表紙
市場調查報告書

新型冠狀病毒感染(COVID-19):對電信服務和娛樂的影響

COVID-19: Impact on Communications and Entertainment

出版商 Parks Associates 商品編碼 941802
出版日期 內容資訊 英文 46 Slides
商品交期: 最快1-2個工作天內
價格
新型冠狀病毒感染(COVID-19):對電信服務和娛樂的影響 COVID-19: Impact on Communications and Entertainment
出版日期: 2020年07月15日內容資訊: 英文 46 Slides
簡介

消費類IT行業,尤其是娛樂,電信服務,內容和設備公司,需要定量地瞭解COVID-19對上一季度市場的影響。與以前有關公共衛生的事件一樣,COVID-19大流行的大部分經濟影響是由於消費者行為和厭惡行為的改變。

本報告調查了在全球大流行和美國局勢惡化的情況下,COVID-19大流行對寬帶,收費電視和OTT影片的電信服務和娛樂業的影響。我們將分析交付服務的日益增長的使用情況,並探討對消息傳遞,影片呼叫,虛擬會議應用程序,影片遊戲下載,流影片服務等的未來需求。

內容

本報告的主要研究內容

調查方法

COVID-19時間軸

執行摘要

  • 行業注意事項
  • 家庭寬帶提供商淨促銷員得分
  • 有關寬帶服務提供商支付賬單金額的擔憂
  • 有關賬單支付的擔憂可能導致未來12個月內服務中斷
  • 打算取消付費電視服務
  • 大流行期間COVID-19 OTT服務的試用和轉換
  • 按服務類型收費電視的介紹狀態

對互聯網服務提供商的影響:2020年第二季度

  • COVID-19對家庭服務訂閱的影響
  • 在COVID-19大流行期間取消服務
  • 根據對帳單要求的關注程度終止試用後家庭服務
  • COVID-19對家庭互聯網和移動服務的影響
  • COVID-19對家庭互聯網服務的影響
  • 家庭互聯網服務的重要性(2019年和2020年)
  • 未來12個月(2019-2020)的家庭互聯網服務變化
  • 更改家庭互聯網服務的可能性
  • 更改移動服務的可能性
  • 服務中止的可能性取決於對帳單支付的關注程度
  • 代替手機服務的服務
  • COVID-19大流行期間每個公司的服務取消狀態

消費者對服務提供商的看法

  • 服務提供商淨促銷員評分(2018-2020)
  • 服務提供商對COVID-19危機應對的滿意度
  • 認可家用ISP對COVID-19的支持
  • 移動服務提供商對COVID-19的響應意識
  • 消費者對ISP對COVID-19的反應的認識 消費者對移動電話服務提供商對COVID-19的回應的看法
  • 消費者對付費電視服務提供商對COVID-19的反應的看法

對付費電視和OTT服務的影響:2020年第二季度

  • 付費電視和OTT服務訂閱(2011-2020)
  • 按服務類型收費電視介紹(2019-2020)
  • 在線收費電視服務:為新進入者和現有公司提供的服務(第1季度20)
  • 大流行期間按業務模型劃分的COVID-19 OTT服務使用情況
  • 大流行期間COVID-19 OTT服務的試用和轉換
  • OTT服務試用狀態(2017-2020)
  • OTT服務試用狀態(2019-2020)
  • OTT服務的試用和轉換(2019-2020)
  • COVID-19大流行期間對在線影片服務的新訂閱
  • COVID-19大流行期間訂閱在線影片服務的原因
  • 在COVID-19大流行期間使用事務OTT服務

取消影片服務:2020年第二季度

  • 在COVID-19大流行期間取消影片服務
  • 取消常規收費電視
  • 在線付費電視的終止
  • 取消付費電視服務的原因
  • COVID-19打算在大流行後取消付費電視服務
  • 體育聯盟關閉對未來取消付費電視的影響
  • 體育聯賽恢復日期
  • 重新訂閱付費電視服務的可能性
  • 減少內容管道對未來取消的影響
  • 在COVID-19大流行期間取消在線影片服務
  • 取消OTT服務的原因(2019-2020)
  • 促進在線影片服務的訂戶保留的元素
  • COVID-19打算在大流行後取消新推出的影片服務
  • 最喜歡的影片內容(2020年和2019年)
目錄

SYNOPSIS:

Consumer technology industries, especially the entertainment/communications services, content, and devices markets, need thoughtful, strategic research that quantifies the impact of COVID-19 on the market for the next several quarters. As with previous public health incidents, the majority of economic impacts will come from changes and aversions in consumer behaviors. This research addresses short- and long-term questions related to consumer engagement with broadband, pay-TV, and OTT video services, including new subscriptions to and cancellations of leading services. It assesses which behaviorial changes are likely short-term in nature and which changes will last.

