Cover Image


The Post-SMS War for Mobile Communications: Messaging Apps

出版商 Parks Associates 商品編碼 299578
出版日期 內容資訊 英文 51 Pages
商品交期: 最快1-2個工作天內
Back to Top
行動通訊的Post-SMS戰爭:通訊應用程式 The Post-SMS War for Mobile Communications: Messaging Apps
出版日期: 2014年06月30日 內容資訊: 英文 51 Pages

個人間的通訊,急速行動化、社群化。傳統的SMS服務現在被所謂Whatsapp和WeChat,Line,Kakao Talk之OTT行動通訊服務取代。

本報告提供通訊應用程式的多樣經營模式,及行動電信業者對通訊產業的影響、RCS(Rich Communication Suite)的展望、從2014年到2019年的全球電信業者訊息服務的收益預測、OTT通訊應用程式的收益預測等。



第1章 報告的摘要

  • 目的
  • 對象
  • 研究途徑

第2章 行動傳訊趨勢

  • 通訊應用程式的成長
    • 通訊應用程式的市場展望
    • 通訊應用程式的促進要素
    • 通訊應用程式的特長與機能
    • 通訊應用程式:消費者觀點
  • SMS與通訊應用程式:課題與市場機會
    • 企業與A2P(個人應用程式)SMS
    • 行動傳訊的整合
  • 行動通訊業者的通訊策略和主張
    • RCSe/joyn
    • 行動電信業者的通訊應用程式
    • 行動電信業者與通訊應用程式的聯盟

第3章 行動傳訊的收益化

  • 通訊應用程式的經營模式和商業化戰略
  • SMS的商業化戰略

第4章 市場預測

  • 市場促進要素和障礙
  • 預測手法
  • 資訊來源
  • 通訊的使用者和收益的預測

第5章 市場分析與建議

第6章 附屬資料


Personal communications is increasingly mobile and social; traditional SMS service is now overtaken by new OTT mobile messaging services such as Whatsapp, WeChat, Line, and KakaoTalk. This report examines such messaging apps' versatile business models, their impact on mobile carriers' messaging business, and the prospects of Rich Communications Suites (RCS). This report provides forecasts of global carriers' messaging service revenue and OTT messaging app revenues from 2014-2019.


Table of Contents

Data Points

The Bottom Line

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach

2.0 Trends in Mobile Messaging

  • 2.1 Growth of Messaging Apps
    • 2.1.1 Messaging App Landscape
    • 2.1.2 Drivers of Messaging Apps
    • 2.1.3 Messaging Apps Features and Functions
      • Niche Messaging App Features
      • Messaging Apps as Platforms
      • Messaging Apps for Enterprises
    • 2.1.4 Messaging Apps: Consumer Perspectives
  • 2.2 SMS and Messaging Apps: Challenges and Opportunities
    • 2.2.1 Enterprise and Application to Person (A2P) SMS
    • 2.2.2 Mobile Messaging Convergence
  • 2.3 Mobile Operators' Messaging Apps Strategy and Initiatives
    • 2.3.1 RCSe/joyn
    • 2.3.2 Mobile Carriers' Messaging Apps
    • 2.3.3 Mobile Carrier and Messaging Apps Partnerships

3.0 Monetization of Mobile Messaging

  • 3.1 Messaging Apps Business Models and Monetization Strategies
  • 3.2 Monetization Strategies for SMS

4.0 Market Forecasts

  • 4.1 Market Drivers and Barriers
  • 4.2 Forecast Methodology
  • 4.3 Sources of Information
  • 4.4 Messaging Users and Revenue Forecasts

5.0 Market Implications and Recommendations

6.0 Appendix

Company Index


  • Companies Researched or Briefed for the Report
  • Messaging App Categories
  • Messaging App Details
  • Messaging Apps Share in the U.S.
  • North America and Western Europe International SMS and MMS Pricing Examples
  • Smartphone Penetration among Broadband Households in the U.S.
  • Monthly Use of Instant/Video Messaging App Functions
  • Messaging Apps' Paths to Differentiation
  • Smartphone App Usage
  • Tablet App Usage
  • Daily Use of Messaging Apps
  • SMS Use Cases
  • SMS Aggregators
  • Paths to WWW-Mobile Messaging Convergence
  • Mobile Operators' Response to OTT Apps
  • Examples of OTT Call and Messaging Apps Launched by MNOs
  • Approaches to Messaging App Monetization
  • SMS Users, Volume, and Revenue Methodology
  • OTT Messaging Users and Volume Forecast Methodology
  • Text Messaging Users by Region
  • Text Messaging Volume by Region
  • Text Messaging Revenue by Region
  • OTT Messaging App Users by Region
  • OTT Messaging Volume by Region
  • Messaging Volume by Type
Back to Top