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市場調查報告書

美國自有品牌信用卡(第 12 版)

Private Label Credit Cards in the U.S., 12th Edition

出版商 Packaged Facts 商品編碼 1007809
出版日期 內容資訊 英文 123 Pages
訂單完成後即時交付
價格
美國自有品牌信用卡(第 12 版) Private Label Credit Cards in the U.S., 12th Edition
出版日期: 2021年05月25日內容資訊: 英文 123 Pages
簡介

本報告調查了美國的自有品牌信用卡,分析了信用卡計劃的特點和優勢、增長趨勢、未來戰略,以及 COVID-19 對零售業和自有品牌信用卡市場的影響等信息。

目錄

執行摘要

  • 報告範圍
    • 報告研究方法
    • 市場表現背景
    • 市場規模和增長
  • 主要的自有品牌信用卡發行商
    • Alliance Data Systems
    • Capital One
    • Citi Retail Services
    • Synchrony Financial
    • TD Bank
    • Wells Fargo
  • 自有品牌信用卡消費趨勢
    • 55% 的人擁有自有品牌信用卡
    • 商店卡使用情況和人口統計數據

市場規模和增長

  • 市場背景
    • 專供零售商的信用卡的誕生
    • 零售商將信用卡組合出售給金融服務公司
    • 主要零售商的好處 數據和版稅
    • 持卡人的主要優勢:購買力
  • 市場表現
    • 市場表現背景
    • 市場規模和增長
  • 零售和自有品牌信用卡業績增長因素
    • 新冠經濟
    • 門店銷售罐和電商快速增長
    • 亞馬遜的絆腳石讓大型零售商有機會
    • 申請破產的問題零售商
    • 一些大型零售商在大蕭條後重新考慮他們的業務
    • 在 2020 年第四季度提高發行人的可用信用額度
    • 大流行加速了 BNPL 的廣泛零售應用
    • 越來越多的零售商忠誠度計劃與 PLCC 註冊分離

主要自有品牌信用卡發行商簡介

  • 主要問題
  • Alliance Data Systems
    • 概述
    • Alliance Data 突出顯示整個企業的變化以應對市場現實
    • POS 分期貸款業務中的 ADS
    • 經營戰略
    • 業務板塊
    • 財務成本驅動利潤
    • 競爭定位
    • 不斷發展的客戶群
    • 重要位置:主要營銷、忠誠度和支付服務提供商
    • 其他競爭策略
    • 自有品牌信用卡合作夥伴
    • Williams-Sonoma
    • 其他合作夥伴
  • Capital One
    • 概述
    • Walmart
    • Kohl's
    • Neiman Marcus
    • Hudson's Bay Company
  • Citi Retail Services
    • 概述
    • 活動和收購
    • 4 大零售合作夥伴
    • 其他合作夥伴
  • Synchrony Financial
    • 概述
    • 零售卡銷售平台
    • 支付解決方案
    • CareCredit
    • 2021年後的企業戰略
    • 貸款、利息和費用增加
    • 增長戰略
  • TD Bank
    • 概述
    • Nordstrom
    • Target
    • 其他合作夥伴
  • Wells Fargo
    • 概述
    • 6 個交鑰匙 PLCC 金融解決方案
    • 決定出售和保留自有品牌卡業務

