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市場調查報告書

美國的寵物用醫藥品市場

Pet Medications in the U.S., 6th Edition

出版商 Packaged Facts 商品編碼 217051
出版日期 內容資訊 英文 171 Pages
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美國的寵物用醫藥品市場 Pet Medications in the U.S., 6th Edition
出版日期: 2019年07月31日內容資訊: 英文 171 Pages
簡介

美國的寵物用醫藥品的零售銷售額,到2017年末達86億美元。

本報告提供美國的寵物用醫藥品市場相關調查分析,目前市場趨勢,零售的成果與預測,主要產品的競爭策略,消費者趨勢等相關的系統性資訊。

第1章 摘要整理

第2章 市場趨勢

  • 市場規模與結構
  • 市場預測
  • 未來預測

第3章 市場行銷與產品

  • 競爭概要
  • 零售寵物用醫藥品市場行銷
  • 寄生蟲驅除:競爭情形
  • 買主的陣容
  • ZOETIS
  • ELANCO
  • VIRBAC
  • CEVA
  • BRAVECTO
  • CENTRAL GARDEN & PET
  • HARTZ
  • PERRIGO
  • PETIQ
  • 專利作戰
  • 絲蟲市場
  • 治療藥和疫苗
  • 腦的健康
  • 疼痛管理
  • 糖尿病
  • 心臟的健康
  • 耳朵的感染疾病
  • 皮膚過敏
  • 不安神經症
  • 疫苗
  • 其他

第4章 銷售趨勢

  • 寵物飼主的選擇
  • 寵物的特殊性

第5章 消費者趨勢

  • 寵物用醫藥品的購買模式
  • 跳蚤、扁虱驅除品牌的人口統計
  • 狗所有者家庭的67%使用絲蟲藥
  • 對寵物用醫藥品的心理

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LA15851056

With their 2019 entry into the prescription pet medications space, Chewy.com and Walmart's new WalmartPetRx.com promise to stimulate the market as the two online behemoths compete for share-and all the more so now that Petco is also setting its sights on a larger piece of the prescription pet medications pie by teaming up with Express Scripts. In addition to its online platform, Walmart is also planning to stock its 4,500+ in-store pharmacies with the 30 most requested pet medications, meaning pet owners shopping in store will be able to pick up their pet's prescription medications while doing their weekly grocery run. At the same time, in their struggle to remain viable in the face of the e-commerce onslaught, brick-and-mortar retailers are ramping up petcare services including veterinary, with Petco adding Thrive in-store clinics and PetCoach freestanding clinics, and with Walmart partnering with PetIQ to open vet clinics at up to 1,000 stores by the end of 2023. Vet services are also expanding online, with app- and cloud-based technologies increasingly connecting pet owners with veterinarians online and in person, and representing new opportunities for marketers of pet medications to partner with vet service providers. For pet medications, the upshot of the heightened retail and veterinary competition is wider exposure and availability, and likely also a sharpening focus on more affordable generics as the market increasingly mimics healthcare trends on the human side.

These competitive trends build on an already strong market growth trajectory for pet medications, which have been following in the footsteps of myriad human markets for many years, including with an unrelenting focus on health and wellness. A concomitant contributor is the “pets as family” trend, with today's pet owners more willing than ever to spend whatever it takes to keeps their pets healthy and happy, including for pet medications offering preventive benefits, such as flea/tick and heartworm medications, and those targeting specific health conditions, from pain to diabetes to cancer. Consumers in the Millennial demographic especially are committed to doing everything in their power to make sure their pets enjoy long, healthy lives, and they consider pet medications and veterinary care to be essential to good pet parenting. Packaged Facts proprietary survey data show that, among dog and cat owners who had been to the veterinarian for their pets in the past 12 months, 78% of dog owners and 62% of cat owners purchased pet medications, with 63% of dog owners and 60% of cat owners spending more than $100.

Packaged Facts' ‘Pet Medications in the U.S., 6th Edition ’ examines these and other opportunities for growth in the pet medications market, with a primary focus on parasiticides including flea/tick and heartworm prevention, which are broken out at multiple levels including by product type, animal type, and prescribed vs. OTC. Coverage also extends to market-shaping developments in areas including anxiety, pain management, cancer, cognitive dysfunction, and obesity/diabetes, with numerous images illustrating marketing and product trends. Overall, the pet medications future looks bright. With sales reaching $9 billion in 2018, up 8.5% from the previous year, the market is expected to handily surpass overall pet market growth for the foreseeable future, spurred by a continued intensive focus on pet wellness, ongoing advances in veterinary medicine, and online and brick-and-mortar expansion of pet medication and veterinary service availability and options.

