表紙
市場調查報告書

盜版視頻:生態系統與風險·影響度

Video Piracy: Ecosystem, Risks, and Impact

出版商 Parks Associates 商品編碼 893719
出版日期 內容資訊 英文 98 Pages
商品交期: 最快1-2個工作天內
價格
盜版視頻:生態系統與風險·影響度 Video Piracy: Ecosystem, Risks, and Impact
出版日期: 2019年12月30日內容資訊: 英文 98 Pages
簡介

如果全球10%的付費電視訂戶退訂並開始使用盜版視頻內容,估計2023年將蒙受60億美元的損失。同時密碼共享等行為將造成更進一步的損失。

本報告提供全球盜版視頻 (影片內容的侵犯版權行為/產品) 市場相關分析,彙整盜版行為的發生情形和要素,盜版視頻的使用概況 (收費電視的用戶/非用戶趨勢等),盜版視頻的造成的市場收益損失額趨勢預測,各國政府和主要企業的對抗策略 (防止技術的開發·改良,法律上的手段及其他),主要的利用案例,今後的市場機會與課題等資訊,為您概述為以下內容。

分析目的

分析方法

分析對象企業

摘要整理

市場主要趨勢

  • 未來性的課題
  • 新的技術課題
  • 商務上·法規上的課題
  • 新的市場機會

盜版視頻:損失收益與其預測

  • 全球寬頻用戶數:各地區 (總計7年份)
  • 全球收費電視用戶數 (今後7年份)
  • 誰在觀看盜版視頻?
  • 盜版視頻造成的損失:南北美洲
  • 盜版視頻造成的損失:歐洲·亞洲
  • 帳號共享/盜版視頻造成的年度損失收益額:美國 (今後6年份)
  • 觀看盜版視頻的寬頻用戶:全球 (各地區) (總計7年份)
  • 盜版視頻的業者從寬頻用戶獲得的收益額:各地區 (總計7年份)
  • 視聽盜版視頻的收費電視用戶:全球 (總計7年份)
  • 收費電視用戶 (盜版版影片也來自連接) 的盜版視頻的市場收益額 (ARPU):各地區 (總計7年份)
  • 觀看盜版視頻的家庭數 (不包括收費電視用戶):各地區 (總計7年份)
  • 觀看盜版視頻的家庭數 (收費電視加入/非用戶):全球 (總計7年份)
  • 盜版視頻業者的市場收益額 (收費電視加入/非用戶的獲得份兒):各地區 (總計7年份)
  • 全球付費電視運營商損失收入-如果10%觀看盜版視頻的訂戶退出並且僅觀看盜版視頻:各地區 (總計7年份)

涉及消費者的盜版視頻

  • 盜版設備/應用程式/網站的使用概況
  • 帳戶共享和盜版 (以季度為基礎)
  • 盜版設備/應用/網站使用情況 :盜版業者的情況
  • 共享在線音樂/視頻服務和識別未經授權的內容 (季報數據)

盜版如何到達消費者

  • 視頻版權的侵害
  • 通過多種渠道吸引消費者
  • 利用STB,盜版業者的打入市場策略
  • 針對盜版業者的串流設備
  • Kodi:盜版商使用的軟體·生態系統
  • Torrent網站:盜版分發渠道
  • 經營模式:盜版視頻提供消費者的方法

利用案例:盜版發生的地點和方式

  • 盜版的來源:來自消費者
  • 授權的共享及其結果
  • 授權的盜竊·濫用:資料中心的攻擊
  • 盜版託管:內容盜竊的更變成的方法
  • 對洩漏:組織全體來說的顧慮事項

在實際世界的案例

  • Omniverse One World Television
  • TeaTV - 抄襲程序化廣告
  • Openload/Streamango
  • 歐洲聯盟 (EU):歐洲司法機構
  • beoutQ - 國家級的組織盜版行為
  • beoutQ與盜版編程
  • beoutQ現況
  • 其他案例

對盜版的對抗策略

  • 盜版視頻和盜版防止技術的諸要素
  • 防止盜版用分析 - 授權的共享
  • 水印的嵌入和監控:侵權內容的評估
  • 盜版對策:服務管理
  • 打擊盜版:基於網絡的干預

