Pet Owner, 2018 (percent)
    • Few Differences in Buying Habits of Middle-Income and More Affluent Pet Owners
      • Table 3-19: Pet Product Types Share of Pet Product Purchases by Dog or Cat Owners in Last 12 Months: By Household Income Bracket, 2018 (percent)
    • Rural Pet Owners Feel Pressed by Cost of Pet Products
      • Figure 3-10: Attitudes of Pet Owners Toward Cost of Pet Products by Place of Residence, 2018
    • Pet Owners' Buying Decisions Are Often Driven by a Need to Pamper Their Pets
      • Table 3-20: Attitudes Toward Pampering Pets with Presents: By Household Composition and Age Bracket, 2018 (dog owners vs. cat owners)
      • Figure 3-11: Share of Pet Owners Who Agree “I Like to Buy My Pets Indulgent Treats” by Age Bracket, 2018
    • Millennials Are Most Likely to Buy Pet Treats on Impulse
      • Figure 3-12: Share of Pet Owners Who Agree “My Pet Treats Purchases Tend to Be Unplanned, ‘Impulse' Purchases,”: By Age Bracket and Type of Pet Owned, 2018

CHAPTER 4: DOG POPULATION AND OWNERSHIP TRENDS

  • TRENDS IN DOG OWNERSHIP
    • The Dog Population Exceeds 81 Million
      • Figure 4-1: Households Owning Dogs, 2008 vs. 2018 (in thousands)
      • Figure 4-2: Size of Dog Population, 2008 vs. 2018 (in thousands)
      • Table 4-1: Households with Dogs by Number of Dogs in Household, 2018 (in thousands and percent)
    • 43% of American Adults Own at Least One Dog
      • Table 4-2: Dog Owners by Number of Dogs in Household, 2018 (in thousands and percent)
    • The Number of Households with Multiple Dogs Grew at a Slower Rate
      • Figure 4-3: Percent Growth in Households with One Dog vs. Those with Two or More Dogs, 2008-2018
      • Table 4-3: Households with Dogs by Number of Dogs in Household, 2008-2018 (in thousands)
      • Table 4-4: Dog Population by Number of Dogs in Household, 2008-2018 (in thousands)
    • The Number of Households with Dogs Grew Faster Than Those Without Dogs
      • Table 4-5: Households with Dogs vs. Without Dogs, 2008-2018 (in thousands)
      • Table 4-6: Adults with Dogs vs. Without Dogs, 2008-2018 (in thousands)
    • Dog Owners Have Gotten Older as the Population Has Aged
      • Table 4-7: Dog Owners by Age Bracket, 2008-2018 (in thousands)
    • Older Adults Are Now More Likely to Look for Canine Companionship
      • Table 4-8: Dog Owners by Selected Age Brackets 55 and Over, 2008-2018 (in thousands and percent)
    • Latino Dog Owners Continue to Grow in Importance
      • Table 4-9: Dog Owners by Race and Hispanic Origin, 2008-2018 (in thousands and percent)
    • Dog Ownership Trends Upward in Largest Metro Areas
      • Table 4-10: Dog Owners by Place of Residence, 2008-2018 (in thousands and percent)
    • Number of Super-Affluent Dog Owners Has Doubled in the Last 10 Years
      • Table 4-11: Dog Owners by Household Income Bracket, 2008-2018 (in thousands and percent)
  • DOGS AND THEIR OWNERS
    • Most Dogs Live in the Company of Other Dogs
      • Table 4-12: Dogs by Number of Dogs in Household, 2018 (in thousands and percent)
    • 60% of Dogs Are at Least Four Years Old
      • Figure 4-4: Age of Dogs Owned, 2018-2019 (percent)
      • Table 4-13: Age of Dogs Owned by Age of Owner, 2018-2019 (percent of dogs)
    • Large Dogs Are in the Minority
      • Figure 4-5: Size of Dogs Owned, 2018-2019 (percent)
    • Size of Dogs Varies Widely Across Demographic Segments
      • Figure 4-6: Size of Dogs Owned by Age of Owner, 2018-2019 (percent)
      • Figure 4-7: Size of Dogs Owned by Urban, Suburban, and Rural Dog Owners, 2018-2019 (percent)
      • Table 4-14: Size of Dogs Owned by Presence of Children in Household, 2018-2019 (percent of dogs)
    • Most Dogs Live Mostly Inside
