表紙
市場調查報告書
商品編碼
933284

智能大型家電:簡介和偏好

Smart Major Appliances - Adoption and Preferences

出版日期: | 出版商: Parks Associates | 英文 59 Slides | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

隨著智能家電市場的蓬勃發展,越來越多的製造商開始進入該市場,競爭也在加劇。傳統公司Maytag和Sharp也於2019年進入市場。在2019年末,亞馬遜憑藉智能微波爐和智能烤箱進入了市場。重要的是要瞭解吸引消費者並推動其競爭優勢的設備和功能。

本報告調查和分析了不斷增長的智能消費電子市場,並提供了有關領先家電製造商的產品,功能集和營銷策略的系統信息。

內容

回答的主要問題

調查方法

執行摘要

家用電器的所有權

  • 智能家電簡介
  • 按人口統計介紹智能家電
  • 按住房因素介紹智能家電
  • 擁有智能家居設備
  • 每個家庭擁有的智能家居設備的平均數量

購買和安裝家用電器

  • 購買智能家電
  • 購買智能家電:按人口統計
  • 購買智能家電:按住房因素
  • 購買智能家電:按生活事件
  • 全體智能家電:渠道購買地點
  • 智能大型家電:渠道購買地點
  • 全體智能家電:購買原因
  • 智能家電:更換週期
  • 影響購買大型智能家電的優勢
  • 促進購買智能家電的因素
  • 購買大型智能家電的動機
  • 智能家電購買流程
  • 智能大型家電購買流程
  • 全體智能家電購買流程
  • 智能電器:購買時間表
  • 安裝智能家電
  • 智能大型電器:安裝方法

用戶體驗

  • 智能家電:使用智能功能的頻率
  • 智能家電的高可靠性
  • 智能家電:易於使用
  • 智能家電:淨推薦值
  • 智能家電遇到的問題

購買意向

  • 願意整體購買智能家電:通過智能家用設備所有權
  • 通過擁有智能家居設備來購買智能家電的意圖
  • 整體購買智能家電的意願:按人口統計
  • 整體購買智能家電的意願:按住房因素
  • 推薦的大型智能家電購買渠道
  • 智能家電:推薦的購買渠道
  • 為什麼不購買智能大型家電

功能偏好

  • 智能冰箱功能的魅力
  • 智能烤箱或爐灶/炊具頂部功能的魅力
  • 智能洗衣機或烘乾機功能的魅力

附錄

目錄

SYNOPSIS:

Adding connectivity to major appliances enables a host of new use cases, from remote management capabilities and maintenance insights to inventory management and consumables reordering. This consumer research evaluates the growing smart appliances market, including interest in and appeal of offerings from leading appliance manufacturers, feature sets, and marketing strategies.

ANALYST INSIGHT:

"As the smart appliance market gains traction, more manufacturers are starting to enter the space, increasing competition. Traditional players Maytag and Sharp both entered the market in 2019. In late 2019, tech giant Amazon entered the space with a smart microwave and smart oven. As market competition for smart appliances heats up, it will be important to understand, which devices and features appeal to consumers and can drive competitive advantage." - Patrice Samuels , Senior Analyst, Parks Associates.

Table of Contents

Key Questions Answered

Survey Methodology

Executive Summary

  • Industry Insight

Appliance Ownership

  • Smart Appliances Adoption (Q4/19)
  • Adoption of Smart Appliances by Demographics (Q4/19)
  • Adoption of Smart Appliances by Housing Factors (Q4/19)
  • Smart Home Device Ownership (2014 - 2019)
  • Average Smart Home Device Owned Per Owing Household (2016 - 2019)

Appliance Purchases and Installation

  • Smart Major Appliance Purchases (Q4/19)
  • Purchase of Smart Major Appliances by Demographics (Q4/19)
  • Purchase of Smart Major Appliances by Housing Factors (Q4/19)
  • Purchase of Smart Major Appliances by Life Events (Q4/19)
  • Overall Smart Major Appliances: Channel Purchase Location (Q4/19)
  • Smart Major Appliances: Channel Purchase Location (Q4/19)
  • Overall Smart Major Appliances: Reason for Purchase (Q4/19)
  • Smart Appliances: Replacement Cycle (Q4/19)
  • Benefits Influencing Smart Major Appliance Purchases (Q4/19)
  • Factors Driving Smart Appliance Purchases (Q4/19)
  • Trigger for Purchasing Smart Major Appliances (Q4/19)
  • Trigger for Purchasing Smart Major Appliances (Q4/19)
  • Overall Purchase Process of Smart Appliances (Q2/20)
  • Purchase Process of Smart Major Appliances (Q4/19)
  • Overall Smart Appliance Purchase Timeline (Q4/19)
  • Smart Appliances: Purchase Timeline (Q4/19)
  • Smart Appliances Installation (Q4/19)
  • Smart Major Appliances: Installation Methods (Q4/19)

User Experience

  • Smart Major Appliances: Frequency of Using Smart Features (Q4/19)
  • High Reliability of Smart Appliances (Q4/19)
  • Smart Major Appliances: High Ease of Use (Q4/19)
  • Smart Home Appliances: Net Promoter Score (Q4/19)
  • Problems Experienced with Smart Appliances (Q4/19)

Purchase Intentions

  • Overall Smart Major Appliance Purchase Intention by Smart Home Device Ownership (Q4/19)
  • Smart Appliances Purchase Intention by Smart Home Device Ownership (Q4/19)
  • Overall Smart Appliances Purchase Intention by Demographics (Q4/19)
  • Overall Smart Appliances Purchase Intention by Housing Factors (Q4/19)
  • Preferred Purchase Channel for Smart Major Appliance (Q4/19)
  • Smart Appliances: Preferred Purchase Channels (Q4/19)
  • Reasons for Not Purchasing Smart Major Appliances (Q4/19)

Feature Preferences

  • Appeal of Smart Refrigerator Features (Q4/19)
  • Appeal of Smart Oven or Range/Cooktop Features (Q4/19)
  • Appeal of Smart Washer or Dryer Features (Q4/19)

Appendix