每個自有品牌信用卡和忠誠度計劃的簡介

  • American Eagle
    • 概述
    • Aerie 品牌
    • 主要業務的優先級和戰略
    • 真正的回報是版稅
    • 獲得真正獎勵的應用程序
  • Forever 21
    • 概述
    • 店內結賬時的 Afterpay BNPL 服務
  • Kohl's
    • 概述
    • 依靠忠實客戶度過大流行年
    • 通過有針對性的個性化溝通擴大銷售
    • Kohl App:熟悉創造熟悉銷售
  • Macy's
    • 概述
    • 廚房水槽營銷策略
    • 客戶群
    • 媒體網絡
    • 當前指南
    • 獎勵計劃
    • 佔連鎖店收入 30% 的頂級客戶
    • 為不使用卡的客戶更新獎勵計劃
    • 投資Macy最大的 BNPL 供應商 Klarna
    • Macy's 應用程序,功能簡單而豐富
    • 營銷視角
    • Macy's關閉後以新概念填補市場
  • Neiman Marcus
    • 概述
    • InCircle 忠誠度計劃
  • Nordstrom
    • 概述
  • Target
    • 概述
    • 通過投資於人力資本和分銷來應對流行病
    • 將 Red Card 以外的購物者吸引到營銷引擎的目標圈
  • Victoria's Secret
    • 概述
    • 維多利亞的秘密市場份額從 2015 年到 2020 年初減半
    • 連鎖店對女性性感、舒適、合身的評價缺失
    • Alliance Data 發佈 Victoria's Secret 和 PINK 非接觸式商店卡
    • VS 以快速增加的獎勵追求錢包份額
    • 營銷觀點:VS 和 PINK 對賬

私人標籤卡使用趨勢

  • 上下文中的私人標籤信用卡
    • 72% 有信用卡
    • 55% 的人擁有自有品牌信用卡
    • 私人標籤卡心理
    • 店舖卡的使用方法
    • 商店卡用戶的人口統計數據
    • 每張基於客戶的自有品牌信用卡的表現趨勢

附錄

  • 術語和定義
目錄
Product Code: LA16121075

This report covers the U.S. market for private-label credit cards (PLCCs), including store cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, and growth trends. More specifically, the report:

  • Analyzes the impact of COVID-19 on the retail sector and the private-label credit card market.
  • Provides an analysis of large retailer strategies to innovate/stay above water during COVID-19's window of unprecedented stress on the retail economy.
  • Outlines the going-forward strategies of top private-label credit card issuers. Those issuers are Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank, and Wells Fargo.
  • Conducts an in-depth analysis of seven private-label credit card programs from within the context of the retailer's loyalty program and its results. Program analysis of American Eagle, Forever 21, Kohl's, Macy's, Target, and Victoria's Secret are included. Each profile includes survey-based analysis of customer demographics.
  • Assesses consumer use of private-label credit cards segmented by retailer type, including the type of card they use most frequently, and which features and benefits would entice private-label credit cardholders to use this purchasing method more frequently.

Loans outstanding and purchase value estimates for the U.S. private-label credit card (PLCC) market are provided for 2019 and 2020, and loans outstanding and purchase value forecasts are provided for 2021-2022.

Report Methodology:

The information contained in this report was obtained from primary and secondary research. Primary research included a Packaged Facts February/March 2021 national consumer survey with a sample of 2,000 U.S. adults (age 18+), with the sample in aggregate being census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The discussion of store card usage patterns and demographics also draws on Fall 2020 release MRI National Consumer Study data, with field dates through November 2020.

Market estimates draw on multiple sources, including:

  • company annual and quarterly filings
  • FDIC Reports of Condition and Income (also known as Call Report data)
  • credit card trusts (asset-backed securities backed by credit card loans held by financial institutions)
  • Federal Reserve data

Table of Contents

Executive Summary

  • Scope of Report
    • Report Methodology
    • Context for Market Performance
    • Market Size and Growth
      • Table: Receivables, Private-Label Credit Cards: Top Issuers, 2018-2020, with CAGR (in billions of dollars)
      • Table: Purchase Volume, Private-Label Credit Cards: Top Issuers, 2018-2020, with CAGR (in billions of dollars)
  • Top Private-Label Credit Card Issuers
    • Alliance Data Systems
    • Capital One
    • Citi Retail Services
    • Synchrony Financial
    • TD Bank
    • Wells Fargo
  • Private Label Credit Card Consumer Trends
    • 55% Have Private-Label Credit Cards
    • Store Card Usage and Demographics
      • Table: Credit Card Usage Rates by Type: Have in Own Name vs. Used in Last 12 Months, 2020 (percent of adults)

