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市場調查報告書

互聯汽車的各種機能:消費者檔案

Connected Car Features and Interest

出版商 Parks Associates 商品編碼 602841
出版日期 內容資訊 英文 58 Slides
商品交期: 最快1-2個工作天內
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互聯汽車的各種機能:消費者檔案 Connected Car Features and Interest
出版日期: 2018年02月26日 內容資訊: 英文 58 Slides
簡介

本報告針對消費者對互聯汽車各種機能的興趣、關心進行調查、提供對安全性、舒適性、娛樂機能、聲控機能等各種性能、機能的關心程度、使用狀況與對汽車保險的關心程度等各種分類。

產業分析

  • 主要調查結果、市場影響

互聯汽車:市場背景

  • 最常使用汽車的年齡層
  • 智慧手機OS:汽車年份分類
  • 新車購買意願

互聯汽車數據服務

  • 設備共有行動數據
  • 共有汽車數據:汽車年份分類
  • 汽車數據計畫的喜好
  • 汽車數據與行動數據組合喜好:MSP分類
  • 汽車數據計畫的喜好:購買預定價格分類
  • 汽車數據計畫的喜好:年齡分類
  • 汽車數據計畫的喜好:技術引進分類

對互聯汽車各種機能的關心

  • 新車車主中的先進機能普及率
  • 對先進機能的關心
  • 對互聯汽車安全機能的關心
  • 對先進安全機能的高度關心:年齡分類
  • 對先進安全機能的高度關心:家庭收入分類
  • 對駕駛支援機能的關心
  • 對駕駛支援機能的高度關心:年齡分類
  • 對先進舒適性與娛樂機能的關心
  • 先進舒適性機能的高度關心:年齡分類
  • 對後座用螢幕的關心:是否為父母分類
  • 各種先進機能種類的高度關心:家庭收入分類
  • 各種先進機能種類的高度關心:年齡分類
  • 安全性與駕駛支援機能的高度關心:駕駛行動的認知分類

對聲控的關心

  • 聲控普及率:汽車年份分類
  • 汽車聲控關心:新車購買意願
  • 其他設備聲控使用者對汽車聲控高度關心
  • 可聲控的智慧手機情報
  • 智慧手機的聲控活動

配合使用情況的汽車保險

  • 瞭解駕駛行動
  • 配合使用情況的汽車保險目前的使用狀況與關注
  • 配合使用情況的汽車保險在意:駕駛行動認知分類
  • 配合使用情況的汽車保險在意:汽車購買意願分類
  • 配合使用情況的汽車保險在意:人口統計分類
  • 不在意的理由
  • 不在意的理由:駕駛行動的認識分類
  • 數據收集喜好
  • 數據收集喜好:人口統計分類
  • 數據收集喜好:汽車購買意願分類

附錄

目錄

This study assesses consumer interest in new connected car features that enable innovative safety, comfort, and entertainment experiences. It profiles car shoppers by their interest and preferred connectivity method. It evaluates consumer perspectives on hot topics in the connected car space, such as bundling car data with mobile plans, using voice control in the vehicle, personalized infotainment and comfort options, and autonomous driving features. It also analyzes consumer attitude towards and interest in "paying-as-you-drive" auto insurance policy and offers guidance on how to market such insurance programs to reward good driving behaviors.

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Table of Contents

Industry Insight

  • Key Findings and Market Impact

Connected Car Context

  • Age of Most Commonly Used Vehicle (Q2/17)
  • Smartphone OS by Car Age (Q2/17)
  • Age of Most Commonly Used Vehicle by Generation (Q2/17)
  • New Car Purchase Intention (Q2/17)
  • New Car Purchase Intention by Generation (Q2/17)

Connected Car Data Services

  • Devices Sharing Mobile Data (Q2/17)
  • Shared Car Data by Car Age (Q2/17)
  • Preference for Car Data Plans (Q2/17)
  • Preference for Bundling Vehicle Data with Mobile Data by MSP (Q2/17)
  • Preference for Car Data Plans by Intended Car Purchase Price (Q2/17)
  • Preference for Car Data Plans by Age (Q2/17)
  • Preference for Car Data Plans by Technology Adoption Segment (Q2/17)

Interest in Connected Car Features

  • Penetration of Advanced Car Features Among New Vehicle Owners (Q2/17)
  • Interest in Advanced Car Features (Q2/17)
  • Interest in Connected Car Safety Features (Q2/17)
  • High Interest in Advanced Safety Features by Age (Q2/17)
  • High Interest in Advanced Safety Features by Household Income (Q2/17)
  • Interest in Driver-Assistance Features (Q2/17)
  • High Interest in Driver-Assistance Features by Age (Q2/17)
  • Interest in Advanced Comfort and Entertainment Features (Q2/17)
  • High Interest in Advanced Comfort Features by Age (Q2/17)
  • Interest in Backseat Video by Children at Home (Q2/17)
  • High Interest in Advanced Car Feature Types by Household Income (Q2/17)
  • High Interest in Advanced Car Feature Types by Age (Q2/17)
  • High Interest in Safety & Driver Assistance Features by Perception of Driving Behavior (Q2/17)

Interest in Voice Control

  • Penetration of Voice Control by Car Age (Q2/17)
  • Interest in Vehicle Voice Control by New Car Purchase Intention (Q2/17)
  • High Interest in Vehicle Voice Control Among Users of Voice Control on Other Devices (Q2/17)
  • Information Accessed Using Voice Control on Smartphones (Q2/17)
  • Voice Control Actions Performed on Smartphones (Q2/17)

Usage-Based Insurance

  • Perception of Driving Behavior (Q2/17)
  • Current Use of and Interest in Usage-Based Insurance (Q2/17)
  • Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)
  • Interest in Usage-Based Insurance by Car Purchase Intention (Q2/17)
  • Interest in Usage-Based Insurance by Most Influential Demographics (Q2/17)
  • Reason for Lack of Interest in Usage Based Insurance (Q2/17)
  • Reason for Lack of Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)
  • Data Collection Preference for Usage-Based Insurance (Q2/17)
  • Data Collection Preference for Usage Based Insurance by Demographics (Q2/17)
  • Data Collection Preference for Usage-Based Insurance by Car Purchase Intention (Q2/17)

Appendix

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