表紙
市場調查報告書
商品編碼
1035803

功能性飲料:市場趨勢和機遇

Functional Beverages: Market Trends and Opportunities

出版日期: | 出版商: Packaged Facts | 英文 180 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

從 2020 年到 2021 年,COVID-19 感染的傳播對消費者對食品和飲料的渴望以及他們的健康狀況產生了很大影響。 36% 的消費者表示他們受到 COVID-19 的影響,並且正在食用更多支持免疫系統的食物。還發現那些正在尋找功能性飲料或想以更高價格購買的人更有可能報告感染傳播對個人的不利影響。

本報告分析了全球功能性飲料市場,包括消費者對食品和飲料的態度和需求、當前的飲食和食品購買模式、市場規模和預測以及未來計劃。我們正在調查營銷機會、消費者人口統計數據及其影響,考慮包裝,以及新型冠狀病毒感染(COVID-19)傳播的影響。

目錄

第 1 章執行摘要

第 2 章嚴重急性呼吸系統綜合症 (COVID-19) 對消費者的影響

  • 亮點
  • 第一次訂購方便食品和飲料的方法(2020 年)
  • 如何訂購方便食品和飲料:使用次數不斷增加(到 2021 年)
  • 因感染傳播而改變飲食習慣和零食
  • 飲食習慣和烹飪方法
  • 零食和健康飲食
  • 對接觸 COVID-19 和食品安全的擔憂
  • 感染蔓延引發的對食品安全和食物浪費的擔憂日益增加(2020 年)
  • 暴露問題:2021 年繼續
  • 將感染傳播視為對個人或家人/朋友的健康威脅的想法
  • 尋求功能性飲料的消費者可能會擔心傳播感染對健康造成的威脅。
  • 尋求功能性飲料的消費者正在經歷感染傳播帶來的更負面的個人影響。
  • 對工作的影響:2021 年繼續
  • 店內購物模式
  • COVID-19 導致的糧食安全
  • 隨著感染的蔓延,人們對與食物相關的活動感到興奮

第 3 章概述和趨勢

  • 亮點
  • 麩質、食物過敏、飲食限制:許多消費者的擔憂
  • 素食、純素食、半素食:植物性飲食、可持續性等
  • 清潔標籤的趨勢
  • 公司投資區塊鍊和大數據以滿足消費者對透明度的需求
  • 消費者認為中小企業更可靠
  • COVID-19 感染傳播:在線食品市場必不可少的活化劑
    • 對飲料市場的影響
  • 飲食習慣
    • 大多數消費者相信他們知道自己攝入了多少咖啡因
    • 去年有超過三分之一的消費者實行特殊飲食
    • 減肥:節食的最常見原因
    • 大多數消費者試圖避免或限制飲食中的糖分
    • 儘管如此,糖往往比低熱量/無熱量甜味劑更受歡迎
    • 吃零食的頻率和吃零食的原因
    • 年輕消費者更有可能在當天吃零食
  • 推動食品購買決策的因素
    • 超過一半的消費者表示,在決定購買什麼食物時,健康很重要
    • 消費者認為肉類和雞肉對環境的負面影響最大,其次是瓶裝飲料。
    • 大約一半的消費者在購物時會密切關注食品標籤
    • "天然" 標籤在購物時最有影響力
    • 食品標籤功能的實用性
  • 食物的健康益處
    • 五分之一的消費者想要食物是為了健康
    • 減肥/體重管理:食物對健康的最大益處
    • 大多數消費者想更多地瞭解食物和營養如何影響免疫健康。
    • 消費者消耗和避免的營養素和特性
    • 大多數營養素都來自食物,而不是飲料或補充劑
    • 識別產品健康差異

