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市場調查報告書

增強免疫力的食物:腸道健康和整體免疫力增強

Immunity Boosting Foods: Gut Health & General Immunity Improvement

出版商 Packaged Facts 商品編碼 1009639
出版日期 內容資訊 英文 135 Pages
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增強免疫力的食物:腸道健康和整體免疫力增強 Immunity Boosting Foods: Gut Health & General Immunity Improvement
出版日期: 2021年06月04日內容資訊: 英文 135 Pages
簡介

在 2020 年和 2021 年,冠狀病毒大流行對消費者的食品購買以及他們對健康的渴望產生了重大影響。在大流行期間,消費者通常會增強免疫力或吃更多健康食品併購買補充劑和維生素。還表明由於 COVID-19 大流行而改變飲食相關行為的人更有可能受到負面的個人影響。

本報告調查了增強免疫力的食品,並提供了市場規模和預測、COVID-19 的影響、未來和當前的消費者趨勢、動機見解和消費者人口統計數據等信息。

目錄

執行摘要

  • 大流行引起的消費者對腸道健康和免疫力的興趣
  • "Better-for-You" 的食品趨勢
  • 主要人口統計數據
  • 範圍
  • 相關報導

COVID-19 消費者影響

  • 亮點
  • 表示將在大流行期間增加食品和補充劑購買量以保護免疫系統的消費者
  • 飲食習慣的改變
  • 購買和消費更多增強免疫力的食品和補品的消費者更擔心新型冠狀病毒。
  • 購買和消費更多增強免疫力的食品和補品的消費者正在經歷大流行帶來的更多個人負面影響。
  • 購買和消費更多可增強免疫力的食品和補品的人對他們的工作產生更大的影響。
  • 購物模式正在發生變化,許多消費者減少了支出並減少了店內購物。
  • 購買和消費更多增強免疫力的食品和補品的人越來越多地使用方便的食品訂購方式。

概述和市場趨勢

  • 亮點
  • 腸道健康與免疫力的關係
    • 許多消費者認為益生菌可以改善或恢復腸道健康,但這些聲明尚未獲得 FDA 的批准。
    • 提高消費者對益生元及其健康影響的認識並增加益生元的吸引力
    • 膳食纖維具有明確的 FDA 批准的健康益處聲明
  • 大流行之後,越來越多的人在家做飯,提高了對腸道健康的興趣。
  • 麩質、食物過敏和飲食限制是許多消費者關注的問題
  • 素食、純素、彈性素食、植物性飲食、可持續性等
  • 公司正在投資區塊鍊和大數據,以滿足消費者對透明度的渴望
  • 消費者認為 "中小企業是可靠的"
  • 食品購買決策的因素
    • 超過一半的消費者表示,他們在決定購買哪種食品時更關注 "健康"
    • 影響食品購買決策的標籤
    • 半數消費者表示食品是否經過加工會影響購買決策
    • 大多數消費者想知道食品的產地
    • 許多消費者重視可持續性
    • 許多消費者發現很難知道食品是否具有環境可持續性。
  • 食品健康益處
    • 四分之一的消費者希望食品具有健康益處
    • 消費者認為健康的營養素
    • 最令人垂涎□□的營養素
    • 識別產品健康差異

市場規模、預測和歷史趨勢

  • 亮點
  • 範圍
  • 新鮮食物
  • 特定食品和維生素的過往銷售業績
  • 聲稱可以改善腸道健康和整體免疫力的食品和飲料市場

零售和營銷趨勢和機會

  • 亮點
  • "超級食品" 、 "功能性食品" 、 "增強免疫力的成分" 、 "藥食同源" 等。
  • "Better-for-You" 的趨勢
    • 清潔標籤的趨勢
    • 公平貿易食品是一種考慮環境和福利的更合乎道德的產品
    • 粗糖
    • 無糖/無糖產品和糖替代品
    • 低碳水化合物/高蛋白、keto、pareo等飲食習慣
    • 添加堅果、水果和種子等成分以增加營養價值
    • 純素/植物性產品,適合尋求植物性飲食的人的有吸引力的產品
    • 有機產品
  • 針對有孩子的家庭
  • DTC(直接面向消費者)營銷
    • 初創公司和小眾產品可能會選擇DTC渠道
    • 通過定期購買減輕消費者負擔並增加銷售額
    • 私人標籤
  • 商店的購買趨勢
    • 衝動購物的零售店
    • 將產品聲明推到最前面
    • 自有品牌產品是店舖客流量和零售忠誠度背後的驅動力
  • 一些消費者通過 "清潔" 或 "排毒" 飲食或禁食來提高免疫力和健康。
  • 值得注意的新產品發佈

