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市場調查報告書
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1063081

美國的消費者和企業食品禮品(第 8 版)

Consumer and Corporate Food Gifting in the U.S., 8th Edition

出版日期: | 出版商: Packaged Facts | 英文 242 Pages | 訂單完成後即時交付

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  • 簡介
  • 目錄
簡介

在 2020 年和 2021 年,COVID-19 大流行對消費者的食品購買產生了重大影響。 67%的消費者在過去一年內為他人購買過食品禮品,同期有69%的消費者為自己購買過食品禮品。

疫情期間,食物禮物實用、方便運送、舒緩,是給不能直接拜訪的人送糖果的好方法,所以直接送給宅在家裡的人的禮物一直被用作。

本報告對美國的消費者和企業食品禮品進行調查,按類別提供有關市場規模和預測、市場因素和機會、消費者趨勢和行為、動機考慮因素以及主要公司的信息。

目錄

第 1 章執行摘要

  • COVID-19 大流行導致銷售額增加
  • 擴大食品禮品的機會
  • 食品禮品的個性化將增加購買者和接受者的吸引力。
  • 食品禮品包裝的創新機遇
  • 主要消費趨勢
  • 範圍
  • 食品禮品的定義
  • 食品禮品類型
  • 食品禮品買家
  • 食物禮物接受者

第 2 章 COVID-19 對消費者的影響

  • 亮點
  • 越來越多地使用便捷的餐飲點餐方式
  • 與大流行相關的飲食變化
  • 對大流行期間高價格和短缺的擔憂
  • 大流行對個人的不利影響
  • 店內購物模式等。

第三章市場規模與預測

  • 亮點
  • 範圍
  • 市場趨勢結果
  • 市場預測
  • 市場因素
  • 食品禮品營銷商銷售
  • 創新
  • 人口統計的影響
  • 場合
  • 企業食品禮品趨勢
  • 影響經濟和社會事件的大流行病
  • 按家庭收入購買份額
  • 按年齡購買份額

第4章食物送禮的場合和機會

  • 亮點
  • 假日/每日
  • 重大節日
  • 結婚紀念日
  • 分娩
  • 畢業
  • 軍事和學校護理包
  • 弔唁

第5章食物禮物和接受者類型

  • 亮點
  • 為他人
  • 為了我自己
  • 個人和工作相關的食物禮物類型比較
  • 收禮人類型

第六章食品禮品創新與營銷策略

  • 亮點
  • 適合飲食和健康的食品禮品:BETTER-FOR-YOU 趨勢
  • 可持續發展和公平貿易
  • 定制和個性化食物禮物
  • 食品禮品訂閱等

第7章購買和不購買食品禮品的理由

  • 亮點
  • 購買食品禮品的理由:趨勢(2010-2021)
  • 特殊食品禮品包含的屬性:趨勢(2010-2021)
  • 不買食物禮物的原因

第8章食品送禮頻率和進貨價格

  • 亮點
  • 給別人的禮物和給自己的禮物比較
  • 收件人數
  • 每份食物禮物的消費

第9章食品禮品零售配送

  • 亮點
  • 網購趨勢
  • 店內購買趨勢

第10章食品禮品包裝

  • 亮點
  • 包裝概覽
  • 購買保質食品時優先考慮包裝
  • 從昂貴的安裝盒遷移到其他紙質包裝
  • 食品禮品可食用、可生物降解和合成包裝機會等。

第11章食品禮品市場進入公司及品牌定位

  • 亮點
  • 概要
  • 巧克力專門業者
    • Lindt Group
    • Lindt
    • Russell Stover
    • Godiva
  • 烘焙食品專門業者
    • Nothing Bundt Cakes
    • Bake Me A Wish!
  • 鹹食專家專門業者
    • Popcornopolis
    • The Popcorn Factory
    • Oh! Nuts
    • Nuts.com
  • 水果專門業者
    • Edible Arrangements
    • The Fruit Company
  • 鹹味食品專門業者
    • Hickory Farms
    • Honey Baked Ham
    • Omaha Steaks
  • 美食專門業者
    • Harry & David
    • Goldbelly
  • 花藝專門業者
    • 1-800-Flowers.com
    • FTD
目錄
Product Code: LA17001012

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases. Packaged Facts has found that 67% of consumers report purchasing food gifts for others in the last year and 69% have purchased food gifts for themselves during the same period.

