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市場調查報告書
商品編碼
1207245
美國寵物用品零售和網絡購物趨勢（第 4 版）U.S. Pet Product Retail and Internet Shopping Trends, 4th Edition |
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本報告分析了美國寵物用品零售和網絡購物的最新發展，包括主要現場和在線銷售渠道的結構、整體銷售額和市場份額，以及市場競爭的主要影響因素、購物者的心理狀態（價值、優先級等）和屬性、寵物食品和寵物藥品購買渠道的使用（銷售和份額）、主要公司（亞馬遜、耐嚼、沃爾瑪、PetSmart、Petco 等），我們將編譯和交付客戶吸引力和業務發展狀況等信息。
內容
第 1 章執行摘要
第 2 章銷售和渠道使用：概述
- 分析概述
- 主要寵物用品的銷售額
- 零售和獸藥銷售
- 互聯網和實體零售銷售
- 寵物特產和所有其他銷售
- 零售渠道：寵物用品的銷售和份額
- 零售渠道：寵物食品的銷售和份額
- 零售渠道：寵物用品（食品除外）的銷售和份額
第三章競爭格局
- 分析概述
- 寵物行業的全方位市場
- 全市場和全渠道
- 寵物行業重組
- 健康是全方位市場的驅動力
- Omnimarket 公司版本：Mars、Chewy、Petco、CGP
- 跨行業創新
- 亞馬遜和寵物/獸醫服務：什麼時候準備好？
- 併購 (M&A)
- 競賽工具箱
- 使用自有品牌
- 客戶福利和忠誠度計劃
- 自動發貨、訂閱、保存
- 送貨、店內提貨 (BOPUS)、路邊
- 直接面向消費者的銷售
- 為客戶提供支付服務
- 零售獸醫和寵物護理服務
第四章購物者的心理狀態
- 分析概述
- 寵物作為家庭主婦
- 養寵物的動機
- 寵物如家人
- 貓是一家人
- 日夜養寵物
- 作為健康市場的寵物市場
- 購物者的優先事項和價值觀
- 寵物產品：本身就是一個優先事項
- 質量是購買產品時最重要的因素
- 不斷發展的價值
- 寵物健康作為購買驅動因素
- 尋找寵物保健品
- 應對狗和貓的寵物壓力
- 對老化寵物的反應
- 適用於患有肥胖症和有特殊需要的寵物的產品
- 作為醫療保健的寵物食品
第五章聚焦寵物食品
- 分析概述
- 銷售額和市場份額
- 銷售：在線與實體店
- 按零售渠道劃分的寵物食品銷售額和份額
- 在線購物的增長限制了實體店的業績
- 沃爾瑪：在吸引購物者方面排名第一的零售商
- 零售購物偏好：狗/貓主人
- 跨渠道購買寵物食品
- 互聯網不只是為了銷售
- 直接上市 (DTC) 易腐寵物食品：傳統零售商面臨的挑戰
- 購物者人口統計數據：寵物食品
- 客戶群：主要渠道和零售商
- 詳細的人口統計數據
第 6 章聚焦寵物藥品
- 分析概述
- 銷售額和市場份額
- 電子商務入侵獸藥行業壟斷市場
- 購買跳蚤/蜱蟲/蠕蟲處方藥：現場獸醫和在線銷售的份額
- 購買非處方跳蚤/蜱蟲治療藥物：在線銷售額與實體店銷售額的份額
- 跳蚤控制的客戶吸引力：按渠道
- 跨渠道購物以控制跳蚤
- 網絡繁榮
- 非處方藥的零售購買模式
- 大麻二酚 (CBD) 的直接面向消費者的交付
- 購物者人口統計數據：跳蚤驅蟲劑
- 客戶群：獸醫部門和主要零售商
- 詳細的人口統計表
Scope of Report
This report provides a data-rich analysis of pet product retail sales and shopping patterns in the U.S., with a primary focus on dog and cat products. Report coverage spans e-commerce, discount stores/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Focus chapters on pet food and pet medication/flea control further assess retail dynamics in these core pet market categories.
Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research includes proprietary online consumer polls of U.S. adult pet owners (age 18+), conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. The Packaged Facts surveys cited in this report were primarily conducted between January and November 2022.
The pet ownership and pet owner demographic data draw on trended MRI-Simmons National Consumer Study data through the Summer 2022 survey release, including trending and comparison with pre-COVID-19 patterns. Secondary research includes information and data-gathering from consumer business and pet/vet trade publications.
Market size and segmentation calculations draw on various sources: syndicated sales-tracking data; reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data, including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.
Table of Content
Executive Summary
Scope & Methodology
Scope of Report
Report Methodology
Overview of Dollar Sales and Channel Usage
Retail vs. Veterinary Sales
Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)
Internet vs. Brick & Mortar Retail Sales
Pet Specialty vs. All Other Sales
Retail Channel Pet Product Sales and Shares
Retail Channel Pet Food Sales and Shares
Retail Channel Pet Supplies (Non-Food) Sales and Shares
Competitive Landscape
Pet Omnimarket
Pet Industry Reset
Wellness as Omnimarket Driver
Shopper Psychographics
Pets as Homemakers
Cats as Family
Pet Parenting Day and Night
The Pet Market as Health Market
Pet Products Are Themselves Priority
Focus on Pet Food
Brick & Mortar vs. e-Commerce Sales Projections
Growth in Online Shopping Curbs Brick & Mortar Performance
Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)
Walmart Is Top Pet Food Retailer by Shopper Draw
Cross-Channel Shopping for Pet Food
Focus on Pet Medications
e-Commerce Intrusion on Veterinary Sector Dominance
Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
Customer Draw for Flea Control by Channel
The Online Boom
Overview of Dollar Sales and Channel Usage
Chapter Highlights
Topline Pet Product Dollar Sales
Retail vs. Veterinary Sales
Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)
Internet vs. Brick & Mortar Retail Sales
Pet Specialty vs. All Other Sales
Table Pet Products Retail Sales and Shares: Internet vs. Brick & Mortar, 2017 - 2022P, 2026P (in billions of dollars, percent growth, and percent share)
Retail Channel Pet Product Sales and Shares
Table Retail Sales of Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
Table Dollar Sales Growth Rate for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
Table Dollar Sales Growth for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
Table Retail Dollar Shares for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
Retail Channel Pet Food Sales and Shares
Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
Retail Channel Pet Supplies (Non-Food) Sales and Shares
Table Retail Sales of Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
Table Dollar Sales Growth Rate for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
Table Dollar Sales Growth for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
Table Retail Dollar Shares for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
Competitive Landscape
Chapter Highlights
The Pet Industry Omnimarket
Omnimarket vs. Omnichannel
Pet Industry Reset
Wellness as Omnimarket Driver
Corporate Versions of Omnimarket: Mars, Chewy, Petco, CGP
Incubating Cross-Industry Innovation
Amazon and Pet/Vet Services: When Will the Shoe Drop?
