表紙
市場調查報告書

目前電視廣播

Today's Broadcast TV

出版商 Parks Associates 商品編碼 913330
出版日期 內容資訊 英文 58 Slides
商品交期: 最快1-2個工作天內
價格
目前電視廣播 Today's Broadcast TV
出版日期: 2020年03月20日內容資訊: 英文 58 Slides
簡介

由於消費者可利用的隨選選擇數增加,電視廣播現在面臨前所未有的壓力。新的趨勢,暗示線上廣播的提供。

本報告提供電視廣播的需求相關驗證,實況內容的消費者,電視的所有者,實況電視的觀眾的天線相關的系統性資訊。

目錄

消費者分析:娛樂服務

摘要整理

電視廣播的觀眾、偏好、習慣

  • 收費電視未用戶的電視廣播
  • 電視廣播內容收看:各年齡族群
  • 流通管道/計劃的推薦類型
  • 推薦的電視廣播內容
  • 最偏好的電視廣播內容:各年齡
  • 最偏好的電視廣播內容:性別
  • 廣播內容的平均視訊消費時間:各收看方法

電視廣播的收看方法

  • 電視廣播的收看方法
  • 電視廣播的收看方法:各年齡
  • 電視廣播的收看方法:各所得
  • 電視廣播的收看方法數:各收看方法
  • 電視廣播的收看方法的共存
  • 電視廣播的取得時間:各收看方法
  • 流通管道/計劃的推薦類型:各方法
  • 最偏好的電視廣播內容:各收看方法
  • 視訊內容的平均視訊消費時間:各收看方法
  • 對象來源的流通管道的平均收看率
  • 對象來源的流通管道的平均收看率:各收看方法

天線採用的影響與推動因素

  • 電視內容的資源
  • 平均視訊綜合消費:各平台,各天線使用
  • 收費電視 vs. 電視天線使用
  • 各種產品、服務的普及率
  • 只天線 - 電視服務
  • 電視天線使用:各視訊服務訂閱
  • 視訊服務普及率:各電視天線使用
  • 天線用戶間的電視收看佔有率
  • 收費電視,天線,線上電視使用
  • 收費電視追加天線和收看

電視廣播的想法

  • 電視廣播的想法
  • 電視廣播的滿意度
  • 商業的數量的滿意度:各年齡
  • 電視廣播的滿意度:各家庭的孩子
  • 對電視廣播的高的滿意度:各收看方法

電視廣播的收看所使用的平台

  • 使用線上服務按收看:使用SMP電視
  • 使用行動應用程式收看電視廣播內容:各使用智慧型手機
目錄

With the increasing number of on-demand options available for consumers today, broadcast TV is facing more pressure than ever before. Yet new trends suggest that live TV is making a comeback, both online and over the air. This study examines the demand for broadcast TV, including on pay TV, over-the-air, and online. It profiles consumers of live content and ownership of TVs and antennae among live TV viewers. By quantifying the change in live viewership over time, this study shows the shift in live content to online platforms and the role that live TV plays in the lives of connected consumers.

“Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers' goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy.” - Seth D. Yockey, Research Analyst, Parks Associates.

Table of Contents

Consumer Analytics: Entertainment Services

  • Key Questions Answered
  • Survey Methodology
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Broadcast TV Viewers, Preferences, and Habits

  • Broadcast TV Among Those Without Pay-TV Subscription (Q3/19)
  • Broadcast TV Content Viewing by Age Group (Q3/19)
  • Preferred Types Of Channels/Programs (Q3/19)
  • Preferred Broadcast TV Content (Q3/19)
  • Most Preferred Broadcast TV Content by Age (Q3/19)
  • Most Preferred Broadcast TV Content by Gender (Q3/19)
  • Total Average Video Consumption Time for Broadcast Content by Method of Viewing (Q3/19)

Method of Viewing Broadcast TV

  • Method of Viewing Broadcast TV (Q3/19)
  • Methods Used for Watching Broadcast TV by Age (Q3/19)
  • Methods Used for Watching Broadcast TV by Income (Q3/19)
  • Number of Methods Used for Watching Broadcast TV by Method of Viewing (Q3/19)
  • Comorbidity of Methods Used for Watching Broadcast TV (Q3/19)
  • Time of Acquiring Broadcast TV by Viewing Method (Q3/19)
  • Preferred Type of Channels/Programs by Method (Q3/19)
  • Most Preferred Broadcast TV Content by Viewing Method (Q3/19)
  • Total Average Video Consumption Time for Video Content by Method of Viewing (Q3/19)
  • Average Viewership of Channels From Mentioned Sources (Q3/19)
  • Average Viewership of Channels From Mentioned Sources by Method of Viewing (Q3/19)

Impact and Drivers of Antenna Adoption

  • Sources of TV Content (Q3/19)
  • Total Average Video Consumption by Platforms & Antenna Use (Q3/19)
  • Pay-TV vs. Antenna Usage on the TV (Q3/19)
  • Penetration of Various Products and Services (2016 - 2019)
  • Antenna - Only TV Service (2013 - 2019)
  • TV Antenna Usage by Video Service Subscription (Q3/19)
  • Video Service Penetration by TV Antenna Use (Q3/19)
  • TV Viewing Share among Antenna Users (Q3/19)
  • Pay TV, Antenna, and Online Usage on the TV (Q3/19)
  • Adding an Antenna and Views on Pay TV (Q3/19)

Attitudes Towards Broadcast TV

  • Attitudes Towards Broadcast TV (Q3/19)
  • Satisfaction with Broadcast TV (Q3/19)
  • Satisfaction with Amount of Commercials by Age (Q3/19)
  • Satisfaction with Broadcast TV by Children in the Home (Q3/19)
  • High Satisfaction with Broadcast TV by Viewing Method (Q3/19)

Platforms Used for Broadcast TV Viewing

  • Use of Online Service to Watch Broadcast TV by SMP Used (Q3/19)
  • Use of Mobile App to Watch Broadcast TV Content by Smartphone Used (Q3/19)