市場調查報告書

DIY的阻礙:智慧產品和家庭保全

DIY Disruption: Smart Products and Home Security

出版商 Parks Associates 商品編碼 913333
出版日期 內容資訊 英文 70 Slides
商品交期: 最快1-2個工作天內
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DIY的阻礙:智慧產品和家庭保全 DIY Disruption: Smart Products and Home Security
出版日期: 2019年10月31日內容資訊: 英文 70 Slides
簡介

本報告提供家庭保全市場相關調查分析,自我設置可能的解決方案的引進的現狀與偏好,安全的需求應對的智慧家庭產品的消費者的關心,對傳統安全產業的這些解決方案的影響相關的系統性資訊。

消費者分析:住宅用安全卡車

摘要整理

安全系統情勢

  • 家庭保全系統擁有
  • 家庭保全系統擁有:專業 vs. 自我監視服務
  • 市場佔有率:各安全市場部門

安裝方法

  • 家庭保全系統的安裝方法
  • 家庭保全系統的安裝方法:系統的各時代
  • 專業安裝安全系統的理由
  • 自我安裝安全系統的理由
  • 購買的重要的安全系統功能:各安裝方法
  • 購買流通管道:安全系統的各安裝方法
  • 家庭保全系統的過去擁有:各安裝方法
  • 目前家庭保全系統的安裝方法:以前擁有的各家庭保全系統

DIY/自我安裝

  • 自我安裝安全系統的購買促進因素
  • 自我安裝安全系統的發現流通管道
  • 自我安裝安全系統擁有品牌
  • 自我安裝安全系統的容易度
  • 到完成為止的家庭保全的自我安裝時間
  • 自我安裝家庭保全系統產生的安全性問題通知的用戶體驗
  • 接收自我安裝家庭保全系統產生的安全性問題通知的頻率

專業監視

  • 專業監視服務的加入
  • 專業監視服務的加入:各安裝方法
  • 專業監視服務的加入繼續期間:各安裝方法
  • 自我監視安全系統的過去擁有
  • 專業監視服務的最近的變化:各安裝方法
  • 取消專業監視服務的理由:各安裝方法
  • 轉換專業監視服務的理由:各安裝方法
  • 加入專業監視服務的理由

自我監視

  • 自我監視的利用家庭
  • 自我監視:各安裝方法
  • 選擇自我監視安全系統而非專業監視安全系統的理由
  • 購買自我監視安全系統時的替代的疑慮
  • 選擇特定的自我監視安全系統而非其他替代選擇的理由
  • 對自我監視家庭保全系統的想法

監視的意思

  • 進行安全相關的購買的可能性
  • 專業監視服務的富有魅力的功能
  • 自我監視安全系統的意思
  • 安全系統的意思者的人口統計的明細

安裝方法的意思

  • 安全系統的未來的安裝偏好
  • 專業安裝安全系統的富有魅力的要素
  • 自我安裝安全系統的富有魅力的要素

DIY智慧家庭設備:安全系統的替代

  • 智慧安全性、安全設備擁有:各安全系統擁有
  • 智慧安全性、安全設備的購買流通管道
  • 對智慧安全性、安全設備安全系統擁有的購買意願
  • 安裝方法
  • 促進智慧安全設備的購買的優點的重要性
  • 促進智慧安全性、安全設備的購買的優點的重要性

附錄

目錄

Protection of loved ones and property are universal needs, and specific smart products seek to provide peace of mind for consumers, performing a similar role as home security systems. Particularly viable smart home devices that help to address security needs include networked cameras and access control devices. This research explores the home security market including current state of adoption and preference for self-installable solutions, consumer interest in smart home products that address security needs, and the impact of these solutions on the traditional security industry.

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Table of Contents

Consumer Analytics: Residential Security Track

  • Key Questions Answered
  • Survey Methodology
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Industry Insight: DIY Security System Definitions
  • Industry Insight: Home Security Positioning
  • Key Findings and Market Impact

Security System Landscape

  • Home Security System Ownership (2014 - 2019)
  • Home Security System Ownership: Professional vs. Self-Monitored Services (Q2/19)
  • Market share by security market segment

Installation Method

  • Installation Method for Home Security System (Q2/19)
  • Installation Method of Home Security System by Age of the System (Q2/19)
  • Reasons for Professionally Installing Security System (Q2/19)
  • Reasons for Self-installing Security System (Q2/19)
  • Important Security System Features During Purchase by Installation Method (Q2/19)
  • Purchase Channel by Installation Method of Security System (Q2/19)
  • Past Ownership of Home Security System by Installation Method (Q2/19)
  • Installation Method of Current Home Security System by Previously Owned Home Security System (Q2/19)

DIY/Self-Installation

  • Purchase Drivers of Self-installed Security System (Q2/19)
  • Discovery Channel for Self-installed Security System (Q2/19)
  • Brand of Self-installed Security System Owned (Q2/19)
  • Ease of Self-installing Home Security System (Q2/19)
  • Length of Time to Complete Home Security Self-installation (Q2/19)
  • User Experience of Security Notification from Self-installed Home Security System (Q2/19)
  • Frequency of Receiving Security Notification from Self-Installed Home Security System (Q2/19)

Professional Monitoring

  • Professional Monitoring Service Subscription (2014 - 2019)
  • Professional Monitoring Service Subscription by Installation Method (Q2/19)
  • Length of Continuous Professional Monitoring Service Subscription by Installation Method (Q2/19)
  • Past Ownership of Self Monitored Security System (Q2/19)
  • Recent Change to Professional Monitoring Service by Installation Method (Q2/19)
  • Reasons for Cancelling Professional Monitoring Service by Installation Method (Q2/19)
  • Reasons for Switching Professional Monitoring Service by Installation Method (Q2/19)
  • Reasons for Subscription to Professional Monitoring Service (Q2/19)

Self-Monitoring

  • Households with Self-Monitoring (2014 - 2019)
  • Self-Monitoring by Installation Method (Q2/19)
  • Reasons for Choosing Self-Monitored Security System Over Professionally Monitored Security System (Q2/19)
  • Alternative Consideration While Purchasing Self-Monitored Security System (Q2/19)
  • Reasons for Choosing Selected Self-Monitored Security System Over other Alternatives (Q2/19)
  • Attitudes Toward Self-Monitored Home Security System (Q2/19)

Monitoring Intentions

  • Likelihood of Making Security-Related Purchase (Q2/19)
  • Appealing Features of Professionally Monitored Services (Q2/19)
  • Self-Monitored Security Systems Intention (Q2/19)
  • Demographic Breakdown of Security System Intenders (Q2/19)

Installation Method Intentions

  • Future Installation Preference of Security System (Q2/19)
  • Appealing Factors of Professionally Installing a Security System (Q2/19)
  • Appealing Factors of Self-installing a Security System (Q2/19)

DIY Smart Home Devices: Security System Alternatives

  • Smart Safety & Security Device Ownership By Security System Ownership (Q2/19)
  • Smart Safety and Security Device Purchase Channel (Q2/19)
  • Intention to Purchase Smart Safety and Security Devices Security System Ownership (Q2/19)
  • Installation Method (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Security Devices (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Safety and Security Devices (Q2/19)

Appendix

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