      • Figure 4-8: Dog Owners by Whether Their Dogs Live Inside or Outside, 2018-2019 (percent)
      • Figure 4-9: Share of Owners with Dogs Living Inside Only or Mostly but Not Always Inside: By Type and Place of Residence of Owner, 2018-2019
    • Rural Dog Owners Least Likely to Have All Dogs Spayed or Neutered
      • Figure 4-10: Share of Owners with All Dogs Spayed or Neutered by Place of Residence, 2019
    • 51% of Current Dog Owners Have Had Dogs Continuously for 10 Years or More
      • Table 4-15: Share of Dog Owners Who Currently (Without Interruption) Have Had Dogs in Their Households, 2018
    • 67% of Boomer Dog Owners Have Had Dogs for 15+ Years Across Their Adult Lives
      • Table 4-16: Number of Years Dog Owners Have Had Pet Dogs in Their Households in Their Adult Lives, 2019 (percent)
    • Most Non-Dog Owners Previously Had a Dog
      • Figure 4-11: Share of Non-Dog Owners Previously Owning a Dog by Age Bracket, 2019
      • Table 4-17: Amount of Time Previous Dog Owners Had Dogs, 2019 (percent)
      • Table 4-18: Age When Previous Dog Owners Stopped Having a Dog in Their Household, 2019 (percent)
  • DEMOGRAPHIC PROFILE OF DOG OWNERS
    • Demographics of Dog Owners Vary Significantly
      • Table 4-19: Key Demographic Differences Between Dog Owners and Non-Dog Owners, 2018 (percent)
    • Dog Ownership Remains Highly Correlated with Age
      • Figure 4-12: Percent Owning Dogs by Age Bracket, 2018
      • Table 4-20: Dog Ownership by Age Bracket, 2018 (in thousands and percent)
    • Non-Hispanic Whites Still Overrepresented in Population of Dog Owners
      • Table 4-21: Dog Ownership by Race and Hispanic Origin, 2018 (in thousands and percent)
      • Figure 4-13: Percent Owning Dogs by Race and Hispanic Origin, 2018
    • Dog Ownership Is Relatively Less Prevalent in Largest Metro Areas
      • Table 4-22: Dog Ownership by Place of Residence, 2018 (in thousands and percent)
    • Dog Ownership Tied to Affluence
      • Table 4-23: Dog Ownership by Household Income Bracket, 2018 (in thousands and percent)
      • Table 4-24: Dog Ownership by Presence and Age of Children in Household, 2018 (in thousands and percent)
    • Owners of Dogs Are More Likely to Live in Houses They Own
      • Table 4-25: Dog Ownership by Kind of Residence, 2018 (in thousands and percent)
    • Owners of Multiple Dogs Differ From Owners of One Dog
      • Table 4-26: Demographic Profile of Dog Owners by Number of Dogs Owned, 2018 (percent)

CHAPTER 5: CAT POPULATION AND OWNERSHIP TRENDS

  • TRENDS IN CAT OWNERSHIP
    • 59 Million Adults Own Cats
      • Table 5-1: Cat Owners by Number of Cats in Household, 2018 (in thousands and percent)
      • Table 5-2: Households with Cats by Number of Cats in Household, 2018 (in thousands and percent)
    • The Cat Population Declined Over the Past Decade
      • Figure 5-1: Households Owning Cats, 2008 vs. 2018 (in thousands)
      • Figure 5-2: Cat Population, 2008 vs. 2018 (in thousands)
      • Table 5-3: Change in Number of Households with Cats by Number of Cats in Household, 2008-2018 (in thousands)
      • Table 5-4: Change in Cat Population by Number of Cats in Household, 2008-2018 (in thousands)
    • Cat Owners Have Become a Smaller Population Segment
      • Table 5-5: Households with Cats vs. Households Without Cats, 2008-2018 (in thousands)
      • Table 5-6: Cat Owners, 2008-2018 (in thousands)
      • Figure 5-3: Households and Adults Owning Cats as Share of Households and Adults, 2008 vs. 2018
    • Boomers Are the Only Age Group to Have More Cat Owners Now Than 10 Years Ago
      • Table 5-7: Change in Population of Cat Owners by Age Bracket, 2008-2018 (in thousands and percent)
    • Fewer Non-Hispanic Whites Now Own Cats
