表紙
市場調查報告書

新的冠狀病毒感染(COVID-19):對消費者行為和消費的影響-5月

COVID-19: Impact on Consumer Behavior and Spending - May

出版商 Parks Associates 商品編碼 951313
出版日期 內容資訊 英文 74 Slides
商品交期: 最快1-2個工作天內
價格
新的冠狀病毒感染(COVID-19):對消費者行為和消費的影響-5月 COVID-19: Impact on Consumer Behavior and Spending - May
出版日期: 2020年07月28日內容資訊: 英文 74 Slides
簡介

由於新的冠狀病毒傳染病(COVID-19)的大流行,大多數產品已被消費者削減。而且,自2011年以來,購買電器和計算機的支出首次增加。

本報告基於2020年5月進行的一項調查的消費者數據和調查結果,影響了市場基本面和產品購買,並對服務訂購和使用產生了影響。對消費者反應的調查,包括對流媒體的影響,強調了世代之間的差異以及消費者群體之間的社會距離意識差異。

內容

消費者的定量分析:調查COVID-19對市場的影響

2020年5月調查和COVID-19時間軸

執行摘要

  • 行業考察
  • COVID-19對個人習慣的影響(2020年5月)
  • 消費者對COVID-19的影響的態度(2020年5月)
  • 購買計算機和家庭網路設備的意向(2020年3月)
  • 對早期消費活動的期望(2020年5月)
  • 根據COVID-19大流行進行的就業(2020年5月)
  • COVID-19危機中購買電子設備的原因(2020年5月)

對消費者的影響和對COVID-19危機的反應

  • COVID-19對個人習慣的影響(2020年5月)
  • 每個地區的築巢家庭比例(2020年5月)
  • COVID-19對世代個體習慣的影響(2020年5月)
  • 與COVID-19患者的關係(2020年)
  • COVID-19對就業狀況的影響(2020)
  • COVID-19對一代人就業狀況的影響(2020年5月)
  • 根據COVID-19大流行進行的就業(2020年5月)
  • COVID-19對兒童的影響(2020)
  • COVID-19對家務活動的限制(2020年5月)

消費者對COVID-19的態度

  • COVID-19引起的消費者關注(2020年5月)
  • 相信快速經濟復甦的家庭和對快速復甦持懷疑態度的家庭(2020年5月)
  • 由COVID-19引起的發電問題(2020年5月)
  • 對有子女和無子女家庭的COVID-19的擔憂(2020年5月)
  • 消費者對COVID-19的影響的態度(2020年5月)
  • 按購買群體對經濟復甦的態度(2020年5月)
  • 對經濟復甦的態度所帶來的生活方式(2020年5月)
  • 社會距離群體對COVID-19影響的態度(2020年5月)
  • 對一代人的技術態度
  • 有孩子的家庭對技術的態度
  • 服務提供商對COVID-19危機反應的滿意度(2020年5月)
  • 服務提供商淨促銷員評分(2018-2020)
  • 按年齡段劃分的消費者態度(2020年5月)

消費者行為的變化

  • 對早期消費活動的期望(2020年5月)
  • 服務的使用:在COVID-19危機之前(與2020年5月相比)
  • COVID-19大流行期間按代使用的服務(2020年5月)
  • COVID-19危機期間的消費者活動(2020年5月)
  • 按世代劃分的COVID-19危機期間的十大消費者活動(2020年5月)
  • 團體活動的預期永久變化(2020年5月)
  • 預期的持久生活方式和行為變化(2020年5月)
  • 預期的持久生活方式和行為變化(按代)(2020年5月)
  • 願意共享移動數據以監視和追蹤COVID-19的擴展(2020年5月)
  • 共享移動數據以監視/追蹤COVID-19的條件(2020年5月)
  • 按收入劃分的移動數據共享意願(2020年5月)
  • 在未來12個月內可以更改家庭互聯網計劃的可能性
  • 更改手機服務的可能性(2020年3月)
  • 家庭安全系統的所有者(2013-2020年)

消費支出

  • 由於COVID-19而導致的家庭支出變化(2020年5月)
  • 按年齡段劃分的COVID-19的家庭支出變化(2020年5月)
  • 恢復正常消費習慣的最有影響力的因素(2020年5月)
  • 由於COVID-19而導致的家庭支出變化(2020年5月)
  • 有子女和無子女家庭的家庭支出增加(2020年5月)
  • 按年代劃分的家庭支出增加(2020年5月)
  • COVID-19大流行期間購買電子設備(2020年5月)
  • 在COVID-19危機期間(2020年5月)購買的十大家用電器
  • 購買的十大家用電器(2020年4月和2020年5月)
  • 世代COVID-19危機期間購買的十大家用電器(2020年5月)
  • COVID-19危機中購買電子設備的原因(2020年5月)
  • 購買計算機和家庭網絡設備的意向(2020年5月)
  • 購買家用視頻和娛樂設備的意向(2020年5月)
  • 購買移動和個人助理設備的意圖(2020年5月)
  • 購買智能家居設備的意向(2020年5月)
目錄

SYNOPSIS:

This deliverable features consumer data and research from a survey fielded in May 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

ANALYST INSIGHT:

"While spending cuts affect most product categories, consumers continue spending on technology for productivity and entertainment. CE and computer purchases have increased for the first time since 2011; households also report higher usage of services." - David Drury, Research Director, Parks Associates.