消費者人口統計

  • 亮點
  • 女性更有可能購買標有益生菌和高纖維的食品
  • 年輕人更可能購買 "益生菌" 食品,而老年人更可能購買 "膳食纖維" 食品。
  • 按家庭收入劃分的食品購買模式
  • 區域格局
  • 城市消費者很可能正在改變他們的飲食習慣和購買行為
  • 教育程度
  • 家裡是否有孩子
  • 種族/民族
  • 以植物為導向的消費者

消費者心理

  • 亮點
  • 尋求益生菌和高纖維食品的消費者更有可能使用維生素和膳食補充劑。
  • 消費者在購買益生菌和高纖維食品時對食品的認知
  • 購買益生菌和高纖維食物的人更注重適當的飲食和鍛煉
  • 在雜貨店購物
    • 購買益生菌和高纖維食品的消費者通常會在食品店購物。
    • 購買益生菌食品的消費者更有可能在網上購買雜貨
    • 購買益生菌和高纖維食品的消費者更有可能使用 Blue Apron 和 HelloFresh 餐包配送服務。
  • 消費者對包裝和回收的意見
目錄
Product Code: LA16675859

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that over 40% of consumers have been buying more food or beverage products to protect their immune system because of the coronavirus. Consumers are also eating more immune-boosting or healthy foods in general and buying supplements and vitamins during the pandemic. Survey results also reveal that those who are changing their behavior in relation to their diet are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on "what's next" and current consumer trends, “Immunity Boosting Foods: Gut Health & General Immunity Improvement” is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and what products consumers are buying/using that have claims for gut health or immunity improvement.

Scope

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” is the go-to source for a complete understanding of U.S. consumer trends in this functional food market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for retail sales of packaged foods and beverages marketed with various claims for gut health or immunity improvement (including claims such as "high in antioxidants," "high fiber," and "contains prebiotics/probiotics"). This report also includes figures for fresh produce consumption and production in pound from 2015-2020 and projected for 2025. Historical retail sales of vitamins and foods and beverages that often carry gut health or immunity claims (fruit juice; kefir; sauerkraut; soup, stock, and broth; tea and kombucha; and yogurt and yogurt drinks) are also included.

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in “Immunity Boosting Foods: Gut Health & General Immunity Improvement” was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who buy foods or beverages with probiotic or high fiber labels.

Supplementing Packaged Facts' exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

Table of Contents

Executive Summary

  • Pandemic-Induced Consumer Interest in Gut Health and Immunity
  • "Better-for-You" Food Trends
  • Key Demographics
  • Scope
  • Related Reports

COVID-19 Effects on Consumers

  • Highlights
  • Consumers Report Buying More Foods and Supplements to Protect Their Immune System During the Pandemic
    • Table: Food, Beverage, Supplement, and Vitamin Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)
  • Eating Habits Are Changing
    • Table: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
  • Consumers Who Are Eating or Buying More Immune Boosting Foods or Supplements Express Greater Concerns about the Coronavirus
    • Table: Coronavirus Concerns: "I am concerned about the..." (percent of consumers)
  • Consumers Who Report Eating or Buying More Immune Boosting Foods or Supplements Are Experiencing More Negative Personal Effects of the Pandemic
    • Table: Coronavirus Concerns: "The coronavirus has negatively affected my..." (percent of consumers)
  • Effects on Work Are Higher Among Those Eating or Buying More Immune Boosting Foods or Supplements
    • Table: Coronavirus Concerns: "Because of the coronavirus, I...", 2021 (percent of consumers)
  • Shopping Patterns Are Shifting, With Many Consumers Cutting Back on Spending and Shopping Less Inside Stores
    • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)
  • Increasing Use of Convenient Food Ordering Methods Is Higher Among Those Who Are Eating or Buying More Immune Boosting Foods and Supplements
    • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)

Overview and Market Trends

  • Highlights
  • The Connection Between Gut Health and Immunity
    • Many Consumers Think Probiotics Improve or Restore Gut Health, Even If These Claims Are Not FDA-Approved
    • Increasing Consumer Awareness of Prebiotics and their Connection to Wellbeing Are Leading to More Prebiotic Claims
    • Dietary Fiber Has Clear FDA-Approved Claims of Health Benefits
  • Interest in Gut Health Is Expanding in the Wake of the Pandemic with More People Cooking at Home
  • Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
  • Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
  • Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
  • Consumers Think Small and Medium Businesses Have More Credibility
  • Drivers of Food Purchase Decisions
    • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
    • Influential Labels in Food Purchasing Decisions
    • Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
    • A Majority of Consumers Want to Know Where Food Comes From
    • Sustainability Is Important to Many Consumers
    • Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
  • Health Benefits in Foods
    • One-Fourth of Consumers Seek Health Benefits from Foods
    • Nutrients Considered Healthy by Consumers
    • Most Sought After Nutrients
    • Perception of Health Differences in Products