      • Table 5-8: Change in Population of Cat Owners by Race and Hispanic Origin, 2008-2018 (in thousands and percent)
    • Largest Metro Areas Have More Cat Owners Now Than a Decade Ago
      • Table 5-9: Change in Population of Cat Owners by Place of Residence, 2008-2018 (in thousands and percent)
    • Cat Ownership Trends Reflect Have vs. Have-Not Economy
      • Table 5-10: Change in Population of Cat Owners by Household Income Bracket, 2008-2018 (in thousands and percent)
    • Cat Owners Are Now More Likely to Be Unmarried or Childless
      • Table 5-11: Change in Population of Cat Owners by Marital Status and Presence of Children in Household, 2008-2018 (in thousands and percent)
  • KEY CHARACTERISTICS OF THE CAT POPULATION
    • Most Cats Share the Company of Other Cats
      • Table 5-12: Cats by Number of Cats in Household, 2018 (in thousands and percent)
    • Half of Cats Are Over Four Years Old
      • Figure 5-4: Age of Cats Owned, 2018-2019
      • Table 5-13: Age of Cats Owned by Age of Owner, 2018-2019 (percent)
    • Many Country Cats Get to Roam Outside
      • Figure 5-5: Cat Owners by Whether Their Cats Live Inside or Outside, 2018 (percent)
      • Figure 5-6: Share of Owners with Cats Living Inside Only or Mostly but Not Always Inside: By Type and Place of Residence of Owner, 2018
    • Vast Majority of Suburbanites Spay or Neuter Their Cats
      • Figure 5-7: Share of Owners with All Cats Spayed or Neutered by Place of Residence, 2019
    • A Majority of Cat Owners Have Had a Cat For At Least a Decade
      • Figure 5-8: Number of Years Cat Owners Currently (Without Interruption) Have Had Cats in Their Households, 2018 (percent)
      • Table 5-14: Number of Years Cat Owners Currently (Without Interruption) Have Had Cats in Their Households: By Age Bracket of Owners, 2018 (percent)
    • Cat Ownership Can Be a Lifetime Commitment
      • Figure 5-9: Number of Years Cat Owners Have Had Pet Cats in Their Own Households Across Their Adult Lives, 2019 (percent)
    • Most Cat Owners First Had a Cat During Their Twenties
      • Figure 5-10: Age as an Adult When Cat Owners First Had a Cat in Their Household, 2019
    • 32% of Non-Cat Owners Previously Owned a Cat
      • Figure 5-11: Percent of Non-Cat Owners Previously Owning a Cat, 2019
      • Table 5-15: Amount of Time Previous Cat Owners Had Cats, 2019 (percent)
      • Table 5-16: Age at Which Previous Cat Owners Stopped Having a Cat, 2019 (percent)
    • Many Owners Feel the Pet Industry Discriminates Against Their Cats
      • Table 5-17: Cat Owners' Perceptions of Discrimination Against Cats by Pet Industry, 2019 (percent)
  • DEMOGRAPHIC PROFILE OF CAT OWNERS
    • Demographics of Cat Owners Differ
      • Table 5-18: Key Demographic Differences Between Cat Owners and Non-Cat Owners, 2018 (percent) .. 129
    • Female Cat Owners Predominate
      • Table 5-19: Cat Ownership by Gender and Age Bracket, 2018 (in thousands and percent)
    • Non-Hispanic Whites Are Overrepresented Among Cat Owners
      • Table 5-20: Ownership of Cats by Race and Hispanic Origin, 2016
      • Figure 5-12: Percent Owning Cats by Race and Hispanic Origin, 2018
    • Cat Ownership Is Most Likely in Smaller Towns and Rural Areas
      • Table 5-21: Cat Ownership by Place of Residence, 2018 (in thousands and percent)
      • Figure 5-13: Share Owning Cats by Place of Residence, 2018
    • Cat Ownership Is Not Tied to High Household Income
      • Table 5-22: Cat Ownership by Household Income Bracket, 2018 (in thousands and percent)
    • Cat Owners Are Only Slightly More Likely to Live in Households with Children
      • Table 5-23: Cat Ownership by Presence of Children, 2018 (in thousands and percent)
    • Apartments Are Less Friendly to Cat Owners