Scope and Methodology

Building on the analysis presented in the previous editions of this report, this completely updated sixth edition of Pet Medications in the U.S. covers historical and projected retail sales from 2014 through 2022, competitive strategies of key players, trends in new product development, and retail channel trends, with a particular focus on the online marketplace. Featuring exclusive data from Packaged Facts' February/March and April 2019 Surveys of Pet Owners, the report details pet medications purchasing trends as well as attitudes and priorities of pet medications purchasers. The report also incorporates Simmons consumer survey data to present comprehensive demographic profiles of pet medications purchasers.

VIDEO DEMONSTRATION

Table of Contents

Executive Summary

  • Market Trends
    • Scope and Methodology
    • Market Size & Composition
    • Market Outlook
  • Marketers and Products
    • Competitive Overview
  • Product Trends
  • Retail Trends
    • A Shifting Paradigm
    • The Vet Channel
    • Online Sales
    • Pet Specialty
    • Mass-Market Retailers
  • Consumer Trends
    • Pet Medication Purchasing Patterns
    • Demographic Trends
  • Market Opportunities
    • Opportunity 1 - Human/Animal Bond
    • Opportunity 2 - Veterinary Services Expansion
    • Opportunity 3 - E-Commerce
    • Opportunity 4 - Generics and Patent Expiration Fuel New Product Pipeline
    • Opportunity 5 - Innovative Product Delivery Systems
    • Opportunity 6 - Combo Products
    • Opportunity 7 - Parasiticides: OTC v. Prescription
    • Opportunity 8 - Weather Patterns, Parasiticides, and Consumer Education
    • Opportunity 9 - Tapping (Further) into Natural

Market Trends

  • Chapter Highlights
  • Scope and Methodology
    • Market Definition
    • Report Methodology
  • Market Size & Composition
    • U.S. Retail Sales of Pet Medications Top $9 Billion in 2018
    • Table: U.S. Retail Sales of Pet Medications, 2014-2018 (billions of dollars)
    • Share of Sales by Animal Type
    • Share of Sales by Distribution Channel
    • Table: Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2018 (percent and billions of dollars)
    • Share of Sales by Product Type
    • Table: Share of U.S. Retail Sales of Pet Medications by Product Type, 2018 (percent and billions of dollars)
    • Parasiticide Sales by Type
    • Table: Share of U.S. Retail Sales of Parasiticides by Product Type: Prescription vs. OTC, 2018 (percent and millions of dollars)
    • Table: Share of U.S. Retail Sales of Parasiticides by Product Type: Dogs vs. Cats, 2018 (percent and millions of dollars)
  • Market Outlook
    • Overall Pet Market Focus on Health and Wellness
    • Innovation Spurred by Cost, Convenience, and Safety
    • Strong Veterinary Market Underpins Pet Medications
    • Table: Expenditures on Pet Products in Veterinary Clinics by Dog and Cat Owners in Past 12 Months, 2018 (percent of dog and cat owners)
    • Table: Expenditures on Veterinary Services by Dog and Cat Owners in Past 12 Months, 2018 (percent of dog and cat owners)
    • Growth in Pet Health Monitoring and DNA Testing
    • Pet Medications Sales Shifting to Online Platforms
    • Parasiticide Use Impacted by Product Confusion, Perception of Risk
    • Table: Use of Parasiticide Products by Location, 2018/2019 (percent of dog and cat owners)
    • FDA Issues Warning on Some Flea and Tick Products
    • Natural Flea and Tick Protection
    • Overall Pet Market Trends Impacting Pet Medications
    • Table: Age of Dogs and Cats, 2018 (percent of pet owners)
  • Looking Ahead
    • Pet Medication Sales to Surpass $12 Billion by 2022
    • Table: Projected U.S. Retail Sales of Pet Medications, 2018-2022 (billions of dollars)

Marketers and Products

  • Chapter Highlights
  • Competitive Overview
    • Pharmaceutical and OTC Marketers
    • M&A and Investment Activity
    • Global and U.S. Conglomerates Dominate Pet Medications Market
    • Table: Global Pharmaceutical Marketers Total Sales vs. Animal Health Sales, 2018 (millions of dollars)
    • Table: Global Pharmaceutical Marketers Animal Health vs. Overall Sales, 2017 vs. 2018 (millions of dollars)
    • Generics Increasing Competition and Spurring Innovation
  • Marketer Profiles
    • Bayer Companion Animal
    • Boehringer Ingelheim Animal Health
    • Central Garden & Pet
    • Ceva Animal Health
    • Elanco (Eli Lilly Animal Health)
    • Hartz Mountain Corp.
    • Merck Animal Health
    • PetIQ
    • Vetoquinol
    • Virbac
    • Zoetis
  • Product Trends
    • Parasiticides
    • Flea and Tick Products
    • The Heartworm Market
    • Combination Products
    • Broad Spectrum Wormers
    • First Aid Products
    • Vaccines and Other Drugs
    • Product Introductions and Advancements
    • New FDA Approvals

