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市場調查報告書

線上串流影片產品:採用的因素

Streaming Video Products: Driving Adoption

出版商 Parks Associates 商品編碼 941806
出版日期 內容資訊 英文 74 Slides
商品交期: 最快1-2個工作天內
價格
線上串流影片產品:採用的因素 Streaming Video Products: Driving Adoption
出版日期: 2020年06月22日內容資訊: 英文 74 Slides
簡介

隨著付費電視訂閱量的下降,線上串流影片產品的採用正在加速。

本報告調查並分析了促使消費者購買和升級線上串流影片設備(例如智能電視,線上串流媒體播放器,遊戲機和連接的藍光播放器)的因素與販賣銷售收益,介紹視頻產品並從中賺錢。我們提供有關如何促進動力的系統信息。

內容

執行摘要

線上串流媒體市場

  • 常規收費電視與OTT訂閱
  • 觀看影片使用的設備
  • 連接到Internet的線上串流影片產品的所有權
  • 線上串流媒體視頻產品介紹
  • 線上影片傳輸的主要方法
  • 最常用的線上串流影片產品
  • 最常用的主要平台
  • 線上串流兼容平台介紹

智能電視/線上串流媒體播放器:品牌介紹和競爭因素

  • 最常用的電視型號
  • 智能電視操作系統
  • 所有者中最受歡迎的線上串流媒體播放器
  • 最常用的線上串流媒體播放器模型
  • Roku電視型號
  • 亞馬遜fire電視
  • Apple TV
  • 智能電視/線上串流媒體播放器的所有權重複
  • 線上串流媒體播放器與智能電視識別
  • 對應智能電視推薦的SMP功能
  • 對應SMP推薦的智能電視功能
  • 按可用性因素對主要線上串流媒體播放器品牌的排名

消費者的購買行為和購買意願

  • 打算在未來12個月內購買線串流式視頻產品
  • 購買受COVID-19影響的娛樂產品的意圖
  • 最近12個月內購買的線上串流式視頻產品
  • 線上串流媒體視頻產品:購買的前5個品牌
  • 產品購買類型
  • 收到產品作為禮物的新產品所有者
  • 轉向流媒體視頻產品的時代
  • 線上串流媒體視頻購買渠道
  • 線上串流媒體視頻產品:大型零售購買過程

熟悉產品功能,介紹,重要性

  • 熟悉電視功能
  • 線上串流媒體視頻產品的5大功能
  • 購買當前智能電視時的主要功能
  • 購買流媒體播放器時所需的主要功能
  • 購買當前遊戲機時的重要功能

購買智能電視/流媒體播放器/遊戲機的注意事項

  • 未來購買電視的5個主要注意事項
  • 薄板電視的屏幕尺寸
  • 薄型電視尺寸
  • 下次購買電視的主要注意事項-帶孩子的家庭
  • 主要電視購買注意事項:按家庭收入劃分
  • 按年齡段分組下次購買電視的主要注意事項
  • 下次購買線上串流媒體播放器的主要注意事項
  • 帶孩子購買線上串流媒體播放器家庭的下一個關鍵注意事項
  • 下次購買遊戲機的主要注意事項
  • 下一個主要控制台購買對策-有孩子的家庭

線上串流影片產品介紹對服務訂閱的影響

  • 按投放源劃分的每週平均視頻消費量
  • 使用最常用的流視頻產品進行活動的每週平均時間
  • 選擇OTT服務時平台可用性的重要性
  • 平台在美國大眾家庭中的重要性
  • 平台在設備所有者中的重要性
  • 消費者如何訂閱服務
  • 通過聚合器按平台訂閱的消費者
  • 使用的遊戲平台
  • 主要平台上的每週使用時間
  • 設備所有者之間的有吸引力的遊戲訂閱服務
  • 每月在視頻娛樂上的平均支出

附錄

目錄

SYNOPSIS:

Adoption of streaming video products is accelerating as pay-TV subscriptions decline. This research examines the factors driving consumers to purchase and upgrade their streaming video devices, including smart TVs, streaming media players, gaming consoles, and connected Blu-ray players. It investigates the ways CE players can drive increased sales, adoption, and monetization of video products in this maturing market.