      • Table 5-24: Cat Ownership by Kind of Residence, 2018 (in thousands and percent)

CHAPTER 6: : OTHER PETS

  • POPULATION AND OWNERSHIP TRENDS
    • Introduction
    • Nearly 15: Million Households Include Non-Canine or Non-Feline Pets
      • Table 6-1: Households with Other Pets by Category, 2018 (in thousands and percent)
    • 23% of Pet Owners Have a Non-Canine or Non-Feline Pet
      • Table 6-2: Adults with Other Pets by Category, 2018 (in thousands and percent)
    • Population of Other Pets Reaches 86 Million
      • Table 6-3: Other Pets by Type of Pet, 2018 (in thousands and percent)
    • The Popularity of Other Pets Is Declining
      • Table 6-4: Change in Number of Households with Other Pets by Type of Pet, 2008-2018 (in thousands)
      • Table 6-5: Change in Other Pets by Type of Pet, 2008-2018 (in thousands)
      • Figure 6-1: Households with Other Pets, 2008-2018 (in millions)
  • DEMOGRAPHIC PROFILE OF OWNERS OF OTHER PETS
    • Boomers Are Less Interested in Owning Pets Other Than Cats or Dogs
      • Table 6-6: Ownership of Fish, Birds, Reptiles, and Rabbits or Hamsters by Age Bracket, 2018 (in thousands and percent)
    • Latinos Are Most Likely to Own Pet Birds
      • Table 6-7: Ownership of Fish, Birds, Reptiles, and Rabbits or Hamsters by Race and Hispanic Origin, 2018 (in thousands and percent)
    • Ownership of Other Pets Depends on Where Pet Owners Live
      • Table 6-8: Ownership of Fish, Birds, Reptiles, and Rabbits or Hamsters by Region and Place of Residence, 2018 (in thousands and percent)
    • High Income Closely Associated with Ownership of Other Pets
      • Table 6-9: Ownership of Fish, Birds, Reptiles, and Rabbits or Hamsters by Household Income Bracket, 2018 (in thousands and percent)
    • Children Are a Major Factor
      • Figure 6-2: Ownership of Fish, Birds, Reptiles, and Rabbits or Hamsters by Presence of Children in Household, 2018
  • DEMOGRAPHIC PROFILE OF OWNERS OF PET FISH
    • Half of Fish Owners Are Below the Age of 40
      • Table 6-10: Ownership of Pet Fish by Age Bracket and Race and Hispanic Origin, 2018 (in thousands and percent)
      • Figure 6-3: Share of Adults Owning Pet Fish by Age Bracket and Hispanic Origin, 2018
    • Rural Residents Most Likely to Own Pet Fish
      • Table 6-11: Pet Fish Ownership by Region and Place of Residence, 2018 (in thousands and percent)
      • Figure 6-4: Share of Adults Owning Pet Fish by Region and Place of Residence, 2018
    • Affluent Adults More Likely to Own Pet Fish
      • Table 6-12: Pet Fish Ownership by Household Income Bracket, 2018 (in thousands and percent)
      • Figure 6-5:Share of Adults Owning Pet Fish by Household Income Bracket, 2018
    • Pet Fish More Likely to Be Found in Households with Children Between 2 and 11
      • Table 6-13: Pet Fish Ownership by Presence and Age of Children in Household, 2018 (in thousands and percent)
      • Figure 6-6: Share of Adults Owning Pet Fish by Presence and Age of Children, 2018
  • DEMOGRAPHIC PROFILE OF OWNERS OF PET BIRDS
    • One in Three Bird Owners Is Hispanic
      • Table 6-14: Pet Bird Ownership by Age Bracket and Race and Hispanic Origin, 2018 (in thousands and percent)
      • Figure 6-7: Share of Adults Owning Pet Birds by Age Bracket and Race and Hispanic Origin, 2018
    • Bird Ownership Is an Urban Phenomenon
      • Table 6-15: Pet Bird Ownership by Region and Place of Residence, 2018 (in thousands and percent)
      • Figure 6-8: Share of Adults Owning Pet Birds by Region and Place of Residence, 2018
    • Bird Owners Most Likely to Live in Lower-Income Households
      • Table 6-16: Pet Bird Ownership by Household Income Bracket, 2018 (in thousands and percent)
    • The Majority of Bird Owners Have Children in the Household
