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市場調查報告書

STB (數位視訊轉換盒) 創新與市場趨勢

Set-top Box Innovations and Trends

出版商 Parks Associates 商品編碼 890219
出版日期 內容資訊 英文 35 Pages
商品交期: 最快1-2個工作天內
價格
STB (數位視訊轉換盒) 創新與市場趨勢 Set-top Box Innovations and Trends
出版日期: 2020年05月31日內容資訊: 英文 35 Pages
簡介

概要 :

隨著能夠連結付費電視和Premium電視頻道的新選項出現,STB (數位視訊轉換盒) 市場正歷經重大變革。直到幾年前,大多數的用戶只能透過本地有線電視公司或衛星電視公司才能接收這些頻道。而現在有了很多選項,能夠透過連接電視的視訊設備及視訊產品(智慧電視),無需STB即可訪問相同的頻道。此外,這些連結傳統電視的新方法,也提供了透過網路串流的新頻道選項,並帶來許多獲獎內容。

本報告研究全球STB (數位視訊轉換盒) 技術/市場,彙整最新趨勢、未來展望、迄今市場成長背景、競爭技術發達的影響、STB提升用戶體驗的嘗試、相關企業應採取的策略、未來技術創新和市場成長可能性、STB製造商和有線電視業者未來的合作關係等情報。

分析師考察 :

「STB不再是進入優質視訊內容世界的唯一門戶,但透過技術創新以及和MSO、串流服務、內容開發者的創造性夥伴關係,我們將看到STB市場的未來存續。」

目錄

分析概要

STB歷史和演進

提供優質影片內容的競爭行動

  • MSO (Multiple System Operator) 提供的STB
    • 傳統電視
    • 網路電視
  • 基於雲端的STB
  • 第三方STB和MSO的Cable Card
  • 串流介面
    • 網路連接型影片設備
    • 串流媒體播放器:STB的替代品
    • 智慧電視:對Add-On視訊產品的威脅
    • STB優點:服務品質
  • 透過中介軟體/應用程式擴展STB功能
    • 因應Android TV Middleware的STB

STB用戶體驗功能

  • 按次付費
  • 電子節目表(EPG)
  • 「隨時/隨地收看」
  • 遙控裝置
  • 應用程式、Widget、網路、家庭自動化功能
  • STB管理功能
  • 串流服務
  • 串流付費電視(vMVPD)

STB收益化的創新

STB顧客維持策略

  • 重視內容和STB功能
  • 串流設備的競爭
  • 產業因應

STB的未來

  • 結論與建議
目錄

SYNOPSIS:

The set-top box market is undergoing a profound transformation with the advent of new options for accessing pay-TV and premium-TV channels. Until a few years ago, most customers could receive these channels only from a local cable company or a satellite company. Now, many options exist for using video devices attached to TVs and video products (smart TVs) to access the same channels without a set-top box. Furthermore, these new methods for accessing traditional TV also offer an expanded choice of new channels streaming over the Internet, and with many carrying award-winning programs.

This report explains these changes and examines how set-top box makers and cable operators are adjusting by establishing new business relationships and adding features to the set-top box that may help retain customers.

ANALYST INSIGHT:

"Set-top boxes are no longer the only portal to the world of premium video content, but we see a market continuing for the STB through innovation and creative partnerships with MSOs, streaming services, and content developers," said Kristen Hanich, Senior Analyst, Connected Home, Parks Associates.

Table of Contents

Bottom Line

History and Evolution of Set-Top Boxes

Competing Approaches to Delivering Premium Video Content

  • Set-top Box Supplied by the MSO
    • Linear TV
    • Internet TV
  • Cloud-Based Set-Top Box
  • Set-top Box from Third Party and Cable Card from MSO
  • Streaming Interfaces
    • Connected Video Devices
    • Streaming Media Players - a Set-Top Box Alternative
    • Smart TVs - an Existential Threat to Add-On Video Products
    • Set-Top Box Advantage: Quality of Service
  • Extending Set-Top Box Features with Middleware and Apps
    • Set-Top Boxes with Android TV Middleware

Set-top Box User Experience Features

  • Pay-per-View
  • Electronic Program Guide (EPG)
  • Anytime/Anywhere Viewing
  • The Remote Control Unit
  • Apps, Widgets, Internet, and Home Automation Features
  • Set-Top Box Management Features
  • Streaming Services
  • Streaming Pay-TV (vMVPD)

Innovations in Set-Top Box Monetization

Strategies for Retaining Set-Top Box Customers

  • Focus on Content and Set-Top Box features
  • Compete with Streaming Equipment
  • Responses by the Industry

The Future of Set-Top Boxes

  • Implications and Recommendations

List of Figures

  • Penetration of Traditional Pay-TV vs. OTT Video Services (2017-2020)
  • Adoption of Connected Video Products
  • Most Commonly Used Streaming Video Devices (2018-2020)
  • Pay-TV Service Features Received
  • STB Optional Features
  • STB Management Features
  • Top OTT Subscription Services in the US (Q1 2020)
  • Weekly Average Video Consumption via TV (2015-2020)
  • Monthly Use of Pay-TV Features
  • Traditional and Online Pay-TV (vMVPD) Service Adoption
  • Age Breakout of Set-Top Box Owners vs. Non-Owners