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市場調查報告書
商品編碼
1083034

智能家居產品:買家旅程地圖

Smart Home Products: Mapping the Buyer Journey

出版日期: | 出版商: Parks Associates | 英文 95 Slides | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

為了在消費者應對通貨膨脹、能源成本上升、必需品短缺和迫在眉睫的經濟衰退時保持市場增長,智能家居公司需要在他們所處的位置做出反應。消費者將繼續尋求信息、不同價格範圍的選擇以及交付和安裝選項。

本報告分析了全球智能家居產品市場的消費者偏好和購買狀況,並按產品細分/購買意向和實際購買趨勢、購買渠道和安裝方式的偏好、語音/控制等進行了介紹。平台、“買家旅程”元素、用戶體驗考慮等。

目錄

執行摘要

智能家居介紹

  • 智能家居設備的所有權
  • 智能家居設備擁有者/用戶細分
  • 平均擁有的智能家居設備數量
  • 智能家居設備數量
  • 智能安全和安保設備的所有權
  • 智能能源、照明和水設備的所有權
  • 智能家電的所有權
  • 智能音箱/智能顯示器的總體所有權
  • 由房地產經理和房東提供的智能家居設備

熟悉度 vs. 價值 vs. 負擔得起

  • 智能設備:熟悉度 vs. 價值 vs. 實惠
  • 智能設備:熟悉
  • 智能設備:公認的價值
  • 智能設備:價格實惠

智能家居控制趨勢

  • 家控APP的使用
  • 智能家居設備單元的主要控制方式
  • 智能安防設備的主要控制方式
  • 能源、照明、供水設備的主要控制方法
  • 智能家電的主要控制方式

智能家居平台設置

  • 用於控制智能家居設備的平台
  • 最常用的智能家居設備控制平台
  • 淨推薦值:智能安全安全裝置
  • 淨推薦值:能源/照明/水設備
  • 淨推薦值:智能家電
  • 淨推薦值:智能家居設備(2021 年)

最近的設備購買趨勢

  • 購買智能安防/安全設備
  • 購買智能能源/照明/水利設備
  • 購買智能家電
  • 智能家居設備:購買價格
  • 平均支付價格:針對主要智能家居設備

獲取、安裝和(也許?)放棄

  • 如何獲得智能家居設備
  • 如何獲得智能家居設備:關注如何購買
  • 如何獲得智能家居設備:購買、捐贈、預裝
  • 智能家居產品採購渠道
  • 智能家居產品購買渠道:按設備
  • 購買智能家居設備:運送方式
  • 智能家居設備購買:初始購買和退貨購買
  • 智能安防安全裝置:安裝方法(第 4 季度)
  • 智能能源設備:安裝方法(第 4 季度)
  • 搬家時智能家居產品的處置
  • 搬家時智能家電的處置

購物者搜索行為

  • 智能家居設備識別通道
  • 廣告定位:可視智能門鈴
  • 廣告地點:掃地機器人
  • 購買時的信息來源
  • 最有影響力的購買決策信息來源
  • 購買智能家居設備的理由
  • 立即購買智能家居設備的理由

按品牌、生態系統和控制方法偏好選擇

  • 購買智能家居產品的注意事項
  • 購買品牌:智能門鎖
  • 考慮的品牌:智能門鎖
  • 購買品牌:智能車庫門開關
  • 考慮的品牌:智能車庫門開關
  • 購買品牌:可視門鈴
  • 考慮的品牌:可視門鈴
  • 購買品牌:網絡攝像機
  • 考慮的品牌:網絡攝像機
  • 購買品牌:智能煙霧/一氧化碳探測器
  • 考慮的品牌:智能煙霧/一氧化碳探測器
  • 購買品牌:智能燈泡
  • 考慮的品牌:智能燈泡
  • 購買品牌:智能插頭/電源板
  • 考慮的品牌:智能插頭/電源板
  • 購買品牌:智能溫控器
  • 考慮的品牌:智能恆溫器
  • 採購品牌:掃地機器人
  • 考慮的品牌:機器人吸塵器
  • 最近的購買和生態系統整合注意事項

購買意向

  • 智能家居設備擁有者/用戶分類
  • 按所有者/用戶類別劃分的購買意向
  • 最近的購買和生態系統整合注意事項
  • 對未來購買和生態系統整合的考慮
  • 購買意向:智能安全/安防裝置
  • 購買意向:智能能源/照明/水利設備
  • 購買意向:智能家電
  • 購買智能家電的意願
  • 購買智能家電的意願:按收入
  • 購買智能家居設備的意向:按介紹細分
  • 購買智能家居設備的意向:未來計劃/近期事件
  • 購買智能家居設備的意向:按家庭擁有狀態
  • 購買智能家居設備的意向:針對活躍的購物者
  • 智能家電購買意向:針對活躍購物者

附錄

目錄

SYNOPSIS:

This flagship consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, buyer journey elements and user experience insights.

ANALYST INSIGHT:

"To maintain growth as consumers grapple with inflation, rising energy costs, shortage of essential items, and looming recession, smart home players will need to meet consumers where they are. Consumers will continue to demand access to information, different price points to choose from, and options for delivery and installation." - Chris White, Senior Analyst, Parks Associates.