During the pandemic, food gifts have been a good gift to send directly to people who are staying at home because they are practical, easy to ship, comforting, and a good way to send treats to someone who cannot be visited in person.

With a focus on "what's next" and current consumer trends, “Consumer and Corporate Food Gifting in the U.S. ” is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“Consumer and Corporate Food Gifting in the U.S. ” delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and snacking, and how they feel about various diets and food lifestyles.

Scope

“Consumer and Corporate Food Gifting in the U.S.” is the go-to source for a complete understanding of U.S. consumer and corporate trends in the food gifting market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone as a gift is not included in this market.

The food gifting market includes food gifts ranging from baskets of treats to eat while watching football to food gift baskets given to people on Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as standalone gifts are excluded from this report (e.g., a single bottle of wine given as a gift and selected by the buyer). Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.

5There are many prepackaged food gifts available in the marketplace. These include:

  • Boxed chocolates/candies
  • Cheese assortments
  • Coffee/tea/hot chocolate gifts
  • Cooking condiment sets
  • Food baskets/assortments
  • Fruit baskets/gifts
  • Gift baskets or packages with wine or other alcoholic beverages
  • International/imported food gifts
  • Meat/deli/seafood food gifts
  • Nut/salty snack food gifts
  • Popcorn tins/gifts
  • Sweet baked food gifts
  • Sweet condiment sets
  • U.S. regional or souvenir food gifts
  • Other food gifts, such as meal kits or prepackaged meals

Historical and projected retail sales are provided for food gifts segmented by consumer-purchased gifts and corporate-purchased gifts. Additionally, Consumer and Corporate Food Gifting in the U.S. has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Consumer and Corporate Food Gifting in the U.S. was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • COVID-19 Pandemic Boosting Sales
  • Expanding Occasions for Food Gifting
  • Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients
  • Opportunities in Food Gift Packaging Innovations
  • Key Consumer Trends
  • Scope
  • Food Gift Definition
  • Types of Food Gifts
  • Food Gift Purchasers
  • Food Gift Recipients

CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS

  • HIGHLIGHTS
  • INCREASING USE OF CONVENIENT FOOD AND BEVERAGE ORDERING METHODS
    • Table 2-1: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
    • Figure 2-1: Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 (percent of consumers)
  • PANDEMIC-RELATED CHANGES TO EATING HABITS
    • Eating Habits and Food Prep
      • Figure 2-2: Changes to Eating and Food Preparation Due to COVID-19, 2020-2021 (percent of consumers)
    • Snacking and Healthy Eating
      • Figure 2-3: Coronavirus Habits in Snacking and Healthy Eating Continue to Be Affected in the Vaccine Era, 2021 (percent of consumers)
      • Table 2-2: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
  • CONCERNS ABOUT COVID-19 EXPOSURE REMAIN IN 2021
    • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers
      • Figure 2-4: Concerns about COVID-19 Exposure, 2021 (percent of consumers)
    • Concerns about COVID-19 Variants
      • Figure 2-5: Concerns about the Delta Variant and Future Variants of COVID-19, 2021 (percent of consumers)
      • Figure 2-6: Consumers Who Express They Are "Very Concerned" about the Delta Variant and Future Variants of COVID-19 based on Receipt of Food Gifts and Purchase of Food Gifts, 2021 (percent of consumers)
    • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
      • Table 2-5: Coronavirus Health Concerns: "I am concerned about the...", 2020-2021 (percent of consumers)
      • Table 2-6: Coronavirus Health Concerns: "I am concerned about the...", 2021 (percent of consumers who strongly agree)
  • CONCERNS ABOUT HIGH PRICES AND SHORTAGES DURING THE PANDEMIC
    • Table 2-7: Coronavirus Concerns about Rising Prices by Product Category, 2021 (percent of consumers)
    • Table 2-8: Coronavirus Concerns about Shortages by Product Category, 2021 (percent of consumers)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Table 2-9: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
  • EFFECTS ON WORK ARE CONTINUING IN 2021
    • Figure 2-7: Coronavirus Changes to Work Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
  • IN-STORE SHOPPING PATTERNS
    • Figure 2-8: Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021 (percent of consumers)
  • EXCITEMENT FOR FOOD-RELATED ACTIVITIES WHEN THE PANDEMIC SUBSIDES
    • Figure 2-10: Excitement for Food-Related Activities when the Pandemic Subsides, 2021 (percent of consumers)

