表紙
市場調查報告書

360展望:美國娛樂服務

360 View: Entertainment Services in The U.S.

出版商 Parks Associates 商品編碼 778139
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
360展望:美國娛樂服務 360 View: Entertainment Services in The U.S.
出版日期: 2019年02月01日內容資訊: 英文
簡介

本報告針對美國寬頻世代付費電視、寬頻服務環境、消費者需求、使用趨勢、認知度等進行分析。

消費者分析:存取及娛樂歷程

摘要整理

付費TV:導入

  • 付費TV服務用戶數
  • 傳統付費TV vs. 線上付費TV服務
  • TV服務的種類及使用案例
  • 付費TV服務用戶數:各地區
  • 付費TV用戶數的人口統計詳情、其他

付費TV:服務的變更

  • 近年付費TV服務的變更
  • 近年付費TV服務的變更:各居住地區 居住地域別
  • 過去12個月間付費TV服務的變更
  • 近年付費TV服務的變更:各有線供應商
  • 付費TV服務的變更:各Telco供應商、其他

付費TV:頻道套裝與支出

  • 附帶TV服務的居家頻道套裝的ARPU動向
  • 居家服務用戶數的趨勢 ソ動向
  • TV服務的頻道套裝服務與 & ARPU分佈
  • 付費TV服務ARPU
  • 獨立型付費TV服務的ARPU:依TV區分、其他

付費TV:認知度

  • 淨推薦值:錄影服務
  • 淨推薦值:vMVPD
  • 服務變更而導致的付費TV服務金額的變化
  • 錄影服務的變化:各付費TV營運商

付費TV:特徵

  • 付費TV服務的前15大特徵
  • 頂級付費TV的特徵
  • 進階付費TV的特徵
  • 付費TV功能中仍未被接收的魅力

付費TV:內容的需求

  • 很難放棄網路/頻道
  • 很難放棄網路/頻道:依付費TV服務

付費TV:非用戶

  • 付費TV服務的非用戶數
  • 付費TV的剪線族 (Cord Cutter) 、削線者 (Cord Shaver) 、未契約者 (Cord Never)
  • 距離最後與付費TV服務簽約的期間
  • 上次付費TV服務期間
  • 與付費TV服務簽約的意願強度

TV天線的導入與利用

  • TV服務詳情:付費TV & 天線部門
  • 只有天線的TV服務
  • 付費TV & 天線部門:OTT服務加入
  • 付費TV & 天線部門:年齡
  • 付費TV & 天線部門:戶所得
  • 網路連結CE設備的持有:付費TV & 天線部門
  • 智慧喇叭的持有:付費TV & 天線部門

一般錄影設備的持有

  • 電腦、通信設備的持有
  • 居家錄影設備的持有
  • 娛樂設備的連網率
  • 智慧電視的導入及連網率
  • 所持有的CE/電腦/行動設備/智慧喇叭設備的平均數量:每個寬頻戶

設備專一要素

  • 平板操縱系統
  • 遊戲機的持有
  • 電視螢幕尺寸
  • 主要電視的螢幕尺寸:各電視類型
  • TV功能、其他

附錄

目錄

SYNOPSIS:

Broadband and pay TV remain cornerstones of U.S. operator services. Yet market trends and potential substitutes for each of these services are driving change in these core areas. This study explores the environment, consumer demand, use, and perception of pay TV and broadband services among U.S. broadband households.

ANALYST INSIGHT:

“For pay-TV service providers, traditional or online, to be successful, they must fully understand consumer activity, values and motivation related to adoption and use of their services. The objective of this study is to identify key trends and quantify important benchmarks in pay-TV services. Analysis of adoption, churn and spending will outline the shift in subscribership and revenues, revealing positioning for leading providers.” - Brett Sappington, Senior Research Analyst, Parks Associates.

Table of Contents

Consumer Analytics: Access and Entertainment Track

  • Key Questions Answered

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Pay TV: Adoption

  • Pay-TV Service Subscriptions (2011 - 2018)
  • Traditional Pay-TV vs. Online Pay TV Services (Q3/18)
  • Types of TV Services / Use Cases (Q3/18)
  • Pay-TV Service Subscriptions by Regions (2014 - 2018)
  • Demographic Breakdown of Pay-TV Subscribers (2014 - 2018)
  • U.S. Traditional Pay-TV Market Share (2016 - 2018)
  • Overall vMVPD Service Adoption (2017 - 2018)
  • vMVPD Service Subscription (2016 - 2018)
  • Likelihood of Subscribing to Online Pay-TV Service (2018)
  • Reasons for Subscribing to vMVPD Service (Q3/18)

