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Smart Watch: Extending the Mobile Experience

出版商 Parks Associates 商品編碼 320598
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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擴大智慧型手錶:行動體驗 Smart Watch: Extending the Mobile Experience
出版日期: 2015年04月30日 內容資訊: 英文 54 Pages



第1章 報告概要

第2章 智慧型手錶形勢

  • 智慧型手錶的里程碑
  • 智慧型手錶的引進
  • 智慧型手錶的推動因素
  • 智慧型手錶品牌與市場業績

第3章 消費者和產業預測

  • 消費者預測
  • 產業預測
  • 智慧型手錶的流通

第4章 智慧型手錶的使用案例,應用,平台

  • 智慧型手錶的使用案例
  • 智慧型手錶和智慧型手機

第5章 市場預測

  • 預測手法
  • 智慧型手錶:全球銷售台數
  • 智慧型手錶:全球年度收益

第6章 影響與建議

第7章 附錄



This report examines the emergence of the smart watch as a mobile device complementing the smartphone and extending the mobile experience for consumers. It outlines the goals and strategies of various stakeholders in the mobile device and service ecosystems and how the smart watch fits within their overall mobile strategy. The report also provides consumer perspective on the features, value, and use of the smart watch. It provides a five-year market forecast for smart watch unit sales and revenues.

Intention to Purchase a Smart Watch
U.S. Broadband Households

                        ©Parks Associates.

“Smart watch features and functionality have driven early adoption of the smart watch. However, design, fashion, and personalization are becoming important elements as smart watch vendors strive for greater mainstream adoption of smart watches”, said Tejas Mehta, Research Analyst. “Platforms like Apple's WatchKit and Google's Android Wear are extending the reach of the smart watch into all areas of the digital lifestyle, which will further fuel the evolution of the smart watch as a mobile device platform.”

Table of Contents

Data Points

The Bottom Line


1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Research Approach

2.0. Smart Watch Landscape

  • 2.1. Smart Watch Milestones
  • 2.2. Smart Watch Adoption
  • 2.3. Smart Watch Drivers
  • 2.4. Smart Watch Brands and Market Performance

3.0. Consumer and Industry Perspectives

  • 3.1. Consumer Perspectives
  • 3.2. Industry Perspectives
    • 3.2.1. Consumer Technology OEMs
    • 3.2.2. Traditional and Luxury Watch Manufacturers
    • 3.2.3. Fitness and Activity Tracking Device Manufactures
    • 3.2.4. Startups
  • 3.3. Smart Watch Distribution

4.0. Smart Watch Use Cases, Applications and Platforms

  • 4.1. Smart Watch Use Cases
  • 4.2. The Smart Watch and the Smartphone
    • 4.2.1. Consumer Technology OEMs
    • 4.2.2. Traditional and Luxury Watch Manufacturers

5.0. Market Forecasts

  • 5.1. Forecast Methodology
  • 5.2. Smart Watch Global Unit Sales (2014-2019)
  • 5.3. Smart Watch Global Annual Revenues (2014-2019)

6.0. Implications and Recommendations

7.0. Appendix

  • 7.1. Glossary
  • 7.2. Company Index
  • 7.3. Image Sources

List of Figures:

  • Companies researched or interviewed for the report
  • Smart Watch Launches 2015 and Beyond
  • Smart Watch Penetration in the US
  • Intention to Purchase a Smart Watch
  • Interest in the Term “Smart Watch” Over Time
  • Smart Watch Brands Purchased (2013 - 2014)
  • Major Smart Watch Brands and Flagship Product Features
  • Smart Watch Gift vs Self-Purchase
  • Smart Watch Purchase Price
  • Smart Watch Purchase - Top Purchase Considerations
  • Smart Watch Players - Strengths and Weaknesses
  • Smart Watch Players - Fashion and Technology Positioning
  • Weekly Smart Watch Activities
  • Smart Watch OS Platforms
  • Smartphone Interface Approaches
  • Smart Watch Global Unit Sales
  • Smart Watch Unit Sales by Region
  • Smart Watch Global Annual Revenues
  • Smart Watch Annual Revenues by Region
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