      • Table 6-17: Pet Bird Ownership by Presence of Children in Household, 2018 (in thousands and percent)
  • DEMOGRAPHIC PROFILE OF OWNERS OF PET REPTILES
    • Gen Z and Millennials Are in the Majority Among Reptile Owners
      • Table 6-18: Pet Reptile Ownership by Age Bracket, Gender, and Race and Hispanic Origin, 2018 (in thousands and percent)
    • Reptile Ownership Varies Widely Across Regions
      • Table 6-19: Pet Reptile Ownership by Region and Place of Residence, 2018 (in thousands and percent)
    • Reptile Ownership Is Tied to Affluence
      • Table 6-20: Pet Reptile Ownership by Household Income Bracket, 2018 (in thousands and percent)
    • Pet Reptiles Are Most Popular in Houses with Children Over 5 Years Old
      • Table 6-21: Ownership of Reptiles by Presence of Children in Household, 2018 (in thousands and percent)

CHAPTER 7: HISPANIC PET OWNERS

  • TRENDS IN HISPANIC PET OWNERSHIP
    • 22 Million Latinos Own Pets
      • Table 7-1: Hispanic Pet Owners by Type of Pet, 2018 (in thousands and percent)
    • Hispanic Pet Ownership Rate Nears Non-Hispanic Rate
      • Figure 7-1: Share of Hispanic and Non-Hispanic Adults with Pets, 2008 vs. 2018
    • Hispanic Share of the Pet Owner Population Grew Significantly Over the Past Decade
      • Figure 7-2 Hispanics as Share of Total Population and Pet Owner Population, 2008 vs.-2018
    • Pet Ownership Growth Surpassed Increase in Hispanic Adult Population
      • Table 7-2: Growth in Number of Adults Owning Pets by Race and Hispanic Origin, 2008-2018 (in thousands and percent)
      • Figure 7-3: Percent Growth in Hispanic and Non-Hispanic Adult and Pet Owner Populations, 2008-2018
      • Figure 7-4: Hispanics as Share of Growth in Pet Owner Population, 2008-2018
    • Latinos Accounted for 39% of the Growth in Dog Ownership
      • Table 7-3: Growth in the Number of Hispanic and Non-Hispanic Dog or Cat Owners, 2008-2018 (in thousands)
    • Hispanic Ownership of Other Pets Stays Constant in Face of Overall Decline
      • Table 7-4: Change in the Number of Hispanic and Non-Hispanic Owners of Fish, Birds, Reptiles or Rabbits or Hamsters, 2008-2018 (in thousands)
  • HISPANICS AND THEIR PETS
    • Younger, Smaller Dogs More Common Among Latino Owners
      • Table 7-5: Age and Size of Dogs Owned: Hispanic vs. Non-Hispanic Dog Owners, 2018-2019 (percent)
      • Table 7-6: Age of Cats Owned: Hispanic vs. Non-Hispanic Cat Owners, 2018-2019 (percent)
    • Latinos Are Less Likely to Spay or Neuter Their Cats and Dogs
      • Figure 7-5: Share of Dog or Cat Owners with All Dogs or Cats Spayed or Neutered, Hispanics vs. Non-Hispanics, 2019
    • Hispanics Are Less Likely to Keep Their Dogs or Cats Inside
      • Figure 7-6: Share of Owners with Dogs or Cats Living Inside Only or Mostly but Not Always Inside, 2018-2019 (Hispanic vs. Non-Hispanic)
    • Latinos Are More Likely to Feel the Pet Industry Discriminates Against Cats
      • Table 7-7: Cat Owners' Perceptions of Discrimination Against Cats by Pet Industry: Hispanics vs. Non-Hispanics, 2018-2019 (percent)
  • PROFILE OF HISPANIC PET OWNERS
    • Acculturation Leads to Increased Rate of Pet Ownership
      • Table 7-8: Hispanic Share of Pet Owners by Degree of Acculturation, 2018
      • Figure 7-7: Share of Hispanics Owning Pets by Degree of Acculturation, 2018
    • Latino Pet Owners Differ From Latinos Who Do Not Have Pets
      • Figure 7-8: Acculturation Profile of Hispanics by Age Bracket, 2018 (percent)
      • Table 7-9: Demographic Characteristics of Latino Pet Owners vs. Non-Pet Owners, 2018 (percent)
    • Mexicans Dominate Hispanic Pet Owner Population
      • Table 7-10: Share of Hispanic Pet Owners by Heritage, 2018
    • Mexicans Are More Likely Than Other Latinos to Have Dogs or Cats
