表紙
市場調查報告書

影音遊戲服務的引進與商業模式

Adoption and Business Models: Video, Music, and Gaming Services

出版商 Parks Associates 商品編碼 913329
出版日期 內容資訊 英文 79 Slides
商品交期: 最快1-2個工作天內
價格
影音遊戲服務的引進與商業模式 Adoption and Business Models: Video, Music, and Gaming Services
出版日期: 2020年02月28日內容資訊: 英文 79 Slides
簡介

為了吸引廣告客戶及用戶而設計的新型商業模式,使得新的串流服務陸續登場。

本報告調查了影音及遊戲等串流服務,並分析了娛樂服務採用模式變化、影音新聞服務中消費者偏好的商業模式、各種消費者部門的服務使用費、商業模式的偏好、在服務的支出及價值認知等。

目錄

娛樂喜好、支出

  • 最有趣的娛樂活動
  • 最有趣的娛樂活動的前5名:年齡層別
  • 在娛樂活動的每月平均支出
  • 平均月支出:娛樂類別
  • 影片之外的娛樂活動平均月支出

影片訂閱

  • 付費電視及OTT服務的訂閱
  • 付費電視及OTT服務的 訂閱
  • 全體的OTT服務訂閱
  • OTT服務訂閱數:年度別
  • OTT影音服務訂閱播送的前3大公司
  • OTT服務訂閱:前3大 vs. 前3大以外
  • OTT服務訂閱

商業模式

  • OTT服務的使用:商業模式別
  • 資料庫事務服務 vs. 以前購買的影片的使用
  • 影片服務使用:年齡別
  • 不同年齡層的態度:訂閱串流服務是否比付費電視優秀
  • OTT服務訂閱數:年齡層別

免費試用

  • OTT服務的試用數:過去6個月
  • OTT服務試用與轉化:過去6個月
  • OTT服務試用者的訂閱數

影片內容、來源的偏好

  • 電視頻道收視來源的細項
  • 電視組來源的細項:年齡層
  • 最受歡迎的電視頻道/節目收視率:來源別
  • 最受歡迎的電視頻道/節目
  • 最受歡迎的電視頻道/節目:人口統計別

影片消費、裝置

  • 使用在線上影片串流的裝置
  • 將裝置使用在所有種類的影片
  • 總平均影片消費:平台別
  • 平均每週花費在觀看DVD / Blu-ray的時間

串流音樂服務

  • 串流音樂服務的採用
  • 付費串流音樂服務的採用
  • 付費串流音樂服務的採用:年齡層別
  • 免費串流音樂服務的採用
  • 免費串流音樂服務的採用:年齡層別
  • 付費串流服務與免費串流服務的採用:人口統計別
  • 付費串流音樂服務用戶與其他的採用服務(19/第3季)
  • 訂閱方案:付費串流音樂服務別
  • 在串流音樂服務收聽音樂的主要方法
  • 收聽音樂的主要方法:串流音樂服務種類別

新聞服務

  • 新聞服務訂閱
  • 新聞服務訂閱:人口統計別
  • 對於新聞服務會員之間服務的態度
  • 新聞服務訂閱種類(Q3 / 19)

Podcast

  • 對聆聽Podcast的關注
  • 對聆聽Podcast的關註:年齡層別
  • 每週平均花費在聆聽Podcast的時間
  • 聆聽Podcast的每週平均時間:人口統計別
  • 每週平均消費的Podcast集數
  • 每週平均消費的Podcast集數:偏好的娛樂活動別
目錄

SYNOPSIS:

New streaming services continue to emerge with new business models designed to attract advertisers and users. This research examines the changing patterns of entertainment service adoption as well as the business models preferred by consumers for video, music, and news services. The study explores service uptake, business model preferences, service spending, and value perception among differing consumer segments. It includes breakouts among leading services for video, music, and news.

ANALYST INSIGHT:

“The industry is interested in monetization strategies beyond subscription models. As a consequent, business models with different payment strategies are combining. From that, bundles of services with varying revenue models and content depth continue to emerge.” - Brandon Riney, Researcher, Parks Associates.

