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市場調查報告書

簡易格式/社群影片內容的消費習慣

Consumption Habits in Short-Form and Social Video Content

出版商 Parks Associates 商品編碼 817517
出版日期 內容資訊 英文 70 Slides
商品交期: 最快1-2個工作天內
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簡易格式/社群影片內容的消費習慣 Consumption Habits in Short-Form and Social Video Content
出版日期: 2019年03月31日內容資訊: 英文 70 Slides
簡介

本報告針對行動線上社群體驗的消費習慣進行驗證,提供有關簡易格式影片的主要視聽族群與服務的體系化資訊。

執行摘要

在簡易格式內容的消費習慣

  • 平均影片消費量:平台別
  • 觀看線上影片的使用來源
  • 線上影片平均觀看天數:內容觀看者之間的使用來源類別
  • 線上內容視聽習慣
  • 各線上影片內容的觀眾部門
  • 家庭影片娛樂的平均家計支出:簡易格式內容視聽部門別
  • 電視、電影視聽習慣:簡易格式內容視聽部門別
  • 短內容視聽習慣:電視內容視聽部門別
  • OTT服務:簡易格式視聽部門間的商業模式別
  • 簡易格式內容視聽部門間的年齡分佈
  • 簡易格式內容視聽部門間的性別分佈
  • 簡易格式內容視聽部門間的各戶成人人數
  • 簡易格式內容觀看者間的技術引進

shoulder programming的視聽習慣

  • shoulder programming的簡易格式視聽量
  • shoulder programming:簡易格式內容觀眾別
  • shoulder programming觀眾間的年齡分群
  • shoulder programming觀眾間有小孩的家庭

簡易格式影片的內容探索與喜好選擇

  • 簡易格式內容的搜尋方法
  • 簡易格式內容探索:視聽部門別
  • 簡易格式內容的5大搜尋方法:年齡別
  • 簡易格式內容的5大搜尋方法:人種別
  • 簡易格式內容的5大搜尋方法:技術引進別
  • 簡易格式內容視聽類別:觀眾別
  • 簡易格式內容視聽類別:視聽部門別
  • 簡易格式內容5大類別:年齡別
  • 簡易格式內容5大類別:教育程度別
  • 簡易格式內容5大類別:影片探索方法別

遊戲和簡易格式的消費習慣

  • 每週平均遊戲遊玩總時間
  • 每週平均遊戲遊玩總時間:年齡別
  • 每週平均遊戲遊玩總時間:教育別
  • 每週平均遊戲遊玩總時間:性別
  • 每週平均遊戲遊玩總時間:技術引進別
  • 每週平均遊戲遊玩總時間:簡易格式視聽部門別
  • 簡易格式影片視聽:遊戲部門別
  • 遊戲遊玩頻率:簡易格式內容觀眾別
  • 簡易格式內容探索:遊戲部門別
  • 簡易格式內容視聽類別:遊戲部門別
  • 簡易格式視聽部門:玩家別
  • 簡易格式內容探索:玩家別
  • 簡易格式內容視聽類別:玩家別

電競消費習慣

  • 電競比賽/淘汰賽觀眾
  • 電競觀眾間的簡易格式視聽部門
  • 簡易格式內容視聽部門間的電競收視率
  • 線上影片視聽的使用平台:電競觀眾別
  • 電競收視率:人種別
  • 電競收視率:技術引進部門別
  • 電競收視率:年齡別
  • 電競收視率:性別
  • 電競收視率:有小孩的家庭類別
目錄

SYNOPSIS:

Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.

ANALYST INSIGHT:

“Short-form and social video content are important elements of consumers' entertainment habits, especially among younger viewers. Short-form video (content of 10 minutes or less) has become a mainstay of news and information as many sources are turning to this format to provide users with short, digestible snippets that can be viewed anytime.” - Billy Nayden, Research Analyst, Parks Associates.

Table of Contents

Executive Summary

  • Industry Insight
  • Definitions
  • Key Findings and Market Impact

Consumption Habits in Short-Form Content

  • Total Average Video Consumption by Platform (Q3/18)
  • Sources Used to Watch Video Online (2017-2018)
  • Average Numbers of Days Watching Online Video by Source Used Among Content Viewers (Q3/18)
  • Online Content Viewing Habits (Q3/18)
  • Viewer Segments of Each Online Video Content (Q3/18)
  • Average Household Expenditure on Home Video Entertainment by Short-Form Content Viewing Segments (Q3/18)
  • TV & Movie Viewing Habits by Short-Form Content Viewing Segments (Q3/18)
  • Short Content Viewing Habits by TV Content Viewing Segments (Q3/18)
  • OTT Service by Business Model Among Short-Form Viewing Segments (Q3/18)
  • Age Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Gender Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Number of Adults in Household Among Short-Form Content Viewing Segments (Q3/18)
  • Technology Adoption Among Short-Form Content Viewers (Q3/18)

Shoulder Programming Viewership Habits

  • Amount of Short-Form Viewing that is Shoulder Programming (Q3/18)
  • Shoulder Programming by Short-Form Content Viewers (Q3/18)
  • Age Groups Among Shoulder Programming Viewers (Q3/18)
  • Households With Children Among Shoulder Programming Viewers (Q3/18)

Content Discovery and Preferences for Short-Form Video

  • Ways to Discover Short-Form Content (Q3/18)
  • Short-Form Content Discovery by Viewing Segments (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Age (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Race (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Technology Adoption (Q3/18)
  • Genres of Short-Form Content Watched by Viewers (Q3/18)
  • Genre of Short-Form Content Watched by Viewing Segment (Q3/18)
  • Top 5 Genres of Short-Form Content by Age (Q3/18)
  • Top 5 Genres of Short-Form Content by Education Level (Q3/18)
  • Top 5 Genres of Short-Form Content by Ways of Finding the Video (Q3/18)

Gaming and Short-Form Consumption Habits

  • Total Average Gaming Hours Per Week (2017-2018)
  • Total Average Gaming Hours Per Week by Age (Q3/18)
  • Total Average Gaming Hours Per Week by Education (Q3/18)
  • Total Average Gaming Hours Per Week by Gender (Q3/18)
  • Total Average Gaming Hours Per Week by Technology Adoption Segment (Q3/18)
  • Total Average Gaming Hours Per Week by Short-Form Viewing Segments (Q3/18)
  • Short-Form Video Viewing by Gaming Segments (Q3/18)
  • Gaming Frequency by Short-Form Content Viewers (Q3/18)
  • Short-Form Content Discovery by Gaming Segments (Q3/18)
  • Genre of Short-Form Content Watched by Gaming Segment (Q3/18)
  • Short-Form Viewing Segments by Gamers (Q3/18)
  • Short-Form Content Discovery by Gamers (Q3/18)
  • Genre of Short-Form Content Watched by Gamers (Q3/18)

Esports Consumption Habits

  • Viewers of Esports Matches or Tournaments (2017-2018)
  • Short-Form Viewing Segments Among Esports Viewers (Q3/18)
  • Esports Viewership Among Short-Form Content Viewing Segments (Q3/18)
  • Platforms Used to Watch Video Online by Esports Viewers (2017-2018)
  • Esports Viewership by Race (Q3/18)
  • Esports Viewership by Technology Adoption Segments (Q3/18)
  • Esports Viewership by Age (Q3/18)
  • Esports Viewership by Gender (Q3/18)
  • Esports Viewership by Households With Children (Q3/18)
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