非技術對策與措施

  • 針對盜版視頻的非技術性對策
  • 盜版防止的措施:基本的問題
  • 盜版防止的措施:實行的階段 - 籌劃
  • 盜版防止的措施:實行的階段 - 實行

選擇反盜版技術供應商

  • 防止盜版產品·解決方案
  • 技術的參考資料

附錄:定義與分析範圍

目錄

SYNOPSIS:

The evolution of video services has changed consumption patterns as well as the dynamics of content and service piracy. Credential sharing, app-based sharing, and illegal live streaming have ushered in a new age of digital pirates and attitudes among consumers regarding fair use. This report examines trends in content piracy and methods for stopping these emerging piracy methods. It also provides a five-year forecast for the impact of piracy on the video industry.

ANALYST INSIGHT:

“If just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to operators could approach $6 billion. This is in addition to service revenues lost through password sharing,” said Steve Hawley, Contributing Senior Analyst, Parks Associates.

Table of Contents

Research Objectives

Research Approach

Companies Interviewed or Researched

Executive Summary

  • Defining Video Piracy
  • Piracy and Lost Revenue
  • Piracy Types: Accidental and Purposeful
  • Piracy Drivers
  • Key Findings: Impact of Piracy
  • The Value of Content: Age of Content
  • Lifecycle of a Video Asset
  • The Value of Content: Live Events
  • Live Events: Decline in Value
  • Video Theft
  • Video Piracy and Anti-piracy Technology Elements
  • Video Piracy Non-technical Countermeasures

Key Trends

  • Challenges Ahead
  • Emerging Technological Challenges
  • Business and Legal Challenges
  • Emerging Opportunities

Video Piracy: Lost Revenue and Forecasts

  • Worldwide Broadband Households, by Region (2017-2023)
  • Worldwide Pay-TV Households (2017-2023)
  • Who accesses pirate video?
  • Video Piracy Losses: Americas
  • Video Piracy Losses: Europe and Asia
  • Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
  • Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
  • Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
  • Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
  • Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
  • Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
  • Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
  • Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
  • Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)

Consumer-Reported Video Piracy

  • Use of Piracy Devices/Apps/Websites (Q1/19)
  • Account Sharing and Piracy Activities (Q1/19)
  • Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
  • Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)

How Pirates Reach Consumers

  • Video Theft
  • Reaching Consumers Through Multiple Channels
  • Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
  • Streaming Devices Targeted by Pirates
  • Kodi, a Software Ecosystem used by Pirates
  • Torrent Sites as a Pirate Distribution Channel
  • Business Models: Pirate Video Offerings for Consumers

Use Cases: Where and How Piracy Occurs

  • Piracy Causes: Consumer Origination
  • Credential Sharing and Consequences
  • Credential Theft and Abuse: Data Center Attacks
  • Hosting Pirates: Additional Ways to Steal Content
  • Breaches: Top-to-Bottom Concern

Real-world Examples

  • Omniverse One World Television
  • Omniverse Oneworld Television
  • Status of Omniverse Oneworld Television
  • TeaTV - Theft of Programmatic Advertising
  • Openload and Streamango
  • European Union Judicial Cooperation Unit
  • beoutQ - Industrialized Piracy at a Nation-state Level
  • beoutQ and Pirated Programming
  • Status of beoutQ
  • Additional case examples

Anti-piracy Countermeasures

  • Video Piracy and Anti-piracy Technology Elements
  • Anti-piracy Analytics - Credential Sharing
  • Watermarking and Monitoring: Evaluating Content for Infringing Use
  • Anti-piracy Countermeasures: Service Administration
  • Anti-piracy Countermeasures: Network-based Interventions

Non-technical Countermeasures and Initiatives

  • Video Piracy Non-technical Countermeasures
  • Anti-piracy Initiatives: Basic Questions
  • Anti-piracy Initiative: Stages of Development - Planning
  • Anti-piracy Initiative: Stages of Development - Execution

Select Anti-Piracy Technology Providers

  • Leaders in Anti-Piracy Products and Solutions
  • Technical References

Appendix: Definitions and Sources

  • Definitions: Piracy & Anti-piracy Context
  • Sources
  • Methodologies