Table of Contents

Quantified Consumer: COVID-19 Market Impact Studies

Parks Associates May Survey and COVID-19 Timeline

Executive Summary

  • Industry Insight
  • COVID-19 Impact on Personal Habits (May 2020)
  • Consumer Attitudes Toward Impact of COVID-19 (May 2020)
  • Computing and Home Networking Devices Purchase Intention (March 2020)
  • Earliest Timeframe Consumers Expect to Engage in Activities (May 2020)
  • Employment Efforts During COVID-19 (May 2020)
  • Reasons for Purchasing Electronics During COVID-19 Crisis (May 2020)

Impact on Consumers and their Responses to the COVID-19 Crisis

  • COVID-19 Impact on Personal Habits (May 2020)
  • Percentage of the Households Sheltering in Place by Region (May 2020)
  • COVID-19 Impact on Personal Habits by Generation (May 2020)
  • Relationship with COVID-19 Patients (2020)
  • COVID-19 Impact on Employment Status (2020)
  • COVID-19 Impact on Employment Status by Generation (May 2020)
  • Employment Efforts During COVID-19 (May 2020)
  • COVID-19 Impact on Children (2020)
  • Limitations on Household Activities due to COVID-19 (May 2020)

Consumer Attitudes Towards COVID-19

  • Consumer Concerns Due to COVID-19 (May 2020)
  • Concerns in HHs Confident about Quick Economic Recovery vs. HHs Apprehensive about Quick Recovery (May 2020)
  • High Concerns Due to COVID-19 by Generation (May 2020)
  • High Concerns About COVID-19 by Households with/without Children (May 2020)
  • Consumer Attitudes Toward Impact of COVID-19 (May 2020)
  • Attitudes Toward Economy Recovery by Demographics (May 2020)
  • Lifestyle Attitudes by Attitudes Toward Economy Recovery (May 2020)
  • Consumer Attitudes Toward Impact of COVID-19 by Social Distancing Groups (May 2020)
  • Attitudes Toward Technology by Generation
  • Attitudes Toward Technology by Household with Children
  • Satisfaction with Handing of the COVID-19 Crisis by Service Providers (May 2020)
  • Service Provider Net Promoter Score (2018 - 2020)
  • Consumer Attitudinal Statements by Age Groups (May 2020)

Consumer Behavior Changes

  • Earliest Timeframe Consumers Expect to Engage in Activities (May 2020)
  • Use of Services: Prior vs. During COVID-19 Crisis (May 2020)
  • Service Used During COVID-19 by Generation (May 2020)
  • Consumer Activities During COVID-19 Crisis (May 2020)
  • Top 10 Consumer Activities During the COVID-19 Crisis by Generation (May 2020)
  • Expected Lasting Group Activity Changes from COVID-19 (May 2020)
  • Expected Lasting Lifestyle and Behavior Changes From COVID-19 (May 2020)
  • Lasting Lifestyle and Behavior Changes Expected to Make by Generation (May 2020)
  • Willingness to Share Mobile Data to Monitor and Track the Spread of COVID-19 (May 2020)
  • Circumstances Under Which Willing to Share Mobile Data to Monitor/Track COVID-19 (May 2020)
  • Willing to Share Mobile Data by Income (May 2020)
  • Likelihood of Making Changes to Home Internet Plan in Next 12 Months
  • Likelihood of Making Changes to Mobile Phone Service (March/2020)
  • Home Security System Ownership (2013 - 2020)

Consumer Spending

  • Household Spending Changes Due to COVID-19 (May 2020)
  • Household Spending Changes Due to COVID-19 by Age Groups (May 2020)
  • Most Influencing Factors in Resuming Usual Spending Habits (May 2020)
  • Changes in Household Spending Habits Due to COVID-19 (May 2020)
  • Increased Household Spending by Households with/without Children (May 2020)
  • Increased Household Spending by Generation (May 2020)
  • Electronics Purchase During COVID-19 (May 2020)
  • Top 10 Consumer Electronics Purchased During COVID-19 Crisis (May 2020)
  • Top 10 Consumer Electronics Purchased (April 2020 & May 2020)
  • Top 10 Consumer Electronics Purchased During COVID-19 Crisis by Generation (May 2020)
  • Reasons for Purchasing Electronics During COVID-19 Crisis (May 2020)
  • Computing and Home Networking Devices Purchase Intention (May 2020)
  • Home Video and Entertainment Devices Purchase Intention (May 2020)
  • Mobile and Personal Assistant Devices Purchase Intention (May 2020)
  • Smart Home Devices Purchase Intention (May 2020)