第 4 章市場規模和預測

  • 範圍
  • 功能性飲料的銷售趨勢
    • 按產品類別的銷售額

第 5 章營銷趨勢和機遇

  • 亮點
  • "超級食品" 、 "適應原" 、 "食品作為藥物"
  • 大麻和 CBD
  • 關注大腦健康、認知功能(益智藥)、精神病學
  • 睡眠、放鬆、緩解壓力
  • 能量/運動功能
  • 提高免疫力和腸道健康
  • 替代食物和體重管理
  • 一些消費者通過 "清潔" 和 "排毒" 飲食和間歇性禁食來提高免疫力、情緒、精力和整體健康。
  • 老年消費者對功能性飲料感興趣的機會
  • 針對有孩子的家庭
  • 以健康為導向(對您有益)的趨勢
    • 清潔標籤
    • 原糖
    • 無糖產品和糖替代品
    • 低碳水化合物/高蛋白食物/生酮飲食/古飲食
    • 純素/植物性產品:吸引任何想吃植物性飲食的人
    • 有機/非轉基因產品
  • 個性化營養
  • DTC(直接面向消費者)營銷
    • 具有利基吸引力的新公司/產品有可能選擇 DTC 渠道 通過
    • 訂閱為消費者省錢並增加銷售額
    • 自有品牌
  • 商店的購買趨勢
  • 零售商對衝動購買的依賴增加
  • 自有品牌產品:實體店光顧和零售商忠誠度計劃背後的驅動力

第 6 章消費者人口統計

  • 亮點
  • 性別趨勢
  • 按年齡組劃分的趨勢
  • 基於家庭收入的模式
  • 地區差異
  • 城市/郊區/農村消費者
  • 教育
  • 家裡孩子的數量
  • 種族/民族
  • 以植物為導向的消費者
  • 在線雜貨銷售用戶(送餐/取貨服務)
  • 清潔標籤食品消費者

第 7 章消費者心理

  • 亮點
  • 特殊飲食限制/偏好
  • 願意為送餐或奢侈食品支付更多費用
  • 健康和營養意識
    • 健康問題:可以解決功能性食品和飲料
    • 被認為更健康的替代藥物、維生素和食物
    • 超過一半的消費者認為他們的健康狀況良好/非常好
    • 關於體重增加原因的信念
    • "保健食品" 的定義
    • "健康飲食習慣" 的要素
    • 大多數消費者對自己選擇健康食品的能力充滿信心

第8章包裝趨勢

  • 亮點
  • 平衡有效、可持續和低成本的包裝
  • 保護性包裝:對產品完整性的重要性
  • 零售包裝:提高商店的庫存效率
  • 消費者對包裝垃圾和可持續性的擔憂
    • 回收和生活垃圾
    • 產品的正確處置方法
    • 關於包裝材料的意見
    • 消費者正在尋找的包裝類型
  • 消費者認為環保的包裝類型
目錄
Product Code: LA16820502

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food and beverage purchases and desires for health and wellness. Packaged Facts has found that 36% of consumers report eating more foods that support their immune system because of the coronavirus. Survey results also reveal that those who seek out functional beverages and/or are willing to pay more for them are also more likely to report negative personal effects of the pandemic.

With a focus on "what's next" and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“ Functional Beverages: Market Trends and Opportunities” delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages, and how they feel about various diets and food lifestyles.

Scope

“ Functional Beverages: Market Trends and Opportunities” is the go-to source for a complete understanding of U.S. consumer trends in the functional beverage market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Functional beverages are drinks in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea) that are purported to confer functional benefits which consumers perceive as important to health or everyday life.

This report covers the scope, size, and growth of the U.S. market for functional beverages with various functional claims such as increased energy, enhanced hydration, boosts in cognitive function/brain activity, better sleep and relaxation, boosts in immunity, increased gut health, meal replacement and weight management, and sports performance improvement.

Historical and projected retail sales are provided for functional beverages, segmented by product category (energy and sports drinks; functional carbonated drinks; functional coffees and teas; functional juices; functional waters; nutritional shakes, protein drinks, and meal replacements; yogurt drinks; and other functional beverages). Additionally, Functional Beverages: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in “ Functional Beverages: Market Trends and Opportunities” was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • COVID-19 Effects on Consumers and the Beverage Market
  • Key Consumer Trends
  • Packaging Trends
  • Scope

CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS

  • HIGHLIGHTS
  • FIRST TIME USE OF CONVENIENT FOOD AND BEVERAGE ORDERING METHODS IN 2020
    • Table 2-1: Coronavirus Food Purchase Habits: "Because of the coronavirus, I have for the first time used...", 2020 (percent of consumers)
  • INCREASING USE OF CONVENIENT FOOD AND BEVERAGE ORDERING METHODS CONTINUING THROUGH 2021
    • Table 2-2: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
    • Figure 2-1: Changes to Grocery Ordering Habits Because of the Pandemic, 2021 (percent of consumers)
  • PANDEMIC-RELATED CHANGES TO EATING HABITS AND SNACKING
  • Eating Habits and Food Prep
    • Figure 2-2: Changes to Eating and Food Preparation Due to COVID-19, 2020-2021 (percent of consumers)
  • Snacking and Healthy Eating
    • Figure 2-3: Coronavirus Changes to Snacking and Healthy Eating Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
    • Table 2-3: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
  • CONCERNS ABOUT COVID-19 EXPOSURE AND FOOD SAFETY
  • Concerns About Food Safety and Waste Rose in the Wake of the Pandemic in 2020
    • Table 2-4: Coronavirus Concerns about Safety and Food Waste: "Because of the coronavirus, I am...", 2020 (percent of consumers)
  • Concerns about Exposure Remain in 2021
    • Figure 2-4: Concerns about COVID-19 Exposure, 2021 (percent of consumers)
  • Considering the Pandemic a Health Threat Personally or to Family/Friends
    • Table 2-5: Coronavirus Health Concerns: "I am concerned about the...", 2020-2021 (percent of consumers)
  • Consumers Who Seek Out Functional Beverages Are More Likely to Be Concerned about the Pandemic's Health Threat
    • Table 2-6: Coronavirus Health Concerns: "I am concerned about the...", 2021 (percent of consumers)
  • CONSUMERS WHO SEEK OUT FUNCTIONAL BEVERAGES ARE EXPERIENCING MORE NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Table 2-7: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
    • Table 2-8: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2021 (percent of consumers)
  • EFFECTS ON WORK ARE CONTINUING IN 2021
    • Figure 2-5: Coronavirus Changes to Work Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
  • IN-STORE SHOPPING PATTERNS
    • Figure 2-6: Coronavirus Changes to Shopping Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
  • FOOD INSECURITY ATTRIBUTED TO COVID-19
    • Figure 2-7: Food Insecurity and Attribution to COVID-19, 2021 (percent of consumers)
  • EXCITEMENT FOR FOOD-RELATED ACTIVITIES WHEN THE PANDEMIC SUBSIDES
    • Figure 2-8: Excitement for Food-Related Activities when the Pandemic Subsides, 2021 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

  • HIGHLIGHTS
  • GLUTEN, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS
    • Figure 3-1: Ingredients and Allergen Content in a Functional Beverage
  • VEGETARIANS, VEGANS, AND FLEXITARIANS: PLANT-BASED EATING, SUSTAINABILITY, AND BEYOND
    • Figure 3-2: Magazine Covers Reflect the Issues of Importance to General Consumers
  • CLEAN LABEL TRENDS
  • COMPANIES ARE INVESTING IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
  • CONSUMERS THINK SMALL AND MEDIUM BUSINESSES HAVE MORE CREDIBILITY
    • Figure 3-3: Kombucha for a "Happy Gut" Espouses Clean Label Sentiments and Is Certified Organic
  • THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
