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市場調查報告書

智慧電視 vs. 串流媒體播放器:獲得消費者

Smart TV vs. Streaming Media Player: Winning Over Consumers

出版商 Parks Associates 商品編碼 599064
出版日期 內容資訊 英文 46 Pages
商品交期: 最快1-2個工作天內
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智慧電視 vs. 串流媒體播放器:獲得消費者 Smart TV vs. Streaming Media Player: Winning Over Consumers
出版日期: 2018年05月24日內容資訊: 英文 46 Pages
簡介

本報告提供智慧電視/串流媒體播放器的平台調查分析,引進,利用,功能,夥伴關係,主要企業的市場策略相關驗證之系統性資訊。

第1章 報告摘要

第2章 串流媒體播放器 vs. 智慧電視:消費者意識

  • 串流媒體播放器 vs. 智慧電視的認識
  • 家庭中目的和配置:消費者串流媒體播放器和智慧電視的使用案例
  • 串流媒體播放器:品牌比較

第3章 促進:引進串流媒體播放器和智慧電視的焦點功能

  • 4k視訊和HDR
  • 整合介面
  • 語音控制、語音助手
  • 智慧家庭控制、內建IoT集線器

第4章 主要企業:市場、收益策略

  • 大量消費市場:Amazon,Roku
  • 生態系統的封閉:Apple,Samsung
  • 硬體設備中心:SONY,NVIDIA
  • 平台再生:Google,Vewd

第5章 市場預測

  • 預測手法與前提條件
  • 串流媒體播放器的預測
  • 智慧電視的預測
  • 智慧電視 vs. 串流媒體播放器:勝者與敗者

第6章 附錄

目錄

Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer's preferred interface to streamed content. However, each has unique strengths, features, and capabilities. This report examines and compares these platforms, including adoption, use, capabilities, partnerships, and market strategies of major players. The report assesses the outlook for each category and the factors for short- and long-term successes and provides forecasts for each platform.

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Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Streaming Media Players vs. Smart TVs: Consumer Perceptions

  • 2.1 Perceptions of Streaming Media Players vs. Smart TVs
  • 2.2 Purpose and Placement in the Home: Identifying Consumer Use Cases for Streaming Media Players and Smart TVs
  • 2.3 Streaming Media Players: Brand Comparison

3.0 Driving Adoption: Killer Features of Streaming Media Players and Smart TVs

  • 3.1 4K Video and HDR
  • 3.2 Unified Interfaces
  • 3.3 Voice Control and Voice Assistants
  • 3.4 Smart Home Control and Embedded IoT Hubs

4.0 Major Players: Market and Revenue Strategies

  • 4.1 Mass Market: Amazon and Roku
    • 4.1.1 Amazon Fire TV
    • 4.1.2 Roku
  • 4.2 Ecosystem Lock-In: Apple and Samsung
    • 4.2.1 Apple TV
    • 4.2.2 Samsung
  • 4.3 Hardware-Focused: Sony and NVIDIA
    • 4.3.1 Sony TV
    • 4.3.2 NVIDIA SHIELD
  • 4.4 Platform Play: Google and Vewd
    • 4.4.1 Google
    • 4.4.2 Vewd

5.0 Market Forecasts

  • 5.1 Forecast Methodology and Assumptions
  • 5.2 Forecast of Streaming Media Players, 2011-2022
  • 5.3 Forecast of Smart TVs, 2011-2022
  • 5.4 Smart TVs vs. Streaming Media Players: Winners and Losers

6.0 Appendix

  • 6.1 Index

Figures

  • Home Entertainment Product Ownership
  • Top Three CE Products by NPS
  • Reasons for Using Specified Connected In-Home Entertainment Product the Most
  • Consumer Perception of What Each Product is Best At
  • Most Commonly Used Connected Entertainment Product
  • Location of Entertainment Products in Home
  • Devices Connected to Smart TV
  • Ranking of Major Streaming Media Player Brands by Usability Factors
  • Top Purchase Considerations for Flat-Panel TV Buyers
  • Interest in Content Features on a Streaming Media Player
  • Important Features When Selecting Next Streaming Media Player or Smart TV
  • Important Voice Features When Selecting Next Streaming Media Player or Smart TV
  • Appeal of Control Methods for a Connected Entertainment Device
  • Most Important Category of Entertainment Integration
  • Preferred Smart Home Control Device
  • Market and Revenue Strategies of Major Players
  • Global Streaming Media Player Unit Sales Forecast
  • Streaming Media Player Unit Sales Forecast
  • Global Smart TV Unit Sales Forecast
  • Smart TV Unit Sales Forecast - By Geographic Region
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