Mergers & Acquisitions
The Toolbox for Competing
Leveraging Private Label
- Table Select Private-Label Pet Food Brands,
Customer Rewards and Loyalty Programs
Table Services Offered by Pet Specialty Stores, 2022 (percent of pet specialty shoppers)
Autoship, Subscribe & Save
Table Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)
Home Delivery, BOPUS, and Curbside
Direct-to-Consumer
Payment Services for Customers
The Retail-ization of Vet and Pet Care Services
Shopper Psychographics
Chapter Highlights
Pets as Homemakers
Motivations for Pet Ownership
Pets as Family
Cats as Family
Pet Parenting Day and Night
The Pet Market as Health Market
Table Level of Agreement with Statement: "My pets are important to my physical/mental health," January 2022 (percent of dog, cat, and other pet owners)
Shopper Priorities and Values
Pet Products Are Themselves Priority
Quality as Most Important Factor to Product Purchasing
Advancing Values
Pet Wellness as Purchase Driver
On the Hunt for Pet Health Products
Addressing Pet Stress Among Dogs and Cats
Serving the Aging Pet Population
Table Share of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2012 - 2021/22 (percent)
Table Share of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2011/12 - 2021/22 (percent)
Products for Overweight and Special Needs Pets
Pet Food as Health Care
Table Leading Types of Specialized Pet Food Formulations: Dog vs. Cat Owners, August 2022 (percent of dog/cat owners using)
Focus on Pet Food
Chapter Highlights
Sales & Shares
Online vs. Brick & Mortar Sales
Table U.S. Pet Food/Treat Retail Sales: Overall, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
Table Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019 - 2022P and 2026P (percent)
Pet Food Product Sales and Shares by Retail Channel
Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
Growth in Online Shopping Curbs Brick & Mortar Performance
Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)
Walmart Is Top Retailer by Shopper Draw
Retail Shopping Skews by Dog/Cat Ownership
Table Shopper Draw by Channel and Leading Retailers and by Pet Ownership: Dogs/Not Cats, Cats/Not Dogs, Dogs + Cats, 2021/22 (index against pet owners overall)
Cross-Channel Shopping for Pet Food
Table Cross-Channel Shopping Patterns for Pet Food Products: Index by Leading Channels and Retailers, 2021/22 (index)
Internet Not Just About Sales
Table Uses of Internet in Past 12 Months for Pet Food, Pet Treats/Chews, and Selected Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
DTC Fresh Pet Food Challenges Brick & Mortar-Based Retailers
Shopper Demographics: Pet Food
Customer Demographics: Leading Channels and Retailers
Table Demographic Skews for Pet Food Customers by Leading Retail Chains or E-Tailers: Walmart, Chewy, Amazon, PetSmart, Petco, 2021/22 (index)
Detailed Demographic Tables
Table Pet Food Shopping Patterns by Customer Demographic: Overall, Walmart, Supermarket/Grocery Stores, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (in thousands of category shopper households)
Table Pet Food Shopping Patterns by Customer Demographic: Overall, Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (percent)
Table Pet Food Shopping Patterns by Customer Demographic: Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (index by channel/retailer)
Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (in thousands of category shopper households)
Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (percent)
Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (index by channel/retailer)
Focus on Pet Medications
Chapter Highlights
Sales and Shares
e-Commerce Intrusion on Veterinary Sector Dominance
Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
Table Share of Pet Medication Dollar Sales: Veterinary, Online, and Brick & Mortar, 2019 - 2022P and 2026P (percent)
On-Site Veterinary vs. Online Share of Rx Flea/Tick/Heartworm Shopping
On-Site Brick & Mortar vs. Online Share of OTC Flea/Tick Product Shopping
Customer Draw for Flea Control by Channel
Table Leading Channels for Flea Control Product Shopping, Fall 2019 - Summer 2022 (percent of dog or cat owners)
Cross-Channel Shopping for Flea Control
Table Cross-Channel Shopping Patterns for Flea Control Products: Index by Leading Channels, 2021/22 (index)
The Online Boom
Table Uses of Internet in Past 12 Months for Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
Retail Purchasing Patterns for Over-the-Counter Medications
Table On-Site vs. Online Purchasing Patterns for Over-the-Counter Pet Medications: Dog vs. Cat Owners, 2022 (percent)
CBD and Direct-to-Consumer Delivery
Shopper Demographics: Flea Control
Customer Demographics: Vet Sector vs. Leading Retailers
Table Demographic Skews for Flea Control Customers: Veterinary Sector, Chewy, Amazon, Walmart, PetSmart, and Petco, 2021/22 (index)
Detailed Demographic Tables
Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (in thousands of category shopper households)
Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (percent)
Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (index by channel/retailer)
Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (in thousands of category shopper households)
Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (percent)
Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (index by channel/retailer)