    • Impact on the Beverage Market
  • DIETS AND EATING PATTERNS
    • Most Consumers Believe They Know the Amount of Caffeine they Consume
      • Figure 3-4: Consumer Perceptions of Caffeine, 2021 (percent of consumers)
      • Figure 3-5: Positive Perceptions of Natural Caffeine Sources Used to Market Functional Beverages
    • Over One Third of Consumers Have Followed a Special Diet in the Last Year
      • Figure 3-6: Following of Diets in the Last Year, 2021 (percent of consumers)
    • Losing Weight Is the Most Common Reason to Follow a Diet
      • Figure 3-7: Reasons for Dieting in the Last Year, 2021 (percent of consumers)
    • Most Consumers Are Trying to Avoid or Limit Sugars in Their Diet
      • Figure 3-8: Actions Taken to Limit or Avoid Sugars, 2021 (percent of consumers)
    • Sugar Tends to Be Preferred to Low/No Calorie Sweeteners, However
      • Figure 3-9: Sweetener Preferences and Perceived Benefits of Low/No Calorie Sweeteners (percent of consumers)
    • Frequency of Snacking and Reasons for Snacking
      • Figure 3-10: Frequency of and Reasons for Snacking, 2021 (percent of consumers)
    • Younger Consumers Are More Likely to Snack Throughout the Day
      • Figure 3-11: When Snacks and Meals Are Eaten by Age Bracket, 2021 (percent of consumers)
  • DRIVERS OF FOOD PURCHASE DECISIONS
    • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
      • Figure 3-12: Changes to the Importance of Drivers of Food Purchase Decisions over the Last 11 Years, 2010-2021 (percent of consumers)
    • Consumers Think Meat and Poultry Have the Greatest Negative Impact on the Environment, Followed by Bottled Beverages
      • Figure 3-13: Perceptions of the Negative Effects of Food and Beverages on the Environment, 2021 (percent of consumers)
    • About Half of Consumers Pay Close Attention to Food Labels When Shopping
      • Figure 3-14: Paying Attention to Food Labels When Shopping, 2021 (percent of consumers)
    • "Natural" Labels Are Most Impactful When Grocery Shopping
      • Figure 3-15: Influential Labels When Purchasing Food, 2021 (percent of consumers)
    • Helpfulness of Food Label Features
      • Figure 3-16: Perceptions of Food Labels Being Helpful or Confusing, 2021 (percent of consumers)
  • HEALTH BENEFITS IN FOODS
    • One-Fifth of Consumers Seek Health Benefits from Foods
      • Figure 3-17: Seeking Health Benefits from Foods, 2021 (percent of consumers)
    • Weight Loss/Management Is the #1 Health Benefit Sought from Food
      • Figure 3-18: Number One Health Benefits Sought from Foods and Ease of Finding, 2021 (percent of consumers)
    • Most Consumers Want to Know More About How Food and Nutrients Affect Immune Health
      • Figure 3-19: Interest in Learning More about the Role of Foods and Nutrients in Immune Health, 2021 (percent of consumers)
    • Nutrients and Characteristics Consumed and Avoided by Consumers
      • Figure 3-20: Food Characteristics Consumed or Avoided, 2021 (percent of consumers)
    • Most Nutrients Are Sought from Foods Instead of Beverages or Supplements
      • Figure 3-21: Sources Used to Consume Nutrients, 2021 (percent of consumers)
    • Perception of Health Differences in Products
      • Figure 3-22: Perception of Health Differences in Food Characteristics, 2021 (percent of consumers)

