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市場調查報告書

360 Deep Dive:連網居家中的串流設備使用和設置

360 Deep Dive: Streaming Device Use and Setup in the Connected Home

出版商 Parks Associates 商品編碼 656172
出版日期 內容資訊 英文 69 Slides
商品交期: 最快1-2個工作天內
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360 Deep Dive:連網居家中的串流設備使用和設置 360 Deep Dive: Streaming Device Use and Setup in the Connected Home
出版日期: 2018年06月26日內容資訊: 英文 69 Slides
簡介

今天的消費者擁有許多串流內容至螢幕的選擇,包含電腦、行動設備、串流媒體播放器、遊戲機等。

本報告研究家庭中的娛樂設備滲透度及使用情況,彙整連網娛樂產品及其放置場所、這些連網產品的共通性、以及視聽內容分析。

消費者分析:CE設備及行動軌跡

關鍵問答

研究方法、圖表、統計資訊

摘要整理

娛樂設備概要

  • 平均居家連網娛樂設備擁有數/Per BB HH
  • 整體網路連接家庭娛樂設備
  • 擁有居家影片設備
  • 擁有網路連接家庭娛樂設備
  • 家庭娛樂設備的淨推薦分數 (NPS)
  • 線上內容連結頻率:按設備
  • 線上內容連結最頻繁的網路連接設備

串流媒體播放器概要

  • 消費者的串流媒體播放器品牌熟悉度
  • 串流媒體播放器品牌的採用
  • 串流媒體播放器:按安裝基礎的品牌佔比
  • 串流媒體播放器實用性因素:按品牌
  • 業者間最常用的串流媒體播放器
  • 最常使用的串流媒體播放器模型
  • 最近對所取得的串流媒體播放器的支出
  • 最近對所取得的串流媒體播放器的支出:按購買年度
  • 最佳串流媒體播放器及智慧電視

設置分析

  • 網路連接居家娛樂設備:擁有類型
  • 擁有的電視數量
  • 擁有的智慧電視數量
  • 擁有4台以上電視的家庭:按人口統計
  • 家庭設置電視的房間類型
  • 家庭設置電視的位置:按電視類型
  • 電視使用頻率的位置及排名

設備設定部門

  • 連結電視的設備:房間
  • 連結電視的設備:公共休息室
  • 連結電視的設備:寢室
  • 連結電視的設備:其他房間
  • 電腦到電視的連接

娛樂設備組合

  • 娛樂設備設定測試
  • 影片娛樂設備組合
  • 機上盒組合:按房間
  • 遊戲機組合:按房間
  • 獨立藍光播放器組合:按房間
  • 串流媒體播放器組合:按房間
  • DVR/PVR組合:按房間
  • 電視天線組合:按房間
  • 電腦/筆記型電腦組合:按房間

內容使用分析

  • 最常用設備的平均內容視聽時間
  • 家庭的內容消費測試
  • 電視的影片內容視聽
  • 一台電視家庭之電視的影片內容視聽
  • 觀看影片內容的場所
  • 直播付費電視視聽者:按房間
  • 線上影片服務內容視聽者:按房間
  • 付費電視提供商的隨選視訊內容視聽者:按房間
  • 電視頻道應用程式內容視聽者:按房間
  • 線上網站內容視聽者:按房間
  • DVR內容視聽者:按房間
  • 直播OTA內容視聽者:按房間
目錄

SYNOPSIS

Consumers today have a variety of options in devices that can be used to stream content to screens within their homes, including computers, mobile devices, streaming media players, game consoles, and other connected CE platforms. This consumer research looks beyond household penetration to identify which entertainment products are connected and used in different rooms of the home, the commonality of these connected combinations, and the content sources used for each.

ANALYST INSIGHT

“Content companies benefit from understanding how viewership patterns might differ depending on where consumers are viewing their content and on which devices. As smart TVs gradually expand to other rooms in the household, they will begin to replace other device types with similar functionality. Once a critical mass is reached, will content companies still need to create apps for multiple types of platforms?” - Kristen Hanich, Research Analyst, Parks Associates.