CHAPTER 3: MARKET SIZE AND FORECAST

  • HIGHLIGHTS
  • SCOPE
    • Food Gift Definition
    • Types of Food Gifts
  • CONSUMER AND CORPORATE FOOD GIFTING MARKET HISTORICAL TRENDS
    • Table 3-1: Consumer and Corporate Food Gifting Historical Trends, 2016-2021 (billions of dollars and annual percent change)
  • CONSUMER AND CORPORATE FOOD GIFTING MARKET FORECAST
    • Table 3-2: Consumer and Corporate Food Gifting Market Forecast, 2021-2026 (billions of dollars and annual percent change)
  • MARKET FACTORS
  • Sales of Food Gift Marketers
  • Innovation
  • Demographic Influence
  • Occasions
  • Corporate Food Gifting Trends
  • Pandemic Impacting Economy and Social Events
  • PURCHASE SHARE BY HOUSEHOLD INCOME
    • Table 3-3: Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2021 (percent)
  • PURCHASE SHARE BY AGE
    • Table 3-4: Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2020 (percent)

CHAPTER 4: FOOD GIFTING OCCASIONS AND OPPORTUNITIES

  • HIGHLIGHTS
  • HOLIDAY AND EVERY DAY
    • Winter Holidays and Birthdays Are the Most Popular Gifting Occasions
      • Table 4-1: Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2021 (percent of adults purchasing food gifts)
    • Personal vs. Work-Related Food Gifting Occasions
      • Table 4-2: Food Gift Receiving Occasions by Personal vs. Business Gifts, 2021 (percent of adults who received a food gift)
  • MAJOR HOLIDAYS
    • Winter Holidays (Christmas, Hanukkah, Kwanzaa)
      • Table 4-3: Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2021
      • Figure 4-1: Christmas Food Gifts with Holiday Imagery and Colors
      • Figure 4-2: Give the Gift of an Easy to Prepare Holiday Dinner
    • Valentine's Day
      • Table 4-4: Planned Valentine's Day Spending, Total and Per Person, 2015-2022
      • Figure 4-3: See's Promotes Chocolate Exchanges for Galentine's Day
    • Mother's Day
      • Table 4-5: Planned Mother's Day Spending, Total and Per Person, 2015-2021
      • Figure 4-4: Food Assortments as Gifts for Mother's Day
    • Father's Day
      • Table 4-6: Planned Father's Day Spending, Total and Per Person, 2015-2021
      • Figure 4-5: Griller Packs for Father's Day Gives Dad a Reason to Use the Grill You Got Him Last Year
    • Thanksgiving
      • Figure 4-6: Frozen Prepared Thanksgiving Food Options Make a Good Gift for Busy People to Reduce Holiday Stress
      • Figure 4-7: Unique Types of Turkey Can Be Given As Thanksgiving Gifts to Feed a Family
      • Figure 4-8: Thanksgiving Meal Kit with Mostly Unprepared Ingredients to Inspire Cooking
    • Easter
      • Table 4-7: Planned Easter Spending, Total and Per Person, 2015-2021
      • Figure 4-9: Easter Candies Often Feature Pastel Colors and an Easter Bunny or Easter Eggs
    • Halloween
      • Table 4-8: Planned Halloween Spending, Total and Per Person, 2015-2021
      • Figure 4-10: Halloween Candy Gift Set With Decorative Box
    • Changes in Religious Affiliation Over Time
    • Jewish Holidays
      • Figure 4-11: Specialty Religious Holiday Gifts Offered by Oh! Nuts
    • Islamic Holidays
      • Figure 4-12: Gift Basket with Turkish Ethnic Foods
  • WEDDINGS & ANNIVERSARIES
    • Rate of Marriages, Engagements, and Living with Partners
      • Table 4-9: Marriage and Partnership Statistics, 2011 - 2021
    • Expanding Food Gifting Opportunities
      • Figure 4-13: Personalized Chocolates for Same-Sex Wedding
      • Figure 4-14: Exotic Food Gift for a Unique and Romantic Food Preparation Experience
  • BIRTHS
    • Figure 4-15: Gender Reveal Cake Could Be Self-Gifted For a Surprise Gathering
    • Figure 4-16: Food Gift Baskets to Celebrate the Arrival of a New Baby
  • GRADUATIONS
    • Table 4-10: Planned Graduation Gift Spending, Total and Per Person, 2015-2021
    • Figure 4-17: Gift Baskets for New Graduates Congratulate Educational Achievement with Gourmet Food
  • MILITARY AND SCHOOL CARE PACKAGES
    • Figure 4-18: Military Cake Purchase Proceeds Donated to Cake Program for Overseas Service Members
  • SYMPATHY-DRIVEN OCCASIONS
    • Illness and Injury
      • Figure 4-19: Get Well Gift Baskets Feature Sweet Treats and Creative Packaging
    • Death in the Family
      • Figure 4-20: Give a Sympathy Gift of Comforting Soup to Someone in Grieving