Table of Contents

Entertainment Preferences and Spending

  • Most Enjoyable Entertainment Activities (Q3/19)
  • Top 5 Most Enjoyable Entertainment Activities by Generation (Q3/19)
  • Average Monthly Expenditure on Entertainment Activities (Q3/19)
  • Average Monthly Expenditure Per Entertainment Category (Q3/19)
  • Average Monthly Expenditure on Non-Video Entertainment Activities (Q3/19)

Video Subscriptions

  • Pay TV and OTT Service Subscriptions (2011 - 2019)
  • Pay TV and OTT Service Subscriptions (2014 - 2019)
  • Overall OTT Service Subscriptions (2014 - 2019)
  • Number of OTT Service Subscriptions Adopted by Year (2014 - 2019)
  • Distribution of Big 3 OTT Video Service Subscriptions (Q3/19)
  • OTT Service Subscription: Big 3 vs. Non Big 3 (2017 - 2019)
  • OTT Service Subscriptions (2012 - 2019)

Business Models

  • OTT Service Use by Business Model (2018 - 2019)
  • Transactional Service vs. Video Previously Purchased Use (Q3/19)
  • Use of Video Services by Age (Q3/19)
  • Generational Attitudes: Are Subscription Streaming Services Better than Pay TV (Q3/19)
  • Number of OTT Service Subscriptions Adopted by Generation (Q3/19)

Free Trials

  • Number of OTT Services Trialed - Past Six Months (2018 - 2019)
  • OTT Service Trials and Conversion - Past Six Months (Q3/19)
  • Number of Subscriptions Taken Among OTT Service Trialers (Q3/19)

Video Content and Source Preferences

  • Channel Viewing Source Breakdown on TV Set (Q3/19)
  • TV Channel Viewing on TV Set Source Breakdown by Generation (Q3/19)
  • Most Enjoyed TV Channels/Programming Viewership by Source (Q3/19)
  • Most Enjoyed TV Channels/Programming Viewership by Source, Contd. (Q3/19)
  • Most Enjoyable TV Channels/Programming (Q3/19)
  • Most Enjoyed TV Channels/ Programming by Demographics (Q3/19)

Video Consumption and Devices

  • Device Used for Streaming Online Videos (Q3/19)
  • Use of Devices for Video of Any Kind (2010 - 2019)
  • Total Average Video Consumption by Platform (2010 - 2019)
  • Average Hours Spent Weekly on Watching DVD/Blu-Rays (Q3/19)

Streaming Music Services

  • Adoption of Streaming Music Services (Q3/19)
  • Adoption of Paid Streaming Music Services (Q3/19)
  • Adoption of Paid Streaming Music Service by Generation (Q3/19)
  • Adoption of Free Streaming Music Services (Q3/19)
  • Adoption of Free Streaming Music Service by Generation (Q3/19)
  • Paid vs. Free Streaming Music Service Adoption by Demographics (Q3/19)
  • Adoption of Other Services Among Paid Streaming Music Service Users (Q3/19)
  • Subscription Plan by Paid Streaming Music Service (Q3/19)
  • Primary Method of Listening to Music on Streaming Music Service (Q3/19)
  • Primary Method of Listening to Music by Type of Streaming Music Service (Q3/19)

News Services

  • News Service Subscription (Q3/19)
  • News Service Subscription by Demographics (Q3/19)
  • Attitude Towards Services Among News Service Subscribers (Q3/19)
  • Type of News Service Subscription (Q3/19)

Podcasts

  • Interest in Listening to Podcasts (Q3/19)
  • Interest in Listening to Podcasts by Generation (Q3/19)
  • Number of Hours Spent Listening to Podcasts Weekly (Q3/19)
  • Average Number of Hours Spent Listening to Podcasts Weekly by Demographics (Q3/19)
  • Number of Podcast Episodes Consumed Weekly (Q3/19)
  • Podcast Episodes Consumed Weekly by Favorite Entertainment Activity (Q3/19)