CHAPTER 4: MARKET SIZE AND FORECAST

  • SCOPE
  • FUNCTIONAL BEVERAGE SALES
    • Sales by Product Category
      • Table 4-1 Functional Beverage Retail Sales by Product Category, 2016-2020, 2021E, 2026P (million dollars)

CHAPTER 5: MARKETING TRENDS AND OPPORTUNITIES

  • HIGHLIGHTS
  • "SUPERFOODS", "ADAPTOGENS", AND "FOOD AS MEDICINE"
    • Figure 5-1: Immune Boosting Beverage Markets with Superfood Claims
  • HEMP AND CBD
    • Figure 5-2: Hemp Drink Mixes Feature a Number of Functional Ingredients for Various Benefits
    • Figure 5-3: Sparkling Hemp Beverages Marketed to Restore and Rejuvenate the Mind and Body
  • BRAIN HEALTH, COGNITIVE FUNCTION (NOOTROPICS), AND MENTAL FOCUS
    • Figure 5-4: Beverage Shots Marketed to Improve Mental Focus and Boost Energy in the Body
    • Figure 5-5: Brain Boosting Ingredients in RTD Format
    • Figure 5-6: Different Formulas Provide Various Brain Health Claims Such as Improved Memory and Boosted Output
  • SLEEP, RELAXATION, AND STRESS RELIEF
    • Figure 5-7: Better Sleep Supported by Beverage Ingredients
    • Figure 5-8: Beverage Mix Marketed for Relaxation and Stress Relief
  • ENERGY AND SPORTS FUNCTIONS
    • Figure 5-9: Sports Drink Mix Made with Clean, Premium Ingredients
    • Figure 5-10: Functional Beer Made to Refresh Athletes after Exercise
    • Figure 5-11: Energy Drink Mix Marketed with "No Crash"
    • Figure 5-12: Sparkling Water Energy Drinks Help You Recharge with "Clean Ingredients You Can Pronounce"
  • IMMUNITY BOOSTING AND GUT HEALTH
    • Figure 5-13: Enhanced Water Flavor Added to Immune Support Beverage Line
    • Figure 5-14: Prebiotic Soda Brand Features Clean Label Claims
  • MEAL REPLACEMENT AND WEIGHT MANAGEMENT
    • Figure 5-15: Keto Nutritional Meal Replacement Shakes Claim to Be Clinically Proven to Help Consumers Lose Weight
    • Figure 5-16: Two Different Complete Meal Replacement Shakes with Similar Branding
    • Figure 5-17: Nutrients in Nutritional Shake Claim to Nourish the Body and Mind
  • SOME CONSUMERS ENGAGE IN "CLEANSE" AND "DETOX" DIETS OR INTERMITTENT FASTING TO BOOST IMMUNITY, MOOD, ENERGY, OR OVERALL HEALTH
    • Figure 5-18: Juice Cleanse Marketed for Weight Loss and Energy Boost
    • Figure 5-19: Probiotic Shots for Detoxification and an Energy Boost
    • Figure 5-20: Detox Tea Blend Marketed for Weight Loss, Immunity, and Increased Energy
  • OPPORTUNITIES TO INTEREST OLDER CONSUMERS IN FUNCTIONAL BEVERAGES
  • TARGETING FAMILIES WITH CHILDREN
    • Figure 5-21: Probiotic Products Made with Kids in Mind for Snack Time
    • Figure 5-22: Weight Management Beverages for Children Deliver Delicious Nutrition and Better-for-You Claims
    • Figure 5-23: Kids Vitamin-Packed Beverages for Enhanced Hydration without Sugar
  • "BETTER-FOR-YOU" TRENDS
    • Clean Label
      • Figure 5-24: Clean Label Prebiotic Fiber Ingredients Improve Nutritional Profile of Finished Products
    • Unrefined Sugar
      • Figure 5-25: Kombucha Using Honey and Cane Sugar to Bolster Image of Premium and Simple Ingredients
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Figure 5-26: Zero Calorie, Zero Sugar Energy Drinks Help Consumers Power Up with Clean Energy Minus the Sugar
    • Low-Carb/High Protein, Keto, and Paleo Diets
      • Figure 5-27: Prebiotic Keto Coffee Beverage Features Multiple Functional Benefits
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
      • Figure 5-28: Plant-Based Creamer with Prebiotics
      • Figure 5-29: Vegan Nutritional Shake Featuring Prebiotic Fiber and Added Vitamins and Minerals
      • Figure 5-30: Sipping Broths for Better Immunity, Vitality, and Digestive Health
    • Organic and Non-GMO Products
      • Figure 5-31: Organic Products from a Larger Beverage Company
      • Figure 5-32: Non-GMO Functional Coffee Made with Organic Ingredients
  • PERSONALIZED NUTRITION
    • Figure 5-33: Personalized Meal Replacement Beverages Custom Made Just for You
    • Figure 5-34: Health Testing Company Recommends Foods to Eat Based on Personal Biological Markers and Formulates Customized Supplements
  • DIRECT-TO CONSUMER (DTC) MARKETING
    • New Companies and Products with Niche Appeal May Choose DTC Channels
      • Figure 5-35: Functional Beverages to "Unlock Your Best Brain" Mostly Sold Via E-Commerce
    • Subscriptions Save Consumers Money and Boost Sales
      • Figure 5-36: Functional Beverages Provide a Discount with a Subscription Delivery
    • Private Labels
      • Figure 5-37: Private Label Premium Honey Exclusive to DTC Retailer
  • IN-STORE PURCHASING TRENDS
    • Figure 5-38: Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
  • Retail Stores Rely More On Impulse Purchases
    • Figure 5-39: Functional Beverages in a Checkout-Area Cooler
  • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
    • Figure 5-40: Private Label Brands Advertised Alongside National Brands for Seasonal Promotion
    • Figure 5-41: Private Label Brand Sells Protein Shakes

