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市場調查報告書

視訊消費:用戶和視聽習慣的追蹤

Video Consumption - Tracking Users and Viewing Habits

出版商 Parks Associates 商品編碼 913338
出版日期 內容資訊 英文 49 Slides
商品交期: 最快1-2個工作天內
價格
視訊消費:用戶和視聽習慣的追蹤 Video Consumption - Tracking Users and Viewing Habits
出版日期: 2020年05月22日內容資訊: 英文 49 Slides
簡介

本報告提供視訊的視聽習慣怎麼變化著調查分析,提供時間流逝的消費模式和家庭內主要的螢幕的消費模式相關的系統性資訊。

目錄

消費者分析:娛樂內容

摘要整理

視訊消費醬汁(來源)詳細內容

  • 周平均視訊消費:各播送來源
  • 周平均視訊消費:各內容來源
  • 周平均視訊消費:各播送方法
  • 非用戶間的周平均視訊消費
  • 周平均視訊消費:各年齡層
  • 家庭影片娛樂的平均月額支出
  • 視訊支出的佔有率:不同商業模式
  • 周平均視訊消費:各平台

電視的視訊消費

  • 電視的周平均視訊消費:各播送來源
  • 電視的周平均視訊消費:不同格式
  • 電視的周平均視訊消費:各播送方法
  • 電視的周平均視訊消費:各類視訊服務
  • 線上影片的串流所使用的主要視訊設備

電腦的視訊消費

  • 電腦的周平均視訊消費:各播送來源
  • 電腦的周平均視訊消費:不同格式
  • 電腦的周平均視訊消費:各播送方法
  • 電腦的周平均視訊消費:各類視訊服務

智慧型手機的視訊消費

  • 智慧型手機的周平均視訊消費:各播送來源
  • 智慧型手機的周平均視訊消費:不同格式
  • 智慧型手機的周平均視訊消費:各播送方法
  • 智慧型手機的周平均視訊消費:各類視訊服務

平板電腦的視訊消費

  • 平板電腦的周平均視訊消費:各播送來源
  • 平板電腦的周平均視訊消費:不同格式
  • 平板電腦的周平均視訊消費:各播送方法
  • 平板電腦的周平均視訊消費:各類視訊服務
目錄

SYNOPSIS:

Consumption patterns are changing based on content availability, services taken, and devices used. This research examines consumption patterns over time and across major screens within the home as well as understand how video viewing habits are changing. It also examines the growth of content sources for both live and on-demand content.

ANALYST INSIGHT:

“The entertainment industry has experienced significant turmoil in the past five years. Data suggests the industry had turned a corner in 2019, but then the COVID-19 crisis introduced yet more turmoil. The pandemic has certainly increased demand and fueled higher levels of video consumption, but also has disrupted video production and distribution significantly.” - David Drury, Research Director, Parks Associates.

Table of Contents

Consumer Analytics: Entertainment Content

  • Key Questions Answered
  • Survey Methodology
  • COVID-19 and Survey Timeline
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Insight
  • Weekly Average Video Consumption by Distribution Sources
  • Total Average Video Consumption by Platform (Q1 2020)

Video Consumption Sources Deep Dive

  • Weekly Average Video Consumption by Distribution Sources (2010 - 2020)
  • Weekly Average Video Consumption by Content Source (2010 - 2020)
  • Weekly Average Video Consumption by Delivery Method (2010 - 2020)
  • Weekly Average Video Consumption Among Non-Subscribers (Q1/20)
  • Weekly Average Video Consumption by Age Groups (Q1/20)
  • Average Monthly Expenditure on Home Video Entertainment (Q1/20)
  • Share of Video Expenditures by Business Model (Q1/20)
  • Weekly Average Video Consumption by Platform (2010 - 2020)

Video Consumption on TVs

  • Weekly Average Video Consumption On a TV by Distribution Sources (2010 - 2020)
  • Weekly Average Video Consumption On a TV by Format (2010 - 2020)
  • Weekly Average Video Consumption On a TV by Delivery Method
  • Weekly Average Video Consumption On a TV by Video Service (Q1/20)
  • Primary Video Device Used to Stream Online Videos (Q1/20)

Video Consumption on Computers

  • Weekly Average Video Consumption On a Computer by Distribution Sources (2010 - 2020)
  • Weekly Average Video Consumption On a Computer by Format (2010 - 2020)
  • Weekly Average Video Consumption On a Computer by Delivery Method (2010 - 2020)
  • Weekly Average Video Consumption On Computer by Video Service (Q1/20)

Video Consumption on Smartphones

  • Weekly Average Video Consumption On a Smartphone by Distribution Sources (2010 - 2020)
  • Weekly Average Video Consumption On a Smartphone by Format (2010 - 2020)
  • Weekly Average Video Consumption On a Smartphone by Delivery Method (2010 - 2020)
  • Weekly Average Video Consumption On Smartphone by Video Service (Q1/20)

Video Consumption on Tablets

  • Weekly Average Video Consumption On a Tablet by Distribution Sources (2010 - 2020)
  • Weekly Average Video Consumption On a Smartphone by Format
  • Weekly Average Video Consumption On a Tablet by Delivery Method
  • Weekly Average Video Consumption On Tablet by Video Service (Q1/20)