CHAPTER 5: TYPES OF FOOD GIFTS AND RECIPIENTS

  • HIGHLIGHTS
  • PURCHASING FOR OTHERS
    • Figure 5-1: Gourmet Assortments with Wine Are Often Sold at Specialty Stores
    • Table 5-1: Food Gift Types Purchased for others in the Last 12 Months, 2010-2021 (percent of consumers)
  • PURCHASING FOOD GIFTS FOR SELF
    • Table 5-2: Food Gift Types Purchased for Self in the Last 12 Months, 2020 and 2021 (percent of consumers)
  • PERSONAL VS. WORK-RELATED FOOD GIFT TYPES
    • Table 5-3: Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020 and 2021 (percent of adults who received a food gift)
  • TYPES OF GIFT RECIPIENTS

CHAPTER 6: FOOD GIFTING INNOVATION AND MARKETING STRATEGIES

  • HIGHLIGHTS
  • FOOD GIFTS FOR DIET AND HEALTH: BETTER-FOR-YOU TRENDS
    • Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
      • Figure 6-1: Organic Fruit Basket Carries the USDA Organic Seal
      • Figure 6-2: Dried Fruit Gift Set Combines Sweet & Salty Flavors for Health Conscious Consumers
    • Nutrient-Rich Vegetables Are Healthy Gifts
      • Figure 6-3: Vegetable Griller Pack Provides the Gift Recipient with a Cooking Experience
      • Figure 6-4: Veggie Cooking Kit Provides Seasonings and Plant-Based Recipes for Healthy Inspiration
    • Sugar-Free Confections
      • Figure 6-5: Sugar-Free Confections Baked With the Same Techniques as Original Varieties
      • Figure 6-6: Great-Tasting Sugar-Free Chocolates Made With Natural Stevia Leaf Extract
    • Unrefined Sugar
      • Figure 6-7: Gift Set of Candy Made With Organic Ingredients and Unrefined Sugars
    • Gluten-Free
      • Figure 6-8: Naturally Gluten-Free Cheese and Sausage Gift Set Marketed As Gluten-Free
      • Figure 6-9: Gluten-Free Baked Goods Are Specially Made in Order to be Allergen-Free
    • Keto, Paleo, Whole30, and Other Diets
      • Figure 6-10: Pick a Food Gift for People Who Belong To a "Food Tribe"
  • SUSTAINABILITY AND FAIR TRADE
    • Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
    • Fair Trade Food Products as a More Ethical Gift
      • Figure 6-11: Fair Trade Gift Set Includes Specially Produced Foods Made With Fairly Priced Ingredients
  • PLANT-BASED MEAT ALTERNATIVES AS FOOD GIFTS
    • Figure 6-12: Plant-Based Meat Alternative Snacks Are a "Gift Basket for Everyone"
  • FOOD GIFTS PROVIDE RECIPIENTS WITH ELEGANT MEALS
    • Figure 6-13: Wine Paired With Steaks and Other Foods Offers Gift Recipients a Full Grilling Experience
    • Figure 6-14: Fully Prepared Meals Make For a Fancy and Convenient Gift
  • FOOD GIFT CUSTOMIZATION AND PERSONALIZATION
    • Figure 6-15: Custom Combo Packages at Different Price Tiers Allow Buyers to Select Each Food in the Set