Market Size and Growth

  • Market Background
    • First Credit Cards Were Retailer-Specific
    • Retailers Sell Credit Card Portfolios to Financial Services Firms
    • Major Retailer Benefits: Data and Loyalty
    • Major Cardholder Benefit: Buying Power
  • Market Performance
    • Context for Market Performance
    • Market Size and Growth
      • Table: Receivables, Private-Label Credit Cards: Top Issuers, 2018-2020, with CAGR (in billions of dollars)
      • Table: Purchase Volume, Private-Label Credit Cards: Top Issuers, 2018-2020, with CAGR (in billions of dollars)
  • Drivers of Retail and Private-Label Credit Card Performance
    • The COVID Economy
    • Store Sales Tanked, E-Commerce Surged
    • Amazon Stumbles Gave Big Box Retailers an Opportunity
    • Troubled Retailers Filed for Bankruptcy
    • Some Big Box Retailers Reimagined Their Businesses After the Great Recession
    • In 4Q 2020, Issuers Pulled in Available Credit
    • Broad Retail Adoption of BNPL Accelerated by Pandemic
    • Retailers' Loyalty Programs Increasingly Separate from PLCC Enrollment

Profiles of Top Private-Label Credit Card Issuers

  • The Top Issuers
  • Alliance Data Systems
    • Overview
    • Alliance Data Stresses Corporation-wide Changes to Address Market Realities
    • ADS in POS Installment Loan Business
    • Business Strategy
      • Table: Alliance Data Systems Private-Label Credit Card Purchase Volume and Loan Receivables, 2018-2020 (in billions of dollars)
    • Operating Segments
      • Table: Alliance Data Systems: Revenue and Revenue Share by Operating Segment, 2018-2020 (in billions of dollars)
    • Finance Charges Drive Revenue
      • Table: Alliance Data Systems, Revenue and Revenue Share by Type, 2018-2020 (in millions of dollars)
    • Competitive Positioning
    • An Evolving Client Base
    • Key Positioning: Primary Marketing, Loyalty, and Payment Services Provider
    • Other Competitive Strategies
    • Private-Label Credit Card Partners
      • Table: Alliance Data Systems Top Five Retail Partners, by Domestic Sales, 2019-2020 (in billions of dollars)
    • Williams-Sonoma
    • Other Partners
  • Capital One
    • Overview
      • Table: Capital One Private-Label Credit Card Purchase Value and Loan Receivables, 2018-2020 (in billions of dollars)
    • Program Partners
    • Walmart
    • Kohl's
    • Neiman Marcus
    • Hudson's Bay Company
  • Citi Retail Services
    • Overview
    • Activity and Acquisitions
    • Top Four Retail Partners
      • Table: Citi Retail Services Top Four Retail Partners by U.S. Sales, 2018-2020 (in billions of dollars)
      • Table: Citi Retail Services Top Four Retail Partners by U.S. Sales, Private-Label Card Tender Share, and Purchase Value, 2018-2020 (in billions of dollars)
    • Other Partners
  • Synchrony Financial
    • Overview
      • Table: Key Synchrony Financial and Performance Metrics, 2019 and 2020 (in dollars)
    • Retail Card Sales Platforms
    • Payment Solutions
    • CareCredit
    • Corporate Strategies for 2021 and Beyond
      • Table: Synchrony Financial Private-Label Credit Card Purchase Value and Loan Receivables, 2019-2020 (in billions of dollars)
      • Table: Synchrony Financial Purchase Volume and Average Active Accounts: By Operating Segment, 2018-2020 (in billions of dollars)
    • Loan, Interest, and Fee Growth
      • Table: Synchrony Financial Interest and Fees on Loans, by Segment, 2018-2020 (in billions of dollars)
    • Growth Strategies
      • Table: Key Synchrony Retail Card Program Participants as of December 31, 2020 (length of relationship in years)
  • TD Bank
    • Overview
    • Nordstrom
    • Target
    • Other Partners
  • Wells Fargo
    • Overview
      • Table: Wells Fargo Services, Key Private-Label Card Metrics, 2018-2020
    • Six Turnkey PLCC Financing Solutions
    • Move to Sell, Decision to Retain Private-Label Card Segment

