新型冠狀病毒傳染病 (COVID-19) ：對消費者行為和支出的影響
COVID-19: Impact on Consumer Behavior and Spending
|出版日期||內容資訊||英文 45 Pages
|新型冠狀病毒傳染病 (COVID-19) ：對消費者行為和支出的影響 COVID-19: Impact on Consumer Behavior and Spending|
|出版日期: 2020年04月13日||內容資訊: 英文 45 Pages||
本報告研究美國消費者針對新型冠狀病毒傳染病 (COVID-19) 的因應方法，系統性彙整世代差異、社交距離等情報。
The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.
“Over half of households with children under the age of 18 now have their children at home instead of at school, and over one-third of US broadband households now have at least one household member working remotely. Never before have US consumers relied so heavily upon household technology and upon their home broadband connections in order to go about their daily lives.” - Kristen Hanich, Senior Analyst, Parks Associates.