ANALYST INSIGHT:

"Following the worldwide outbreak of COVID-19, consumers turned to technology in order to remain productive and entertained. For these last months, the streaming video market has experienced greatly increased service usage, and consumer demand for streaming video products is at an all-time high." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Executive Summary

  • Industry Insight
  • Adoption of Streaming Video Products (2018-2020)
  • Primary Streaming Device (Q1/20)
  • Familiarity with TV Features (2019-2020)
  • Top 5 Device Features for Streaming Video Products (Q1/20)
  • Most Commonly Used Major Platform (Q1/20)
  • Features Preferred for Smart TVs over SMPs (2018 - 2020)
  • Intention to Purchase Products in Next 12 Months (2015 - 2020)
  • How Consumers Subscribe to Services (Q1/20)
  • Consumers Subscribing Through Aggregators By Platform (Q1/20)

The Streaming Media Market

  • Traditional Pay-TV vs. OTT Subscriptions (2017-2020)
  • Use of Devices for Watching Video (Q1/20)
  • Ownership of Any Internet-Connected Streaming Video Products (2012-2020)
  • Adoption of Streaming Video Products (2018-2020)
  • Primary Methods of Streaming Online Videos (2019 - 2020)
  • Most Commonly Used Streaming Video Products (2018 - 2020)
  • Most Commonly Used Major Platform (Q1/20)
  • Adoption of Streaming-Capable Platforms (Q1/20)

Smart TV and Streaming Media Players: Brand Adoption and Competitive Factors

  • Most Commonly Used TV Model (Q1/20)
  • Smart TV Operating System
  • Most-Commonly Used Streaming Media Player Among Owners (2014 - 2020)
  • Most Commonly Used Streaming Media Player Model
  • Roku TV Models
  • Amazon Fire TV
  • Apple TV
  • Overlap of Smart TV & Streaming Media Player Ownership (2017-2020)
  • Perceptions of Streaming Media Players vs Smart TVs (Q1/20)
  • Features Preferred for Smart TVs over SMPs (2018 - 2020)
  • Features Preferred for SMPs Over Smart TVs (2018 - 2020)
  • Ranking of Major Streaming Media Player Brands by Usability Factors (Q1/20)

Consumer Purchasing Behaviors and Purchase Intentions

  • Intention to Purchase Products Capable of Streaming Video in Next 12 Months (2015 - 2020)
  • Entertainment Product Purchase Intention Among Those Impacted By COVID-19 (Q1/20)
  • Streaming Video Products Purchased in the Prior 12 Months (2015 - 2020)
  • Streaming Video Products: Top Five Brands Purchased in Year 2019 (Q1/20)
  • Product Purchase Type (Q1/20)
  • New Product Owners Receiving Product as Gift (Q1/20)
  • Age of Replaced Streaming Video Products (Q1/20)
  • Streaming Video Product Purchase Channels (Q1/20)
  • Streaming Video Products: Purchase Process from Big-Box Retailers (Q1/20)

Product Feature Familiarity, Adoption and Importance

  • Familiarity with TV Features (2019-2020)
  • Top 5 Device Features for Streaming Video Products (Q1/20)
  • Device Features for Streaming Video Products, Cont'd (Q1/20)
  • Key Features When Buying Current Smart TV (Q1/20)
  • Key Features Desired When Buying Streaming Media Player
  • Important Features When Buying Current Gaming Console (Q1/20)

Purchase Considerations for Smart TVs, Streaming Media Players, and Gaming Consoles

  • Top 5 Purchase Considerations for Future TV (Q1/20)
  • Screen Size of Thin Panel TVs (2013-2020)
  • Size of Thin Panel TV (Q1/20)
  • Top Purchase Considerations for Next TV Among Households with Children (Q1/20)
  • Top Purchase Considerations for Next TV by Household Income (Q1/20)
  • Top Purchase Considerations for Next TV Purchase by Age Group (Q1/20)
  • Top Purchase Considerations for Next Streaming Media Player (Q1/20)
  • Top Purchase Considerations for Next Streaming Media Player Among Households with Children (Q1/20)
  • Top Purchase Considerations for Next Gaming Console (Q1/20)
  • Top Purchase Considerations for Next Gaming Console Among Households with Children (Q1/20)

Impact of Streaming Video Product Adoption on Service Subscriptions

  • Weekly Average Video Consumption by Distribution Sources (2010 - 2020)
  • Average Weekly Hours Spent on Activities Using Most Used Streaming Video Products (Q1/20)
  • Importance of Platform Availability When Selecting OTT Service (Q1/20)
  • Importance of Platform Among US Broadband Households
  • Importance of Platform Among Device Owners
  • How Consumers Subscribe to Services (Q1/20)
  • Consumers Subscribing Through Aggregators By Platform (Q1/20)
  • Gaming Platforms Used (Q1/20)
  • Hours Per Week Spent Gaming On Select Platforms (2019-2020)
  • Appeal of Game Subscription Service Among Device Owners (Q1/20)
  • Average Monthly Expenditure on Video Entertainment (2019-2020)

Appendix