    • Figure 6-16: Build-A-Box of Chocolates with Custom Gift Box Selections
    • Figure 6-17: Making Candy Food Gifts More Personal with Photos of Your Relationships
    • Figure 6-18: Make Your Gift More Personal By Allowing the Recipient to Pick It
  • FOOD GIFT SUBSCRIPTIONS
    • Figure 6-19: Give the Gift of Monthly Deliveries of Healthy Snacks
  • INTERNATIONAL FLAVORS
    • Figure 6-20: Food Gifts with International Flavors Can Be a One-Off Delivery or a Continuing Subscription
    • Figure 6-21: Food Gift Subscription Box Aims To Let You Discover a Country through Snacks
    • Figure 6-22: Premium Imported Products for a Foreign "Food Experience"
    • Figure 6-23: Foreign Confections Appeal to Luxury and Healthy Tastes
  • GIFT CARDS COMPETE AGAINST FOOD GIFTS, BUT BUYERS AND RECEIVERS HAVE A LOT OF OVERLAP
    • What Are Open-Loop And Closed-Loop Gift Cards?
      • Figure 6-24: Types of Gift Cards
      • Figure 6-25: Values of Gift Cards Received, Physical vs. E-Gift Cards, 2020 (percent)
    • Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
      • Table 6-1: Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2020 (percent)
    • Food Gifting Via Gift Cards
      • Figure 6-26: Reduced Price Gift Cards for Food Gifting Retailer
      • Figure 6-27: Gift Subscriptions May Simply Give Recipients a Gift Card to Use According to Their Choices
  • FOOD GIFT OFFERS MAKE PRICE-SENSITIVE CONSUMERS MORE LIKELY TO BUY
    • Figure 6-28: PayPal Gift Card Promotions for Valentin's Day
    • Figure 6-29: Online Food Box & Gifting Companies with Active Offers in the American Express App

CHAPTER 7: REASONS FOR BUYING AND NOT BUYING FOODS GIFTS

  • HIGHLIGHTS
  • REASONS FOR PURCHASING FOOD GIFTS: 2010-2021 TRENDS
    • Table 7-1 Reasons for Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
  • ATTRIBUTES SOUGHT IN SPECIALTY FOOD GIFTS: 2010-2021 TRENDS
    • High Quality
    • Appearance
    • Value, Trust, and Variety
      • Table 7-2: Attributes Sought When Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
  • REASONS FOR NOT BUYING FOOD GIFTS

CHAPTER 8: FREQUENCY OF FOOD GIFTING AND PURCHASE PRICES

  • HIGHLIGHTS
  • GIFTS FOR OTHERS VS. SELF
    • Table 8-1: Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2021 (percent)
    • Table 8-2: Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2021 (percent of age group and index)
    • Table 8-3: Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2021 (percent and index)
  • NUMBER OF RECIPIENTS
    • Table 8-4: Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2021 (percent of those giving any food gifts)
  • AMOUNT SPENT PER FOOD GIFT
    • Table 8-5: Amount Spent per Food Gift, 2010-2021 (percent of those giving any food gifts)

