360 View: Digital Media & Connected Consumers
|出版日期||內容資訊||英文 88 Slides
|360 View:數位媒體和連網型消費者 360 View: Digital Media & Connected Consumers|
|出版日期: 2019年02月05日||內容資訊: 英文 88 Slides||
本報告以視訊的消費與支出趨勢為研究主題，提供各平台 (TV，電腦，智慧型手機，平板電腦) 和各來源驗證之系統性資訊。
The decline of pay TV and the rise of online streaming services has caused massive disruption in the video content industry over the past few years, and 2018 was no exception. This year, the industry saw a rise in virtual MVPDs like DIRECTV NOW and YouTube TV, where consumers can access a bundle of channels online.
This research examines adoption of OTT video services, including subscription, ad-based and transactional services, with a breakout of market shares by brand. It measures ownership of connected screens and streaming devices that can access digital media and streaming services. It examines changes in consumer viewing habits over time and across connected screens. It examines spending on various types of content and how that spending has changed over time. The study explores attitudes towards digital media, preferences in genres, and use of alternative video, including social media and livestreaming. This study provides customers with a comprehensive look at content consumption among today's connected consumers.
Billy joined Parks Associates in 2018 as part of the entertainment services research team. He brings experience from both the sports journalism and data analytics industries, making him uniquely positioned to study trends in television and the dynamic entertainment industry as a whole.
Billy earned his Bachelor of Business Administration in Marketing from Southern Methodist University, where he minored in Sport Management and Film and Media Arts.