      • Table 7-11: Hispanic Ownership of Pets by Type of Pet Owned, Mexicans vs. Other Hispanics, 2018 (percent)
  • HISPANIC AND NON-HISPANIC PET OWNERSHIP PATTERNS
    • Latino Pet Ownership Patterns Differ
      • Figure 7-9: Percent of Hispanics and Non-Hispanics Owning Pets by Type of Pet, 2018
    • Hispanics Account for One in Three Bird Owners
      • Figure 7-10: Hispanics as Share of Pet Owners by Type of Pet, 2018
    • Hispanics Make Different Choices When They Own Multiple Types of Pets
      • Table 7-12: Share of Pet Owners Owning Other Pets: Hispanics vs. Non-Hispanics, 2018
    • Latinos Are More Likely to Have Multiple Dogs or Birds
      • Table 7-13: Share of Hispanic and Non-Hispanic Pet Owners Owning Multiple Pets of Same Type, 2018
  • DEMOGRAPHIC HIGHLIGHTS OF HISPANIC AND NON-HISPANIC PET OWNERS
    • Hispanic Pet Owners Are Younger Than Their Non-Hispanic Counterparts
      • Figure 7-11: Hispanic and Non-Hispanic Pet Owners by Age Bracket, 2018 (percent)
    • Latino Pet Owners More Likely to Live in the West and in Large Metro Areas
      • Table 7-14: Region and Place of Residence of Hispanic and Non-Hispanic Pet Owners, 2018 (percent)
    • Lower and Middle-Income Households Predominate
      • Figure 7-12: Household Income of Hispanic and Non-Hispanic Pet Owners, 2018 (percent)
    • Latino Pet Owners Have a Lower Rate of Homeownership
      • Figure 7-13: Kind of Residence of Hispanic and Non-Hispanic Pet Owners, 2018 (percent)
    • Household Composition Differs
      • Table 7-15: Household Composition of Hispanic and Non-Hispanic Pet Owners, 2018 (percent)

CHAPTER 8: GEN Z AND MILLENNIAL PET OWNERS

  • PET OWNERSHIP TRENDS
    • Number of Gen Z and Millennial Pet Owners Reaches 56 Million
      • Table 8-1: Pet Owners by Age Bracket of Pet Owner and Type of Pet, 2018 (in thousands and percent)
    • 18- to 39-Year-Olds Have Higher Propensity to Own Non-Canine or Non-Feline Pets
      • Table 8-2: Share Owning Pets by Age Bracket of Pet Owner and Type of Pet, 2018
    • Under-40 Age Group Accounted for One-Third of Pet Owner Growth in Past Decade
      • Table 8-3: Growth in Number of Pet Owners by Age Bracket of Pet Owner, 2008-2018 (in thousands)
      • Table 8-4: Pet Owner Share of Adults by Age Bracket, 2008 vs. 2018
    • Millennial Pet Owners Differ from Their Counterparts Without Pets
      • Table 8-5: Key Demographic Differences Between 25- to 39-Year-Old Pet Owners and Non-Pet Owners, 2018 (percent)
    • Many Demographic Differences Across Millennial Owners of Different Pet Types
      • Table 8-6: Key Demographic Characteristics of 25- to 39-Year-Old Pet Owners by Type of Pet Owned, 2018 (percent)
  • GEN Z AND MILLENNIAL DOG OWNERS
    • Gen Z and Millennial Dog Owners Total 43 Million
      • Table 8-7: Dog Ownership by Age Bracket, 2018 (in thousands and percent)
      • Figure 8-1: Gen Z and Millennials as Share of All 18- to 39-Year-Olds Owning Dogs, 2018
    • Gen Z and Millennials Are More Likely Than Boomers to Own Dogs
      • Figure 8-2: Share Owning Dogs by Age Bracket, 2018
    • Under-40 Dog Owners Account for 27% of Adult Population Growth in Past 10 Years
      • Table 8-8: Growth in Number of Adults Owning and Not Owning Dogs by Age Bracket, 2008-2018 (in thousands)
      • Table 8-9: Growth in Number of 18- to 39-Year-Olds Owning and Not Owning Dogs, 2008-2018 (in thousands)
    • Gen Z Is Most Likely to Share a Household with Two or More Dogs
      • Table 8-10: Share of Dog Owners in Each Age Bracket by Number of Dogs in Household, 2018
    • Younger Owners Have Younger Dogs
      • Table 8-11: Age of Dogs Owned by Age Bracket of Dog Owner, 2018-2019 (percent)
    • Gen Z and Millennials Are Less Likely to Have Large Dogs