CHAPTER 9: FOOD GIFTING RETAIL DISTRIBUTION

  • HIGHLIGHTS
  • ONLINE PURCHASING TRENDS
    • More Consumers Purchasing Online and Via Mobile Phones
      • Table 9-1: Online Grocery Purchases and Obtaining Information from a Mobile Device or Computer before Making a Purchase, 2016-2021 (percent of adults)
      • Table 9-2: Obtaining Information in a Store or from a Catalog before Making a Purchase, 2016-2021 (percent of adults)
      • Table 9-3: Fulfillment Methods for Items Purchased Online or Via Phone, 2021 (percent of adults)
      • Table 9-4: Activities on Mobile Phones, Tablets, and E-Readers in the Last 30 Days, 2021 (percent of adults)
    • Gift Basket Purchases: Internet vs. Phone/Mail
      • Table 9-5: Gift Basket Purchases in the Last 6 Months: By Internet, Phone, and Mail Ordering, 2021 (percent)
    • Mobile Purchasing Most Common with Younger Consumers, Higher Income Consumers Most Likely to Purchase Gift Baskets on the Internet
      • Table 9-6: Internet Purchasing of Gift Baskets and General Mobile Purchasing: Age, Gender, and Household Income, 2021 (percent and index)
    • Online Ordering: Amazon vs. Selected Food Gifting Retailers
      • Table 9-7: Internet, Phone, and Mail Purchases in the Last 6 Months: Amazon vs. Top Food Gifting Retailers, 2021 (percent)
      • Figure 9-1: Numerous Food Gifts Available From Amazon and Third-Party Sellers with Free One-Day Shipping
  • IN-STORE PURCHASING TRENDS
    • Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
      • Table 9-8: Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2020 (percent of consumers who have bought food gifts for others or self)
      • Figure 9-2: Target Valentine's Day Promotion for Same-Day Pickup and Delivery
    • Retail Stores Rely More On Impulse Purchases of Food Gifts
      • Figure 9-3: End Caps Featuring Valentine's Day/Easter Food Gifts
    • Holiday Promotions Are Key
      • Figure 9-4: Valentine's Day Promotions in Mobile App Advertisements and in Seasonal Aisle In-Store

CHAPTER 10: FOOD GIFT PACKAGING

  • HIGHLIGHTS
  • PACKAGING OVERVIEW
  • FOOD GIFT BUYERS THINK ATTRACTIVE PACKAGING IS MORE IMPORTANT THAN ECO-FRIENDLY PACKAGING, BUT LOOKS HAVE DECREASED IN IMPORTANCE
    • Table 10-1: Attributes Sought When Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
  • PACKAGING PRIORITIES WHEN BUYING SHELF STABLE FOOD
    • Table 10-2: Packaging Priorities When Buying Shelf Stable Food, 2021 (percent of consumers)
  • TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION
  • TRUTH IN ADVERTISING EXTENDS TO PACKAGING
  • FUNCTIONAL PACKAGING CAN BE FRAMED AS A SUSTAINABLE GIFT
    • Figure 10-1: Candy Packaging Functions As a Holiday Decoration to Be Used Again and Again
    • Figure 10-2: Hot Chocolate Packaging Can Be Used Again As a Decorative Cookie Jar
  • CREATIVE PACKAGING PROVIDES GIFT RECIPIENTS WITH A MEMORABLE EXPERIENCE
    • Figure 10-3: Stacked Folding Cartons Create a New Object for Holiday Food Gifting
    • Figure 10-4: Creative Gift Tin Spins and Plays Music
  • PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
    • Insulated Packaging is Required to Ship Frozen and Refrigerated Foods
      • Figure 10-5: Cheesecakes Ordered for Mail Delivery Ship in Insulated Containers
    • Void Fill Protects Multiple Items Packaged Together in an Assortment
      • Figure 10-6: Void Fill Used As an Attractive and Elegant Enhancement to a Gift Crate
  • A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING
    • Figure 10-7: Types of Paper Packaging with High Quality Graphics
  • CUSTOMIZABLE PACKAGING CAN BE A SELLING POINT FOR FOOD GIFTS
    • Figure 10-8: Food Gift Buyers Can Be Given a Choice of Packaging Types
  • RETAIL-READY PACKAGING MAKES FOOD GIFTS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN STORES
    • Figure 10-9: Retail-Ready Packaging Promotes Shelf Organization and Promotion of Food Gift Brands In-Store
  • OPPORTUNITIES FOR EDIBLE, BIODEGRADABLE, AND COMPOSTABLE PACKAGING FOR FOOD GIFTING
    • Liquids & Powders
      • Figure 10-10: Reducing Packaging Waste for Bite-Sized Servings with Edible Packaging
    • Chocolate
      • Figure 10-11: Compostable Chocolate Truffle Wrappers
    • Coffee and Tea
      • Figure 10-12: Coffee Packaged In Compostable Bags with Compostable Zippers, Valves, and Labels
    • Meat & Seafood
      • Figure 10-13: Replacing Typical Plastics with Industrially Compostable Packaging
      • Figure 10-14: Compostable Packaging for Fresh Meat Reduces Waste While Still Protecting Product Quality

