固定網路與無線網路的比較：消費者對寬頻的偏好變化

Fixed vs. Wireless: Consumers' Shifting Broadband Preferences

出版日期: 2022年03月15日 | 出版商:

Parks Associates | 英文 57 Slides | 商品交期: 最快1-2個工作天內

價格

簡介目錄

在過去十年中，越來越多的美國家庭已連接到網路，但尚未從傳統家庭網路提供商處獲得家庭網路服務。隨著 5G 家庭網路和新的低地球軌道衛星網絡的推出，市場正在發生進一步的變化。

大多數消費者表示，當千兆速度可用時，他們可能會升級。無線供應商也在尋找固定有線解決方案，為城市和郊區市場的住宅用戶和企業客戶提供服務。

本報告調查了固定網路和無線網路，並考察了對新網路類型的需求和消費者對寬頻連接的需求，例如寬頻代碼切割的觸發因素。

通過發展光纖和固定無線局域網實現千兆世界
比家庭網路服務價格更重要的質量
家庭網路的平均下載速度
家庭網路下載速度趨勢（2017-2021）
在消費群體中採用多種寬頻計劃
消費者為多個計劃付費
由企業主支付的家庭網路服務
消費者可能會取消家庭網路服務
取消家庭上網的原因
觸發取消家庭上網服務

固定和無線的比較

固定網路家庭（美國）
僅使用移動設備的家庭（美國）
消費者在家上網的方式
美國：家庭網路服務提供商住房市場份額（2016-2021）
對家庭網路服務的滿意度
改用網路服務的強烈意願
取消家庭上網服務的原因
滿意：取消家庭網路服務的原因
家庭寬頻服務下載速度
家庭網路服務的上傳速度等。

家庭使用固定網路的家庭

消費者對家庭網路服務的態度
按年齡、收入、技術領域、工作狀態：對家庭網路服務的態度
寬頻增值服務接收
寬頻增值服務接收：對家庭網路的滿意度
VAS 對淨推薦值的影響
按寬頻速度：寬頻增值業務數量
按寬頻下載速度：對家庭網路的滿意度
按寬頻上傳速度：對家庭網路的滿意度
介紹路由器或網關
路由器介紹：家庭上網的滿意度
家庭網路服務問題
家庭網路服務等問題的數量。

寬頻代碼切割器和切線器

寬頻碼刀和寬頻碼從不比較
您上次訂閱家庭互聯網服務的時間
寬頻代碼切割者和切線器的人口統計屬性
按擁有的 CE 設備的數量和類型：Code Cutter 和 Code Never，以及流媒體直播付費電視訂閱
觸發取消家庭上網服務等。

僅在手機上使用移動網路

美國：在家中使用移動寬頻
家庭移動寬頻
僅移動寬頻家庭的寬頻接入方法
移動寬頻服務支付選項
按設備：移動服務計劃類型
按使用的設備：移動數據計劃等。

簡介目錄

SYNOPSIS:

Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are "mobile-only," connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts. This report examines consumer demand for broadband connectivity, including demand for new network types and the rationales for broadband cord-cutting.

ANALYST INSIGHT:

"A majority of consumers report that they are 'likely' to upgrade to Gigabit speeds once available, and with fiber network buildouts and edgeouts - as well as upgrades to existing hybrid fiber-coaxial networks - an ever-larger number of subscribers are falling into that category. At the same time, wireless providers are turning to fixed wireless solutions to offer services to residential subscribers and business customers in urban and suburban markets." - Kristen Hanich, Director of Research, Parks Associates.

Executive Summary

Fiber, fixed wireless buildouts set the stage for a Gigabit world.
"The quality of my home internet service is more important than the price"
Average Download Speed of Home Internet
2017 - 2021 Trends in Home Internet Download Speed
Adoption of Multiple Broadband Plans Among Consumer Groups
How Consumers Pay for Multiple Plans
Employer Paid Home Internet Service
Consumers Likely to Cancel Home Internet Service
Home Internet Cancellation Reasons
Home Internet Service Cancellation Triggers

Fixed vs. Wireless

Fixed Internet Households (US)
Mobile-Only Households (US)
Methods for Consumers Accessing the Internet at Home
US Home Internet Service Provider Residential Market Share (2016 - 2021)
Satisfaction with Home Internet Service
High Intention to Make Changes to Internet Services
Reasons for Cancelling the Home Internet Service
Reasons for Cancelling the Home Internet Service by Satisfaction Level
Download Speed of Home Broadband Service
Upload Speed of Home Internet Service
Number of Home Broadband Plans Used
Number of Home Broadband Plans Used By Age
Number of Home Broadband Plans Used By Income
Number of Home Broadband Plans Used By Family Size
Number of Home Broadband Plans Used By Children at Home
Number of Home Broadband Plans Used By Tech Adoption
Number of Home Broadband Plans Used By Remote Workers
Number of Mobile Broadband Plans Used
Number of Mobile Broadband Plans Used By Age
Number of Mobile Broadband Plans Used By Income
Number of Mobile Broadband Plans Used By Family Size
Number of Mobile Broadband Plans Used By Children at Home
Number of Mobile Broadband Plans Used By Tech Adoption
Number of Mobile Broadband Plans Used By Remote Workers
Payment Methods of Home Internet Service
Employer Paid Home Internet Service
Changes to Home Internet Service in Past 6 Months
Standalone Connectivity ARPU, YoY
Bundled Connectivity ARPU, YoY

Fixed Home Internet Households

Consumer Attitudes Toward Home Internet Services
Attitudes towards home internet service by age, income, tech segment, and work status
Broadband VAS Received
Home Internet Satisfaction by Broadband VAS Received
Impact of VAS on Net Promoter Scores
Number of Broadband Value-added Services by Broadband Speed
Home Internet Satisfaction by Broadband Download Speed
Home Internet Satisfaction by Broadband Upload Speed
Adoption of Router or Gateway
Home Internet Satisfaction by Adoption of Router
Home Internet Service Issues Experienced
Number of Home Internet Service Issues Experienced
Home Internet Satisfaction by Issues Experienced
Impact of Technical Issues on Net Promoter Score
Reponses to Home Internet Issues
Reponses to Home Internet Issues by Age & Tech Adoption
Reasons For Upgrading Internet Service
Reasons for Upgrading Among Age Groups
Reasons for Upgrading Among Households with and without Children at Home
Likelihood of Upgrading Broadband Service to 1+ Gbps
Likelihood of Upgrading Broadband Service to 1+ Gbps by Age
Likelihood of Upgrading Broadband Service to 1+ Gbps by Income
Likelihood of Upgrading Broadband Service to 1+ Gbps by Children at Home
Likelihood of Upgrading Broadband Service to 1+ Gbps by Tech Adoption
Likelihood of Upgrading Speed to 1 Gbps + by Current Broadband Speed

Broadband Cord-Cutters & Cord-Nevers

Broadband Cord-Cutters vs. Broadband Cord-Nevers
Last Time Subscribed to Home Internet Service
Demographic Attributes of Broadband Cord-Cutters and Cord-Nevers
Cord-Cutters and Cord-Nevers by Number and Types of CE Devices Owned and Streaming Live Pay-TV Subscription
Home Internet Service Cancellation Triggers
Churn Reasons by Age
Churn Reasons by Income
Churn Reasons by Gender
Churn Reasons by Tech Adoption
Reasons for Not Using Home Internet Service
Top Barriers by Age
Top Barriers by Income
Top Barriers by Gender
Top Barriers by Tech Adoption