      • Table 8-12: Size of Dogs Owned by Age Bracket of Dog Owner, 2016-2018 (percent)
    • Younger Owners Are Far Less Likely to Have Their Dogs Spayed or Neutered
      • Figure 8-3: Share of Dog Owners with All Dogs Spayed or Neutered by Age Bracket, 2019
    • Dogs Belonging to Under-40 Dog Owners Are Less Likely to Be Mostly or Only Inside
      • Figure 8-4: Share of Owners with Dogs Living Inside Only or Mostly but Not Always Inside by Age Bracket, 2019
    • Gen Z and Millennial Dog Owners Differ Demographically from Others Their Age
      • Table 8-13: Key Demographic Differences Between 25- to 39-Year-Old Dog Owners and Non-Dog Owners, 2018 (percent)
  • PROFILE OF GEN Z AND MILLENNIAL CAT OWNERS
    • Gen Z and Millennial Cat Owners Total 23 Million
      • Table 8-14: Cat Owners by Age Bracket, 2018 (in thousands and percent)
      • Figure 8-5: Share Owning Cats by Age Bracket, 2018
      • Figure 8-6: Gen Z and Millennials as Share of 18- to 39-Year-Old Cat Owners, 2018
    • Cat Ownership Declined in the Under-40 Age Group
      • Table 8-15: Cat Owners by Age Bracket, 2008-2018 (in thousands)
    • Gen Z More Likely Than Millennials to Own More Than One Cat
      • Table 8-16: Share of Cat Owners in Each Age Bracket by Number of Cats in Household, 2018
    • Young Cats More Likely to Be Part of Gen Z and Millennial Households
      • Table 8-17: Age of Cats Owned by Age Bracket of Cat Owner, 2016-2018 (percent)
    • Under-40 Owners Display Less Interest in Having Their Cats Spayed or Neutered
      • Figure 8-7: Share of Cat Owners with All Cats Spayed or Neutered by Age Bracket, 2019
    • Cats Belonging to 18- to 39-Year-Olds Are More Likely to Be Inside Cats
      • Figure 8-8: Share of Owners with Cats Living Inside Only or Mostly but Not Always Inside by Age Bracket, 2019
    • Under-40 Cat Owners Far More Likely to Sense Anti-Feline Attitudes in Pet Industry
      • Table 8-18: Cat Owners' Perceptions of Pet Industry Discrimination Against Cats by Age Bracket, 2019 (percent)
    • Key Demographic Differences Between Millennial Cat Owners and Non-Cat Owners
      • Table 8-19: Key Demographic Differences Between 25- to 39-Year-Old Cat Owners and Non-Dog Owners, 2018 (percent)
  • MILLENNIALS AND GEN Z PET OWNERS: OTHER PETS
    • Overview
    • 18- to 39-Year-Olds Make Up Nearly Half of Owners of Pets Other Than Cats or Dogs
      • Figure 8-9: 18- to 39-Year-Olds as Share of Pet Owners by Type of Pet, 2018
      • Table 8-20: Adults Owning Other Pets by Age Bracket, 2018 (in thousands and percent)
    • Pets Such as Fish and Birds Are Most Popular Among Gen Z and Millennials
      • Table 8-21: Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters by Age Bracket of Owner and Type of Pet, 2018 (percent)
      • Table 8-22: Share of Owners of Fish, Birds, Reptiles, and Rabbits or Hamsters by Age Bracket of Owner and Type of Pet, 2018
      • Table 8-23: Adult Owners of “Other” Pets by Age Bracket of Owner, 2018 (in thousands and percent) .. 222
    • Ownership of Other Pets Declined Less for 18- to 39-Year-Olds Than for Gen X
      • Table 8-24: Change in Number of Owners of Birds, Fish, Reptiles or Rabbits or Hamsters by Age Bracket of Owner, 2008-2018 (in thousands)
    • Gen Z and Millennial Reptile Ownership Increased in Past Decade
      • Table 8-25: Change in Number of 18- to 39-Year-Old Owners of Birds, Fish, Reptiles, or Rabbits or Hamsters, 2008-2018 (in thousands)
    • Millennial Owners of Other Pets Are More Likely to Be Married or Have Children
      • Table 8-26: Key Demographic Differences Between 25- to 39-Year-Old Owners and Non-Owners of Fish, Birds, Reptiles, or Rabbits or Hamsters, 2018 (percent)
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