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市場調查報告書

消費者的隱私:我的智慧家庭,我的Castle

Consumer Privacy: My Smart Home, My Castle

出版商 Parks Associates 商品編碼 879034
出版日期 內容資訊 英文 60 Slides
商品交期: 最快1-2個工作天內
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消費者的隱私:我的智慧家庭,我的Castle Consumer Privacy: My Smart Home, My Castle
出版日期: 2019年06月30日內容資訊: 英文 60 Slides
簡介

本報告提供隱私相關消費者的態度調查分析,資料隱私,資料的價值,隱私政策的措施,隱私管理,企業的偏好等相關的系統性資訊。

摘要整理

智慧家庭設備擁有、引進、意思

  • 美國的每一寬頻家庭的連網型設備的平均總數
  • 智慧家庭設備擁有
  • 每一擁有家庭的智慧家庭設備的平均擁有數
  • 智慧家庭設備擁有市場區隔
  • 智慧家庭設備擁有市場區隔的人口統計明細
  • 擁有智慧家庭設備的平均總數:各年度家庭所得
  • 專門監測加入:各市場區隔
  • 新居搬遷的可能性:各市場區隔
  • 智慧家庭設備整體購買意願
  • 智慧家庭設備:購買阻礙因素

資料隱私/安全產品中現在的引進

  • 資料安全服務的引進
  • 資料安全服務的引進:各智慧家庭設備市場區隔
  • 安全、隱私服務供應商:各智慧家庭設備市場區隔

資料隱私/安全相關消費者體驗與疑慮

  • 安全/隱私相關體驗的問題點
  • 安全/隱私相關體驗的問題點:各智慧家庭設備市場區隔
  • 安全/隱私問題相關消費者的疑慮
  • 安全/隱私問題相關消費者的疑慮:各年齡層
  • 安全/隱私問題相關消費者的疑慮:各智慧家庭設備市場區隔
  • 安全/隱私的疑慮與問題點
  • 安全/隱私的疑慮與問題點:各智慧家庭設備市場區隔
  • 智慧家庭設備整體購買意願:安全/隱私的疑慮與各問題點
  • 對智慧家庭產品的不正當訪問的疑慮:各智慧家庭設備市場區隔
  • 對受到影響的家族的隱私的疑慮
  • 在智慧家庭設備市場區隔間對受到影響的家族的隱私的疑慮
  • 對資料共享的消費者的態度
  • 對資料共享的消費者的態度:各智慧家庭設備擁有
  • 對資料共享的消費者的態度:各年齡層
  • 對資料共享的消費者的態度:各智慧家庭設備市場區隔

對資料隱私/安全侵害的防止策略

  • 對設備的不正當訪問的防止策略
  • 對設備的不正當訪問的防止策略:各智慧家庭設備市場區隔
  • 對安全/隱私服務的關注
  • 對智慧家庭入門者的安全/隱私服務高興趣
  • 安全/隱私服務的關注:各智慧家庭設備市場區隔

潛在的資料安全解決方案的關注

  • 安全/隱私服務取得的偏好的方法:各智慧家庭設備市場區隔
  • 安全/隱私服務取得的偏好的方法:各年齡層
  • 有利的安全/隱私服務的付款方法:各智慧家庭設備市場區隔
  • 減輕消費者疑慮的解決方案
  • 減輕消費者疑慮的解決方案:各智慧家庭設備市場區隔

附錄

目錄

The value propositions of smart home products and services critically depend on consumer confidence that connected devices and their data will not compromise their privacy.

This study provides consumer data on current attitudes around data privacy, the value of data, privacy policy engagement, privacy controls, and preferences for how companies collect and manage their data.

Table of Contents

Consumer Analytics: Smart Home Devices and Services Track

Key Questions Answered

Survey Methodology

Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Smart Home Device Ownership, Adoption, & Intention

  • Total Average Number of Connected Devices Per US Broadband Household (2015-2018)
  • Smart Home Device Ownership (2014-2018)
  • Average Smart Home Devices Owned Per Owning Households (2016-2018)
  • Smart Home Device Ownership Segments (Q4/18)
  • Demographic Breakdown of Smart Home Device Ownership Segments (Q4/18)
  • Total Average # of Smart Home Devices Owned by Annual Household Income (Q4/18)
  • Professional Monitoring Subscription by Segments (Q4/18)
  • Likelihood of Moving to a New Residence by Segments (Q4/18)
  • Overall Smart Home Device Purchase Intention (2016-2018)
  • Smart Home Devices: Purchase Inhibitors (Q4/18)

Current Adoption of Data Privacy/Security Products & Services

  • Adoption of Data Security Services (Q4/18)
  • Adoption of Data Security Services by Smart Home Device Segments (Q4/18)
  • Security and Privacy Service Provider by Smart Home Device Segments (Q4/18)

Consumer Experience and Concerns About Data Privacy/Security

  • Security/Privacy Related Problems Experienced (Q4/18)
  • Security/Privacy Related Problems Experienced by Smart Home Device Segments (Q4/18)
  • Consumer Concerns on Security/Privacy Issues (Q4/18)
  • Consumer Concerns on Security/Privacy Issues by Age Group (Q4/18)
  • Consumer Concern on Security/Privacy Issues by Smart Home Device Segments (Q4/18)
  • Security/Privacy Concern and Problems (Q4/18)
  • Security/Privacy Concerns and Problems by Smart Home Device Segments (Q4/18)
  • Overall Smart Home Device Purchase Intention by Security/Privacy Concerns and Problems (Q4/18)
  • Concerns of Unauthorized Access to Smart Home Products by Smart Home Device Segments (Q4/18)
  • Privacy Concerns for Family Members Being Impacted (Q4/18)
  • Privacy Concerns for Family Members Being Impacted Among Smart Home Device Segments (Q4/18)
  • Consumer Attitudes on Data Sharing (Q4/18)
  • Consumer Attitudes of Data Sharing by Smart Home Device Ownership (Q4/18)
  • Consumer Attitudes on Data Sharing by Age Group (Q4/18)
  • Consumer Attitudes on Data Sharing by Smart Home Device Segments (Q4/18)

Actions Taken to Prevent Data Privacy/Security Breaches

  • Actions Taken to Prevent Unauthorized Access to Devices (Q4/18)
  • Actions Taken to Prevent Unauthorized Access to Devices by Smart Home Device Segments (Q4/18)
  • Interest in Security/Privacy Services (Q4/18)
  • High Interest in Security/Privacy Services Among Smart Home Intenders (Q4/18)
  • Interest in Security/Privacy Services by Smart Home Device Segments (Q4/18)

Interest in Potential Data Security Solutions

  • Desired Methods to Acquire Security/Privacy Services by Smart Home Device Segments (Q4/18)
  • Desired Method to Acquire Security/Privacy Services by Age Group (Q4/18)
  • Method of Payment for Desired Security/Privacy Service by Smart Home Device Segments (Q4/18)
  • Solutions to Relieve Consumer Concerns (2016-2018)
  • Solutions to Relieve Consumer Concerns by Smart Home Device Segments (Q4/18)

Appendix

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