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市場調查報告書

寬頻的剪線者的調查

Examining Broadband Cord Cutters

出版商 Parks Associates 商品編碼 821207
出版日期 內容資訊 英文 48 Slides
商品交期: 最快1-2個工作天內
價格
寬頻的剪線者的調查 Examining Broadband Cord Cutters
出版日期: 2019年04月18日內容資訊: 英文 48 Slides
簡介

本報告提供現有的寬頻用戶的寬頻契約解除意願與其伴隨的替代服務的相關調查,潛在寬頻剪線者的特徵,所有的連網型設備的調查,及資料密集型的娛樂服務的引進和利用相關的調查等彙整資料。

消費者分析:寬頻服務卡車

目錄

定義、簡稱

主要的問題

調查手法,圖表,統計資訊

摘要整理

概要

  • 家庭的寬頻上網服務
  • 家庭的寬頻上網服務的種類:寬頻中停掉有線電視服務的可能性
  • 取消固定寬頻服務的可能性
  • 寬頻服務的類型:寬頻中停掉有線電視服務的可能性的各等級
  • 寬頻中停掉有線電視服務意願的強度:各人口統計、其他

視訊 & 遊戲的消費

  • 電腦的平均視訊消費:寬頻中停掉有線電視服務的可能性的各等級
  • 行動電話的平均視訊消費:寬頻中停掉有線電視服務的可能性的各等級
  • 平板電腦的平均視訊消費:寬頻中停掉有線電視服務的可能性的各等級
  • 電視機的平均視訊消費:寬頻中停掉有線電視服務的可能性的各等級
  • 線上收費電視加入:寬頻中停掉有線電視服務的可能性的各等級、其他

動機

  • 目前寬頻服務相關的意見:各寬頻速度
  • 寬頻服務的協定:寬頻中停掉有線電視服務的可能性的各等級
  • 寬頻服務的滿意度:寬頻中停掉有線電視服務的可能性的各等級
  • 寬頻服務的淨推薦值:寬頻中停掉有線電視服務的可能性的各等級
  • 升級寬頻服務的可能性、其他

寬頻供應商

  • 寬頻服務供應商的市場佔有率
  • 家用寬頻服務的下載速度:各供應商
  • 寬頻中停掉有線電視服務的可能性:各寬頻服務供應商
  • 升級寬頻服務的可能性:各服務供應商

寬頻服務速度

  • 家用寬頻服務的下載速度
  • 寬頻速度:寬頻中停掉有線電視服務的可能性的各等級
  • 升級寬頻服務的可能性:寬頻中停掉有線電視服務的可能性的各等級
  • 目前寬頻服務速度:升級服務意願的各強度

價格檢討事項

  • 獨立型網際網路服務的ARPU:寬頻中停掉有線電視服務的可能性的各等級
  • 獨立型網際網路服務的ARPU:各寬頻服務形式
  • 獨立型網際網路服務的ARPU:各寬頻速度
目錄

While penetration of high-speed, fixed-line broadband has been the cornerstone of operator revenue growth, the emergence of unlimited mobile data services is causing some consumers to reassess their need for fixed-line services. This research addresses the intent among existing broadband subscribers to disconnect their broadband service and go with alternatives instead. It identifies characteristics of potential broadband cord cutters, assesses their connected device ownership, and examines their adoption and use of data-intensive entertainment services.

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Table of Contents

Consumer Analytics: Broadband Services Track

Table of Contents

Definitions and Abbreviations

Key Questions Answered

Methodology, Charts, Statistical Information

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Overview

  • Broadband Internet Access at Home (2013-2018)
  • Types of Broadband Internet Access at Home by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Likelihood of Canceling Fixed-Broadband Service (Q3/18)
  • Broadband Service Type by Likelihood of Broadband Cord-Cutting (Q3/18)
  • High Intention of Broadband Cord-Cutting by Demographics (Q3/18)
  • Likelihood of Making Changes to Broadband Service by Demographics (Q3/18)
  • Likelihood of Making Changes to Broadband Service by Housing Factors (Q3/18)
  • Types of Broadband Internet Access Used by Demographics (Q3/18)
  • Types of Broadband Internet Access Used by Housing Factor (Q3/18)
  • Recent Changes to Broadband Service by Demographics (Q3/18)
  • Recent Changes to Broadband Service by Housing Factors (Q3/18)
  • Recent Changes to Broadband Service by Access/Devices (Q3/18)

Video & Gaming Consumption

  • Total Average Video Consumption On a Computer by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Average Total Video Consumption on Mobile Phones by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Average Total Video Consumption on Tablets by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Total Average Video Consumption On a TV Set by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Online Pay-TV Subscription by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Number of OTT Services by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Top 3 OTT Subscriptions by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Average Total Gaming Consumption on CE Devices by Likelihood of Broadband Cord-Cutting (Q3/18)

Motivations

  • Opinions towards Current Broadband Service by Broadband Speed (Q3/18)
  • Agreement on Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Satisfaction with Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Net Promotor Score of Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Likelihood of Upgrading Broadband Services (Q3/18)
  • Changes to Broadband Services Over the Past 12 Months (Q3/18)
  • Factors Influencing Selection of New Broadband Service Provider Among Switchers (Q3/18)
  • Reasons for Switching Broadband Service (Q3/18)
  • Likelihood of Making Changes to Broadband Service by Reasons for Switching Service in the Past (Q3/18)

Broadband Providers

  • Market Share of Broadband Service Providers (2016 - 2018)
  • Download Speed of Home Broadband Service by Providers (Q3/18)
  • Likelihood of Broadband Cord-Cutting by Broadband Service Providers (Q3/18)
  • Likelihood of Upgrading Broadband Service by Service Providers (Q3/18)

Broadband Service Speed

  • Download Speed of Home Broadband Service (2015 - 2018)
  • Broadband Speed by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Likelihood of Upgrading Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)
  • Current Broadband Service Speed by Intention to Upgrade Service (Q3/18)

Price Considerations

  • ARPU for Standalone Internet Service by Likelihood of Broadband Cord-Cutting (Q3/18)
  • ARPU for Standalone Internet Service by Broadband Service Type (Q3/18)
  • ARPU for Standalone Internet Service by Broadband Speed (Q3/18)