市場調查報告書

短格式視訊內容、社群視訊內容的消費習慣

Consumer Habits in Short-Form and Social Video Content

出版商 Parks Associates 商品編碼 735750
出版日期 內容資訊 英文 70 Slides
商品交期: 最快1-2個工作天內
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短格式視訊內容、社群視訊內容的消費習慣 Consumer Habits in Short-Form and Social Video Content
出版日期: 2019年03月22日內容資訊: 英文 70 Slides
簡介

本報告提供行動、線上、社群體驗的消費習慣調查分析,短格式視訊相關的主要的觀眾市場區隔、服務相關的系統性資訊。

摘要整理

短格式內容的消費習慣

  • 平均視訊總消費量:各平台
  • 線上影片視聽的利用來源
  • 線上影片的平均視聽日數:各內容觀眾間的利用來源
  • 線上內容視聽習慣
  • 各網路影片內容的觀眾市場區隔
  • 家庭影片娛樂的平均家計支出:各短格式內容視聽市場區隔
  • 電視、電影的視聽習慣:各短格式內容視聽市場區隔
  • 游擊手內容的視聽習慣:各電視內容視聽市場區隔
  • OTT服務:短格式視聽市場區隔間的各商業模式
  • 短格式內容視聽市場區隔間的年齡明細
  • 短格式內容視聽市場區隔間的性別明細
  • 短格式內容視聽市場區隔間的家庭中的成人數
  • 短格式內容觀眾間的技術引進

Shoulder Programming的視聽習慣

  • Shoulder Programming的短格式視聽數量
  • Shoulder Programming:各短格式內容觀眾
  • Shoulder Programming觀眾間的年齡族群
  • Shoulder Programming觀眾間的有小孩的家庭

短格式視訊的內容探索和偏好

  • 短格式內容的搜尋方法
  • 短格式內容探索:各視聽市場區隔
  • 短格式內容的5大搜尋方法:各年齡
  • 短格式內容的5大搜尋方法:各人種
  • 短格式內容的5大搜尋方法:各技術引進
  • 短格式內容的視聽種類:各觀眾
  • 短格式內容的視聽種類:各視聽市場區隔
  • 短格式內容的5大種類:各年齡
  • 短格式內容的5大種類:各教育等級
  • 短格式內容的5大種類:各視訊搜尋方法

遊戲和短格式的消費習慣

  • 每1週的平均遊戲總時間
  • 每1週的平均遊戲總時間:各年齡
  • 每1週的平均遊戲總時間:各教育
  • 每1週的平均遊戲總時間:性別
  • 每1週的平均遊戲總時間:各技術引進
  • 每1週的平均遊戲總時間:各短格式視聽市場區隔
  • 短格式視訊視聽:各遊戲市場區隔
  • 遊戲頻率:各短格式內容觀眾
  • 短格式內容探索:各遊戲市場區隔
  • 短格式內容的視聽種類:各遊戲市場區隔
  • 短格式視聽市場區隔:各遊戲玩家
  • 短格式內容探索:各遊戲玩家
  • 短格式內容的視聽種類:各遊戲玩家

e運動的消費習慣

  • e運動的比賽/淘汰賽的觀眾
  • e運動的觀眾間的短格式視聽市場區隔
  • 短格式內容視聽市場區隔間的e運動收看率
  • 線上影片視聽的利用平台:各e運動觀眾
  • e運動收看率:各人種
  • e運動收看率:各技術引進市場區隔
  • e運動收看率:各年齡
  • e運動收看率:性別
  • e運動收看率:各有小孩的家庭
目錄

Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.

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Table of Contents

Executive Summary

  • Industry Insight
  • Definitions
  • Key Findings and Market Impact

Consumption Habits in Short-Form Content

  • Total Average Video Consumption by Platform (Q3/18)
  • Sources Used to Watch Video Online (2017-2018)
  • Average Numbers of Days Watching Online Video by Source Used Among Content Viewers (Q3/18)
  • Online Content Viewing Habits (Q3/18)
  • Viewer Segments of Each Online Video Content (Q3/18)
  • Average Household Expenditure on Home Video Entertainment by Short-Form Content Viewing Segments (Q3/18)
  • TV & Movie Viewing Habits by Short-Form Content Viewing Segments (Q3/18)
  • Short Content Viewing Habits by TV Content Viewing Segments (Q3/18)
  • OTT Service by Business Model Among Short-Form Viewing Segments (Q3/18)
  • Age Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Gender Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Number of Adults in Household Among Short-Form Content Viewing Segments (Q3/18)
  • Technology Adoption Among Short-Form Content Viewers (Q3/18)

Shoulder Programming Viewership Habits

  • Amount of Short-Form Viewing that is Shoulder Programming (Q3/18)
  • Shoulder Programming by Short-Form Content Viewers (Q3/18)
  • Age Groups Among Shoulder Programming Viewers (Q3/18)
  • Households With Children Among Shoulder Programming Viewers (Q3/18)

Content Discovery and Preferences for Short-Form Video

  • Ways to Discover Short-Form Content (Q3/18)
  • Short-Form Content Discovery by Viewing Segments (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Age (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Race (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Technology Adoption (Q3/18)
  • Genres of Short-Form Content Watched by Viewers (Q3/18)
  • Genre of Short-Form Content Watched by Viewing Segment (Q3/18)
  • Top 5 Genres of Short-Form Content by Age (Q3/18)
  • Top 5 Genres of Short-Form Content by Education Level (Q3/18)
  • Top 5 Genres of Short-Form Content by Ways of Finding the Video (Q3/18)

Gaming and Short-Form Consumption Habits

  • Total Average Gaming Hours Per Week (2017-2018)
  • Total Average Gaming Hours Per Week by Age (Q3/18)
  • Total Average Gaming Hours Per Week by Education (Q3/18)
  • Total Average Gaming Hours Per Week by Gender (Q3/18)
  • Total Average Gaming Hours Per Week by Technology Adoption Segment (Q3/18)
  • Total Average Gaming Hours Per Week by Short-Form Viewing Segments (Q3/18)
  • Short-Form Video Viewing by Gaming Segments (Q3/18)
  • Gaming Frequency by Short-Form Content Viewers (Q3/18)
  • Short-Form Content Discovery by Gaming Segments (Q3/18)
  • Genre of Short-Form Content Watched by Gaming Segment (Q3/18)
  • Short-Form Viewing Segments by Gamers (Q3/18)
  • Short-Form Content Discovery by Gamers (Q3/18)
  • Genre of Short-Form Content Watched by Gamers (Q3/18)

Esports Consumption Habits

  • Viewers of Esports Matches or Tournaments (2017-2018)
  • Short-Form Viewing Segments Among Esports Viewers (Q3/18)
  • Esports Viewership Among Short-Form Content Viewing Segments (Q3/18)
  • Platforms Used to Watch Video Online by Esports Viewers (2017-2018)
  • Esports Viewership by Race (Q3/18)
  • Esports Viewership by Technology Adoption Segments (Q3/18)
  • Esports Viewership by Age (Q3/18)
  • Esports Viewership by Gender (Q3/18)
  • Esports Viewership by Households With Children (Q3/18)
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