CHAPTER 11: FOOD GIFTING MARKET PARTICIPANTS AND BRAND POSITIONING

  • HIGHLIGHTS
  • OVERVIEW
  • CHOCOLATE SPECIALISTS
    • Lindt & Sprüngli Group
    • Lindt
      • Figure 11-1: The Lindt Difference
      • Figure 11-2: LINDOR Marketing for Principal Chocolate Truffles
    • Russell Stover
      • Figure 11-3: Make Happy Campaign Shows Gift Giving Moments and Hugs
    • Godiva
      • Figure 11-4: Godiva Promotes Its Retail Locations for Last Minute Valentine's Day Gifts
  • BAKERY FOOD SPECIALISTS
    • Nothing Bundt Cakes
      • Figure 11-5: Nothing Bundt Cake Flavors and Featured Flavor
    • Bake Me A Wish!
      • Figure 11-6: Numerous Types of Cakes and Baked Goods Available From Bake Me A Wish!
  • SALTY FOOD SPECIALISTS
    • Popcornopolis
      • Figure 11-7: Popcornopolis Offers New Flavors and Colors to Keep Customers Entertained
    • The Popcorn Factory
      • Figure 11-8: Specialty Gourmet Popcorn Gifts Offered by The Popcorn Factory
    • Oh! Nuts
      • Figure 11-9: Gift Sets From Oh! Nuts on Amazon
    • Nuts.com
      • Figure 11-10: Nuts.com Custom Gift Trays and Top Gifts This Season
  • FRUIT SPECIALISTS
    • Edible Arrangements
      • Figure 11-11: Edibles Line Incentivizes In-Store Purchases and Store Visits
    • The Fruit Company
      • Figure 11-12: HarvestClub Gives the Gift of Monthly Fruit Shipments
  • SAVORY FOOD SPECIALISTS
    • Hickory Farms
      • Figure 11-13: Hickory Farms Releases New Birthday Gifts with Wine
    • Honey Baked Ham
      • Figure 11-14: Honey Baked Hams Provide a Convenient Gourmet Experience
    • Omaha Steaks
      • Figure 11-15: Gift Options during Checkout with Omaha Steaks
  • GOURMET FOOD SPECIALISTS
    • Harry & David
      • Figure 11-16: Harry & David Moves into Subscriptions for Frequently Replenished Items
    • Goldbelly
      • Figure 11-17: Goldbelly Live Classes with Chefs Teach Customers How to Cook with Meal Kits
  • FLORAL SPECIALISTS
    • 1-800-Flowers.com
    • Marketing, Brand Positioning, and Technological Innovations
      • Figure 11-18: 1-800-Flowers.com Website Connects to Sister Brands and Features Easily Accessible Links to Purchase By Occasion or Gift Type
      • Figure 11-19: Augmented Reality in the 1-800-Flowers.com App Allows Users to Preview Gifts in Their Space
    • Sales Trends
      • Table 11-1: 1-800-Flowers.com Net Revenues and Share by Segment, 2016-2021 ($ mil)
      • Table 11-2: 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2016-2021 ($ mil)
    • FTD
      • Table 11-3: FTD Revenue and Net Income/Loss, 2014-2018 ($ mil)
      • Figure 11-20: FTD Food Gifts Feature a Number of Other Brands Such As Godiva and Hickory Farms