Table of Contents

Executive Summary

  • Smart Home Device Owners/User Segments
  • Primary Control Method of Smart Home Devices Units
  • Smart Home Product Purchase Channel
  • Professional Installation in Q4/2021
  • Information Sources When Shopping
  • Most Influential Source for Making Purchase Decision
  • Purchase Intent by Owner/User Segment
  • Smart Appliance Purchase Intention by Income Segment

Smart Home Adoption

  • Smart Home Device Ownership
  • Smart Home Device Owners/User Segments
  • Average Smart Home Devices Owned
  • Number of Smart Home Devices
  • Smart Safety & Security Device Ownership
  • Smart Energy, Lighting, Water Device Ownership
  • Smart Appliance Ownership
  • Overall Smart Speaker or Smart Display Ownership
  • Smart Home Devices Provided by Property Managers and Landlords

Familiarity vs. Value vs. Affordability

  • Smart Devices: Familiarity vs. Value vs. Affordability
  • Smart Devices: Familiarity
  • Smart Device: Perceived Value of Benefit
  • Smart Devices: Affordability

Smart Home Control Trends

  • Home Control App Usage
  • Primary Control Method of Smart Home Devices Units
  • Primary Control Method of Smart Safety & Security Device
  • Primary Control Method of Energy, Lighting, Water Device
  • Primary Control Method of Smart Appliance

Smart Home Platform Preferences

  • Platforms Used to Control Smart Home Devices
  • Most Used Smart Home Device Control Platform
  • Net Promoter Score: Smart Safety & Security Devices
  • Net Promoter Score: Energy, Lighting, Water Device
  • Net Promoter Score: Smart Appliance
  • Net Promoter Score: Smart Home Devices 2021

Recent Device Purchases

  • Smart Security & Safety Device Purchases
  • Smart Energy, Lighting, Water Device Purchases
  • Smart Appliance Purchases
  • Smart Home Device: Purchase Price
  • Average Price Paid: Select Smart Home Devices

Acquisition, Installation, and (Maybe?) Leaving It Behind

  • Smart Home Device Acquisition Method
  • Smart Home Device Acquisition Method - Focus on Purchases
  • Smart Home Device Acquisition Method - Purchases, Gifts, and Pre-installed
  • Smart Home Product Purchase Channel
  • Smart Home Product Purchase Channel by Device
  • Smart Home Device Purchase: Delivery Method
  • Smart Home Devices Purchase: First Time vs. Return Purchase
  • Smart Security & Safety Devices: Installation Methods in Q4
  • Smart Energy Devices: Installation Methods in Q4
  • Smart Home Product Disposal When Moved
  • Smart Appliance Disposal When Moved

Shoppers Doing Their Research

  • Awareness Channel of Smart Home Devices
  • Advertisement Location: Smart Video Doorbell
  • Advertisement Location: Robotic Vacuum Cleaner
  • Information Sources When Shopping
  • Most Influential Source for Making Purchase Decision
  • Reasons for Purchasing Smart Home Device
  • Reasons for Purchasing Smart Home Devices Immediately

Choosing by Brand, Ecosystem, and Control Preferences

  • Smart Home Product Purchase Considerations
  • Brand Purchased: Smart Door Lock
  • Brand Considered: Smart Door Lock
  • Brand Purchased: Smart Garage Door Opener
  • Brand Considered: Smart Garage Door Opener
  • Brand Purchased: Video Doorbell
  • Brand Considered: Video Doorbell
  • Brand Purchased: Networked Camera
  • Brand Considered: Networked Camera
  • Brand Purchased: Smart Smoke/CO Detector
  • Brand Considered: Smart Smoke/CO Detector
  • Brand Purchased: Smart Light Bulb
  • Brand Considered: Smart Light Bulb
  • Brand Purchased: Smart Plug/Power Strip
  • Brand Considered: Smart Plug/Power Strip
  • Brand Purchased: Smart Thermostat
  • Brand Considered: Smart Thermostat
  • Brand Purchased: Robotic Vacuum Cleaner
  • Brand Considered: Robotic Vacuum Cleaner
  • Most Recent Purchase and Ecosystem Integration Considerations

Purchase Intention

  • Smart Home Device Owners/User Segments
  • Purchase Intent by Owner/User Segment
  • Most Recent Purchase and Ecosystem Integration Considerations
  • Future Purchase and Ecosystem Integration Considerations
  • Purchase Intention: Smart Safety & Security Devices
  • Purchase Intention: Smart Energy, Lighting, Water Device
  • Purchase Intention: Smart Appliance
  • Smart Appliance Purchase Intention
  • Smart Appliance Purchase Intention by Income
  • Smart Home Device Purchase Intention by Adoption Segment
  • Smart Home Device Purchase Intention by Future Plans and Recent Events
  • Smart Home Device Purchase Intention by Home Ownership
  • Smart Home Product Purchase Intention: Active Shoppers
  • Smart Appliance Purchase Intention: Active Shoppers

Appendix