Pay-TV: Changes To Service

  • Recent Change to Pay-TV Services (2015 - 2018)
  • Recent change to Pay-TV Services by Residence Area (Q3/18)
  • Changes Made to Pay-TV Service Over Past 12 Months Pay-TV Service Subscribers (Q3/18)
  • Recent Changes to Pay-TV Service by Telco Providers (2015 - 2018)
  • Changes to Pay-TV Service by Cable Providers (2015 - 2018)
  • Recent Changes to Pay-TV Service by Satellite Providers (2015 - 2018)
  • Uptake of OTT Services by Pay-TV Subscription Groups (Q3/18)

Pay TV: Bundling and Spending

  • Trends in ARPU of Home Bundled Package with TV Services (2012 - 2018)
  • Trends in Home Service Subscription (2012 - 2018)
  • Distribution of TV Bundled Services & ARPU of TV Services (Q3/18)
  • Pay TV Service ARPU (2010 - 2018)
  • ARPU for Standalone Pay-TV Services by TV Segments (Q3/18)
  • Average Household Expenditure on Home Video Entertainment by Video Sources (2012 - 2018)
  • Average Monthly Expenditure on Individual Home Video Entertainment (2012 - 2018)

Pay-TV: Perception

  • Net Promoter Score: Video Services (Q3/18)
  • Net Promoter Score: vMVPD (Q3/18)
  • Change in Value of Pay-TV Service by Changes Made to Service
  • Changes in Video Service Value by Pay-TV Operators (Q3/18)

Pay-TV: Features

  • Top 15 Pay-TV Service Features (Q3/18)
  • Pay-TV Service Features, Cont'd. (Q3/18)
  • Premium Pay TV Features (2013 - 2018)
  • Advanced Pay-TV Service Features (2017-2018)
  • Appeal of Pay-TV Service Features Not Currently Received (Q3/18)
  • Appeal of Pay-TV Service Features Not Currently Received, Cont'd. (Q3/18)

Pay-TV: Content Demand

  • Difficulty in Giving Up Network/Channels (Q3/18)
  • Difficulty in Giving Up Network/Channels by Pay-TV Services (Q3/18)

Pay-TV: Non-Subscribers

  • Households Without Pay-TV Service Subscriptions (2011 - 2018)
  • Cord Cutters, Cord Shavers, and Cord Nevers (2015 - 2018)
  • Length of Duration Since Last Subscribing to Pay-TV Service (Q3/18)
  • Reasons for Not Subscribing to Pay-TV Service (Q3/18)
  • Previous Pay-TV Service Period (2010 - 2018)
  • High Intention of Subscribing to a Pay-TV Service (2015 - 2018)

Adoption and Use of TV Antennas

  • TV Service Breakdown: Pay-TV & Antenna Segments (Q3/18)
  • Antenna - Only TV Service (2013 - 2018)
  • Pay TV & Antenna Segments by OTT Service Subscription (Q3/18)
  • Pay TV & Antenna Segments by Age (Q3/18)
  • Pay TV & Antenna Segments by Household Income (Q3/18)
  • Internet Connected CE Device Ownership by Pay TV & Antenna Segments (Q3/18)
  • Smart Speaker Ownership by Pay-TV & Antenna Segments (Q3/18)

General Video Device Ownership

  • Computer and Communication Device Ownership (2009 - 2018)
  • Home Video Device Ownership (2010 - 2018)
  • Entertainment Device Internet - Connection Rate Among Owning Households (2012 - 2018)
  • Smart TV Adoption and Internet - Connection Rate (2010 - 2018)
  • Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (2010 - 2018)

Device Specific Factors

  • Tablet Operator System (2015 - 2018)
  • Gaming Console Ownership (Q3/18)
  • TV Screen Size (Q3/18)
  • Primary Television Screen Size by TV Type (Q3/18)
  • TV Features (Q3/18)
  • Penetration of TV Features by TV Type (Q3/18)
  • Devices Connected to Primary TV (Q3/18)
  • Digital Video Activities on Connected Entertainment Devices by Traditional Pay-TV HHs (Q3/18)
  • Use of Devices for Video of Any Kind (2010 - 2018)
  • Frequency of Use of TV for Video (2010 - 2018)
  • Total Average Video Consumption On a TV Set (2010 - 2018)
  • Watch Internet Videos by Platforms (2015 - 2018)

Appendix