表紙
市場調查報告書

新型冠狀病毒傳染病 (COVID-19) :對消費者行為和支出的影響

COVID-19: Impact on Consumer Behavior and Spending - March

出版商 Parks Associates 商品編碼 932112
出版日期 內容資訊 英文 45 Pages
商品交期: 最快1-2個工作天內
價格
新型冠狀病毒傳染病 (COVID-19) :對消費者行為和支出的影響 COVID-19: Impact on Consumer Behavior and Spending - March
出版日期: 2020年04月13日內容資訊: 英文 45 Pages
簡介

目前有18歲以下孩子的家庭中,超過半數將孩子留在家中而非學校。美國寬頻家庭中,超過三分之一至少有1位進行遠距辦公。美國消費者對於家庭用IT和寬頻連接的依賴從未像現在這樣高。

本報告研究美國消費者針對新型冠狀病毒傳染病 (COVID-19) 的因應方法,系統性彙整世代差異、社交距離等情報。

目錄

新型冠狀病毒傳染病 (COVID-19) 消費者導向市場研究

摘要整理

消費者對COVID-19的反應

  • COVID-19對消費者行為的影響
  • 自我檢疫中的美國寬頻家庭數:按經濟區域
  • 對消費者行為的影響:按世代
  • 與COVID-19病患的關係
  • 搬家的可能性
  • 因COVID-19的消費者關注
  • 因COVID-19的消費者態度改變:按受影響的消費者
  • 因COVID-19的消費者態度改變:按年齡層
  • 與消費者態度陳述一致的趨勢

對市場原理和產品購買的影響

  • COVID-19對就業情況的影響
  • 失業率:按家庭收入
  • COVID-19全球大流行 (Pandemic) 導致的失業:按家庭成員
  • 購買1台以上消費電子產品的意向
  • 未來購買意向 - 最渴望的CE設備
  • 消費性電子產品的購買意向:按主要因素

對服務訂閱和使用的影響

  • COVID-19對服務使用的影響
  • 付費電視和OTT服務的訂閱
  • 專業監控服務的訂閱
  • 服務提供商的淨推薦分數

對串流影音服務的影響

  • OTT服務的使用:按商業模式
  • 新的OTT服務訂戶
  • OTT服務的試用
  • OTT服務的淨推薦分數
目錄

SYNOPSIS:

The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

ANALYST INSIGHT:

“Over half of households with children under the age of 18 now have their children at home instead of at school, and over one-third of US broadband households now have at least one household member working remotely. Never before have US consumers relied so heavily upon household technology and upon their home broadband connections in order to go about their daily lives.” - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Quantified Consumer: COVID-19 Market Impact Studies

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Consumer Responses to COVID-19

  • Impact of COVID-19 on Consumer Behaviors (Q1/20)
  • US Broadband Households in Self-quarantine by Economic Region
  • Impact on Consumer Behaviors by Generation (Q1/20)
  • Relationship with COVID-19 Patients (Q1/20)
  • Likelihood of Moving (2015 - 2020)
  • Consumer Concerns Due to COVID-19 (Q1/20)
  • Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)
  • Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)
  • Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)

Impact to Market Fundamentals & Product Purchases

  • Impact of COVID-19 on Employment Status (Q1/20)
  • Unemployment Rate by Household Income (Q1/20)
  • Loss of Employment by Household Member due to COVID-19 Pandemic
  • Intention to Purchase At Least One Consumer Electronics Device
  • Future Purchase Intention - Most Desired CE Devices (2015 - 2020)
  • Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Impact to Service Subscriptions & Usage

  • Impact of COVID-19 on Service Usage (Q1/20)
  • Pay-TV and OTT Service Subscriptions (2012 - 2020)
  • Professional Monitoring Service Subscription (2014 - 2020)
  • Service Provider Net Promoter Score (2018 - 2020)

Impact to Streaming Video Services

  • OTT Service Use by Business Model (2018 - 2020)
  • New OTT Service Subscribers (Q1/20)
  • OTT Service Trials (2017 - 2020)
  • Net Promoter Score of OTT Service (2019 - 2020)