Market Size, Forecasts, and Historical Trends

  • Highlights
  • Scope
  • Fresh Produce
    • Table: Fresh Produce Production and Consumption, 2014-2020, 2025P (billion pounds)
  • Historical Sales of Selected Food Products and Vitamins
    • Table: Historical Retail Sales of Selected Food Products and Vitamins, 2017-2020 (billion dollars)
  • The Market for Foods and Beverages with Gut Health and General Immunity Improvement Claims
    • Table: The Retail Market for Foods and Beverages with Immunity Boosting or Gut Health Claims, 2017-2020, 2025P (billion dollars)

Retailing and Marketing Trends and Opportunities

  • Highlights
  • "Superfoods", "Functional Foods", "Immunity Boosting" Ingredients, and "Food as Medicine"
  • "Better-for-You" Trends
    • Clean Label Trends
    • Fair Trade Foods as More Ethical Products Better for the Environment and Human Welfare
    • Unrefined Sugar
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
    • Low-Carb/High Protein, Keto, and Paleo Diets
    • Addition of Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
    • Organic Products
  • Targeting Families with Children
  • Direct-to Consumer (DTC) Marketing
    • New Companies and Products with Niche Appeal May Choose DTC Channels
    • Subscriptions Save Consumers Money Boost Sales
    • Private Labels
  • In-Store Purchasing Trends
    • Retail Stores Rely More On Impulse Purchases
    • Bringing Product Claims Front and Center
    • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
  • Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity or Overall Health
  • Notable New Product Releases

Consumer Demographics

  • Highlights
  • Women Are More Likely to Buy Food Labeled as Probiotic or High Fiber
    • Table: Buying Food Labeled as Probiotic or High Fiber by Gender, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Gender, 2021 (percent of consumers)
  • Younger Consumers Are More Likely to Buy Probiotic Foods, While Older Consumers More Often Buy High Fiber Foods
    • Table: Buying Food Labeled as Probiotic or High Fiber by Age Bracket, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Age Bracket, 2021 (percent of consumers)
  • Food Purchase Patterns Based on Household Income
    • Table: Buying Food Labeled as Probiotic or High Fiber by Household Income Bracket, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Age Bracket, 2021 (percent of consumers)
  • Regional Patterns
    • Table: Buying Food Labeled as Probiotic by U.S. Region, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by U.S. Region, 2021 (percent of consumers)
  • Urban Consumers Most Likely to Be Changing Eating and Buying Behavior
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Urban, Suburban, or Rural Living, 2021 (percent of consumers)
  • Educational Attainment
    • Table: Buying Food Labeled as Probiotic by Educational Attainment, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Educational Attainment, 2021 (percent of consumers)
  • Presence of Children in the Household
    • Table: Buying Food Labeled as Probiotic by Parenthood and Number of Children, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Presence of Children in HH, 2021 (percent of consumers)
  • Race/Ethnicity
    • Table: Buying Food Labeled as Probiotic by Race/Ethnicity, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Race/Ethnicity, 2021 (percent of consumers)
  • Plant-Forward Consumers
    • Table: Buying Food Labeled as Probiotic by Diet/Eating Philosophy, 2020 (percent of consumers)

Consumer Psychographics

  • Highlights
  • Consumers Who Seek Out Probiotic and High Fiber Foods Are More Likely to Use Vitamin and Dietary Supplements
    • Table: Use of Vitamins and Dietary Supplements, 2020 (percent of consumers)
    • Table: Use of Vitamins and Dietary Supplements by Type, 2020 (percent of consumers)
  • Food Attitudes Among Consumers Who Buy Probiotic and High Fiber Foods
    • Table: Food Attitudes of Consumers, 2020 (percent of consumers who agree completely with statement)
  • Probiotic and High Fiber Food Buyers Show A Greater Focus on Eating and Exercising Right
    • Table: Health Attitudes of Consumers, 2020 (percent of consumers who agree strongly with statement)
  • Grocery Shopping Activity
    • Higher Spending at Food Stores Is Prevalent Among Probiotic and High Fiber Food Buyers
    • Table: Amount Spent at Food Stores in an Average Week by the Household, 2020 (percent of consumers)
    • Consumers Who Buy Probiotic Foods Are More Likely to Shop for Groceries Online
    • Probiotic and High Fiber Food Buyers Are Slightly More Likely to Use Blue Apron or HelloFresh Meal Kit Delivery Services
    • Table: Use of Meal Kit Delivery Services, 2020 (percent of consumers)
  • Consumer Opinions on Packaging and Recycling
    • Table: Consumer Thoughts on Garbage and Recycling, 2021 (percent of consumers who strongly agree)
    • Table: Consumer Thoughts on Packaging, 2021 (percent of consumers who strongly agree)
    • Table: Consumers Who Especially Look Out for Sustainable or Eco-Friendly Packaging, 2021 (percent of consumers who strongly agree)