Profiles of Selected Private-Label Credit Card and Loyalty Programs

  • American Eagle
    • Overview
    • Aerie Brand
    • Key Business Priorities & Strategy
    • Loyalty Is Real Reward(ing)
    • The App for Real Rewards
  • Forever 21
    • Overview
    • Afterpay's BNPL Service at In-Store Checkout
  • Kohl's
    • Overview
    • Relying on Loyal Customers to Survive the Pandemic Year
    • Driving Sales through Targeted and Personalized Communications
    • The Kohl's App: Familiarity Breeds Familiarity. And Sales
  • Macy's
    • Overview
    • Kitchen Sink Marketing Strategy
    • Customer Base
      • Table: The Macy's Customer: Key Demographics, Spring 2020
    • Media Network
    • Current Guidance
    • Rewards Program
    • Top Tier Customers Represent 30% of the Chain's Revenues
    • Retooled Rewards Program Includes Non-Card Using Shoppers
    • Macy Invests in Klarna, the Largest BNPL Provider
    • Macy's App Is Both Simple and Richly Featured
    • The Marketing Angle
    • After Closing Stores, Macy's Tries New Concepts to Backfill Markets
  • Neiman Marcus
    • Overview
    • InCircle Loyalty Program
  • Nordstrom
    • Overview
      • Table: The Nordstrom Customer: Key Demographics, Spring 2020
  • Target
    • Overview
    • Investments in Human Capital and Distribution Made Target Pandemic Ready
      • Table: The Target Customer: Key Demographics, Spring 2020
    • Target Circle Brings Non-RedCard Shoppers Into Marketing Engine
  • Victoria's Secret
    • Overview
    • From 2015 to Early 2020, Victoria's Secret Market Share Fell by Half
    • Chain Misses the Mark on Female Sexy, Comfort and Fit
    • Alliance Data Introduces Contactless Store Cards for Victoria's Secret and PINK
    • VS Uses Rapidly Escalating Rewards to Pursue Share of Wallet
    • The Marketing Angle: Reconciling VS and PINK

Private Label Card Usage Trends

  • Private Label Credit Cards in Context
    • 72% Have Credit Cards
      • Table: Overall Credit Card Customer Base: Have in Own Name vs. Used in Last 12 Months, 2020 (percent and number of adults)
    • 55% Have Private-Label Credit Cards
      • Table: Private-Label Credit Card Use by Type: Have vs. Use in Last 30 Days, 2021 (percent of adults)
    • Private-Label Card Psychographics
      • Table: Selected Psychographics About Store Cards, 2021 (percent agreeing)
    • Store Card Usage
      • Table: Credit Card Usage Rates by Type: Have in Own Name vs. Used in Last 12 Months, 2020 (percent of adults)
      • Table: Credit Card Usage Rates by Type: Have in Own Name vs. Used in Last 12 Months, 2020 (number of adults in thousands)
    • Store Card User Demographics
      • Table: Credit Card User Demographics: Credit Cards Overall, Not Co-Branded Store Cards, and Co-Branded Store Cards Demographic, 2020 (percent of cardholders using card in last 12 months)
    • Historically Trended Customer Base for Selected Private-Label Store Cards
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Dillard's, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: JC Penny, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Macy's, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Nordstrom, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Sears, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Target, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Walmart, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)
      • Table: Store Card Only (Not Co-Branded) Usage Trends: Other, Fall 2010 - Fall 2020 (have in own name and used in last 12 months)

Appendix

  • Terms and definitions