ANALYST INSIGHT:

"2020 has been an unprecedented time to be in the telecommunications and entertainment space. With an ongoing global pandemic, and worsening conditions in the United States, strong demand for technology products and services - surges in broadband usage; use of messaging, video calling, and virtual meeting applications; video game downloads; and subscriptions to streaming video services - will continue into 2021 and potentially even 2022." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Key Questions Answered

Survey Methodology

COVID-19 Timeline

Executive Summary

  • Industry Insight
  • Home Broadband Provider Net Promotor Score
  • Concern Over Paying Bills Among Heads of BB HHs
  • Likelihood of Cutting Services in Next 12 Months by Concern Over Paying Bills
  • Intention to Cancel Pay-TV Service
  • OTT Service Trials & Conversions During COVID-19
  • Pay-TV Adoption by Service Type

Impact on Internet Service Providers

  • COVID-19 Impact on Home Service Subscriptions (Q2/20)
  • Service Cancellation During COVID-19 (Q2/20)
  • Cancellation of Tested Home Services by Level of Concern Over Paying Bills (Q2/20)
  • COVID-19 Impact on Home Internet or Mobile Services (Q2/20)
  • COVID-19 Impact on Home Internet Service (Q2/20)
  • Importance of Home Internet Service (2019 vs. 2020)
  • Changes to Home Internet Service in the Next 12 Months (2019 - 2020)
  • Likelihood of Making Changes to Home Internet Service (Q2/20)
  • Likelihood of Making Changes to Mobile Service (Q2/20)
  • Likelihood of Dropping Services by Concern Over Paying Bills (Q2/20)
  • Substitutes for Mobile Phone Service (Q2/20)
  • Service Cancellations During COVID-19 by Specific Company (Q2/20)

Consumer Perception of Service Providers

  • Service Provider Net Promotor Score (2018 - 2020)
  • Satisfaction with Handling of COVID-19 Crisis by Service Providers (Q2/20)
  • Awareness of Home ISPs Responses to COVID-19 (Q2/20)
  • Awareness of Mobile Service Providers Responses to COVID-19 (Q2/20)
  • Consumer Perceptions of ISP's Handling of COVID-19 (Q2/20)
  • Consumer Perceptions of Mobile Phone Service Providers' Handling of COVID-19 (Q2/20)
  • Consumer Perceptions of Pay-TV Service Providers' Reactions to COVID-19 (Q2/20)

Impact to Pay TV and OTT Services

  • Pay-TV & OTT Service Subscriptions (2011 - 2020)
  • Pay-TV Adoption by Service Type (2019-2020)
  • Online Pay-TV Services: Digital Newcomers vs. Services from Incumbents (Q1/20)
  • OTT Service Use by Business Model During COVID-19 (Q2/20)
  • OTT Service Trials and Conversions During COVID-19 (Q2/20)
  • OTT Service Trials (2017 - 2020)
  • OTT Service Trials (2019 - 2020)
  • OTT Service Trial Conversions (2019 - 2020)
  • New Subscriptions to Online Video Services During COVID-19 (Q2/20)
  • Reasons for Online Video Service Subscription During COVID-19 (Q2/20)
  • Use of Transactional OTT Services During COVID-19 (Q2/20)

Video Service Cancellations

  • Video Service Cancellation During COVID-19 (Q2/20)
  • Traditional Pay-TV Cancellations (Q2/20)
  • Online Pay-TV Cancellations (Q2/20)
  • Reasons for Cancelling Pay-TV Services (Q2/20)
  • Intention to Cancel Pay-TV Services After COVID-19 (Q2/20)
  • Impact of Sports League Closures on Future Pay-TV Cancellations (Q2/20)
  • Expected Timeline for Sports League to Resume (Q2/20)
  • Likelihood of Re-subscribing to Pay-TV Service (Q2/20)
  • Impact of Reduced Content Pipeline on Future Cancellations (Q2/20)
  • Online Video Service Cancellation During COVID-19 (Q2/20)
  • Reasons for Cancelling OTT Services (2019 - 2020)
  • Drivers to Retain Online Video Service Subscribers (Q2/20)
  • Intentions to Cancel Newly Started Video Services After COVID-19 (Q2/20)
  • Most Enjoyed Video Content (2020 vs. 2019)