Table of Contents

Consumer Analytics: CE Devices & Mobility Track

Key Questions Answered

Methodology, Charts, Statistical Information

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Overview of Entertainment Devices

  • Average Numbers of Connected In-Home Entertainment Devices Owned Per BB HH (2014 - 2018)
  • Overall Internet - Connected In-Home Entertainment Device Ownership (2012 - 2018)
  • Home Video Device Ownership (2010 - 2018)
  • Internet-Connected In-Home Entertainment Device Ownership (2010 - 2018)
  • Net Promoter Score (NPS) of Home Entertainment Devices (Q1/18)
  • Frequency of Accessing Online Content by Device (Q1/18)
  • Internet-Connected Device Used Most Often to Access Online Content (Q1/18)

Streaming Media Player Snapshot

  • Consumer Familiarity with Streaming Media Player Brands (Q1/18)
  • Adoption of Streaming Media Player Brands (2017 - 2018)
  • Streaming Media Player: Brand Share by Installed Base (2015 - 2018)
  • Usability Factors for Streaming Media Player by Brand (Q1/18)
  • Most-Commonly Used Streaming Media Player Among Owners (2014 - 2018)
  • Model of Streaming Media Player Most Often Used (Q1/18)
  • Expenditure on Most Recently Acquired Streaming Media Player (Q3/17)
  • Expenditure on Most Recently Acquired Streaming Media Player by Year Purchased (Q3/17)
  • Perceptions of What Streaming Media Players and Smart TVs are Best At (Q1/18)

Analysis of Setups

  • Internet-Connected In-Home Entertainment Devices: Types Owned (Q1/18)
  • Number of TV Sets Owned (Q3/17)
  • Number of Smart TVs Owned (Q3/17)
  • Households Having 4+ TV Sets by Demographics (Q3/17)
  • Room Categories Where TV Sets are Located at Home (Q3/17)
  • Home Location of TV Sets by TV Types (Q3/17)
  • Location and Ranking of Frequency of Use of TV Sets (Q3/17)

Segments of Device Setups

  • TV Sets Connected to Devices in Room (Q3/17)
  • Devices Connected to the TV Sets in Common Rooms (Q3/17)
  • Devices Connected to the TV Sets in Bedrooms (Q3/17)
  • Devices Connected to the TV Sets in Other Rooms (Q3/17)
  • PC to TV Connections (2009-2018)

Entertainment Device Combinations

  • Testing Entertainment Device Setup
  • Video Entertainment Device Combinations (Q3/17)
  • Set-Top Box Combinations by Room (Q3/17)
  • Gaming Console Combinations by Room (Q3/17)
  • Standalone Blu-Ray Player Combinations by Room (Q3/17)
  • Streaming Media Player Combinations by Room (Q3/17)
  • DVR/PVR Combinations by Room (Q3/17)
  • TV Antenna Combinations by Room (Q3/17)
  • Computer/Laptop Combinations by Room (Q3/17)

Content Use Analysis

  • Average Number of Hours Spent Watching Content on Most-Used Device (Q1/18)
  • Testing Content Consumption Throughout the Home
  • Video Content Watched on a TV Set (Q3/17)
  • Video Content Watched on a TV Set Among Single TV HHs (Q3/17)
  • Locations to Watch Video Content (Q3/17)
  • Viewership of Live Pay TV by Room (Q3/17)
  • Viewership of Content from Online Video Services by Room (Q3/17)
  • Viewership of On-Demand Content from Pay-TV Provider by Room (Q3/17)
  • Viewership of Content from TV Channel Apps by Room (Q3/17)
  • Viewership of Content from Online Sites by Room (Q3/17)
  • Viewership of DVR Content by Room (Q3/17)
  • Viewership of Live Over-the-Air Content by Room (Q3/17)
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