CHAPTER 6: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • TRENDS BY GENDER
    • Table 6-1: Seeking Out and Willingness to Pay More for Functional Beverages by Gender, 2021 (percent of consumers)
  • TRENDS BY AGE BRACKET
    • Table 6-2: Seeking Out and Willingness to Pay More for Functional Beverages by Age Bracket, 2021 (percent of consumers)
  • PATTERNS BASED ON HOUSEHOLD INCOME
    • Table 6-3: Seeking Out and Willingness to Pay More for Functional Beverages by Household Income Bracket, 2021 (percent of consumers)
  • REGIONAL DIFFERENCES
    • Table 6-4: Seeking Out and Willingness to Pay More for Functional Beverages by U.S. Region, 2021 (percent of consumers)
  • URBAN, SUBURBAN, AND RURAL CONSUMERS
    • Table 6-5: Seeking Out and Willingness to Pay More for Functional Beverages by Urban, Suburban, or Rural Living, 2021 (percent of consumers)
  • EDUCATIONAL ATTAINMENT
    • Table 6-6: Seeking Out and Willingness to Pay More for Functional Beverages by Educational Attainment, 2021 (percent of consumers)
  • PRESENCE OF CHILDREN IN THE HOUSEHOLD
    • Table 6-7: Seeking Out and Willingness to Pay More for Functional Beverages by Presence of Children in HH, 2021 (percent of consumers)
  • RACE/ETHNICITY
    • Table 6-8: Seeking Out and Willingness to Pay More for Functional Beverages by Race/Ethnicity, 2021 (percent of consumers)
  • PLANT-FORWARD CONSUMERS
    • Table 6-9: Seeking Out and Willingness to Pay More for Functional Beverages by Primary Diet/Eating Philosophy, 2021 (percent of consumers)
  • ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
    • Table 6-10: Seeking Out and Willingness to Pay More for Functional Beverages by Use of Food Delivery and Pickup Services in the Last 12 Months, 2021 (percent of consumers)
  • CLEAN LABEL DIETERS
    • Table 6-11: Seeking Out and Willingness to Pay More for Functional Beverages by Adherence to a Clean Label Diet, 2021 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS OR PREFERENCES
    • Table 7-1: Extent to Which Consumers Report Following a Special Diet, 2021 (percent of consumers)
    • Table 7-2: Special Diets Followed by Consumers, 2021 (percent of consumers)
  • WILLINGNESS TO PAY MORE FOR FOOD DELIVERY OR PREMIUM FOOD CHARACTERISTICS
    • Table 7-3: Willingness to Pay More for Food, 2021 (percent of consumers)
  • PERCEPTIONS ABOUT HEALTH AND NUTRITION
    • Concerns About Health Can Be Addressed by Functional Foods and Beverages
      • Table 7-4: Health Concerns That Can Be Addressed by Functional Beverages, 2021 (percent of consumers)
    • Alternative Medicine, Vitamins, and Foods Considered Healthier
      • Table 7-5: Opinions about Healthy Foods and Alternative Medicine, 2021 (percent of consumers)
    • More than Half of Consumers Consider Themselves to Be in Excellent or Very Good Health
      • Figure 7-1: Self-Reported Health Status, 2021 (percent of consumers)
    • Beliefs about Sources of Weight Gain
      • Figure 7-2: Beliefs about the Most Likely Sources of Weight Gain, 2021 (percent of consumers)
    • Definition of "Healthy Food"
      • Figure 7-3: The Definition of "Healthy Food" According to Consumers, 2021 (percent of consumers)
    • Elements of "Healthy Eating Patterns"
      • Figure 7-4: Elements Seen as Part of a "Healthy Eating Pattern", 2021 (percent of consumers)
    • Most Consumers Are Confident in Their Ability to Choose Healthy Foods
      • Figure 7-5: Consumer Confidence in and Ease of Choosing Healthy Foods, 2021 (percent of consumers) .. 157

CHAPTER 8: PACKAGING TRENDS

  • HIGHLIGHTS
  • THE BALANCE BETWEEN EFFECTIVE, SUSTAINABLE, AND LOW-COST PACKAGING
    • Figure 8-1: Use of Attractive Printing and Packaging to Give Functional Beverages an Upscale Image
  • PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
  • RETAIL-READY PACKAGING PROMOTES STOCKING EFFICIENCY IN STORES
    • Figure 8-2: Retail-Ready Boxes and Trays Promote Stocking Efficiency of Functional Beverages
  • CONSUMER CONCERNS ABOUT PACKAGING WASTE AND SUSTAINABILITY
    • Recycling and Household Waste
      • Table 8-1: Consumer Opinions on Recycling and Household Waste, 2021 (percent of consumers)
    • Proper Disposal of Products
      • Table 8-2: Consumer Opinions on Taking Responsibility for Proper Disposal of Products, 2021 (percent of consumers)
    • Opinions on Packaging Materials
      • Table 8-3: Consumer Opinions on Packaging Materials, 2021 (percent of consumers)
    • Types of Packaging Consumers Look for
      • Table 8-4: "Do you especially look for any of the following in terms of "sustainability" or "eco-friendly" packaging?", 2021 (percent of consumers)
  • PACKAGING TYPES CONSIDERED ECO-FRIENDLY BY CONSUMERS
    • Table 8-5: Consumer Thoughts on Recycling and Recyclable Packaging (percent of consumers)