表紙
市場調查報告書

連網型娛樂的生態系統:競爭與合作

Connected Entertainment Ecosystems: Competition & Cooperation

出版商 Parks Associates 商品編碼 890220
出版日期 內容資訊 英文 32 Pages
商品交期: 最快1-2個工作天內
價格
連網型娛樂的生態系統:競爭與合作 Connected Entertainment Ecosystems: Competition & Cooperation
出版日期: 2020年04月09日內容資訊: 英文 32 Pages
簡介

全球主要連網型娛樂設備製造商中,可見到將硬體設備和軟體封裝在自家公司的生態系統,以圖排收益化的動向。還有今後,預計連網型娛樂將轉移到智慧型手機模式 - OS和UX (用戶體驗),客戶存取等由非常少數企業管理的方式 - 。消費者真的對這樣的平台開放性有興趣嗎?

本報告提供全球連網型娛樂的生態系統相關分析,主要企業提供的生態系統的概要 (結構要素 (設備、平台等),基本結構,特性等),生態系統的收益化的方法,系統的「外殼」或開放的優點和缺點,消費者方面的評估,今後的技術開發、市場成長的方向性等資訊彙整。

目錄

概要

連網型娛樂的主要企業的簡介

  • Amazon
  • Apple
  • Comcast
  • Google
  • Roku
  • Samsung
  • SONY群組

生態系統比較:主要企業指標

結論與建議

目錄

SYNOPSIS:

This report examines the overall device and technology platform ecosystems for entertainment devices created by large players such as Samsung, Amazon, Roku, Comcast, Sony, Google, and others. The report profiles some of the prominent ecosystems and their unique approaches to the market. It offers insight into the benefits and drawbacks of using hardware and software to create “moats” or closed systems, as opposed to keeping an open ecosystem, and poses the question: do consumers really care about openness of platforms?

ANALYST INSIGHT:

“The connected entertainment space is moving towards a smartphone model, in which a handful of platform players control the operating system, UX, and consumer access to services and features,” said Kristen Hanich, Senior Analyst, Parks Associates.

KEY QUESTIONS:

  • How are consumer electronics (CE) leaders using devices and technologies to create ecosystems?
  • How are these players monetizing their ecosystems?
  • How is the balance of power shifting between hardware and services?
  • Do consumers care about platform openness? Why or why not?
  • What is the next evolution for the connected entertainment space?

Table of Contents

Bottom Line

Profiles of Major Connected Entertainment Players

  • Amazon
  • Apple
  • Comcast
  • Google
  • Roku
  • Samsung
  • Sony Group

Ecosystem Comparison: Key Business Metrics

Implications and Recommendations

Figures

  • Traditional vs. OTT Video Adoption (2017-2019)
  • Adoption of Connected Entertainment Products
  • Ecosystem Comparison: Key Business Metrics
  • Ecosystem Comparison: Hardware and Services
  • Global Amazon Prime Members
  • Amazon Music Streaming Tiers
  • Comcast 2019 Consolidated Operating Results by Segment
  • US Households Reached by NBCUniversal via Cable Networks
  • Google Entertainment Services
  • Samsung TV Plus User Interface
  • Most Used Connected Video Device