Retail Trends

  • Chapter Highlights
  • Introduction
    • A Shifting Paradigm
  • The Vet Channel
    • Pet Owners Rely on Vets for Pet Medication Advice
    • Most Pet Owners Purchase Prescription Meds Through Vets
    • Table: Purchase Rates by Channel for Prescription Pet Medications, 2019 (percent of dog and cat owners who purchased prescription pet medications)
    • Table: Channel Usage in Past Three Months by Product Type, 2019 (U.S. dog and cat owners, from online survey sample)
    • Table: Retail Outlet Choice in Past Three Months by Product Type , 2019 (U.S. dog and cat owners)
    • Veterinarians Countering E-Tailers with Online Pharmacies of Their Own
  • Online Sales
    • Online Pet Medication Sales Booming
    • Table: Online Shopping Website Use in Past Three Months by Product Type, 2019 (percent of dog and cat owners who purchased pet supplies online)
    • Chewy Sets Sights on Prescription Pet Medications
    • Chewy.com Pharmacy Answered with WalmartPetRx.com
    • Small Growth Means Lost Share for PetMed Express in Booming Online Market
    • Table: PetMed Express Sales, 2009-2019 (millions of dollars)
    • Amazon's PillPack Acquisition May Lead to Prescription Pet Meds
  • Pet Specialty
    • Veterinary Services Inside Pet Superstores
    • PetSmart Pharmacy Moves to Chewy.com
    • PetSmart Site Visit
    • Petco Invests in Online Platforms and In-Store Services
    • Pet Specialty Retailers Focus on OTC Medications
  • Mass-Market Retailers
    • Walmart Emphasizes Vet Care and Pet Meds
    • Walgreens and CVS Partnering with Veterinary Service Providers
    • Costco Pet Pharmacy
    • Tractor Supply For the Do-It-Yourself Pet Owner

Consumer Trends

  • Chapter Highlights
  • Pet Medication Purchasing Patterns
    • Most Dog or Cat Households Use Parasiticide Products
    • Table: Percentage of Dog or Cat Owners Who Purchase or Use Parasiticides, 2016-2019 (percent and thousands of dog- or cat-owning households)
    • Table: Percentage of Dog or Cat Owners Who Purchase Any Flea and Tick Care Medications or Medicated Products, 2016-2019 (percent and thousands of dog- or cat-owning households)
    • Table: Percentage of Dog or Cat Owners Who Purchase Flea and Tick Care Topicals or Oral Medications, 2016- 2019 (percent and thousands of dog- or cat-owning households)
    • Table: Percentage of Dog or Cat Owners Who Use Heartworm Medication, 2016-2019 (percent and thousands of dog- or cat-owning households)
    • Vet-Prescribed and OTC Flea and Tick Meds Most Popular
    • Table: Medications/Drugs Given in Past 12 Months, 2018 (percent of U.S. dog and cat owners)
    • More Pet Owners Use Flea/Tick Products as Prevention
    • Oral Flea/Tick Medication More Popular Among Dog Owners
    • Table: Share of Flea and Tick Care Product Purchasers by Type, 2018/19 (U.S. dog and cat owners)
    • Parasiticide Usage by Number of Pets
    • Table: Share of Flea and Tick Care Product Purchasers by Type, 2018/19 (U.S. dog and cat owners)
    • FRONTLINE Most Frequently Purchased Flea/Tick Brand
    • Table: Share of Flea and Tick Care Medication Purchasers by Brand, 2018/19 (U.S. dog and cat owners)
    • Consumer Expenditures on Prescription Pet Meds
    • Consumer Usage of Vet-Recommended Products
    • Veterinarians a Major Factor in Usage/Purchasing of Dewormers Other than Heartworm
    • Consumer Usage of Alternative Medicine
    • DNA/Health Screening Kits Detect Potential for Inherited Conditions
  • Demographic Trends
    • Demographics by Medication Type
    • Table: Select Demographics for Purchase of Heartworm and Flea/Tick Medications, 2018/19 (percent, thousands of U.S. dog and cat owners, and index)
    • Table: Select Demographics for Purchase of Heartworm and Flea/Tick Medications, 2018/19 (percent, thousands of U.S. dog owners, and index)
    • Table: Select Demographics for Purchase of Heartworm and Flea/Tick Medications, 2018/19 (percent, thousands of U.S. cat owners, and index)
    • Demographics for Flea and Tick Brands
    • Table: Demographic Indexes for Flea and Tick Care Medication Purchases, 2018/19 (U.S. dog and cat owners)
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